Customer relationship management as a business process

2009 ◽  
Vol 25 (1) ◽  
pp. 4-17 ◽  
Author(s):  
Douglas M. Lambert
Keyword(s):  
Business Process ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship

scholarly journals Penerapan Enterprise Resource Planning (ERP) dan Pengelolaan Hubungan dengan Pelanggan untuk Sistem Informasi Penjualan pada Toko SOVIAH

2016 ◽  
Vol 2 (2) ◽  
pp. 85-96
Author(s):  
Dhani Adiatma Rimen ◽  
Ricky Akbar
Keyword(s):  
Business Process ◽  
Customer Relationship Management ◽  
Enterprise Resource Planning ◽  
Process Model ◽  
Relationship Management ◽  
Resource Planning ◽  
Customer Relationship ◽  
Use Case ◽  
Business Process Model ◽  
Use Case Diagram

Saat ini proses bisnis pembelian, persediaan, dan penjualan barang yang berjalan di Toko Soviah  masih dilakukan secara manual serta belum adanya data pelanggan tetap ditoko tersebut. Hal ini menyebabkan beberapa permasalahan antara lain, sering terjadi kesalahan pencatatan pembelian dan penjualan barang, perhitungan transaksi yang lama, lambatnya informasi ketersediaan barang di gudang serta belum adanya upaya untuk meraih loyalitas pelanggan dalam bisnis yang dijalankan. Oleh karena itu, perlu penerapan Enterprise Resource Planning (ERP) dan Customer Relationship Management (CRM) untuk sistem informasi pembelian, persediaan, dan penjualan barang serta pengelolaan hubungan dengan pelanggan yang bertujuan untuk mengatasi permasalahan tersebut. Tahapan penerapan ERP ini dimulai dengan studi pendahuluan. Aktivitasnya yaitu pengenalan perusahaan dengan wawancara dan observasi, mengidentifikasi proses bisnis pembelian, persediaan, dan penjualan barang yang sedang berjalan kemudian membuatkan usulan sistem secara terkomputerisasinya, yang digambarkan dengan menggunakan Business Process Model Notation (BPMN), serta penggambaran model kerja sistem yang akan diterapkan menggunakan use case diagram. Tahapan selanjutnya adalah melakukan studi literatur dari berbagai buku dan jurnal untuk mencari landasan teori dan penelitian terkait. Kemudian melakukan pemilihan perangkat lunak ERP, setelah itu melakukan konfigurasi dan kustomisasi modul perangkat lunak ERP tersebut, serta terakhir melakukan penerapan dan pengujian. Hasil yang diharapkan dari penelitian ini adalah dapat mengatasi permasalahan pada Toko Soviah. 

scholarly journals Usulan Perbaikan Sistem Customer Relationship Management (CRM) CV. XYZ Berdasarkan Pertimbangan ISO 9001:2015 Klausul 8.2.1 dengan Metode Business Process Improvement

Jurnal PASTI ◽  
2019 ◽  
Vol 13 (2) ◽  
pp. 202
Author(s):  
Tulusiani Widjanarko ◽  
Sri Widaningrum ◽  
Meldi Rendra
Keyword(s):  
Process Improvement ◽  
Business Process ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
Iso 9001 ◽  
Interface Management ◽  
Business Process Improvement ◽  
Customer Interface

CV. XYZ adalah salah satu produsen sandal gunung travelling handmade yang berdomisili di Bandung. Agar dapat bersaing di pasar, CV. XYZ harus selalu memperhatikan kualitasnya dari segi produk dan juga layanan. Pada saat ini CV. XYZ sudah menerapkan Customer Relationship Management (CRM) sebagai upaya untuk menjaga loyalitas pelanggan. Sosial media digunakan sebagai penunjang CRM yang termasuk ke dalam Customer Interface Management yang mengacu pada pengelolaan pertukaran informasi. Meskipun sistem CRM sudah terlaksana, namun belum semua terlaksana dengan baik sesuai dengan konseptual yang ada. Pada penelitian ini, digunakan pertimbangan persyaratan ISO 9001:2015 klausul 8.2.1 komunikasi pelanggan dan konsep CRM untuk mendapatkan hasil analisis Gap yang baik dan lengkap. Metode yang digunakan yaitu business process improvement dengan menggunakan langkah apply techniques improvement. Hasil dari penelitian ini adalah rancangan untuk merealisasikan produk custom dan juga beberapa perbaikan seperti pembuatan database dan penambahan opsi pada website.

The Application of Customer Relationship Management and Implementation to Supply Chain

2021 ◽  
pp. 340-361
Author(s):  
Tria Wahyuningtyas Tria
Keyword(s):  
Information Technology ◽  
Supply Chain ◽  
Customer Satisfaction ◽  
Business Process ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
Service Support ◽  
Business Applications ◽  
Marketing Costs

Customer relationship management (CRM) aims to unite information technology with marketing in purpose of increasing customer satisfaction. This system can respond efficiently to changes in customer desires, thereby strengthening revenue through reducing marketing costs. The development and implementation of CRM require a series of processes that allow customer analysis to be carried out so that companies can identify each customer individually. The company knows which customers have the potential to deliver huge profits and those ones which are a loss. The concept of CRM is in addition to the development of information technology which is increasingly adding to the variety of business applications. It is an interesting business process to discuss. Customer relationship management covers all aspects related to the company's interactions with its customers. There are four CRM strategy matrix approaches, namely customer-based marketing, individualised CRM, product-based selling, and managed service support.

scholarly journals CLASSIFICATION AND PREDICTION IN CUSTOMER RELATIONSHIP MANAGEMENT USING BACK PROPAGATION

2014 ◽  
pp. 173-178
Author(s):  
LEELA RANI KOMMA REDDY ◽  
G LOSHMA
Keyword(s):  
Neural Network ◽  
Business Process ◽  
Customer Relationship Management ◽  
Insurance Industry ◽  
Back Propagation ◽  
Relationship Management ◽  
Back Propagation Neural Network ◽  
Customer Relationship ◽  
Business Organization ◽  
Customer Classification

Customer Relationship Management provides a customer classification and prediction which is used for the optimization of business process. The classification and prediction which is used for the optimization of business process. This classification and prediction in CRM will help the company to study, analyze and forecast customers pattern of consumption, business transaction and purchasing CRM has become major activity in the enterprise based business organization using the CRM. CRM is an important activity in the enterprise business organization like banking industry, insurance industry, retail industry and manufacture industry. In the system we are using data mining techniques to implement customer classification in CRM as we need to analyze mass volume of data we are implementing an efficient and effective Neural Network based technique. Based on the existing system like Naïve Bayesian System, our proposed system implements Back propagation Neural Network techniques which would generate accurate results with less time complexity.

Implementasi Sistem Rekam Medis Pasien Menggunakan Pendekatan Customer Relationship Management (CRM)

2018 ◽  
Vol 7 (2) ◽  
pp. 180
Author(s):  
Wiyanto Wiyanto ◽  
Fajar Butsianto ◽  
Karsito Karsito
Keyword(s):  
Information Technology ◽  
Information System ◽  
Medical Record ◽  
Customer Relationship Management ◽  
Unified Modeling Language ◽  
Relationship Management ◽  
Customer Relationship ◽  
Design System ◽  
System Validation ◽  
Iso 9126

Information technology is rapidly developed in this century that impact to various aspects of the organization really need information technology to support the performance and everyday business processes. In health services, information technology is required to process and storage the patient medical records, so that the patient's medical record is well preserved, and competitive advantage can be obtained between patient and polyclinic. The application of Customer Relationship Management (CRM) approach can be developed by implementing information system of medical record history to get new patient and retain existing patient, improving relationship with patient and maintaining patient loyalty as well as supporting the company/organization to provide excellent service to customers in real time through the advantage of information technology. The aims of this research are to understand patient medical record by CRM approach and Unified Modeling Language (UML) for system design, system validation using Forum Group Discussion (FGD), and using software testing Model ISO 9126. The result of this research are Medical Record History Information System and the result of system validation with FGD is 100% accepted, the result of system test using Model ISO 9126 is good with success rate 82,86%, so it can give contribution to polyclinic.

Customer Relationship Management

2001 ◽  
Vol 30 (8) ◽  
pp. 417-422 ◽  
Author(s):  
Hajo Hippner ◽  
Stephan Martin ◽  
Klaus D. Wilde
Keyword(s):  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship
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