The impact of product choice on lean homebuilding

2009 ◽  
Vol 9 (1) ◽  
pp. 84-100 ◽  
Author(s):  
Isabelina Nahmens ◽  
Michael Mullens
Keyword(s):  
Product Choice ◽  
The Impact

scholarly journals Preference Dynamics in Sequential Consumer Choice with Defaults

2020 ◽  
Vol 57 (6) ◽  
pp. 1096-1112
Author(s):  
Bas Donkers ◽  
Benedict G.C. Dellaert ◽  
Rory M. Waisman ◽  
Gerald Häubl
Keyword(s):  
Consumer Choice ◽  
Consumer Preferences ◽  
Spillover Effects ◽  
High Price ◽  
Product Choice ◽  
Sequential Decision ◽  
Induced Changes ◽  
The Impact ◽  
Practical Implications ◽  
Decision Settings

This research examines the impact of defaults on product choice in sequential-decision settings. Whereas prior research has shown that a default can affect what consumers purchase by promoting choice of the preselected option, the influence of defaults is more nuanced when consumers make a series of related choices. In such a setting, consumer preferences may evolve across choices due to “spillover” effects from one choice to subsequent choices. The authors hypothesize that defaults systematically attenuate choice spillover effects because accepting a default is a more passive process than either choosing a nondefault option in the presence of a default or making a choice in the absence of a default. Three experiments and a field study provide compelling evidence for such default-induced changes in choice spillover effects. The findings show that firms’ setting of high-price defaults with the aim of influencing consumers to choose more expensive products can backfire through the attenuation of spillover. In addition to advancing the understanding of the interplay between defaults and preference dynamics, insights from this research have important practical implications for firms applying defaults in sequential choices.

Efficient energy labelling: the impact of information content and style on product choice

2021 ◽  
Vol 14 (6) ◽  
Author(s):  
M. Skourtos ◽  
D. Damigos ◽  
C. Tourkolias ◽  
A. Kontogianni
Keyword(s):  
Information Content ◽  
Product Choice ◽  
Efficient Energy ◽  
Energy Labelling ◽  
The Impact

scholarly journals The impact of IoT security labelling on consumer product choice and willingness to pay

PLoS ONE ◽  
2020 ◽  
Vol 15 (1) ◽  
pp. e0227800
Author(s):  
Shane D. Johnson ◽  
John M. Blythe ◽  
Matthew Manning ◽  
Gabriel T. W. Wong
Keyword(s):  
Willingness To Pay ◽  
Consumer Product ◽  
Product Choice ◽  
Iot Security ◽  
The Impact

scholarly journals Consumer involvement and knowledge influence on wine choice cue utilisation

2017 ◽  
Vol 119 (4) ◽  
pp. 830-844 ◽  
Author(s):  
Johan Bruwer ◽  
Polymeros Chrysochou ◽  
Isabelle Lesschaeve
Keyword(s):  
Positive Impact ◽  
Product Category ◽  
Consumer Involvement ◽  
Theory And Practice ◽  
Product Knowledge ◽  
Product Choice ◽  
Content Type ◽  
Choice Analysis ◽  
Enduring Involvement ◽  
The Impact

Purpose The purpose of this paper is to examine the utilisation of product choice cues in a retail environment and the impact of consumer involvement on this utilisation. It further investigates the impact of product knowledge on product choice cue utilisation and its moderating role on the impact of consumer involvement. Design/methodology/approach The case of wine as an exemplary product category is considered, given the importance and variability of choice cues that have been found to affect product choice. Analysis is conducted on survey data from a sample of wine consumers in Ontario, Canada. Product choice cues are grouped into extrinsic, intrinsic and marketing mix. The importance of how these cues are influenced from different dimensions of consumer involvement is illustrated. Findings The results show that product knowledge has a positive impact on intrinsic product cue utilisation and further moderates this relationship improving the predictability of the hypothesised model. Implications for theory and practice are also discussed. Practical implications From an industry viewpoint, the focus in the past has mostly been on using packaging to attract attention/create awareness, create an image of desirability, etc., but not nearly as much on the functionality aspects thereof; for example alternative smaller packaging sizes to the standard 750 ml wine bottle. Originality/value The study uses a multi-dimensional approach to measure the impact of enduring involvement on utilisation of product choice cues.

scholarly journals SURVEY OF THE ATTITUDES OF BULGARIAN CONSUMERS TO WINE CONSUMPTION

2020 ◽  
Vol v8 (2) ◽  
pp. 104-118
Author(s):  
Nikolay Logodashki
Keyword(s):  
Consumer Satisfaction ◽  
Systematic Approach ◽  
Product Choice ◽  
Analysis Method ◽  
Main Research ◽  
Wine Consumption ◽  
Content Analysis Method ◽  
Analysis And Synthesis ◽  
Approach Method ◽  
The Impact

Continuous research of consumer product choice is the basis for improving the characteristics of the offered product. This in turn leads to the creation of consumer satisfaction with the product, and it helps to increase the competitiveness of the products offered. The main goal of the present study is to investigate the consumer behavior and attitudes of Bulgarian consumers for wine consumption, as well as the impact of the COVID-19 pandemic on them. The main expected results are established attitudes towards wine consumption by Bulgarian consumers, which wine producers can use in making decisions related to competitiveness. The main research methods used in the study are content analysis, method of comparison, intuitive and systematic approach, method of analysis and synthesis, survey.

Does unit pricing influence store price image dimensions and shopping intentions for retail stores?

2017 ◽  
Vol 51 (7/8) ◽  
pp. 1396-1413 ◽  
Author(s):  
Stefan Roth ◽  
Lena Himbert ◽  
Stephan Zielke
Keyword(s):  
Positive Influence ◽  
Unit Price ◽  
Product Choice ◽  
Content Type ◽  
Moderating Variables ◽  
Regulatory Standards ◽  
Unit Pricing ◽  
Price Image ◽  
The Impact ◽  
Positive Effect

Purpose While previous literature focusses on the impact of unit pricing on the customer level by analysing customer awareness and product choice, the present research aims to highlight the impact unit pricing has at the store level. Design/methodology/approach The impact of unit pricing on the store price image is investigated in two experiments. While the first experiment assesses the general influence of unit price presence and unit price prominence on store price image, the second experiment provides further insights into the influence of unit price prominence on store price image and shopping intentions under consideration of moderating variables. Findings This research demonstrates that the availability of unit prices influences several store price image dimensions positively, namely, price processibility, price perceptibility and evaluation certainty. There is also an indirect positive effect on value-for-money perception. Furthermore, unit price prominence has a positive effect on the dimension price processibility. There is a positive influence of unit price presence and unit price prominence on the consumers’ intention to shop at a given store through the store price image. Originality/value This paper adds to the existing unit price and store price image literature and derives implications for retailers as well as for policymakers regarding the presentation of unit prices on price labels. Policymakers can use the results for motivating retailers to use unit price information more actively and present it more prominently beyond the minimum regulatory standards.

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