Essay Gifts: gifting for greater good

2016 ◽  
Vol 6 (4) ◽  
pp. 1-32
Author(s):  
Sarah Babb ◽  
Tina Retief ◽  
Geoff Bick
Keyword(s):  
Emerging Markets ◽  
Emerging Market ◽  
Cape Town ◽  
Marketing Strategies ◽  
Social Enterprises ◽  
Social Entrepreneur ◽  
Local Market ◽  
Content Type ◽  
Social Mission ◽  
The Social

Subject area The subject areas are marketing, entrepreneurship, strategy or organisational design, operating in emerging markets and social entrepreneurship. Study level/applicability The study is applicable to MBA students, masters-level students and students of executive education. Case overview The case outlines the context and current decisions and dilemma facing Essay Gifts, which is a successful enterprise based in Cape Town, South Africa, supplying a local market in corporate gifting since 2006. The emerging market is facing economic decline and rising unemployment sitting at 25 per cent and up to 48 per cent in the youth market. After seven years of operating from a home-based office, Beatrice has moved into an office block in an upcoming area in Cape Town as they anticipate bullish targets for the upcoming year. The decision facing her now is whether to also sign a lease for a vacant retail shop downstairs from her office to sell ready-made gifting solutions. To meet the social mission, Essay Gifts is using township-based suppliers to develop the products, and this is proving an often unreliable and inconsistent source of supply and the current orders may not even be met at this particularly busy end-of-year period. How does Beatrice scale the business and what business is she in after all? Is she an entrepreneur, striving to increase the size of her business and her revenue, or is she a social entrepreneur creating employment opportunities for others? Expected learning outcomes The paper enables to identify the determining features of a social enterprise and the dynamics involved in balancing the social and commercial missions; understand the complexities of entrepreneurial operations in emerging markets; identify scaling up and strategic growth strategy options for social enterprises and small and medium-sized enterprises; and distinguish entrepreneurial marketing strategies in contrast with traditional marketing strategies. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 3: Entrepreneurship.

Brownies & Downies: coffee, culture and community: a social innovation that supports the intellectually disabled

2018 ◽  
Vol 8 (1) ◽  
pp. 1-15
Author(s):  
Jonathan Marks ◽  
Karen Hidden
Keyword(s):  
Intellectual Disability ◽  
Social Enterprise ◽  
Business Models ◽  
Cape Town ◽  
Social Enterprises ◽  
Intellectually Disabled ◽  
Content Type ◽  
Social Mission ◽  
The Social

Subject area Entrepreneurship; Social entrepreneurship. Study level/applicability Graduate level. Case overview This paper, The Brownies & Downies case study, aims to examine a social enterprise that provides employment, training and job placements for people with intellectual disability within a trendy artisanal coffee shop in Cape Town, South Africa. The business is based on a similar establishment (same name) in The Netherlands and was brought to Cape Town by Wendy Vermeulen, a Dutch national who completed a social development internship in Cape Town. The case is located within the field of social enterprise with a particular focus on the tension between purpose and profit and the pressure and challenges of replication, growth and scale/expansion. The protagonist in the case is Wade Schultz, Wendy’s business partner, who is grappling with how to not only remain true to the social purpose of the business but also turn a profit in the pressured and competitive coffee industry. He is further challenged by deciding whether to expand the existing training business into other sectors or seek a replication model in other South African cities as a means of growing revenue and increasing the social impact. Expected learning outcomes The key learning from this case study are as follows: First, intellectual disability is a hidden form of disability, often misunderstood and subject to prejudice and discriminatory hiring practices. Intellectual disability exists on a scale – some individuals are able to work outside of pretexted or sheltered workspaces. Greater effort is required within open workplaces to sensitive staff to working with/alongside intellectually disabled people. This case illustrates a social enterprise model that seeks to bridge the gap between sheltered workspaces and open workspaces. Second, most social enterprises grapple with the tension between profit and purpose; this case presents a company that is living this dilemma. The importance of remaining true to purpose needs to be balanced carefully against becoming economically self-sufficient; however, the pursuit of profits should not happen at the cost of social mission. Alternate business models are a mechanism to building revenue to support the social objective. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS: 3: Entrepreneurship.

Sticking to the social mission: Microinsurance in bottom of the pyramid markets

2019 ◽  
Vol 44 (4) ◽  
pp. 209-219
Author(s):  
B Elango ◽  
Stephen Chen ◽  
Jim Jones
Keyword(s):  
Emerging Markets ◽  
Social Services ◽  
Social Enterprise ◽  
Social Enterprises ◽  
Bottom Of The Pyramid ◽  
Social Mission ◽  
The Social ◽  
Bop Markets

The purpose of this article is to understand what drives social enterprises in bottom of the pyramid (BOP) markets to stick to or drift away from their social mission. Based on an analysis of 192 microinsurance operators in 26 emerging markets, we find that (1) when donors are involved in the operations of the social enterprise, this leads to a greater commitment to the social mission and (2) social enterprises located in countries with poorly performing governments tend to have a lower commitment to their social mission. Given the need for social services in such countries, we offer some suggestions to increase the chances of social enterprises staying committed to their social mission.

From “virtuous” to “pragmatic” pursuit of social mission

2015 ◽  
Vol 38 (9) ◽  
pp. 970-991 ◽  
Author(s):  
Robert E. McDonald ◽  
Jay Weerawardena ◽  
Sreedhar Madhavaram ◽  
Gillian Sullivan Mort
Keyword(s):  
Empirical Work ◽  
Social Enterprises ◽  
Fiscal Sustainability ◽  
Bottom Line ◽  
Term Survival ◽  
Content Type ◽  
Non Profit ◽  
Social Mission ◽  
The Social ◽  
Non Profit Organizations

Purpose – The purpose of this paper is to offer a sustainability-based typology for non-profit organizations and corresponding strategies to sustain the mission and/or financial objectives of non-profit organizations. The balance of mission and money, known in the non-profit literature as the double bottom line, is a challenge for professional managers who run non-profits and scholars who study them. Design/methodology/approach – Typologies are often used to classify phenomena to improve understanding and bring about clarity. In this paper, non-profit organizations are viewed from a social and fiscal viability perspective, developed from the long standing challenge of balancing mission and money. Findings – The typology developed in this paper identifies several normative strategies that correspond to the social and fiscal viability of non-profit organizations. In fact, the strategies offered in this paper can help non-profit managers achieve organizational sustainability, thus enabling them to continue what they are meant to do – to provide greater social value to their constituents. Research limitations/implications – The typology presented is a classification system rather than a theoretical typology. Its purpose is to help managers of non-profits to recognize threats to their organizations’ long-term survival and offer strategies that if adopted can move the organizations to less vulnerable positions. However, the recommended strategies are by no means exhaustive. Furthermore, the focus of the paper is on non-profit organizations, not profit-driven or hybrid entities. The sustainability-based typology of non-profit organizations and the corresponding strategies have implications for practitioners and academics. The typology and its contents can help managers assess their non-profits, competitive environment and their current strategies, plan their double bottom line strategies and last but not the least, develop and implement strategies for social and fiscal sustainability. In addition, our paper provides great opportunities for future research to subject our typology and its contents to conceptual and empirical scrutiny. Practical implications – The strategies described here are developed based on scholarly research and examples from successful non-profits. The typology and the related list of strategies provide a manager with the tools to accurately diagnose organizational challenges and adopt plans to improve the organization’s viability. Social implications – Non-profit organizations are an integral part of society that bolsters economic prosperity, environmental integrity and social justice. This paper may provide guidance for a number of non-profit managers to keep their organizations operating and serving important social missions. Originality/value – In the context of organizations for social mission, several typologies exist that looked at firms from the perspectives of ownership versus profit objectives, entrepreneurship conceptualizations of economists and origins and development paths of social enterprises. While these typologies provided foundations for theoretical and empirical work into social enterprises, our typology offers strategies for the sustainability of mission and/or money objectives of non-profits. The value of this research lies in integrating virtuous and pragmatic objectives of non-profit sustainability that, in turn, can ensure the social mission of non-profits.

From nonprofit organization to social enterprise

2016 ◽  
Vol 28 (6) ◽  
pp. 1287-1306 ◽  
Author(s):  
Chunlei Wang ◽  
Zhaowen Duan ◽  
Larry Yu
Keyword(s):  
Nonprofit Organizations ◽  
Social Enterprise ◽  
Single Case ◽  
Structuration Theory ◽  
Tourism Industry ◽  
Social Enterprises ◽  
Social Entrepreneur ◽  
Social Entrepreneurs ◽  
Content Type ◽  
The Social

Purpose This study aims to examine the development of a social enterprise in China’s tourism industry by analyzing the coevolution of the social entrepreneur and the social system. Design/methodology/approach Purposeful sampling was used to select 1kg.org as a single-case study. Semistructured in-depth interviews of three informants were conducted to obtain organization-specific insights. Interview data were analyzed following structuration theory. Secondary data and interviews of other social entrepreneurs and experts were used to support the findings. Research findings were validated using triangulation and member-checking methods. Findings Because of the institutional environment, most nonprofit organizations in China do not have resource independence and clear legal identity. Meanwhile, social enterprise has emerged as a new organizational form with the objective of creating social value through profitable business operations. Practical implications Social enterprise is still in its infancy in China, particularly in the tourism field. This study reveals an innovative and sustainable model for nonprofit organizations in China facing institutional challenges and competitive funding environments. It provides recommendations to policymakers for improving mechanisms to increase social services through social enterprises. Originality/value This study proposes a new conceptual framework for studying social entrepreneurship by adapting structuration theory to address contemporary social and business issues.

scholarly journals Corporate governance practices and outcomes in social enterprises in the UK

2015 ◽  
Vol 28 (1) ◽  
pp. 57-71 ◽  
Author(s):  
Walter Mswaka ◽  
Olu Aluko
Keyword(s):  
Social Enterprise ◽  
Social Enterprises ◽  
Content Type ◽  
Social Mission ◽  
The Social ◽  
Depth Analysis ◽  
Governance Models ◽  
The Uk ◽  
Enterprise Governance ◽  
The Impact

Purpose – The purpose of this paper is to explore the growth of social enterprise in the UK in the context of the renewed interest in the creative use of organisations with a social mission to complement public service delivery. Given the impact of globalisation and increased demands for effective social welfare interventions, this paper specifically focuses on the nature and type of social enterprise governance models and how they influence their outcomes. Design/methodology/approach – The study utilises a mixed method approach involving the complementary use of quantitative and qualitative data collection methods. Findings – The paper finds that the way in which the social enterprise governance structure is designed ultimately influences its outcomes. In particular, those with stewardship governance models tend to perform better than those with democratic models of governance. This leads to a conclusion that in the social context of the UK, social enterprise should aim for a paradigm shift in the design and selection of governance models. Research limitations/implications – Comparative regional experiences in other regions or social contexts could enrich our understanding of whether these results are applicable across the board. Practical implications – This paper is of potential benefit to researchers and particularly those designing policies for the governance of social enterprise. Originality/value – The study employs innovative analytical theoretical lenses not normally associated with the social economy, namely agency, stewardship and resource dependency theories to provide a more in-depth analysis of the governance of contemporary social enterprise.

Social entrepreneurship with vedic wisdom

2017 ◽  
Vol 13 (4) ◽  
pp. 528-545
Author(s):  
Pankaj Madan
Keyword(s):  
Social Entrepreneurship ◽  
Low Cost ◽  
Small Time ◽  
Social Entrepreneur ◽  
Content Type ◽  
Social Mission ◽  
Secondary Sources ◽  
Ancient Science ◽  
The Social ◽  
Mental Treatment

Synopsis The case illustrates the social entrepreneurial journey of Ramdev who developed Patanjali Yogpeeth as a successful enterprise that provides low-cost physical and mental treatment through the ancient science of yoga. The case provides a perspective on the reasons for the success of Patanjali as a social brand in such a small time scale and also addresses the controversies associated with it. Research methodology Using secondary sources, the study describes the philosophy, infrastructure, innovations, marketing and promotional practices of the organization. It also seeks answers to the challenges faced by the social entrepreneur to fulfill his social mission. Relevant courses and levels The case is best suited for courses on entrepreneurship, social entrepreneurship and marketing of non-profit organization in both MBA and executive programs. Students who have an interest in starting their own venture or social enterprise will find it more relevant and interesting.

Marketing strategies for highly volatile emerging markets: an empirical study from Pakistani cellular industry

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ammar Javed ◽  
Zia Khan
Keyword(s):  
Emerging Markets ◽  
Structural Equation ◽  
Emerging Market ◽  
Purchase Intentions ◽  
Marketing Strategies ◽  
Equation Modeling ◽  
Brand Love ◽  
Content Type ◽  
Moderating Role

PurposeThis study aims to highlight important marketing strategies within the context of a highly competitive emerging market with few points of difference because of service homogeneity. Drawing upon the social identity and self-expansion theories, this research explores the role of corporate social responsibility (CSR) and discounts and packages offers (DPO) as determinants of purchase intentions. The understudied mediating role of brand love is investigated in the CSR–purchase intentions and DPO–purchase intentions relationships, with relationship age as a moderating variable for the two relationships.Design/methodology/approachData from 359 valid responses from customers of cellular service firms in Pakistan were analyzed using partial least squares-based structural equation modeling.FindingsThe findings show that brand love partially (albeit a weaker relationship) mediates the CSR–purchase intentions relationship. Brand love also partially (albeit a stronger relationship) mediates the DPO–purchase intentions relationship. The moderating role of relationship age is not established.Practical implicationsCellular firms in emerging markets experience high volatility. Therefore, understanding of the volatile behavior alongside devising strategies is of the utmost importance. This research shows that customers continue their business with the firms they love. Interestingly, the non-significance of relationship age as a moderator for both CSR–purchase intentions and DPO–purchase intentions indicates that garnering customers' purchase intentions with respect to relationship age will be very difficult for cellular firms under fierce competition. CSR and DPO should be strategically used to increase brand love to boost purchase intentions.Originality/valueThis study makes two important contributions to the literature of emerging markets. The first contribution of this research is the proposal and validation of brand love as a mediating variable in CSR–purchase intentions and DPO–purchase intentions relationships. Evaluation of the moderating role of relationship age in CSR–purchase intentions and DPO–purchase intentions relationships is the second contribution.

scholarly journals Reintegrating socially excluded individuals through a social enterprise intervention

2014 ◽  
Vol 10 (3) ◽  
pp. 222-238 ◽  
Author(s):  
Fred Seddon ◽  
Richard Hazenberg ◽  
Simon Denny
Keyword(s):  
Social Enterprise ◽  
Social Impact ◽  
Working Environment ◽  
Social Entrepreneur ◽  
Content Type ◽  
The Real ◽  
Social Mission ◽  
Research Participants ◽  
The Social ◽  
Socially Excluded

Purpose – The aim of this research project is to reveal participant perceptions of a Social Enterprise Intervention (SEI) programme, run by a social enterprise and designed to reintegrate socially excluded individuals into society. Design/methodology/approach – The research participants were the social entrepreneur, staff at the social enterprise, the SEI programme attendees and a representative from an external referral agency. Participants engaged in semi-structured interviews with a researcher designed to elicit participant perceptions of the programme. Findings – Results of the analysis of the interviews revealed six emergent themes that were interpreted by the researchers as: “social mission focus”, “heroic social entrepreneur”, “social impact”, “recidivism”, “the programme” and “programme attendees”. Results of the analysis reveal that all research participants reported the programme helped to re-socialise the programme attendees and increased their self-confidence and self-esteem. Participants also believed programme attendees acquired important skills and qualifications in general warehouse activities and forklift truck driving, which would greatly increase their future employability. Programme attendees indicated the “real world” working environment was important to their feelings of success on the programme. Originality/value – This paper identifies a hybrid SEI programme based upon the “vision” of a “heroic” social entrepreneur. It also identifies the advantages of the “real” working environment in increasing the employability of socially excluded individuals whilst, at the same time, increasing their social skills.

Cultural influences on expectations and evaluations of service quality in emerging markets

2016 ◽  
Vol 33 (1) ◽  
pp. 88-111 ◽  
Author(s):  
Rodrigo Guesalaga ◽  
Meghan Pierce ◽  
Daiane Scaraboto
Keyword(s):  
Service Quality ◽  
Emerging Markets ◽  
Cultural Values ◽  
Cultural Differences ◽  
Emerging Market ◽  
Cultural Influences ◽  
Local Market ◽  
Local Markets ◽  
Content Type ◽  
Consumer Expectations

Purpose – The purpose of this paper is to explore cultural sources of variation on consumers’ expectations and evaluations of service quality within local emerging markets. Design/methodology/approach – The authors employ a multi-method approach. The multi-method research design utilizes: first, netnography to examine foreign consumers’ blogs and online communities; second, interviews with local and foreign consumers to unveil critical incidents in service encounters; and third, an online survey of 139 foreign consumers living in Chile and 460 Chilean consumers to map differences in their expectations and evaluations of services. Findings – A general analysis of local and foreign consumers living in an emerging market reveals that these two groups do not differ significantly in their expectations of service quality. The authors also find that differences in expectations and evaluations of service quality within a local emergent market are only partially explained by aggregating consumers according to their country or region of origin. Finally, the findings demonstrate that examining cultural differences at the individual level generates a better understanding of how cultural factors impact consumer expectations and evaluations of service quality within emerging markets. Research limitations/implications – The research is limited to one emerging market (Chile) and focusses largely in one industry (banking). Further research should be conducted to examine the findings in other contexts, including developed markets, and to identify how other cultural differences (e.g. language mastery) within local markets may impact consumer expectations and evaluations of services. Practical implications – Service companies operating in emerging markets should account for cultural differences when determining service standards and protocols. These differences may cut across the local-foreign divide and suggest that profiling foreign customers depending on their country of origin is not the most adequate approach for providing excellence in service and enjoying the benefits that follow. Social implications – Foreign consumers living in a local market are frequently considered a homogeneous group distinct from local consumers, and are treated as such by public and private service providers. The study demonstrates that foreign consumers may be more or less similar to local consumers depending on their cultural values, and should not be considered as a uniform group. Originality/value – The findings extend research on consumer expectations and evaluations of service quality to account for cultural diversity within local emerging markets. The authors demonstrate that a cluster-approach to examining consumer expectations and evaluations of service quality better accounts for variations due to cultural values within local markets.

SOCIAL ENTREPRENEURSHIP IN CHILDREN AND YOUNG PEOPLE

2021 ◽  
Vol 8 (21) ◽  
pp. 22-35
Author(s):  
Dilber ULAŞ
Keyword(s):  
Young People ◽  
Social Entrepreneurship ◽  
Social Issues ◽  
Social Enterprises ◽  
Social Entrepreneur ◽  
Children And Young People ◽  
Social Mission ◽  
Goods And Services ◽  
The Social ◽  
New Generation

An entrepreneur is an individual who produces goods and services by bringing together the factors of production systematically and consciously. Entrepreneurs take risks to make a profit. A social entrepreneur is a social leader who develops and implements practical solutions to social problems by taking advantage of innovations, original approaches and opportunities. The primary purpose of the social entrepreneur is not to make money. Since the profit made in social enterprises is used above all to achieve the main social goals, the profit generated is a means to the realization of the social mission, not an end. Nowadays, social entrepreneurship will develop with the increase in the number of sensitive young people who want to solve a social problem in the new generation. For the development of social entrepreneurship, children can be taught from a very young age how to develop an idea and solve a problem that needs to be solved. Although there are many examples of entrepreneurial children, not every entrepreneur child has to be a child entrepreneur. It is much more important to develop the necessary minds and skills of children. Care should be taken to ensure that children are happy first, and that they are raised as good people who know the meaning of adding value. While talking about the "entrepreneurial child" issue, the focus should not be on money and it should be discussed what can be done to increase the number of happy children who are sensitive to social issues. The aim of the study is to investigate social entrepreneurship and what can be done for the development of social entrepreneurship in children and young people. Differences related concept of social entrepreneurship, studies on social entrepreneurship in Turkey, applications and the development of social entrepreneurship personality, the factors in the development of entrepreneur children has been evaluated using literature. This study investigates the socially entrepreneurial behavior of children and young people.

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