scholarly journals Gaps in Perception on Social Media Use in Crisis Communication Between Vietnamese Organizations and Stakeholders

2018 ◽  
Vol 13 (1) ◽  
pp. 11
Author(s):  
Tuong-Minh Ly-Le
Keyword(s):  
Social Media ◽  
Crisis Communication ◽  
Media Use ◽  
Communication Channels ◽  
Traditional Media ◽  
Social Media Use ◽  
Communication Practice ◽  
The Past ◽  
Organizational Crises ◽  
Bahasa Indonesia

<p>Despite the emergence of social media in many aspects of Vietnamese lives, including marketing and promotional activities, Vietnamese organizations have used little social media in their crisis communication efforts. The organizations are hesitant to adopt social media in crisis communication and prefer to use traditional media because of its controllability and professionalism. However, with the increasing number of organizational crises that started on social media in the past years, it is arguably that Vietnamese stakeholders use social media as one of their main communication channels during crises. Should the organizations use social media in response? Through a series of interviews to PR practitioners and stakeholders in Vietnam, this research aims to find out the similarities and gaps in the perception of social media use for crisis communication between these two groups, and to guide a crisis communication practice that is appreciated by stakeholders.</p><p> </p><p><strong>Bahasa Indonesia Abstrak: </strong>Meskipun<em> munculnya media sosial dalam banyak aspek kehidupan Vietnam, termasuk kegiatan pemasaran dan promosi, organisasi Vietnam telah menggunakan sedikit media sosial dalam upaya komunikasi krisis mereka. Organisasi ragu-ragu untuk mengadopsi media sosial dalam komunikasi krisis dan lebih suka menggunakan media tradisional karena pengendalian dan profesionalisme. Namun, dengan meningkatnya jumlah krisis organisasi yang dimulai di media sosial dalam beberapa tahun terakhir, dapat dibilang bahwa pemangku kepentingan Vietnam menggunakan media sosial sebagai salah satu saluran komunikasi utama mereka selama krisis. Haruskah organisasi menggunakan media sosial sebagai jawaban? Melalui serangkaian wawancara kepada praktisi PR dan pemangku kepentingan di Vietnam, penelitian ini bertujuan untuk mengetahui persamaan dan kesenjangan dalam persepsi penggunaan media sosial untuk komunikasi krisis antara kedua kelompok ini, dan untuk memandu praktik komunikasi krisis yang dihargai oleh para pemangku kepentingan. .</em></p>

scholarly journals How Vietnamese Organizations Perceive the Use of Social Media in Crisis Communication

2019 ◽  
Vol 14 (2) ◽  
pp. 210
Author(s):  
Tuong-Minh Ly-Le
Keyword(s):  
Social Media ◽  
Crisis Communication ◽  
Traditional Media ◽  
The Past ◽  
Organizational Crises ◽  
The Everyday ◽  
Common Interests ◽  
Use Of Social Media ◽  
Media Channels ◽  
Bahasa Indonesia

<p>Social media has proliferated into the everyday life of Vietnamese people. As a result, in the past years, Vietnam has seen many organizational crises that started on this platform. Social media has proven to be able to foster crises, thanks to open platforms that allow for relatively free discussion among strangers with common interests.  Nonetheless, Vietnamese organizations have often ignored or underutilized these channels in their crisis communication efforts. Organizations prioritize using traditional media in their crisis communication efforts and paid little to no attention to social media outlets, even if the crisis had started on social media channels. Through a survey with experienced Vietnamese PR practitioners, this research aims to understand this trend of crisis management and explore the perception of Vietnamese organizations toward the use of social media in crisis communication.</p><p><em><strong>Bahasa Indonesia <em><strong>Abstrak</strong></em></strong>: Media sosial telah menjamur ke dalam kehidupan sehari-hari rakyat di Vietnam. Akibatnya, dalam beberapa tahun terakhir, Vietnam telah melihat banyak krisis organisasi yang dimulai pada platform ini. Media sosial telah terbukti mampu menumbuhkan krisis, berkat platform terbuka yang memungkinkan diskusi bebas  untuk kepentingan bersama. Meskipun demikian, organisasi di Vietnam sering mengabaikan atau kurang memanfaatkan saluran-saluran ini dalam upaya krisis komunikasi yang mereka alami. Organisasi lebih memprioritaskan menggunakan media tradisional dalam upaya menanggulangi krisis komunikasi mereka dan sedikit memberikan perhatian kepada outlet media sosial, bahkan jika krisis telah dimulai pada saluran media sosial. Melalui survei yang dilakukan oleh praktisi PR di Vietnam yang berpengalaman, penelitian ini bertujuan untuk memahami tren manajemen krisis ini dan mengeksplorasi persepsi organisasi di Vietnam terhadap penggunaan media sosial dalam komunikasi krisis.</em></p><div id="gtx-trans" style="position: absolute; left: -32px; top: 211px;"> </div>

How and why Organisations Use Social Media: Five Use Types and their Relation to Absorptive Capacity

2017 ◽  
Vol 32 (2) ◽  
pp. 194-209 ◽  
Author(s):  
Daniel Schlagwein ◽  
Monica Hu
Keyword(s):  
Social Media ◽  
Knowledge Management ◽  
Absorptive Capacity ◽  
Media Use ◽  
Social Media Use ◽  
The Past ◽  
Key Informant ◽  
Use Of Social Media ◽  
Trade Press ◽  
Consulting Companies

In this paper, we examine the relation between social media use and the absorptive capacity of organisations. Over the past 10 years, many organisations have systematically adopted social media. Trade press and consulting companies often claim that the systematic use of social media increases the performance of organisations. However, such claims are typically neither empirically grounded nor theoretically examined. In this paper, based on key informant interviews at 20 organisations, we examine these claims empirically and theoretically. Firstly, we examine the ways in which social media are used by organisations. We identify five different social media use types that support different organisational purposes (broadcast, dialogue, collaboration, knowledge management and sociability). Secondly, we analyse how these five social media use types relate to organisations' absorptive capacity. We find that particular social media use types (e.g., dialogue) support organisations' absorptive capacity and, ultimately, their performance although others (e.g., sociability) do not.

scholarly journals Social Media Use and HIV Screening Uptake Among Deaf Adults in the United States: Cross-Sectional Survey Study (Preprint)

2019 ◽  
Author(s):  
Michael Argenyi ◽  
Poorna Kushalnagar
Keyword(s):  
Social Media ◽  
Media Use ◽  
The United States ◽  
Hiv Screening ◽  
Social Media Use ◽  
Screening Uptake ◽  
The Past ◽  
Deaf Adults ◽  
One Year ◽  
The Relationship

BACKGROUND About 46% of US adults obtain recommended HIV screening at least once during their lifetime. There is little knowledge of screening rates among deaf and hard-of-hearing adults who primarily use American Sign Language (ASL), or of social media as a potentially efficacious route for HIV prevention outreach, despite lower HIV/AIDS-specific health literacy and potentially higher HIV seropositivity rates than hearing peers. OBJECTIVE We investigated both the likelihood of HIV screening uptake among deaf adults in the past year and over one year ago, and the relationship between social media use and HIV screening uptake among deaf adult ASL users. METHODS The Health Information National Trends Survey in ASL was administered to 1340 deaf US adults between 2015-2018. Modified Poisson with robust standard errors was used to assess the relationship between social media usage as a predictor and HIV screening as an outcome (screened more than one year ago, screened within the past year, and never been screened), after adjusting for sociodemographics and sexually transmitted disease (STD) covariates. RESULTS The estimated lifetime prevalence of HIV screening uptake among our sample was 54% (719/1340), with 32% (429/1340) in the past year. Being of younger age, male gender, black, lesbian, gay, bisexual, or queer, or having some college education or a prior STD were associated with HIV screening uptake. Adjusting for correlates, social media use was significantly associated with HIV screening in the past year, compared to either lifetime or never. CONCLUSIONS Screening falls well short of universal screening targets, with gaps among heterosexual, female, Caucasian, or older deaf adults. HIV screening outreach may not be effective because of technological or linguistic inaccessibility, rendering ASL users an underrecognized minority group. However, social media is still a powerful tool, particularly among younger deaf adults at risk for HIV.

‘Liked’, ‘Shared’, Re-tweeted: The Referendum Campaign on Social Media

2016 ◽  
Author(s):  
Margot Buchanan
Keyword(s):  
Social Media ◽  
Media Use ◽  
Political Context ◽  
The Political ◽  
Political Discussion ◽  
Traditional Media ◽  
Social Media Use ◽  
Video Clips ◽  
Before And After

This chapter examines the independence referendum debate on Facebook and Twitter before and after polling day, noting the multi-modal nature of communication on social media through the use of visual forms such as photographs and video clips. It analyzes the Yes for Scotland and Better Together Facebook and Twitter accounts and notes the participative nature of social media in the political context, reaching many who may not normally be receptive to political discussion. The chapter discusses specific web and social media presences such as the highly visible Wings over Scotland, and notes demographic tendencies among social media users, also considering the fashion in which they respond to each other online critically about traditional media political coverage. The discussion additionally looks at how social media use encourages continued campaigning beyond the phase of electoral results.

scholarly journals Amplifying Panic and Facilitating Prevention: Multifaceted Effects of Traditional and Social Media Use During the 2015 MERS Crisis in South Korea

2019 ◽  
pp. 107769901985769 ◽  
Author(s):  
Mihye Seo
Keyword(s):  
Social Media ◽  
South Korea ◽  
Media Use ◽  
Emotional Responses ◽  
Positive Influence ◽  
Traditional Media ◽  
Social Media Use ◽  
Environment Analysis ◽  
Media Environment ◽  
Effects Of Media

In the context of the 2015 Middle East respiratory syndrome (MERS) outbreak in South Korea, this study examines the multifaceted effects of media use considering the current complex media environment. Analysis of a two-wave online panel survey found that traditional media use had a positive influence on MERS knowledge while social media use did not. However, knowledge did not facilitate preventive behaviors. In contrast, negative emotional responses due to media use stimulated desirable behaviors. Furthermore, social media use directly influenced behavioral responses but traditional media use did not show the same effects. Different functions of traditional and social media during an epidemic are discussed.

scholarly journals Risk, Crisis, and Social Media

2017 ◽  
Vol 38 (2) ◽  
pp. 1-17 ◽  
Author(s):  
Joel Rasmussen ◽  
Øyvind Ihlen
Keyword(s):  
Social Media ◽  
Cultural Diversity ◽  
Digital Divide ◽  
Crisis Communication ◽  
Media Use ◽  
Empirical Studies ◽  
Equal Access ◽  
Access To Information ◽  
Social Media Use ◽  
Media Channels

Abstract The literature on social media use in risk and crisis communication is growing fast, and it is time to take stock before looking forward. A review of 200 empirical studies in the area shows how the literature is indeed increasing and focusing on particular social media plat forms, users, and phases from risk to crisis relief. However, although spanning 40 countries, a large proportion of the world’s social media users are under-represented in the research. In addition, little attention is given to the question of who is actually reached through social media, and the effects of the digital divide are rarely discussed. This article suggests that more attention is given to the questions of equal access to information and ICTs, complementary media channels, and cultural diversity.

scholarly journals Social Media for Crisis Communication in the Coronavirus (COVID-19) Outbreak: A Study of NCDC

2021 ◽  
Vol 14 (2 (40)) ◽  
pp. 45-69
Author(s):  
Beryl EHONDOR ◽  
Christiana UNAKALAMBA
Keyword(s):  
Social Media ◽  
Crisis Communication ◽  
Media Use ◽  
Public Awareness ◽  
Study Data ◽  
Communication Policy ◽  
Crisis Communications ◽  
Social Media Use ◽  
Health Crisis ◽  
High Level

Several scholars have studied social media use for crisis com- munication. However, few studies have been carried out to investigate so- cial media deployment during a public health crisis, such as the Corona- virus outbreak. This study accessed public awareness and engagement of Nigeria Centre for Disease Control (NCDC)’s social media use for crisis communications during the Coronavirus outbreak in Nigeria. It also as- sessed the influence of communication towards public positive behavioural adjustments. The study data was gathered via a survey of 400 citizens and Facebook users and analysed using excel and SPSS. The study found public awareness of the NCDC social media communications during the outbreak; there was also a public behavioural adjustment to NCDC’s recommended preventive behaviours. However, there was a low engagement in NCDC’s crisis communication via Facebook. The study reveals a high level of public uncertainty about NCDC Facebook communications and a change in public opinion about the Coronavirus. This study concludes that this situation could result from competing information about the Coronavirus on social media during the COVID outbreak and recommended further studies in this area. Findings are helpful for health communication policy reviews, strategic crisis communication assessments, appraisal of similar agencies, and further research.

Practices and Attitudes Towards Patient E-Communication and Social Media Use Amongst Neurology Providers (Preprint)

2019 ◽  
Author(s):  
Ashley Jones ◽  
Anne St. Michel ◽  
Steven Manners ◽  
Stefan Baral ◽  
Jiwon Oh
Keyword(s):  
Social Media ◽  
Media Use ◽  
Healthcare Providers ◽  
Patient Contact ◽  
Social Media Use ◽  
Attitudes And Practices ◽  
The Past ◽  
Communication Policies ◽  
E Mail

BACKGROUND E-communication is increasingly being utilized in healthcare but there is limited research investigating the practices and attitudes of providers towards the use of these tools in professional settings. OBJECTIVE To assess the experiences, attitudes, and practices of neurology healthcare providers, regarding e-communication contact with patients and social media (SM) use. METHODS Two surveys assessing patient e-communication and SM use were disseminated by e-mail to subscribers of NeuroSens, an online educational platform. RESULTS 67% and 27% of respondents completely opposed patient contact to their personal mobile and e-mail respectively, while the remaining respondents believed propriety was situation-dependent. Respondents tolerant to patient contact were more likely to have been contacted for urgent matters in the past. Most respondents (54%) used at least one of the main SM networks, and 76% denied having posted inappropriate content. The majority of respondents (74%) were unfamiliar with any SM policy within their practicing institution and the vast majority (98%) agreed clinical institutions need to establish updated e-communication policies. CONCLUSIONS Neurology healthcare providers demonstrate conservative practices and perceptions of SM use and patient e-communication, despite limited institutional guidance. With the continued growth of e-communications tools, there is a strong need to for clinical institutions to establish policies to support the use of these applications within healthcare.

scholarly journals Social media and disaster communication: A case study of Cyclone Winston

2018 ◽  
Vol 24 (1) ◽  
pp. 123-137 ◽  
Author(s):  
Glen Finau ◽  
John Cox ◽  
Jope Tarai ◽  
Romitesh Kant ◽  
Renata Varea ◽  
...  
Keyword(s):  
Social Media ◽  
Crisis Communication ◽  
Media Use ◽  
Tropical Storm ◽  
Alternative Form ◽  
Social Media Use ◽  
Disaster Communication ◽  
National Solidarity ◽  
Share Information

This article presents an analysis of how social media was used during Tropical Cyclone Winston, the strongest recorded tropical storm that left a wake of destruction and devastation in Fiji during February 2016. Social media is increasingly being used in crises and disasters as an alternative form of communication. Social media use in crisis communication varies according to the context, the disaster and the maturity of social media use. Fiji’s experience during TC Winston contributes to the growing literature as it shows how social media was used during each stage of a disaster in a developing country. The article finds that before the cyclone, people used social media to share information about the cyclone and to be informed about the cyclone. During the cyclone, individuals used social media to share their experiences with some citizens capturing the cyclone as it happened and even one citizen live-tweeted her ordeal during the cyclone. Finally, following the cyclone, the hashtag #StrongerThanWinston was coined as a rallying point to bolster a sense of national solidarity.

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