Crisis Communication: Practice PR Strategies for Reputation Management and Company Survival

2009 ◽  
Vol 26 (5) ◽  
pp. 368-370
Keyword(s):  
Crisis Communication ◽  
Reputation Management ◽  
Communication Practice

scholarly journals Navigating Crisis: The Role of Communication in Organizational Crisis

2019 ◽  
Vol 57 (2) ◽  
pp. 163-175 ◽  
Author(s):  
Sky Marsen
Keyword(s):  
Crisis Communication ◽  
Communication Theory ◽  
Lessons Learned ◽  
Reputation Management ◽  
Organizational Crisis ◽  
Management Communication ◽  
Situational Crisis Communication Theory ◽  
Rich Diversity ◽  
The Rich

This article introduces the special issue on crisis communication, whose aim is to bring together diverse approaches and methods of analysis in the field. The article overviews the field by discussing two main frameworks, dealing with postcrisis (reputation management) and precrisis (issue management) communication, respectively. The article then overviews some major theories of crisis communication and their different methodologies: image repair, situational crisis communication theory, rhetorical arena theory, narrative, and integrated crisis mapping. It ends with a description of some lessons learned that apply to all approaches and an overview of the contributions to the issue. By comparing and contrasting different perspectives on crisis communication, the article emphasizes the rich diversity that characterizes this branch of business communication.

scholarly journals Crisis communication and ethics: the role of public relations

2018 ◽  
Vol 39 (1) ◽  
pp. 43-52 ◽  
Author(s):  
Yan Jin ◽  
Augustine Pang ◽  
Joshua Smith
Keyword(s):  
Public Relations ◽  
Crisis Communication ◽  
Government Regulation ◽  
Top Management ◽  
Philosophical Argument ◽  
Content Type ◽  
Communication Practice ◽  
Moral Philosophies ◽  
Business Environments

Purpose The purpose of this paper is to explore the veracity of the contingency model of ethical crisis communication by examining the factors of influence in a time of crisis including what constitutes ethics in a time of crisis; the role of public relations (PR) practitioners as the “moral conscience” of an organization and perceptions of the PR’ role within top management. Design/methodology/approach In-depth interviews were conducted among ten senior PR managers with crisis communication experience in North America. Findings This research identifies and investigates six ethical variables – the nature of the crisis, the role of top management, the activism of stakeholders, government regulation/intervention, the diversity of cultures and the exposure to external business environments – and their potential influences on an organization’s communication practices. Research limitations/implications The qualitative approach does not produce generalizable results. In addition, the authors could have interviewed more people, although the authors have reached information saturation in analyzing the interview data based on the ten interviews conducted. Practical implications Insights from this exploratory study contribute to answering the “how” questions with empirical data that enhance the clarity on the roadmap of ethical factors in crisis communication practice. Originality/value Unlike other conceptual work that explores moral philosophies in ethics, this study aims to offer a practical approach – rather than a philosophical argument and persuasion – that is rooted in the practitioner’s world.

scholarly journals Current views on risk communication and their implications for crisis and reputation management

2001 ◽  
Vol 2 (3) ◽  
pp. 236-246 ◽  
Author(s):  
Jan M. Gutteling
Keyword(s):  
Risk Communication ◽  
Crisis Communication ◽  
Communication Process ◽  
Reputation Management ◽  
Democratic Process ◽  
Top Down ◽  
New Thinking ◽  
Emergency Measures

Organizations prepare for crisis communication by designing, implementing, and evaluating procedures, scenarios, and emergency measures. In addition to crisis communication, risk communication is a concern for many organizations as well. Risk communication is viewed as an interactive, multi-actor democratic process. Traditionally, risk communication is seen as a linear, top-down, elitist, expert-to-public approach. In this paper, the relation between crisis communication and risk communication is described. In addition, a model is presented based on the notion that crisis communication should be proactive, and focusing on the management of the relation between the organization and its relevant stakeholders or the organization’s reputation. The new thinking on the risk communication process is essential for an organization’s crisis and reputation management.

scholarly journals Gaps in Perception on Social Media Use in Crisis Communication Between Vietnamese Organizations and Stakeholders

2018 ◽  
Vol 13 (1) ◽  
pp. 11
Author(s):  
Tuong-Minh Ly-Le
Keyword(s):  
Social Media ◽  
Crisis Communication ◽  
Media Use ◽  
Communication Channels ◽  
Traditional Media ◽  
Social Media Use ◽  
Communication Practice ◽  
The Past ◽  
Organizational Crises ◽  
Bahasa Indonesia

<p>Despite the emergence of social media in many aspects of Vietnamese lives, including marketing and promotional activities, Vietnamese organizations have used little social media in their crisis communication efforts. The organizations are hesitant to adopt social media in crisis communication and prefer to use traditional media because of its controllability and professionalism. However, with the increasing number of organizational crises that started on social media in the past years, it is arguably that Vietnamese stakeholders use social media as one of their main communication channels during crises. Should the organizations use social media in response? Through a series of interviews to PR practitioners and stakeholders in Vietnam, this research aims to find out the similarities and gaps in the perception of social media use for crisis communication between these two groups, and to guide a crisis communication practice that is appreciated by stakeholders.</p><p> </p><p><strong>Bahasa Indonesia Abstrak: </strong>Meskipun<em> munculnya media sosial dalam banyak aspek kehidupan Vietnam, termasuk kegiatan pemasaran dan promosi, organisasi Vietnam telah menggunakan sedikit media sosial dalam upaya komunikasi krisis mereka. Organisasi ragu-ragu untuk mengadopsi media sosial dalam komunikasi krisis dan lebih suka menggunakan media tradisional karena pengendalian dan profesionalisme. Namun, dengan meningkatnya jumlah krisis organisasi yang dimulai di media sosial dalam beberapa tahun terakhir, dapat dibilang bahwa pemangku kepentingan Vietnam menggunakan media sosial sebagai salah satu saluran komunikasi utama mereka selama krisis. Haruskah organisasi menggunakan media sosial sebagai jawaban? Melalui serangkaian wawancara kepada praktisi PR dan pemangku kepentingan di Vietnam, penelitian ini bertujuan untuk mengetahui persamaan dan kesenjangan dalam persepsi penggunaan media sosial untuk komunikasi krisis antara kedua kelompok ini, dan untuk memandu praktik komunikasi krisis yang dihargai oleh para pemangku kepentingan. .</em></p>

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