Global psychology: implications for cross-cultural research and management

2015 ◽  
Vol 22 (3) ◽  
pp. 342-355 ◽  
Author(s):  
John W. Berry
Keyword(s):  
Cross Cultural ◽  
Human Behaviour ◽  
Scientific Psychology ◽  
Content Type ◽  
Cultural Perspectives ◽  
Cultural Research ◽  
Limited Perspective ◽  
Western Psychology ◽  
The World ◽  
Intercultural Interactions

Purpose – Psychology, both as science and practice, has been largely developed in one cultural area of the world: Europe and North America. As a result, the discipline is culture-bound, limited in its origins, concepts, and empirical findings to only this small portion of the world. The discipline is also culture-blind, largely ignoring the influence of the role of culture in shaping the development and display of human behaviour. These limitations have resulted in the dominant position of a Western Academic Scientific Psychology (WASP) in relation to other cultural perspectives on human behaviour. The paper aims to discuss these issues. Design/methodology/approach – This paper draws on concepts and strategies in psychology (particularly cross-cultural and intercultural psychology) to propose some remedies to problems arising from the dominant WASP position. For example, of what relevance is such a limited perspective to understanding human activity in other cultures; and how can such a limited understanding serve the purpose of effective intercultural interactions? Findings – The eventual goal is to achieve a global psychology that incorporates concepts and findings from societies and cultures from all parts of the world, one that will permit a valid understanding of people within their cultures, and permit effective intercultural across cultures. Originality/value – The paper presents some criticisms of the dominant western psychology (WASP), and proposes that the achievement of a more global psychology may be within reach if some concepts and methods now available in psychology from both the dominant western sources and from those working in the rest of the world are used.

scholarly journals Religion: The WEIRDest concept in the world?

2021 ◽  
Author(s):  
Aaron D Lightner ◽  
Zachary Garfield ◽  
Edward H Hagen
Keyword(s):  
Cross Cultural ◽  
Cultural Research ◽  
Western Psychology ◽  
Client Relationships ◽  
Cross Cultural Research ◽  
The World

Henrich (2020) discusses the role of Christianity in shaping Western psychology and affluence. We expand on his perspective by critically discussing Henrich's account of religions. Drawing on cross-cultural research, we clarify when religions are consistent with Henrich's account of religions, and when they reflect pragmatic specialists who assist clients with rare and uncertain problems. We conclude by considering why Western ethnographers might tend to interpret some practical specialist-client relationships as religions, arguing that theories of "religions" might ironically reflect the WEIRD mindset Henrich describes in his book.

Research on women in international business and management: then, now, and next

2017 ◽  
Vol 24 (2) ◽  
pp. 211-230 ◽  
Author(s):  
Amanda Bullough ◽  
Fiona Moore ◽  
Tugba Kalafatoglu
Keyword(s):  
International Business ◽  
Cross Cultural ◽  
Women And Gender ◽  
Content Type ◽  
Cultural Research ◽  
Cross Cultural Research ◽  
The World ◽  
And Gender ◽  
New Research ◽  
Business And Management

Purpose The purpose of this paper is to address the paradox that represents a shortage of women in management and senior leadership positions around the world, while research has consistently shown that having women in positions of influence leads to noteworthy organizational benefits, as guest editors for this special issue, the authors provide an overview of four key streams of cross-cultural research on gender – women in international management, anthropology and gender, women’s leadership, and women’s entrepreneurship – which have been fairly well-developed but remain underexplored. Design/methodology/approach Each author led the review of the scholarly literature stream that aligned most with personal research areas of expertise, while particularly focusing each literature review on the status of each body of work in relation to the topic of women and gender in international business and management. Findings The authors encourage future work on the role of women and gender (including gay, lesbian, and transgender) in cross-cultural management, and the influence of cross-cultural matters on gender. In addition to new research on obstacles and biases faced by women in management, the authors hope to see more scholarship on the benefits that women bring to their organizations. Practical implications New research could aim to provide specific evidence-based recommendations for: how organizations and individuals can work to develop more gender diversity in management and senior positions around the world, and encourage more women to start and grow bigger businesses. Social implications Scholars can lead progress on important gender issues and contribute to quality information that guides politicians, organizational leaders, new entrants to the workforce. Originality/value This is the first paper to cover these topics and review the body of work on cross-cultural research on women in international business and management. The authors hope it serves as a useful launch pad for scholars conducting new research in this domain.

Ethical fashion dimensions: pictorial and auditory depictions through three cultural perspectives

2014 ◽  
Vol 18 (4) ◽  
pp. 483-506 ◽  
Author(s):  
Lindsey Carey ◽  
Marie-Cécile Cervellon
Keyword(s):  
Cross Cultural ◽  
Fast Fashion ◽  
Cultural Attitudes ◽  
Content Type ◽  
Cultural Perspectives ◽  
Perceived Availability ◽  
Cultural Research ◽  
Cross Cultural Research ◽  
The Uk ◽  
Different Cultures

Purpose – The purpose of this paper is to provide the results of an exploratory study comparing attitudes of young fashion conscious consumers towards ethical fashion in Canada, France and the UK. Design/methodology/approach – The methods used in this research were qualitative with a mix of interviews and focus groups and a new application of a visual method widely used within design and fashion environments, the mood board. The study is based within the contrast of a growing trend towards sustainability and the rise of fast fashion where consumers are increasingly demanding cheaper items. The research is also grounded in cross-cultural research where the comparison of data emanating from different cultures and languages presents specific dilemmas for researchers. Findings – Results indicated that there were notable differences in the perception of ethical fashion between the respondents from these three cultures. In the representation and appeal of this fashion segment, in terms of its perceived availability, the transfer of meaning connected with the observation of higher price points and in the use of ethical purchases in the fashion arena as an offset or redemption for unethical behaviour in other contexts. Originality/value – The originality of this paper lies in the innovative use of the visual qualitative methods which contributes to the debate concerning the research methods associated with cross-cultural research and extends the restricted body of literature which compares cultural attitudes in this area by offering key insights into the complex issues surrounding ethical fashion consumption.

CROSS-CULTURAL PATTERNS IN EATING DISORDERS: A REVIEW

PEDIATRICS ◽  
1994 ◽  
Vol 94 (4) ◽  
pp. A42-A42
Author(s):  
Jennifer E. Pate ◽  
Andres J. Pumariega ◽  
Colleen Hester ◽  
David M. Garner
Keyword(s):  
Eating Disorders ◽  
Cultural Factors ◽  
Research Literature ◽  
Cross Cultural ◽  
Future Research ◽  
Cultural Patterns ◽  
Apparent Increase ◽  
Cultural Research ◽  
Cross Cultural Research ◽  
The World

Eating disorders were previously thought to be isolated to achievement-oriented, upper and middle class individuals in Western countries. It now appears that these disorders may be increasing in other sectors of society and in a number of diverse cultural settings. We review the studies that comprise the relevant cross-cultural research literature on eating disorders. We also discuss the changing cultural factors that may be contributing to the apparent increase in these disorders around the world and directions for future research on such factors.

The Term “Global” in Cross-Cultural Studies

2014 ◽  
pp. 166-208
Author(s):  
Bice Della Piana ◽  
Mario Monteleone
Keyword(s):  
Computational Linguistic ◽  
Cultural Studies ◽  
Textual Analysis ◽  
Cross Cultural ◽  
Cultural Management ◽  
Cultural Research ◽  
Cross Cultural Research ◽  
The World ◽  
Cross Cultural Management ◽  
Cross Cultural Studies

Globalization in its broadest sense is part of the strongest external environmental forces that affect organisations today (Daniels, Radebaugh, & Sullivan, 2011). Despite the “slogan” that globalization is likely to produce homogeneity in various cultures, different civilizations of the world will reassert themselves to preserve their cultural heritages. This means it is necessary to consider the dynamics of the continued interplay between various trends in world cultures and the process of globalization. Moving from these considerations, cross-cultural management research seems to be the natural framework for using the term globalization. Cross-cultural research has received considerable attention by management scholars. The purpose of this study is to understand the connotation of the term “global” used in the context of cross-cultural studies and the enrichment of his meaning in the last four decades. To achieve it, the authors use a computational linguistic tool, namely an automatic textual analysis software, by means of which they locate and extract specific linguistic expressions. This allows retrieval and location of a series of concepts that denote and connote the term “global” over the last four decades.

Perceived value of advanced mobile messaging services

2017 ◽  
Vol 30 (2) ◽  
pp. 324-355 ◽  
Author(s):  
Blanca Hernandez-Ortega ◽  
Joaquin Aldas-Manzano ◽  
Carla Ruiz-Mafe ◽  
Silvia Sanz-Blas
Keyword(s):  
User Satisfaction ◽  
National Level ◽  
Perceived Value ◽  
Cross Cultural ◽  
Moderating Effect ◽  
Content Type ◽  
Four Dimensions ◽  
Cross Cultural Comparison ◽  
Cultural Research

Purpose The purpose of this paper is to analyse the role of perceived value on post-acceptance behaviour for users of advanced mobile messaging services (AMMS). The paper also compares differences in the influence of perceived value on satisfaction and of satisfaction on loyalty to AMMS in Spain and Greece, to test the moderating effect of culture. Design/methodology/approach Partial least squares path modelling is used to test the model. Perceived value is modelled as a multidimensional reflective construct with four dimensions. Culture is studied at a national level. Differences between countries are tested using the multigroup analysis approach proposed by Henseler et al. (2009). Findings Perceived value contributes significantly to satisfaction. Satisfaction also has a significant effect on loyalty. Regarding the moderating effect of culture, the influence of perceived value on satisfaction is higher in Greece than in Spain. The authors report similar findings for the effect of satisfaction on loyalty, demonstrating the relevant moderating role of cultures with different degrees of masculinity, uncertainty avoidance and collectivism. Practical implications This cross-cultural comparison enables mobile phone companies to understand how to provide the greatest value with AMMS in each country in order to increase user satisfaction and loyalty to the service. Originality/value This is one of the first studies that develops cross-cultural research to analyse the post-acceptance of mobile services. It analyses the effect of perceived value and satisfaction, making an original comparison of two countries generally considered too similar to be compared.

When the owl of Minerva flew at dusk: marketing in Greater Germany, 1918‐1939

2009 ◽  
Vol 21 (1) ◽  
pp. 92-104 ◽  
Author(s):  
Ronald A. Fullerton
Keyword(s):  
Consumer Behavior ◽  
Design Methodology ◽  
Cross Cultural ◽  
Economic Conditions ◽  
German Language ◽  
Economic Changes ◽  
Content Type ◽  
The World ◽  
Peripheral Position ◽  
The Usa

PurposeDuring the 1920s and into the 1930s, German‐language work on consumer behavior led the world; for example, segmentation was clearly discussed from the late 1920s. The purpose of this paper is to show how marketing thought in Germany and Austria reached a peak even as the environmental substructure that sustained it was being seriously eroded by political and economic changes that forever consigned it to a peripheral position upon the world stage.Design/methodology/approachThe design of the study is a critical historical one relying heavily upon documents produced during the period discussed. Statements are weighed and evaluated.FindingsThe paper finds that very impressive, at times world‐leading, work was being done in the 1920s and early 1930s, particularly in the areas of segmentation and what would later become known as consumer behavior. Much of what later became known as Motivation Research, or example, was pioneered in Germany and Austria before 1934.Research limitations/ implicationsThe primary implication is that a great deal of marketing thought developed outside the USA, sometimes drawing upon US marketing thought, in other cases developing completely independently. A second implication is that marketing thought can be weakened by political and economic conditions, as Germany and Austria painfully experienced.Originality/valueThis is the first study to explore historical German and Austrian marketing thought in a cross‐cultural manner, comparing and contrasting them with thought developed elsewhere.

Verbalizing sensory experience for marketing success

Terminology ◽  
2017 ◽  
Vol 23 (1) ◽  
pp. 132-154 ◽  
Author(s):  
Rita Temmerman
Keyword(s):  
Case Studies ◽  
Food Studies ◽  
New Product ◽  
Sensory Experience ◽  
Cross Cultural ◽  
Human Beings ◽  
Content Type ◽  
Daunting Task ◽  
The World

Descriptors of sensory experience are known to be crucial in trying to objectify the world. New descriptors are coined to express the enhanced experience of a reality experienced by human beings. In this article we illustrate the cognitive and cross-cultural framing for verbalizing sensory experience discussing the indeterminacy and vagueness of the wine descriptor minerality and the successful universal neologism smoothie, a product name for a new product. Both case studies concern units of understanding that are difficult to define but that are related to products with high marketing potential. First we refer to the expert literature in food studies dealing with minerality and smoothies. Then we report on observations based on discourse oriented empirical heuristics and surveying. Finally we discuss in how far experiencing food and drinks is culture-bound and language-specific, which implies that translating food descriptions may be a daunting task.

Archiving the archives

2018 ◽  
Vol 10 (1) ◽  
pp. 86-106 ◽  
Author(s):  
Fred Beard
Keyword(s):  
Design Methodology ◽  
Cross Cultural ◽  
Professional Practices ◽  
The Internet ◽  
Complete Collection ◽  
Content Type ◽  
Historical Significance ◽  
Cultural Research ◽  
Cross Cultural Research ◽  
Online Searches

Purpose When advertising historians began searching for substantial collections and archives of historical advertisements and marketing ephemera in the 1970s, some reported such holdings were rare. This paper aims to report the findings of the first systematic attempt to assess the scope and research value of the world’s archives and collections devoted to advertising and marketing ephemera. Design/methodology/approach Searches conducted online of the holdings of museums, libraries and the internet led to the identification and description of 179 archives and collections of historical significance for historians of marketing and advertising, as well as researchers interested in many other topics and disciplines. Findings The lists of archives and collections resulting from the research reported in this article represent the most complete collection of such sources available. Identified are the world’s oldest and largest collections of advertising and ephemera. Also identified are quite extraordinary collections of historically unique records and artifacts. Research limitations/implications The online searches continued until a point of redundancy was reached and no new archives or collections meeting the search criteria emerged. There remains the likelihood, however, that other archives and collections exist, especially in non-Western countries. Originality/value The findings make valuable contributions to the work of historians and other scholars by encouraging more global and cross-cultural research and historical analyses of trends and themes in professional practices in marketing and advertising and their consequences over a longer period than previously studied.

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