Types of marketing: fad or a necessity?

2019 ◽  
Vol 31 (6) ◽  
pp. 910-925
Author(s):  
José Miguel Pina
Keyword(s):  
Design Methodology ◽  
Web Of Science ◽  
Research Priorities ◽  
Services Marketing ◽  
Future Research ◽  
Model Estimation ◽  
Content Type ◽  
Panel Model ◽  
Practical Implications ◽  
The Web

Purpose This study aims to analyse the spread of terms describing “marketing types” (e.g. services marketing) in the marketing and non-marketing literature and to determine whether the research into specific terms represents a fashion trend. Design/methodology/approach A total of 113 marketing terms were identified by content-analysing all the articles indexed in the web of science. These data were used to estimate a panel model, which predicted the number of articles that refer to a specific marketing type over a 20 years’ period. Findings The model estimation indicates that the “age” of a marketing term has a significant effect on the number of articles published using that term, after controlling for previous research. This effect is not significant for top-tier journals. Research limitations/implications Future research might undertake more comprehensive analyses by including other scientific outlets (e.g. white papers) and databases. Practical implications The results offer new insights for researchers interested in bibliometrics and knowledge diffusion. It warns practitioners and academia about a bias in favour of novel terms. Originality/value The paper demonstrates a “fad effect” that may undermine research into traditional marketing fields. It helps to identify past and current research priorities.

Criteria for selecting actors for the value co-creation in startups

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Andrei Bonamigo ◽  
Adrianne Alves da Silva ◽  
Beatriz Pereira da Silva ◽  
Steffan Macali Werner
Keyword(s):  
Value Creation ◽  
Design Methodology ◽  
Web Of Science ◽  
Future Research ◽  
Key Factors ◽  
Content Type ◽  
Future Studies ◽  
Value Cocreation ◽  
Practical Implications ◽  
Selection Of

Purpose The purpose of this paper is to identify the main criteria for selecting actors to compose these business platforms and addressing the co-creation of value and improve the performance of startups. Design/methodology/approach The methodology is based on the search for key factors for the selection of actors and the understanding of co-creation of value and the concept of startups. The content of this paper is substantiated on an extensive review of the literature related to the subjects’ value-cocreation and new startups, and the review is based on the articles found in the databases of Ebsco, Emerald, Science Direct, Scopus, Village and Web of Science. Findings This paper identifies the main key-factors found in the literature for selecting actors to co-create value in startups and organizes the findings in five categories: value creation, interaction, actor behavior, client and partnership. It also presents the possibility of future research that will be able to put the study in practice. Research limitations/implications The results of this research have not been tested empirically, which opens the door for future studies that can prove the effectiveness of the findings. It is also important to mention that there are few articles in the literature that directly address this topic, and some definitions of actor/co-creation of value/business model may also change. Practical implications The selection criteria of the actors listed are useful for service entrepreneurs and managers to assist in decision-making at the stage of choosing their partners for value co-creation in startups. Furthermore, it involves mitigating waste in startups and maximizing the economic gains of partners through value co-creation in startups. Originality/value This study is one of the first attempts to recognize the key factors for selecting actors to co-create value in startups, aiming at their success in the market.

Mobile payment technology in hospitality and tourism: a critical review through the lens of demand, supply and policy

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nancy Tsz Yin Cheng ◽  
Lawrence Hoc Nang Fong ◽  
Rob Law
Keyword(s):  
Design Methodology ◽  
Web Of Science ◽  
Research Priorities ◽  
Mobile Payment ◽  
Comprehensive Review ◽  
Content Type ◽  
Knowledge Accumulation ◽  
Future Studies ◽  
Hospitality And Tourism ◽  
Practical Implications

Purpose This study aims to offer a comprehensive review of mobile payment (m-payment) research in hospitality and tourism. Design/methodology/approach This study systematically reviews 105 m-payment-themed publications retrieved from five research engines including EBSCOhost, Google Scholar, Web of Science, ScienceDirect and Scopus. Content analysis is used to draw insights from the articles. Findings Results show that research on m-payment in hospitality and tourism is generally categorized into consumer, supplier and policy dimensions. This study proposes a framework to summarize the demand–supply research standpoints and conditions that qualify research outcomes while providing contemporary policy-related discussions. Four research priorities for future studies are recommended. Practical implications Knowledge accumulation and policy-related discussions identified in this study equip practitioners with the opportunities and challenges brought by m-payment. This study provides recommendations according to the factors that drive adoption of m-payment. Originality/value This study addresses the academic gaps by critically analyzing m-payment research in hospitality and tourism and identifying four research priorities for future studies.

Retrospective: compatibility management: customer-to-customer relationships in service environments

2016 ◽  
Vol 30 (1) ◽  
pp. 11-15 ◽  
Author(s):  
Charles L. Martin
Keyword(s):  
Design Methodology ◽  
Services Marketing ◽  
Customer Relationships ◽  
Service Organizations ◽  
Future Research ◽  
Content Type ◽  
Napa Valley ◽  
Service Environments ◽  
Service Experiences ◽  
Practical Implications

Purpose This paper aims to revisit Martin and Pranter’s (1989) Journal of Services Marketing article, “Compatibility Management […]”, and by doing so, heighten service scholars’ and practitioners’ awareness of the historical and ongoing relevance of customer-to-customer (C2C) encounters, the challenges C2C encounters pose and the opportunities for future research. Design/methodology/approach A combination of review and commentary approaches is taken to summarize the 1989 article, the circumstances of its conception, the topic’s intersection with contemporary service topics and to illustrate the multi-faceted nature of C2C encounters and the challenges faced in their management. Findings Investigated in a number of service contexts, C2C encounters continue to be relevant in a multitude of service environments where customers converge. Research limitations/implications Because the evolution of service scholarship and practice is collectively shaped by an infinite number of people, events and sources, the attribution of effects to only one or a few influences is a highly subjective matter of interpretation. Practical implications Because C2C encounters are part of customers’ service experiences and can affect their satisfaction and patronage behaviors, service organizations can benefit by their efforts to influence C2C encounters. Social implications The criteria customers use to react to other customers and the bases used by service organizations/personnel to manage C2C encounters may not always be morally, ethically or legally defensible. For example, the Napa Valley Wine Train incident of 2015 involved allegations of racial discrimination and intentional infliction of emotional distress. Originality/value The retrospective analysis contributes to the field’s understanding of the historical development of services marketing and provides fodder for future research.

An overall assessment of sports tourism articles

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muammer Mesci ◽  
Yeliz Pekerşen ◽  
Zeynep Mesci
Keyword(s):  
Design Methodology ◽  
Web Of Science ◽  
General Structure ◽  
Research Articles ◽  
Future Research ◽  
Theoretical Studies ◽  
Content Type ◽  
Qualitative Research Design ◽  
Sports Tourism ◽  
Practical Implications

PurposeThe purpose of this study aims to examine sports tourism through a conceptual lens. The study offers a deep assessment of the general structure and purpose of sports tourism. Thus, the authors aim to determine the contributions of scientific studies in the field of sports tourism to sports tourism literature.Design/methodology/approachA qualitative research design was created and data collected using document analysis. The research articles were categorized and analyzed according to their objectives, journals of publication, keywords, application areas, research methods used, data collection techniques and findingsFindingsIt was been determined that the research articles in the field of sports tourism contributed significantly to the sports tourism literature and to the cumulative progress of the field.Research limitations/implicationsThe implications of this study is that only publications in the field of sports tourism (in the tourism category) indexed in the Web of Science between 2014 and 2018 were examined.Practical implicationsStudies to be carried out in the field of sports tourism should be seen as continuations, rather than repetitions, of one another. Thus, more information about the field of sports tourism is needed to better articulate the structure of the field for the benefit of future researchers.Social implicationsThere is a need for studies to contribute to the development of sports tourism in the literature. This study aims to take a step in this direction. With the increase of activities to be carried out in both the field and practice of sports tourism, a better relationship will be established between sports, local people and relevant stakeholders.Originality/valueMore theoretical studies in this field (Gibson, 1998a; Soedjatmiko, 2015) suggest that the field of sports tourism can be further developed. In light of this call, the present study will provide an overview of sports tourism research as a whole, thus contributing to future research by its own merits. It will guide the authors to determine how activities in the field of sports tourism have grown and how they are progressing

Research progress in tourism, leisure and hospitality in Europe (1969–2018)

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Carles Mulet-Forteza ◽  
Erika Lunn ◽  
José M. Merigó ◽  
Patricia Horrach
Keyword(s):  
Design Methodology ◽  
Web Of Science ◽  
Research Progress ◽  
Future Trends ◽  
Publication Trends ◽  
Content Type ◽  
European Institutions ◽  
New Policies ◽  
Practical Implications ◽  
The Web

Purpose This study aims to present a bibliometric overview of articles published in the field of tourism, leisure and hospitality and analyzed by researchers mainly affiliated with European institutions. Design/methodology/approach The authors conducted a bibliometric study of journals included in the Web of Science related to the field of tourism, leisure and hospitality in 2019. The review incorporates various techniques to determine the field’s structure from a scientific and intellectual perspective. Findings The results are valuable for several reasons. First, they will support researchers in identifying those topics with the greatest potential for advancing research in this field. Second, they will constitute an important aid in the design of new policies for journal publishers. Practical implications This study can lead to advances in the tourism, leisure and hospitality field, as it identifies the publication trends of researchers who are mainly affiliated with European institutions. It also offers useful information for practitioners and academics in their endeavor to identify gaps in the extant literature and future trends. Originality/value No other studies have analyzed this field for a period of this length.

scholarly journals Servitization: revisiting the state-of-the-art and research priorities

2017 ◽  
Vol 37 (2) ◽  
pp. 256-278 ◽  
Author(s):  
Tim Baines ◽  
Ali Ziaee Bigdeli ◽  
Oscar F. Bustinza ◽  
Victor Guang Shi ◽  
James Baldwin ◽  
...  
Keyword(s):  
Organizational Change ◽  
Design Methodology ◽  
Research Priorities ◽  
Future Research ◽  
Global Awareness ◽  
Content Type ◽  
Management Literature ◽  
Manufacturing Organization ◽  
Practical Implications ◽  
Selection Of

Purpose The purpose of this paper is to consolidate the servitization knowledge base from an organizational change perspective, identifying developed, developing and undeveloped topics to provide a platform that directs future research. Design/methodology/approach This paper addresses three objectives: it comprehensively examines organizational change management literature for selection of a theoretical framework; it classifies extant studies within the framework through a systemic literature review; and it analyses 232 selected papers and proposes a research agenda. Findings Analysis suggests increasing global awareness of the importance of services to manufacturers. However, some topics, especially related to servitization transformation, remain undeveloped. Research limitations/implications Although the authors tried to include all publications relevant to servitization, some might not have been captured. Evaluation and interpretation relied on the research team and subsequent research workshops. Practical implications One of the most significant challenges for practitioners of servitization is how to transform a manufacturing organization to exploit the opportunity. This paper consolidates literature regarding servitization, identifying progress concerning key research topics and contributing a platform for future research. The goal is to inform research to result eventually in a roadmap for practitioners seeking to servitize. Originality/value Although extant reviews of servitization identify themes that are examined well, they struggle to identify unanswered questions. This paper addresses this gap by focusing on servitization as a process of organizational change.

Eco-innovation typology for incubators

2018 ◽  
Vol 14 (3) ◽  
pp. 291-308 ◽  
Author(s):  
Andriele De Prá Carvalho ◽  
Paula Regina Zarelli ◽  
Bruna Madey Dalarosa
Keyword(s):  
Literature Review ◽  
Systematic Literature Review ◽  
Design Methodology ◽  
Web Of Science ◽  
Descriptive Study ◽  
Content Type ◽  
Practical Implications ◽  
The Web

Purpose The purpose of this paper is to understand a typology of eco-innovation that best characterizes an innovation incubator, with the aim of strengthening the management of this habitat to leverage the development of new eco-innovation technologies. Design/methodology/approach The typologies of 22 studies identified in the Web of Science, Scopus, Scielo and Science Direct databases were analyzed through a theoretical and descriptive study and method of systematic literature review. In the typologies analyzed, none were found that fit directly into the environment of an innovation incubator. Findings The most detailed typology, by Fernando et al. (2015), is characterized as a type of eco-innovation developed in a specific market, but it does not address the characteristics of this innovation habitat, which is the incubator. Practical implications Thus, based on the typologies presented, this paper demonstrates the construction of an instrument that contemplates the authors analyzed, with emphasis on its application in incubators. Originality/value This paper demonstrates the construction of an instrument that contemplates the authors analyzed, with emphasis on the application in incubators.

scholarly journals Advantages and potential challenges of data management in e-maintenance

2019 ◽  
Vol 25 (3) ◽  
pp. 378-396 ◽  
Author(s):  
Arian Razmi-Farooji ◽  
Hanna Kropsu-Vehkaperä ◽  
Janne Härkönen ◽  
Harri Haapasalo
Keyword(s):  
Data Management ◽  
Design Methodology ◽  
Management Practices ◽  
Future Research ◽  
Conceptual Approach ◽  
Content Type ◽  
Different Types ◽  
Maintenance Systems ◽  
Industry Leader ◽  
Practical Implications

Purpose The purpose of this paper is twofold: first, to understand data management challenges in e-maintenance systems from a holistically viewpoint through summarizing the earlier scattered research in the field, and second, to present a conceptual approach for addressing these challenges in practice. Design/methodology/approach The study is realized as a combination of a literature review and by the means of analyzing the practices on an industry leader in manufacturing and maintenance services. Findings This research provides a general understanding over data management challenges in e-maintenance and summarizes their associated proposed solutions. In addition, this paper lists and exemplifies different types and sources of data which can be collected in e-maintenance, across different organizational levels. Analyzing the data management practices of an e-maintenance industry leader provides a conceptual approach to address identified challenges in practice. Research limitations/implications Since this paper is based on studying the practices of a single company, it might be limited to generalize the results. Future research topics can focus on each of mentioned data management challenges and also validate the applicability of presented model in other companies and industries. Practical implications Understanding the e-maintenance-related challenges helps maintenance managers and other involved stakeholders in e-maintenance systems to better solve the challenges. Originality/value The so-far literature on e-maintenance has been studied with narrow focus to data and data management in e-maintenance appears as one of the less studied topics in the literature. This research paper contributes to e-maintenance by highlighting the deficiencies of the discussion surrounding the perspectives of data management in e-maintenance by studying all common data management challenges and listing different types of data which need to be acquired in e-maintenance systems.

The identity crisis of sustainable development

2014 ◽  
Vol 11 (1) ◽  
pp. 4-15 ◽  
Author(s):  
Catalin Ratiu ◽  
Beverlee B. Anderson
Keyword(s):  
Sustainable Development ◽  
Design Methodology ◽  
Identity Crisis ◽  
Primary Data ◽  
Future Research ◽  
Clear Understanding ◽  
Content Type ◽  
The Public ◽  
Larger Sample ◽  
Practical Implications

Purpose – There are many different conceptualizations to sustainable development and these different approaches may have led to confusion amongst the public. The purpose of this paper is to explore the identities of the term and how the confused identity may be leading to problems for sustainable development efforts. Design/methodology/approach – The design is exploratory, using both secondary and primary data to understand the different sustainable development concepts. Findings – There is no consistent understanding or use of the term “sustainable development” among various groups. Research limitations/implications – Future research should include a larger sample that is more representative of people from different backgrounds and geographical areas. Practical implications – The public is generally willing to support only projects that it understands. Without a clear understanding of sustainable development, the public will be less inclined to support these efforts. Originality/value – This study examines the perceptions and understandings of the term by the general public representing different generations.

The Google Knowledge Graph

2014 ◽  
Vol 30 (4) ◽  
pp. 15-17 ◽  
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Social Impact ◽  
Knowledge Graph ◽  
Content Type ◽  
Principal Source ◽  
Pertinent Information ◽  
Practical Implications ◽  
The Web

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Becoming increasingly reliant on the web as a principal source of finding information is altering our brains and the way that we obtain and hold knowledge. We are becoming less reliant on our memories to hold knowledge, instead using technology – and search engines like Google in particular – to deposit and retrieve information. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Social implications – The paper provides strategic insights and practical thinking that can have a broader social impact. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

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