Incorporating coopetition into the entrepreneurial marketing literature

2019 ◽  
Vol 21 (1) ◽  
pp. 19-36 ◽  
Author(s):  
James M. Crick
Keyword(s):  
Conceptual Framework ◽  
Marketing Research ◽  
Business Environment ◽  
Organisational Performance ◽  
Competitive Intensity ◽  
Content Type ◽  
Marketing Literature ◽  
Entrepreneurial Marketing ◽  
Antecedents And Consequences ◽  
Rival Firms

Purpose The purpose of this paper is to extend the entrepreneurial marketing literature to account for coopetition (the interplay between cooperation and competition). This paper is also designed to highlight the research gaps surrounding coopetition, so that academics, working at the marketing/entrepreneurship interface, can undertake more investigations linked with this topic. Design/methodology/approach The entrepreneurial marketing literature was reviewed to develop a conceptual framework, guided by three research propositions, examining the antecedents and consequences of coopetition, as well as the boundaries of the coopetition–organisational performance relationship. Findings Coopetition activities are driven by an organisation-wide coopetition-oriented mindset – the degree to which managers and employees believe in the importance of cooperating with competitors. Also, coopetition can help entrepreneurs access new resources and capabilities from their competitors; however, “too much” coopetition can lead to tensions between such rival firms. Additionally, it is proposed that the relationship between coopetition activities and organisational performance is moderated by competitive intensity (a facet of the competitive business environment). That is, with higher levels of competitive intensity, entrepreneurs are less likely to improve their performance from coopetition activities. That is, the competitive business environment can affect the delicate balance between the forces of cooperativeness and competitiveness. Originality/value Entrepreneurial marketing research has concentrated on individualistic perspectives concerning how entrepreneurs operate their businesses. In this viewpoint, the competitive assumptions of the marketing/entrepreneurship interface are extended to account for coopetition. This paper also outlines the areas within the coopetition literature that entrepreneurial marketing scholars should appreciate. Specifically, entrepreneurial marketing scholars are recommended to examine the antecedents and consequences of coopetition, coupled with the moderating role of competitive intensity (a facet of the competitive business environment) in the coopetition–organisational performance relationship. This paper ends with a recommended methodology for academics to test the conceptual framework in future empirical research.

scholarly journals Antecedents and consequences of corporate communication management (CCM)

2018 ◽  
Vol 31 (1) ◽  
pp. 56-75 ◽  
Author(s):  
Bahtiar Mohamad ◽  
Bang Nguyen ◽  
TC Melewar ◽  
Rossella Gambetti
Keyword(s):  
Strategic Management ◽  
Conceptual Framework ◽  
Corporate Communication ◽  
The Body ◽  
Policy Implications ◽  
Strong Impact ◽  
Organisational Performance ◽  
Communication Management ◽  
Content Type ◽  
Antecedents And Consequences

Purpose This paper aims to provide a degree of clarity on the corporate communication management (CCM) concept, by building a conceptual framework that uncovers its underlying antecedents and consequences. Although it is consolidated that corporate communication and information together play an important role in strategic management planning because of the high relevance of managing positive relationships with multiple stakeholder that have a strong impact on corporate survival, extant literature suggests that there have been few empirical studies so far assessing the contribution of CCM to organisational performance. Design/methodology/approach The paper is conceptual, and a model is developed as a result of an extensive critical multidisciplinary literature review. Findings Findings of this study identify three antecedents of CCM, namely, culture, information and communication technology innovation diffusion and corporate leadership. In addition, the study highlights a potential positive relationship between CCM, financial performance and corporate mission achievement. An integrative conceptual framework and a detailed summary table are presented in the paper. Originality/value This study provides a comprehensive critical insight into a growing body of corporate communication and information business literature that offers the basis for a thorough assessment of CCM contribution to organisational performance. By doing so, it advances the body of applicable knowledge of corporate communication meant as a strategic management lever. Moreover, the managerial and policy implications provided in this paper may help corporate communication and information practitioners to identify the key guidelines for the design and implementation of an appropriate CCM programme.

A conceptual framework for managing post-disaster reconstruction projects in emerging economies: the case of Angola

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nyamagere Gladys Sospeter ◽  
Pantaleo D. Rwelamila ◽  
Joaquim J. Gimbi
Keyword(s):  
Project Management ◽  
Conceptual Framework ◽  
Business Environment ◽  
Emerging Countries ◽  
Provincial Government ◽  
Future Research ◽  
Research Approach ◽  
Content Type ◽  
Essential Components ◽  
Post Disaster

PurposeThis study develops a conceptual framework appropriate for managing Post-Disaster Reconstruction Projects (PDRPs) so as to avoid cost and time overruns in Angola.Design/methodology/approachAn explanatory sequential mixed research approach was used. Data was collected from project participants within the ministry of planning, the provincial government office of planning and the local government in Angola. A questionnaire with closed questions was completed by 130 survey respondents. Semi-structured focus group interviews were conducted with seven participants selected through purposive sampling. Descriptive statistics, t-test and content analysis were used to analyse quantitative and qualitative data, respectively.FindingsThe study indicates that there is presently no formal project management process. Neither have government project management standards been developed and broadcast. This results in ad hoc processes being mostly used for managing PDRPs. The study further presents disaster preparation programme, community engagement, resources and stakeholder's engagement, post-disaster procurement policies, financial guides, post-disaster recovery legislation, context-specific (social economic, demographic, political and cultural variables), programme preparation as essential components to be considered for developing an appropriate framework for managing PDRPs.Research limitations/implicationsThe study is limited by its geographical settings which focussed the results on one province in Angola. However, the findings can be useful for other countries wishing to gain insights on the framework with “overlooked components” for managing DPRPs in emerging countries with similar disaster environment, government policies and same business environment.Practical implicationsThe framework for managing PDRPs may positively impact project realization, hence minimization of time and cost overruns. The findings are vital for managers, local practitioners and policy/decision-makers in emerging countries of essential components and lessons useful for managing PDRPs and making decisions when they intend to participate in such projects. An understanding of which approaches are critical and essential components of the framework serves as a basis for improving project delivery. Future research studies should describe its practical application.Originality/valueThe study provides insights by identifying an ordered grouped set of project management models/approaches mostly applicable for managing PDRPs in Angola, better understanding of appropriate components/variables to be considered and develops a conceptual framework for managing PDRPs in emerging countries, post-war context.

Consumer confusion: a systematic review and research directions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vishakha Chauhan ◽  
Mahim Sagar
Keyword(s):  
Conceptual Framework ◽  
Design Methodology ◽  
Important Research ◽  
Research Gaps ◽  
Future Directions ◽  
Research Directions ◽  
Content Type ◽  
Marketing Literature ◽  
Consumer Confusion ◽  
Research Questions

Purpose The purpose of this paper is to systematically review and analyse extant marketing literature on consumer confusion to propose an integrated conceptual framework and highlight important research gaps. Design/methodology/approach Systematic literature review methodology was followed for article selection. Selected articles were subjected to content analysis to derive thematic as well as descriptive results. Findings Antecedents, consequences, moderators, mediators and application of the construct in the different contexts have been reported. An integrated framework along with research questions and future directions has also been proposed. Originality/value To the best of the authors’ knowledge, this study is notably the first attempt to systematically review the marketing literature on consumer confusion. The conceptual framework and proposed research questions create a research agenda around the problem of consumer confusion and contribute towards the advancement of extant literature.

A conceptual framework for understanding the antecedents and consequences of social selling: a theoretical perspective and research agenda

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Barbara Barney-McNamara ◽  
James Peltier ◽  
Pavan Rao Chennamaneni ◽  
Keith Eric Niedermeier
Keyword(s):  
Literature Review ◽  
Conceptual Framework ◽  
Information Exchange ◽  
Theoretical Perspective ◽  
Customer Relationship ◽  
Future Research ◽  
Content Type ◽  
The Social ◽  
Research Findings ◽  
Antecedents And Consequences

Purpose The purpose of this paper is to provide a detail review of the social selling literature and to offer future research needs. Social selling has gained the attention of sales researchers. Rather than merely a new tool, social selling redefines the traditional sales process. However, the literature is spread across topics of social media and sales, social customer relationship management, salesforce automation and social selling, and does not provide an agreed-upon definition or tested construct for implementation. Design/methodology/approach The paper presents a comprehensive literature review of social selling and all related terminology. Findings The authors propose a social selling framework that includes personal branding, information exchange, networking and social listening to define and outline the construct while suggesting the antecedents and outcomes to guide future research. Findings from a literature review include outlining key theories used in social selling research. Originality/value This review offers a conceptual framework of social selling, including both antecedents and outcomes, to inform future research and guide academics and practitioners.

When marketing is everyone’s business

2015 ◽  
Vol 31 (1) ◽  
pp. 24-26 ◽  
Keyword(s):  
Social Practice ◽  
Small Firms ◽  
Practice Theory ◽  
Marketing Research ◽  
Entrepreneurial Firms ◽  
Social Practice Theory ◽  
Content Type ◽  
Entrepreneurial Marketing ◽  
Doing Business ◽  
Research Stream

Purpose – The purpose of this paper is to draw attention to opportunities for further research into the marketing practices of small entrepreneurial firms. Design/methodology/approach – This study reviews the academic literature and identifies a gap in the existing research. It proposes the use of social practice theory in researching entrepreneurial marketing. Findings – Entrepreneurship and marketing have a lot in common – especially in small firms (small to medium-sized enterprises [SMEs]). When there’s nobody with a dedicated marketing role, then people all over the organization typically do things that contribute to the firm’s marketing effort. And, when marketing becomes the sum of activities carried out by different individuals at different levels within the SME, it becomes “an all-pervasive way of doing business”, rather like entrepreneurship, in fact. Research limitations/implications – This study provides a conceptual overview of the benefits of applying social practice theory to the study of entrepreneurial marketing. Practical implications – This study shows how social practice theory can be applied to the study of entrepreneurial marketing practices. Social implications – This study explains how these marketing practices can be conceptualized to provide insights into the significance of marketing-related activities in small firms. Originality/value – This study has the potential to facilitate the development of a new marketing research stream based on social practice theory.

Cleanliness unravelled: a review and integration of literature

2018 ◽  
Vol 16 (4) ◽  
pp. 429-451 ◽  
Author(s):  
Martijn C. Vos ◽  
Mirjam Galetzka ◽  
Mark P. Mobach ◽  
Mark van Hagen ◽  
Ad T.H. Pruyn
Keyword(s):  
Literature Review ◽  
Conceptual Framework ◽  
Systematic Literature Review ◽  
Future Research ◽  
Content Type ◽  
Effective Interventions ◽  
Clean Environment ◽  
Prisma Statement ◽  
Antecedents And Consequences ◽  
Response Variables

Purpose The purpose of this paper is to present a systematic literature review on stimulus, organism and response variables related to actual and perceived cleanliness and develop a conceptual framework to encourage future research on cleanliness. Design/methodology/approach The PRISMA statement methodology for systematic literature review was applied. After analysing 926 articles, 46 articles were included and reviewed. Findings Stimulus, organism and response variables related to cleanliness were identified and integrated in a conceptual framework. A distinction was made between articles evaluating the relationship between stimulus and organism variables; stimulus and response variables; and organism and response variables. First, actual cleanliness, staff behaviour, condition of the environment, scent and the appearance of the physical environment were identified as stimuli variables influencing perceived cleanliness and service quality. Second, the presence of litter, behaviour and presence of others, scent, disorder, availability of trash cans and informational strategies were identified as stimuli affecting littering and other kinds of unethical behaviour. Third, the effect of perceived cleanliness (and other organism variables) on satisfaction, approach behaviours, physical activity and pro-social behaviour was registered. Practical implications The findings of this review allow in-house and corporate facility managers to better understand and identify most effective interventions positively influencing actual and perceived cleanliness. Originality/value No systematic literature review on antecedents and consequences of a clean environment has previously been conducted.

Community marketing: serving the base of the economic pyramid sustainably

2015 ◽  
Vol 36 (4) ◽  
pp. 40-47 ◽  
Author(s):  
Rakhi Thakur
Keyword(s):  
Conceptual Framework ◽  
Financial Services ◽  
Local Community ◽  
Relevant Literature ◽  
Community Networks ◽  
Future Research ◽  
Content Type ◽  
Antecedents And Consequences ◽  
Community Marketing

Purpose – The purpose of this paper is to acknowledge the importance of community networks in distribution of services and to present a conceptual framework outlining the antecedents and consequences of community marketing. Developing countries represent large untapped markets at the bottom of economic pyramid which is not serviced by conventional products using traditional marketing channels. Organisations are increasing looking at involving local community and broad range of partners called “Community Marketing” in this paper as a viable channel to expand their market by reaching out to this segment. Design/methodology/approach – The methodology for this paper involves in-depth study of the relevant literature on role of community networks and highlighting the noteworthy findings of other researchers. Although role of community networks has been widely studied in consumer goods, little has been researched on services. The study draws from cases of mobile financial services in India to develop a framework. Findings – The findings include the conceptual framework and the pre-requisites for adoption of community marketing for achieving business sustainability. Originality/value – This paper presents the framework and the steps pertaining to community marketing that can be adopted by organisations to reach out to a large under-served market at the base of economic pyramid. This paper synthesises extant knowledge on the subject and provides a foundation for future research by building a discussion on construct’s domain and developing research propositions.

Intensifying business success of Malaysian housing development firms through entrepreneurial learning

2019 ◽  
Vol 18 (1) ◽  
pp. 190-210
Author(s):  
Syed Putra Syed Abu Bakar ◽  
Mastura Jaafar ◽  
Masitah Muhibudin
Keyword(s):  
Business Environment ◽  
Small Sample ◽  
Housing Development ◽  
Business Success ◽  
Snowball Sampling ◽  
Entrepreneurial Learning ◽  
Content Type ◽  
Private Housing ◽  
Antecedents And Consequences ◽  
Business Competitiveness

Purpose The purpose of this paper is to investigate the impacts of entrepreneurial learning on the performance of Malaysian private housing developers. Although the extant literature on learning epistemology is quite voluminous, the focus within the housing entrepreneurship remains limited. With this lacuna, the investigation on the perceptions of learning propensity among residential developers is deemed timely. Design/methodology/approach Using snowball sampling, interviews were conducted with ten perceived successful private housing developers in Malaysia to understand the antecedents and consequences of entrepreneurial learning in steering their business toward excellence. Findings The research outcomes revealed that all the interviewed respondents concurred with the importance of entrepreneurial learning within the organization to strive for business success. The interviewed housing developers highlighted the significance of learning interest in their daily works to achieve business competitiveness and gain competitive edge against rivals. Through continuous learning, positive ideas and ethos could be instilled within the uncertain business environment. Research limitations/implications From an empirical standpoint, the sample was limited to private housing developers in one country. This limits the scope of generalization. Further studies, comparing between public and private developers in multiple contexts should be undertaken. Besides that, the research is based on a relatively small sample of ten respondents and the use of snowball sampling may have meant that the respondents would only tend to present a particular view of the industry. Practical implications The results raise interesting impacts on business success for scholars and entrepreneurs to ponder upon. The research contributes new knowledge about the effects of entrepreneurial learning toward the competitiveness of housing developers, by looking at the whole aspects of development process. A better understanding on how business knowledge could be retrieved from the perspectives of Malaysian housing developers is posited to be pragmatically employed. Originality/value Concomitantly with the above proposition, the study offers a novel insight into learning capabilities of Malaysian private housing developers that may be useful for global references. Understanding firm’s resources and capabilities is emergent that warrants further clarifications on entrepreneurial learning within housing development firms. The paper successfully illuminates comprehensive issues that have responded to this shortfall.

scholarly journals The Negro marketing dilemma

2016 ◽  
Vol 8 (4) ◽  
pp. 545-563 ◽  
Author(s):  
Yasmin Ibrahim
Keyword(s):  
Black Community ◽  
Structural Changes ◽  
Marketing Research ◽  
Equal Rights ◽  
Content Type ◽  
Marketing Literature ◽  
Black Employment ◽  
The 1950S ◽  
Post War ◽  
And Shifts

Purpose Terminologies such as “integrated marketing” and “market segmentation” may be common parlance in contemporary marketing literature, but, in post-war America, they had distinct racial orientations mediated by a history of segregation. This paper aims to examine the resonant discourses in the construction of the Negro market in post-war America and observes that the field of marketing provides a historiography, where Negro marketing was constructed as dilemmatic and through a duality of the black market impacting the well-established white market. A survey of marketing literature from the 1950s to the 1970s reflects a discursive turn from scepticism and caution in approaching the Negro market to evoking the ethical discourse and advocating equal rights for the black consumer. Design/methodology/approach A review of articles on the topic reveals that research occurred in other academic fields beyond the remit of marketing, and these different disciplines approached the issue of the Negro market from different research orientations and fields of enquiry. This paper focuses on academic literature that was published in marketing and business journals which were concerned with marketing to the black community. The journals reviewed in this paper include Journal of Marketing Research, Marketing/Communications, The Journal of Business, The Journal of Marketing and Journal of Advertising Research published from the 1950s to the 1960s. In reviewing the marketing literature from these journals, it highlights the recurrent and resonant themes and shifts in discourse in the period mentioned. Findings Despite the scepticism, there was a recognition among market researchers that they were in a unique position to influence significantly the future relationships between blacks and whites in America (Gould et al., 1970, p. 26; Kassarjian, 1971; Hair et al., 1977; Solomon et al., 1976). The marketing discourses also showed reluctance in supporting black media, as advertising agencies did not have a preference for it. Black advertising organizations, while providing access to the Negro market, were seen as having high preparation costs and high costs per thousand in terms of reaching the population. There was also dissatisfaction expressed with the results of the copy (Alexis, 1959). Originality/value The moral turn in advertising is evident in the late 1960s and early 1970s, where marketers spoke of intervention beyond market strategies. Cohen (1970, p. 3) argued fervently that there exists an opportunity for advertising to improve its social image by giving more attention to the black community. The moral discourse of social responsibility as marketers and advertisers sought to go beyond advocating consumer rights to recognising that structural changes and attitudinal shifts was required to reform the industry through recruitment and training of black staff in creative and consultative roles. Wall (1970, p. 48), in commenting on integrated advertising, observed that beyond producing advertisements which create a sense of equality in life style and values, black employment is vitally important in creative levels in the advertising industry to improve credibility and acceptance.

Extending the context of service: from encounters to ecosystems

2015 ◽  
Vol 29 (6/7) ◽  
pp. 453-462 ◽  
Author(s):  
Melissa Archpru Akaka ◽  
Stephen L. Vargo
Keyword(s):  
Conceptual Framework ◽  
Marketing Research ◽  
Services Marketing ◽  
Ecosystem Approach ◽  
Future Research ◽  
Service Encounters ◽  
Content Type ◽  
Dynamic Perspective ◽  
Service Ecosystems ◽  
Service Ecosystem

Purpose – The purpose of this paper is to extend conceptually the context of service beyond service encounters and servicescapes by applying a service-ecosystem approach to context and experiential view on value. Design/methodology/approach – We develop a conceptual framework of an extended service context that is based on an S-D logic, service-ecosystems view. Findings – The service ecosystem approach proposed here contributes to the advancement of “services” marketing research by extending the context of service in two ways: its emphasis on service as the basis of all exchange allows the consideration of all instances of value-in-use, in-context, to be considered as a service experience; its conceptualization of context broadens the time/place dimensions that conventionally restrain research in service encounters and servicescapes beyond physical, social, symbolic and relational dimensions to consider the multiplicity of institutions across a wider socio-historic space. Research limitations/implications – This paper offers a broad conceptual framework for considering an extended view of service context. Future research is needed, both conceptual and empirical, to identify more specific components of service context and how they influence evaluations of experience. Practical implications – Extending the scope of service context draws attention to the participation of customers and other actors in the co-creation of the service context, as well as the experience. This points toward the need to consider the competences and skills of customers as well as their socio-historic perspective in the design and development of a servicescape or more specific service encounter. Originality/value – We offer a dynamic perspective of service context to help further the reach of services marketing research by extending the context of service across a variety of exchange encounters and pointing toward institutions as a central influence on phenomenological views of experience.

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