scholarly journals Antecedents and consequences of corporate communication management (CCM)

2018 ◽  
Vol 31 (1) ◽  
pp. 56-75 ◽  
Author(s):  
Bahtiar Mohamad ◽  
Bang Nguyen ◽  
TC Melewar ◽  
Rossella Gambetti
Keyword(s):  
Strategic Management ◽  
Conceptual Framework ◽  
Corporate Communication ◽  
The Body ◽  
Policy Implications ◽  
Strong Impact ◽  
Organisational Performance ◽  
Communication Management ◽  
Content Type ◽  
Antecedents And Consequences

Purpose This paper aims to provide a degree of clarity on the corporate communication management (CCM) concept, by building a conceptual framework that uncovers its underlying antecedents and consequences. Although it is consolidated that corporate communication and information together play an important role in strategic management planning because of the high relevance of managing positive relationships with multiple stakeholder that have a strong impact on corporate survival, extant literature suggests that there have been few empirical studies so far assessing the contribution of CCM to organisational performance. Design/methodology/approach The paper is conceptual, and a model is developed as a result of an extensive critical multidisciplinary literature review. Findings Findings of this study identify three antecedents of CCM, namely, culture, information and communication technology innovation diffusion and corporate leadership. In addition, the study highlights a potential positive relationship between CCM, financial performance and corporate mission achievement. An integrative conceptual framework and a detailed summary table are presented in the paper. Originality/value This study provides a comprehensive critical insight into a growing body of corporate communication and information business literature that offers the basis for a thorough assessment of CCM contribution to organisational performance. By doing so, it advances the body of applicable knowledge of corporate communication meant as a strategic management lever. Moreover, the managerial and policy implications provided in this paper may help corporate communication and information practitioners to identify the key guidelines for the design and implementation of an appropriate CCM programme.

Incorporating coopetition into the entrepreneurial marketing literature

2019 ◽  
Vol 21 (1) ◽  
pp. 19-36 ◽  
Author(s):  
James M. Crick
Keyword(s):  
Conceptual Framework ◽  
Marketing Research ◽  
Business Environment ◽  
Organisational Performance ◽  
Competitive Intensity ◽  
Content Type ◽  
Marketing Literature ◽  
Entrepreneurial Marketing ◽  
Antecedents And Consequences ◽  
Rival Firms

Purpose The purpose of this paper is to extend the entrepreneurial marketing literature to account for coopetition (the interplay between cooperation and competition). This paper is also designed to highlight the research gaps surrounding coopetition, so that academics, working at the marketing/entrepreneurship interface, can undertake more investigations linked with this topic. Design/methodology/approach The entrepreneurial marketing literature was reviewed to develop a conceptual framework, guided by three research propositions, examining the antecedents and consequences of coopetition, as well as the boundaries of the coopetition–organisational performance relationship. Findings Coopetition activities are driven by an organisation-wide coopetition-oriented mindset – the degree to which managers and employees believe in the importance of cooperating with competitors. Also, coopetition can help entrepreneurs access new resources and capabilities from their competitors; however, “too much” coopetition can lead to tensions between such rival firms. Additionally, it is proposed that the relationship between coopetition activities and organisational performance is moderated by competitive intensity (a facet of the competitive business environment). That is, with higher levels of competitive intensity, entrepreneurs are less likely to improve their performance from coopetition activities. That is, the competitive business environment can affect the delicate balance between the forces of cooperativeness and competitiveness. Originality/value Entrepreneurial marketing research has concentrated on individualistic perspectives concerning how entrepreneurs operate their businesses. In this viewpoint, the competitive assumptions of the marketing/entrepreneurship interface are extended to account for coopetition. This paper also outlines the areas within the coopetition literature that entrepreneurial marketing scholars should appreciate. Specifically, entrepreneurial marketing scholars are recommended to examine the antecedents and consequences of coopetition, coupled with the moderating role of competitive intensity (a facet of the competitive business environment) in the coopetition–organisational performance relationship. This paper ends with a recommended methodology for academics to test the conceptual framework in future empirical research.

Heritagisation of pop culture by museums and an analysis of visitor feedback

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
David S. Waller ◽  
Helen J. Waller
Keyword(s):  
Conceptual Framework ◽  
Cultural History ◽  
Pop Culture ◽  
The Body ◽  
Cultural Institutions ◽  
Visitor Experience ◽  
Content Type ◽  
Body Of Knowledge ◽  
Online Comments ◽  
Victoria And Albert Museum

PurposeIn recent years, there has been a “heritagisation” of pop culture, including music, whereby cultural institutions, such as galleries and museums in primarily Western countries, have run exhibitions based on pop culture to successfully market to a new audience of visitors. The purpose of this qualitative study is to explore the issue of the “heritagisation” of pop culture by museums and observe visitor response to a specific music-related exhibition, linking intangible and tangible elements of the exhibition to provide a framework to understand the visitor experience.Design/methodology/approachThe purpose will be achieved by observing the “heritagisation” of pop culture in the literature and past exhibitions, proposing how cultural institutions have linked the intangible and tangible elements of music in pop culture for an exhibition and observe visitors' feedback from online comments posted on Tripadvisor undertaken during the original “David Bowie is” exhibition at the Victoria and Albert Museum (V&A), London.FindingsFrom the Leximancer analysis, a new conceptual framework for visitor experience at an exhibition was developed, which contains three visitor-related categories: pre-exhibition, exhibition space and exhibition experience, with five themes (tickets, exhibition, displayed objects, David Bowie and visitors) and 41 text concepts.Practical implicationsFor cultural institutions the implications are that there can be opportunities to curate exhibitions on pop culture or music-related themes, which can include intangible and tangible elements, such as songs, videos, tickets, costumes, musical instruments and posters. These exhibitions can also explore the changing socio/political/historical/cultural background that contextualises pop cultural history.Originality/valueThis theory-building study advances the body of knowledge as it links music in pop culture and cultural institutions, specifically in this case a highly successful music-related exhibition at a museum, and provides a theoretical model based on tangibility elements. Further, it analyses museum visitor comments by using the qualitative software program, Leximancer, to develop a new conceptual framework for visitor experience.

scholarly journals Body-force modeling for aerodynamic analysis of air intake – fan interactions

2016 ◽  
Vol 26 (7) ◽  
pp. 2048-2065 ◽  
Author(s):  
William Thollet ◽  
Guillaume Dufour ◽  
Xavier Carbonneau ◽  
Florian Blanc
Keyword(s):  
Body Force ◽  
Stokes Equations ◽  
The Body ◽  
Test Case ◽  
Force Model ◽  
Strong Impact ◽  
Analytic Model ◽  
Source Terms ◽  
Content Type ◽  
Air Intake

Purpose The purpose of this paper is to explore a methodology that allows to represent turbomachinery rotating parts by replacing the blades with a body force field. The objective is to capture interactions between a fan and an air intake at reduced cost, as compared to full annulus unsteady computations. Design/methodology/approach The blade effects on the flow are taken into account by adding source terms to the Navier-Stokes equations. These source terms give the proper amount of flow turning, entropy, and blockage to the flow. Two different approaches are compared: the source terms can be computed using an analytic model, or they can directly be extracted from RANS computations with the blade’s geometry. Findings The methodology is first applied to an isolated rotor test case, which allows to show that blockage effects have a strong impact on the performance of the rotor. It is also found that the analytic body force model underestimates the mass flow in the blade row for choked conditions. Finally, the body force approach is used to capture the coupling between a fan and an air intake at high angle of attacks. A comparison with full annulus unsteady computations shows that the model adequately captures the potential effects of the fan on the air intake. Originality/value To the authors’ knowledge, it is the first time that the analytic model used in this paper is combined with the blockage source terms. Furthermore, the capability of the model to deal with flows in choked conditions was never assessed.

A conceptual framework for understanding the antecedents and consequences of social selling: a theoretical perspective and research agenda

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Barbara Barney-McNamara ◽  
James Peltier ◽  
Pavan Rao Chennamaneni ◽  
Keith Eric Niedermeier
Keyword(s):  
Literature Review ◽  
Conceptual Framework ◽  
Information Exchange ◽  
Theoretical Perspective ◽  
Customer Relationship ◽  
Future Research ◽  
Content Type ◽  
The Social ◽  
Research Findings ◽  
Antecedents And Consequences

Purpose The purpose of this paper is to provide a detail review of the social selling literature and to offer future research needs. Social selling has gained the attention of sales researchers. Rather than merely a new tool, social selling redefines the traditional sales process. However, the literature is spread across topics of social media and sales, social customer relationship management, salesforce automation and social selling, and does not provide an agreed-upon definition or tested construct for implementation. Design/methodology/approach The paper presents a comprehensive literature review of social selling and all related terminology. Findings The authors propose a social selling framework that includes personal branding, information exchange, networking and social listening to define and outline the construct while suggesting the antecedents and outcomes to guide future research. Findings from a literature review include outlining key theories used in social selling research. Originality/value This review offers a conceptual framework of social selling, including both antecedents and outcomes, to inform future research and guide academics and practitioners.

Relationship between competitive strategy and construction organisation performance

2016 ◽  
Vol 54 (9) ◽  
pp. 2340-2366 ◽  
Author(s):  
Luqman Oyekunle Oyewobi ◽  
Abimbola Olukemi Windapo ◽  
James Olabode Bamidele Rotimi ◽  
Richard Ajayi Jimoh
Keyword(s):  
South Africa ◽  
Decision Making ◽  
Strategic Management ◽  
Competitive Strategy ◽  
Management Style ◽  
Research Approach ◽  
Organisational Performance ◽  
Content Type ◽  
The Relationship

Purpose The purpose of this paper is to examine the possible moderating role of organisational characteristics (organisational structure, management style and decision-making style) in the relationship between strategy and organisational performance among large construction organisations in South Africa. Design/methodology/approach The study adopted a quantitative research approach using a questionnaire survey to obtain data from 72 large construction organisations in South Africa. Using hierarchical multiple regression, the paper examines the relationship between the constructs discussed in the study. Findings The internal characteristics of the organisation form the vital basis for achieving optimal performance. The results obtained from the analysis revealed that decision-making style directly influences the measure of organisational effectiveness, while it could also be inferred that organisational characteristics partly moderate the relationship between competitive strategy and organisational performance. The findings indicate that internal characteristics is one of the means through which organisational strategic factors and contextual aspects are organised to achieve greater organisational performance levels. Originality/value The findings have theoretical implications for strategic management literature in construction as it extends the scope of research on strategic management from assessing a set of individual management practices to evaluating a complex mechanism that connects internal characteristics and competitive advantage. It is believed that this study will contribute positively to the role of organisational characteristics in the competitive strategy-performance relationships in large construction organisations in South Africa and to the ongoing discussion on emerging strategic management issues in construction.

Cleanliness unravelled: a review and integration of literature

2018 ◽  
Vol 16 (4) ◽  
pp. 429-451 ◽  
Author(s):  
Martijn C. Vos ◽  
Mirjam Galetzka ◽  
Mark P. Mobach ◽  
Mark van Hagen ◽  
Ad T.H. Pruyn
Keyword(s):  
Literature Review ◽  
Conceptual Framework ◽  
Systematic Literature Review ◽  
Future Research ◽  
Content Type ◽  
Effective Interventions ◽  
Clean Environment ◽  
Prisma Statement ◽  
Antecedents And Consequences ◽  
Response Variables

Purpose The purpose of this paper is to present a systematic literature review on stimulus, organism and response variables related to actual and perceived cleanliness and develop a conceptual framework to encourage future research on cleanliness. Design/methodology/approach The PRISMA statement methodology for systematic literature review was applied. After analysing 926 articles, 46 articles were included and reviewed. Findings Stimulus, organism and response variables related to cleanliness were identified and integrated in a conceptual framework. A distinction was made between articles evaluating the relationship between stimulus and organism variables; stimulus and response variables; and organism and response variables. First, actual cleanliness, staff behaviour, condition of the environment, scent and the appearance of the physical environment were identified as stimuli variables influencing perceived cleanliness and service quality. Second, the presence of litter, behaviour and presence of others, scent, disorder, availability of trash cans and informational strategies were identified as stimuli affecting littering and other kinds of unethical behaviour. Third, the effect of perceived cleanliness (and other organism variables) on satisfaction, approach behaviours, physical activity and pro-social behaviour was registered. Practical implications The findings of this review allow in-house and corporate facility managers to better understand and identify most effective interventions positively influencing actual and perceived cleanliness. Originality/value No systematic literature review on antecedents and consequences of a clean environment has previously been conducted.

Community marketing: serving the base of the economic pyramid sustainably

2015 ◽  
Vol 36 (4) ◽  
pp. 40-47 ◽  
Author(s):  
Rakhi Thakur
Keyword(s):  
Conceptual Framework ◽  
Financial Services ◽  
Local Community ◽  
Relevant Literature ◽  
Community Networks ◽  
Future Research ◽  
Content Type ◽  
Antecedents And Consequences ◽  
Community Marketing

Purpose – The purpose of this paper is to acknowledge the importance of community networks in distribution of services and to present a conceptual framework outlining the antecedents and consequences of community marketing. Developing countries represent large untapped markets at the bottom of economic pyramid which is not serviced by conventional products using traditional marketing channels. Organisations are increasing looking at involving local community and broad range of partners called “Community Marketing” in this paper as a viable channel to expand their market by reaching out to this segment. Design/methodology/approach – The methodology for this paper involves in-depth study of the relevant literature on role of community networks and highlighting the noteworthy findings of other researchers. Although role of community networks has been widely studied in consumer goods, little has been researched on services. The study draws from cases of mobile financial services in India to develop a framework. Findings – The findings include the conceptual framework and the pre-requisites for adoption of community marketing for achieving business sustainability. Originality/value – This paper presents the framework and the steps pertaining to community marketing that can be adopted by organisations to reach out to a large under-served market at the base of economic pyramid. This paper synthesises extant knowledge on the subject and provides a foundation for future research by building a discussion on construct’s domain and developing research propositions.

scholarly journals Discussion of citizen behavioural change using the nudge effect: a perspective based on social policy interventions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hiroko Oe ◽  
Yasuyuki Yamaoka
Keyword(s):  
Social Policy ◽  
Conceptual Framework ◽  
Behaviour Change ◽  
Information Dissemination ◽  
Behavioural Change ◽  
Policy Formation ◽  
Behavioural Economics ◽  
Policy Implications ◽  
Incentive Structure ◽  
Content Type

PurposeThis study aims to present a communication model for promoting value co-creation between citizens and policymakers and to draw out proposals on the rationale in implementing nudge effect as well as key policy implications. The paper also revisits the close relationship between information senders and receivers (citizens) from the perspective of “citizen behaviour change” and focuses on the nudge effect, which strengthens the communication skills of policymakers (information senders) and accelerates the behaviour change of citizens (i.e. the recipients of information). Based on the study, the authors propose a conceptual framework to explain the spontaneous incentive structure of citizens.Design/methodology/approachThis study uses a conceptual discussion based on a literature review. It examines the nudge effect on citizen behaviour based on information and communications models and theories. From critical discussions of literature, it proposes an analytical model that focuses on the nudge effect put forward in behavioural economics and takes into account the importance of measures to increase the sensitivity and empathy of the recipients of information.FindingsThe authors revisited the relationship between information senders and receivers from the perspective of citizen behavioural change and focus on the nudge effect, which strengthens the communication power of policymakers and accelerates the behavioural change of citizens (i.e. the recipients of information). According to the study, the authors propose a conceptual framework to explain citizens' spontaneous incentive structure. The dual perspective of policymakers and citizens should be central to the collaboration between citizens and policymakers to enhance the effectiveness of social policies, where the scope and type of value generated and the perspective of social value are essential.Research limitations/implicationsThis paper bridges the interdisciplinary research fields of behavioural economics and social policy. It is hoped that the model proposed in this paper will be an effective discussion framework for relevant researchers and practitioners when considering human resource training and system building related to information dissemination. In addition, it is hoped the model will be an effective tool for deepening discussions on topics that help to facilitate information transfer and communication within organisations.Practical implicationsThe realisation of policy intentions within the core elements of the social policy process, such as the definition of key objectives, policy mechanisms and legislation, are central elements of policy formation and are said to be highly similar across countries. The framework proposed in this study is a valid resource that can be applied in other countries and can be expected to act an effective guidepost for policy makers and other stakeholders engaged in social policy.Originality/valueUp to this point, in examinations of encouraging behavioural change in information recipients, attention has been focussed on the aspect of increasing the sender's ability to transmit information. Interventions, such as increasing the energy of the delivery, increasing the frequency and diversifying the media to make a strong impression on the receiver's consciousness, have been considered and implemented. However, this study suggests that, in addition to such efforts on the part of the sender, it is important to increase the sensitivity and affinity of the receiver to the message as preliminary preparation to receiving it.

The dimensionality of corporate communication management (CCM)

2019 ◽  
Vol 32 (1) ◽  
pp. 71-97 ◽  
Author(s):  
Bahtiar Mohamad ◽  
Bang Nguyen ◽  
TC Melewar ◽  
Rossella Gambetti
Keyword(s):  
Public Relations ◽  
Quantitative Research ◽  
Operational Definition ◽  
Corporate Communication ◽  
Corporate Management ◽  
Corporate Communications ◽  
Measurement Scales ◽  
Communication Management ◽  
Content Type ◽  
Corporate Advertising

Purpose This paper aims to investigate the conceptualisation of corporate communication management (CCM) and its dimensionality from the practitioners’ perspectives. It proposes to validate an operational definition and dimensions of the CCM construct, which have not been identified in the literature. Design/methodology/approach The initial concepts are based on academic literature and followed by 12 face-to-face interviews with corporate communication practitioners and consultants from Malaysia to confirm the practicality of each dimension. QSR Nvivo Version 9.0 software is used to analyse the qualitative data. Then, the data are classified through deductive content analysis based on key words or themes. Findings The diverse perspectives are shown from the practitioners and consultants on the dimensionality of CCM. Most of the interviewees suggest that CCM dimensions include corporate advertising, corporate affairs, investor relations and employee communication within the corporate communication and other departments. They also found the public relations and media relations are clearly under corporate communications manager’s supervision. This research confirms the concept of CCM and its dimensionality to operationalise the CCM construct. The CCM dimensions also offer opportunities for further research to develop the measurement scales. Originality/value This research contributes to the clarification on the subject matter by developing clear concepts of the CCM and by offering insights about the role of the CCM dimensions, which help managers to more successfully incorporate the CCM dimension into the corporate management strategy. This paper also examines the concept of CCM and confirms its dimensionality, which helps in developing the CCM measurement for further quantitative research.

Management tools in corporate communication: a survey about tool use and reflections about the gap between theory and practice

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sophia Charlotte Volk ◽  
Ansgar Zerfass
Keyword(s):  
Tool Use ◽  
Research Field ◽  
Corporate Communication ◽  
Theory And Practice ◽  
Future Research ◽  
Communication Management ◽  
Management Tools ◽  
Organizational Decision Making ◽  
Content Type ◽  
Perceived Relevance

PurposeThe purpose of this article is to introduce the research field of management tools to communication management scholarship and open up new avenues for the field.Design/methodology/approachThe first part examines established knowledge from the strategic management literature about management tools as a means to support and facilitate organizational decision-making. The second part reports on a survey among 125 communication practitioners in corporate communication departments about the use of 32 tools for the analysis, planning, implementation and evaluation of communication.FindingsThe study sheds light on the perceived relevance and benefits of tools, as well as on knowledge and satisfaction and on general patterns of tool use. The findings demonstrate that tools are gaining in importance, but there is a lack of understanding, training and documentation of tools. Tools for planning and implementing communication are most widely spread, reflecting the operational focus of corporate communication.Practical implicationsPractitioners find value in the compilation of the most popular tools and implications on how to reflect about tool usage and outcomes.Originality/valueThe article provides directions for future research and reflects about tools as a means to bridge the divide between theory and practice.

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