Consumer brand engagement in the US–China trade war

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yi Hsuan Lee ◽  
Chiou-Fong Wei ◽  
Bruce C. Y. Lee ◽  
Ya-Yun Cheng ◽  
Yao Chen
Keyword(s):  
The United States ◽  
Partial Least Square ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Chinese Market ◽  
Content Type ◽  
Brand Engagement ◽  
China Trade ◽  
The Us ◽  
Trade War

PurposeThis study examines whether consumer brand engagement (CBE) can mitigate the negative effects of economic animosity (EA) on purchase intention (PI) and strengthen the positive effect of country-of-origin (COO) on PI.Design/methodology/approachUsing questionnaires distributed to 372 young Chinese adults, the study collected PI data for US products in the Chinese market. Partial least square structural equation modeling was adopted.FindingsThis study found a positive relationship between COO and CBE and a negative relationship between EA and CBE. CBE exhibits a partial mediating effect in the relationship between COO and PI and a full suppression effect on EA toward PI.Research limitations/implicationsThis research is limited to China; future research could extend this framework to the United States.Practical implicationsThis study contributes to relationship marketing knowledge. Furthermore, it provides new tools for multinational corporations to deploy their marketing strategies and avoid negative consequences stemming from the EA effect in the Chinese market following the US–China trade war.Originality/valueThis study is the first to extend COO and EA research to CBE discipline.

scholarly journals Impact of Trumpian Trade on Canadian Agriculture: Evidence from Commodity Analyses

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Victoria Flaherty
Keyword(s):  
United States ◽  
The United States ◽  
Agricultural Commodities ◽  
Chinese Market ◽  
China Trade ◽  
The Us ◽  
Trade War

It is generally understood that Canada’s close trading relationship with the United States helps power its export-dependent economy. This understanding was challenged in the wake of the US-China trade war that began in 2018. The trade war, which created opportunities for countries to fill the void left by American products in the Chinese market, was a chance for Canada to sink its teeth into China’s need for agricultural commodities. By examining Canada’s trading relationship with China during the trade war at a commodity level across five different products, this paper ascertains the factors that determined why Canadian lobster fishers jumped for joy while canola farmers floundered. This examination exposes how Canada-China tensions arose because Canada’s extradition with the US severely depressed its ability to sell certain agricultural goods to China. 

Biden win would improve Mexico relations

2020 ◽  
Keyword(s):  
Dispute Settlement ◽  
The United States ◽  
Pragmatic Approach ◽  
Donald Trump ◽  
Content Type ◽  
Bilateral Relations ◽  
China Trade ◽  
The Us ◽  
Trade War ◽  
Us Senate

Significance Mexican President Andres Manuel Lopez Obrador (AMLO) has strived to maintain cordial relations with incumbent US President Donald Trump, despite his aggressive rhetoric towards Mexico. A Biden win would improve bilateral relations significantly. Impacts Biden’s interest in Mexico may stretch beyond trade and the border to a wider range of issues, leading AMLO to see him as interventionist. A Republican-dominated US Senate would increase attention on issues of interest to businesses, such as investor-state dispute settlement. Any easing of the US-China trade war could weaken the perceived urgency of the need to re-shore supply chains, to the detriment of Mexico. Mexico’s economic dependence on the United States will ensure AMLO maintains a pragmatic approach towards any bilateral disputes.

scholarly journals The Dimensions of the US-China Trade War

2020 ◽  
Vol 3 (1) ◽  
pp. 47-55
Author(s):  
Mohamad Zreik
Keyword(s):  
United States ◽  
Indian Ocean ◽  
Free Trade ◽  
The United States ◽  
Bilateral Agreements ◽  
China Trade ◽  
The Pacific ◽  
The Us ◽  
The Indian Ocean ◽  
Trade War

AbstractThe Chinese Ministry of Commerce issued a statement Friday morning, July 6, 2018, confirming the outbreak of a trade war between the United States and China. The statement came after the United States imposed tariffs on many Chinese goods, in violation of international and bilateral agreements, and the destruction of the concept of free trade which the United States calls for following it. It is a war of opposite directions, especially the contradiction between the new Trump policy and the Chinese approach. The proof is what US Defense Secretary James Matisse announced in Singapore in early June 2018 of “the full strategy of the new United States, in the Indian Ocean and the Pacific,” where China was the “sole enemy of the United States” in China’s geostrategic region. Intentions have become publicized, and trade war between the two economic giants is turning into a reality. This paper will give an overview of the US-China scenario of trade war, then a focused analysis on the Trump’s administration economic decision regarding China, and the consequences of this decision.

Implications of  the U.S.–China Trade War  for  Taiwan

2020 ◽  
Vol 19 (1) ◽  
pp. 61-81
Author(s):  
Wen-jen Hsieh
Keyword(s):  
Negative Impact ◽  
The United States ◽  
Policy Implications ◽  
High Tech ◽  
Chinese Market ◽  
Economic Relationships ◽  
China Trade ◽  
Trade War ◽  
The Impact ◽  
The U.S

The ongoing U.S.-China trade war and ensuing high-tech conflicts are regarded as Taiwan's most crucial opportunity to slow down its progressively increasing economic dependence on China. The impact of the U.S.–China trade tensions on Taiwan are important to analyze because of Taiwan's relatively unique political and economic relationships with the United States and China, especially since the latter views Taiwan as its “breakaway province.” The regression results indicate that Taiwan's outward investment to China is significantly affected by Taiwan's lagged investment and exports to China, and the gap in the economic growth rates between Taiwan and China. Policy implications are provided for Taiwan to alleviate its economic dependency on the Chinese market and the negative impact from the U.S.-China trade war.

Domestic Sources of the US Trade War with China

2019 ◽  
Vol 11 (04) ◽  
pp. 5-18
Author(s):  
Troy STANGARONE
Keyword(s):  
United States ◽  
Southeast Asia ◽  
Economic Impact ◽  
The United States ◽  
Full Resolution ◽  
China Trade ◽  
Economic Practices ◽  
The Us ◽  
Trade War ◽  
Near Term

The origins of the US–China trade war predate the Trump administration’s aggressive stance and have their roots in the economic impact of China’s entry into the WTO and China’s economic practices. The recently concluded phase one deal provides each side a chance to cool the tensions, but the politics in the United States likely preclude a full resolution in the near term. Another consequence of the trade war is the acceleration of production shifts out of China to Southeast Asia, but these opportunities are accompanied by greater US scrutiny of trade with the region.

US firms will feel pressure in China, trade war or not

2018 ◽  
Keyword(s):  
United States ◽  
Integrated Circuits ◽  
The United States ◽  
Xi Jinping ◽  
Donald Trump ◽  
Trade Surplus ◽  
Content Type ◽  
China Trade ◽  
Trade War ◽  
Trump Administration

Subject China's options for retaliating against US firms during trade tensions. Significance US President Donald Trump tweeted yesterday that he is working with China's President Xi Jinping to get China's telecoms giant, ZTE, "back in business, fast" -- even though it was penal US sanctions that forced the company to announce last week that it was stopping operations. The Trump administration is divided on whether its objective in threatening imports tariffs on Chinese goods worth 50 billion dollars, effective May 22, is to strike a deal to cut China's trade surplus with the United States or to change China's industrial practices. Impacts Compliance costs will rise even if trade tensions subside. Investors in industries that China sees as strategic (eg, semiconductors and integrated circuits) may face unwritten screening rules. Investors in automobile, aircraft and shipping manufacturing and finance may find new opportunities to enter the market.

Long term US-China decoupling will hit US energy sales

2019 ◽  
Keyword(s):  
Energy Demand ◽  
The United States ◽  
Offshore Wind ◽  
Energy Market ◽  
Content Type ◽  
China Trade ◽  
Project Costs ◽  
The Us ◽  
Alternative Markets

Subject Impact of the US-China tariffs on the energy market. Significance Global trade is slowing, and the US-China trade tariffs are exacerbating the slowdown. US oil and liquefied natural gas (LNG) exporters are finding alternative markets, but competitive pressures are likely to rise as both oil and LNG markets face oversupply. The tariffs on goods imported to the United States are also raising costs for the renewable and non-renewable sectors. Impacts US LNG producers could struggle to place cargoes as European gas storage approaches capacity. The large number of US offshore wind projects underway may be held back because the US-China tariffs are increasing project costs. Weak world trade and GDP growth is capping energy demand, offsetting supply worries and curbing oil price gains.

Weak forint will not shift Hungary’s monetary policy

2019 ◽  
Keyword(s):  
Government Bond ◽  
Content Type ◽  
The Past ◽  
China Trade ◽  
Bond Yield ◽  
The Us ◽  
Growth Prospects ◽  
Trade War ◽  
Chinese Trade ◽  
Roll Back

Significance It dropped to 332.2, a decline of 5.7% since March 10, when the forint reached its strongest level against the euro this year. While the forint has fallen steadily against the single currency over the past several years -- it has lost 18% since November 2012, with half the decline occurring since mid-2017 -- it has come under more strain since March, owing to a combination of fallout from the US-China trade war and the persistently dovish policy stance of Hungary’s Central Bank (MNB). Impacts Markets have become increasingly pessimistic about the growth prospects for the euro-area. A technical recession is increasingly probable in Germany, where the benchmark ten-year government bond yield is at a near-record low. Central Europe’s economies are decoupling from the industrial slowdown in the largest EU economy, although divergences are narrowing. Renewed hopes of a US-Chinese trade truce, including a possible roll-back of existing tariffs, are improving sentiment towards EM.

scholarly journals The United States-China Trade War: Empirical Assessment

2020 ◽  
pp. 35-45
Author(s):  
Victor Adjarho Ovuakporaye
Keyword(s):  
United States ◽  
Global Economy ◽  
The United States ◽  
International Economy ◽  
Trade Relation ◽  
Empirical Assessment ◽  
China Trade ◽  
The Us ◽  
Trade War ◽  
The Impact

This paper aims to explore the US-China trade war by looking at various issues surrounding the US-China trade relation. The US-China trade war had been imminent since January 2018, meritoriously commenced on 6 July 2018, which is still ongoing. The US imposed sanctions on various Chinese goods, which was counter by the Chinese side also. Both side have felt the effect of the trade war though China felt the impact more than United States. Though, both nations have recently held positive trade talks which leads to the first phase of negotiation the trade war is still ongoing. If the partnership between the United states and China collapses, this will also end up harming the global economy severely since they are crucial cornerstones of the international economy.

scholarly journals US–China Trade War: Chinese Perspective

2019 ◽  
Vol 5 ◽  
pp. 1
Author(s):  
Manjula Jain ◽  
Saloni Saraswat ◽  
◽  
Keyword(s):  
United States ◽  
Intellectual Property ◽  
Intellectual Property Rights ◽  
The United States ◽  
Huge Amount ◽  
China Trade ◽  
The Us ◽  
Investment Opportunities ◽  
Trade Relationship ◽  
Trade War

The US–China trade relationship has expanded immensely after China’s reformation of its economy and liberalization in 1979. A very huge amount of trade takes place between the United States and China in terms of monetary value and quantity. China benefits the United States in several forms other than just trade, such as US firms seeking investment opportunities in China for their assembly units. Subsequently, China holds a huge amount of US treasury securities, and purchases US debt securities, which helps them to keep their interest rates low. However, even after the development of such a trade relationship, the United States has certain concerns relating to China’s intentions. From the United States’ point of view, China is not involved in a fair practice of trade. China has imposed state-directed policies that bend the flow of trade and investment opportunities. Furthermore, the United States has allegations against China pertaining to the issue of intellectual property rights along with mixed records on implementation of WTO obligations, establishment of procedures for impacting the value of its currency and restrictions on FDI. The United States claims that such policies from China’s side make a great impact on the US economy and thus is the concern of the Congress. The current president, Mr. Donald J. Trump, has pledged to promote the free and fair trade policy. So his administration has taken some severe steps to reduce the US bilateral trade deficit. The president first announced the imposition of tariffs on steel and aluminum at 25% and 15%, respectively. To this action of the United States, China retaliated by raising the tariffs on various goods that are imported from the United States. Furthermore, the United States claimed that it would take actions against Chinese intellectual property rights policies that could be a hindrance to the US stakeholders. Later, the United States released a two-stage plan to impose tariffs on Chinese imports that would directly affect Chinese industrial policies for which again there was retaliation by China by releasing their own two-stage plan for American imports that would adversely affect American industries. This paper is an attempt to analyze the effect of the trade war between the United States and China and briefly discusses about the impact of this war on China and the probable measures implemented by the country.

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