scholarly journals Public engagement and dialogic accounting through social media during COVID-19 crisis: a missed opportunity?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Stefano Landi ◽  
Antonio Costantini ◽  
Marco Fasan ◽  
Michele Bonazzi
Keyword(s):  
Public Health ◽  
Social Media ◽  
New Zealand ◽  
Public Engagement ◽  
Fake News ◽  
Public Agencies ◽  
Content Type ◽  
Public Health Agencies ◽  
The Public ◽  
Health Agencies

PurposeThe purpose of this exploratory study is to investigate why and how public health agencies employed social media during coronavirus disease 2019 (COVID-19) outbreak to foster public engagement and dialogic accounting.Design/methodology/approachThe authors analysed the official Facebook pages of the leading public agencies for health crisis in Italy, United Kingdom and New Zealand and they collected data on the number of posts, popularity, commitment and followers before and during the outbreak. The authors also performed a content analysis to identify the topics covered by the posts.FindingsEmpirical results suggest that social media has been extensively used as a public engagement tool in all three countries under analysis but – because of legitimacy threats and resource scarcity – it has also been used as a dialogic accounting tool only in New Zealand. Findings suggest that fake news developed more extensively in contexts where the public body did not foster dialogic accounting.Practical implicationsPublic agencies may be interested in knowing the pros and cons of using social media as a public engagement and dialogic accounting tool. They may also leverage on dialogic accounting to limit fake news.Originality/valueThis study is one of the first to look at the nature and role of social media as an accountability tool during public health crises. In many contexts, COVID-19 forced for the first time public health agencies to heavily engage with the public and to develop new skills, so this study paves the way for numerous future research ideas.

scholarly journals Texas Public Agencies’ Tweets and Public Engagement During the COVID-19 Pandemic: Natural Language Processing Approach (Preprint)

2020 ◽  
Author(s):  
Lu Tang ◽  
Wenlin Liu ◽  
Benjamin Thomas ◽  
Hong Thoai Nga Tran ◽  
Wenxue Zou ◽  
...  
Keyword(s):  
Public Health ◽  
Natural Language Processing ◽  
Natural Language ◽  
Health Beliefs ◽  
Language Processing ◽  
Public Engagement ◽  
Local Governments ◽  
Public Agencies ◽  
Public Health Agencies ◽  
Health Agencies

BACKGROUND The ongoing COVID-19 pandemic is characterized by different morbidity and mortality rates across different states, cities, rural areas, and diverse neighborhoods. The absence of a national strategy for battling the pandemic also leaves state and local governments responsible for creating their own response strategies and policies. OBJECTIVE This study examines the content of COVID-19–related tweets posted by public health agencies in Texas and how content characteristics can predict the level of public engagement. METHODS All COVID-19–related tweets (N=7269) posted by Texas public agencies during the first 6 months of 2020 were classified in terms of each tweet’s functions (whether the tweet provides information, promotes action, or builds community), the preventative measures mentioned, and the health beliefs discussed, by using natural language processing. Hierarchical linear regressions were conducted to explore how tweet content predicted public engagement. RESULTS The information function was the most prominent function, followed by the action or community functions. Beliefs regarding susceptibility, severity, and benefits were the most frequently covered health beliefs. Tweets that served the information or action functions were more likely to be retweeted, while tweets that served the action and community functions were more likely to be liked. Tweets that provided susceptibility information resulted in the most public engagement in terms of the number of retweets and likes. CONCLUSIONS Public health agencies should continue to use Twitter to disseminate information, promote action, and build communities. They need to improve their strategies for designing social media messages about the benefits of disease prevention behaviors and audiences’ self-efficacy.

scholarly journals Making equal rights to health an election issue in NZ local body elections

2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
P Stone ◽  
D e b Leyland
Keyword(s):  
Public Health ◽  
Social Media ◽  
Human Rights ◽  
New Zealand ◽  
Social Determinants Of Health ◽  
Social Determinants ◽  
Health Inequity ◽  
Equal Rights ◽  
The Public ◽  
Local Body

Abstract In New Zealand there are 20 district health boards (DHBs) with local elections every 3 years. There is low voter turnout for these, we suspect because the public has low cognizance of the role DHBs have in governing their health and disability system. Good governance ensures everyone whatever ethnicity, gender or sexual proclivity, from birth to old age, able or disabled, mentally well or unwell, drugfree or addicted, has equal rights of dignified access to healthcare. Without public engagement in DHB elections, the community risks having candidates elected that also don't understand their role through a preventative public health framework or human rights lens. The United Community Action Network (UCAN) developed a human rights framework and Health Charter for people driven into poverty by the costs of staying well in NZ. The framework outlines 6 social determinants of health needing protection through policy, to ensure all enjoy their rights to health. UCAN and the Public Health Association of New Zealand (PHA) partnered to raise public and the candidates' awareness during 2019 elections, of these social determinants causing inequity in health outcomes. A series of short explainer-videos were created for sharing through social media during the election build-up period, helping to promote PHA Branches' public Meet the Candidates events. Post-election, a longer film was produced to send to the elected DHB members. Our theory of change centred on spotlighting health inequity for voters, so that they would elect DHB members who had the greatest understanding and commitment to addressing this issue. With shareable videos we aimed to attract audience, raise awareness and debate the policy solutions to health inequity with candidates, enabling more informed choice amongst the voting public. Post-election, we maintain supportive relationships with the elected DHB members that promised their commitment to our Health Charter during their campaigns. Key messages Using videos and social media, local body elections provide an opportunity to promote everyone’s right to affordable healthcare, supporting and informing voter decision-making. UCAN's Health Charter is an advocacy resource for raising awareness of the social determinants of health inequity and poverty for people with mental illness, addiction and disability.

Fake news on Facebook: examining the impact of heuristic cues on perceived credibility and sharing intention

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Khudejah Ali ◽  
Cong Li ◽  
Khawaja Zain-ul-abdin ◽  
Muhammad Adeel Zaffar
Keyword(s):  
Public Health ◽  
Social Media ◽  
Design Methodology ◽  
Fake News ◽  
Content Type ◽  
Perceived Credibility ◽  
News Credibility ◽  
The Impact ◽  
Practical Implications ◽  
Active Processing

PurposeAs the epidemic of online fake news is causing major concerns in contexts such as politics and public health, the current study aimed to elucidate the effect of certain “heuristic cues,” or key contextual features, which may increase belief in the credibility and the subsequent sharing of online fake news.Design/methodology/approachThis study employed a 2 (news veracity: real vs fake) × 2 (social endorsements: low Facebook “likes” vs high Facebook “likes”) between-subjects experimental design (N = 239).FindingsThe analysis revealed that a high number of Facebook “likes” accompanying fake news increased the perceived credibility of the material compared to a low number of “likes.” In addition, the mediation results indicated that increased perceptions of news credibility may create a situation in which readers feel that it is necessary to cognitively elaborate on the information present in the news, and this active processing finally leads to sharing.Practical implicationsThe results from this study help explicate what drives increased belief and sharing of fake news and can aid in refining interventions aimed at combating fake news for both communities and organizations.Originality/valueThe current study expands upon existing literature, linking the use of social endorsements to perceived credibility of fake news and information, and sheds light on the causal mechanisms through which people make the decision to share news articles on social media.

scholarly journals The First 60 Days: American Public Health Agencies' Social Media Strategies in the Emerging COVID-19 Pandemic

2020 ◽  
Vol 18 (6) ◽  
pp. 454-460
Author(s):  
Jeannette Sutton ◽  
Scott L. Renshaw ◽  
Carter T. Butts
Keyword(s):  
Public Health ◽  
Social Media ◽  
Public Health Agencies ◽  
Health Agencies

scholarly journals Misinformation Inoculation and Literacy Support Tweetorials on COVID-19

2020 ◽  
Vol 35 (1) ◽  
pp. 7-14
Author(s):  
S. Scott Graham
Keyword(s):  
Public Health ◽  
Genre Studies ◽  
Accurate Information ◽  
Public Health Agencies ◽  
The Public ◽  
Literacy Support ◽  
Health Agencies ◽  
Significant Uptake

Many expected federal public health agencies to provide timely and accurate information about the COVID-19 pandemic. That did not happen. In response, physicians and epidemiologists have explored new ways to educate the public about COVID-19 and protect against misinformation. One genre that has received significant uptake is the tweetorial, threaded tweets that educate followers on technical matters. This article builds on prior genre studies of the tweetorial to explore how #MedTwitter and #EpiTwitter communities have refashioned the emerging conventions of the tweetorial as part of efforts to protect the public from COVID-19 misinformation.

London faces pressure to bolster virus communication

2020 ◽  
Keyword(s):  
Public Health ◽  
Social Media ◽  
Public Support ◽  
Contributory Factor ◽  
Content Type ◽  
The Public ◽  
General Lack ◽  
Public Health Emergencies ◽  
Public Health Messages ◽  
Mixed Messages

Subject UK COVID-19 communication. Significance Communication is critically important during public health emergencies. The United Kingdom’s communications have contained mixed messages and a general lack of transparency. Several decisions with strong scientific grounding have not been adequately explained, resulting in many government achievements being undermined or overlooked. This is also a major contributory factor in the government’s eroding public support. Impacts The content and delivery of future addresses will determine how closely the public adheres to changes in guidance. The speed at which sectors of the economy can re-open is heavily dependent on the success of the communications strategy. The ongoing infodemic being played out on social media will continue to hamper the communication of public health messages.

scholarly journals Use of face coverings in public during the COVID-19 pandemic: an observational study

2020 ◽  
Author(s):  
Nicholas L. Arp ◽  
Tung H. Nguyen ◽  
Emma J. Graham Linck ◽  
Austin K. Feeney ◽  
Jonathan H. Schrope ◽  
...  
Keyword(s):  
Public Health ◽  
Older Adults ◽  
Observational Study ◽  
Level Population ◽  
Grocery Stores ◽  
County Level ◽  
Public Health Agencies ◽  
The Public ◽  
Health Agencies ◽  
The U.S

AbstractPublic health agencies have recommended that the public wear face coverings, including face masks, to mitigate COVID-19 transmission. However, the extent to which the public has adopted this recommendation is unknown. An observational study of 3,271 members of the public in May and June 2020 examined face covering use at grocery stores across Wisconsin. We found that only 41.2% used face coverings. Individuals who appeared to be female or older adults had higher odds of using face coverings. Additionally, location-specific variables such as expensiveness of store, county-level population and county-level COVID-19 case prevalence were associated with increased odds of using face coverings. To our knowledge, this is the first direct observational study examining face covering behavior by the public in the U.S., and our findings have implications for public health agencies during the COVID-19 pandemic.

scholarly journals Constructing and Communicating COVID-19 Stigma on Twitter: A Content Analysis of Tweets during the Early Stage of the COVID-19 Outbreak

2020 ◽  
Vol 17 (18) ◽  
pp. 6847 ◽  
Author(s):  
Yachao Li ◽  
Sylvia Twersky ◽  
Kelsey Ignace ◽  
Mei Zhao ◽  
Radhika Purandare ◽  
...  
Keyword(s):  
Public Health ◽  
Content Analysis ◽  
Early Stage ◽  
Message Content ◽  
Conspiracy Theories ◽  
Public Health Agencies ◽  
The Public ◽  
Lack Of Information ◽  
Health Agencies ◽  
Public Health Messages

This study focuses on stigma communication about COVID-19 on Twitter in the early stage of the outbreak, given the lack of information and rapid global expansion of new cases during this period. Guided by the model of stigma communication, we examine four types of message content, namely mark, group labeling, responsibility, and peril, that are instrumental in forming stigma beliefs and sharing stigma messages. We also explore whether the presence of misinformation and conspiracy theories in COVID-19-related tweets is associated with the presence of COVID-19 stigma content. A total of 155,353 unique COVID-19-related tweets posted between December 31, 2019, and March 13, 2020, were identified, from which 7000 tweets were randomly selected for manual coding. Results showed that the peril of COVID-19 was mentioned the most often, followed by mark, responsibility, and group labeling content. Tweets with conspiracy theories were more likely to include group labeling and responsibility information, but less likely to mention COVID-19 peril. Public health agencies should be aware of the unintentional stigmatization of COVID-19 in public health messages and the urgency to engage and educate the public about the facts of COVID-19.

scholarly journals How do Canadian public health agencies respond to the COVID-19 emergency using social media: a protocol for a case study using content and sentiment analysis

BMJ Open ◽  
2021 ◽  
Vol 11 (4) ◽  
pp. e041818
Author(s):  
Anita Kothari ◽  
Lyndsay Foisey ◽  
Lorie Donelle ◽  
Michael Bauer
Keyword(s):  
Public Health ◽  
Social Media ◽  
Research Ethics ◽  
Sentiment Analysis ◽  
Health Agency ◽  
Message Content ◽  
Public Health Agencies ◽  
The Public ◽  
Board Review

IntroductionKeeping Canadians safe requires a robust public health (PH) system. This is especially true when there is a PH emergency, like the COVID-19 pandemic. Social media, like Twitter and Facebook, is an important information channel because most people use the internet for their health information. The PH sector can use social media during emergency events for (1) PH messaging, (2) monitoring misinformation, and (3) responding to questions and concerns raised by the public. In this study, we ask: what is the Canadian PH risk communication response to the COVID-19 pandemic in the context of social media?Methods and analysisWe will conduct a case study using content and sentiment analysis to examine how provinces and provincial PH leaders, and the Public Health Agency of Canada and national public heath leaders, engage with the public using social media during the first wave of the pandemic (1 January–3 September 2020). We will focus specifically on Twitter and Facebook. We will compare findings to a gold standard during the emergency with respect to message content.Ethics and disseminationWestern University’s research ethics boards confirmed that this study does not require research ethics board review as we are using social media data in the public domain. Using our study findings, we will work with PH stakeholders to collaboratively develop Canadian social media emergency response guideline recommendations for PH and other health system organisations. Findings will also be disseminated through peer-reviewed journal articles and conference presentations.

Contact Tracing and Consequences

2021 ◽  
Vol 6 (1) ◽  
Author(s):  
Martin Kulldorff
Keyword(s):  
Public Health ◽  
Disease Outbreaks ◽  
Contact Tracing ◽  
Public Health Agencies ◽  
The Public ◽  
Health Agencies

COVID-19 contact tracing programs are eroding trust between the public and public health agencies—with potential dire consequences for future disease outbreaks in which contact tracing could be critical.

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