Social entrepreneurship with vedic wisdom

2017 ◽  
Vol 13 (4) ◽  
pp. 528-545
Author(s):  
Pankaj Madan

Synopsis The case illustrates the social entrepreneurial journey of Ramdev who developed Patanjali Yogpeeth as a successful enterprise that provides low-cost physical and mental treatment through the ancient science of yoga. The case provides a perspective on the reasons for the success of Patanjali as a social brand in such a small time scale and also addresses the controversies associated with it. Research methodology Using secondary sources, the study describes the philosophy, infrastructure, innovations, marketing and promotional practices of the organization. It also seeks answers to the challenges faced by the social entrepreneur to fulfill his social mission. Relevant courses and levels The case is best suited for courses on entrepreneurship, social entrepreneurship and marketing of non-profit organization in both MBA and executive programs. Students who have an interest in starting their own venture or social enterprise will find it more relevant and interesting.

2017 ◽  
Vol 44 (9) ◽  
pp. 1252-1267 ◽  
Author(s):  
Philip T. Roundy

Purpose The formation of entrepreneurial ecosystems is recognized as an activity that can produce economic development and community revitalization. Social entrepreneurship is also an activity that is receiving growing attention because of its potential for addressing social and economic problems. However, while scholars have focused on how the participants in entrepreneurial ecosystems, such as investors and support organizations, influence ecosystem functioning, it is not clear what role social entrepreneurs can play in entrepreneurial ecosystems. Nor is it known how the entrepreneurial ecosystems in which social entrepreneurs are located can influence the founding and operation of their ventures. The paper aims to discuss these issues. Design/methodology/approach In this conceptual paper, theory is proposed to explain the interrelationship between entrepreneurial ecosystems and social entrepreneurship. Findings It is theorized that entrepreneurial ecosystems will influence the operations and effectiveness of social entrepreneurs through mechanisms such as the ecosystem’s diversity of resource providers, support infrastructure, entrepreneurial culture, and learning opportunities. In turn, social entrepreneurs can shape the entrepreneurial ecosystems in which they are situated by influencing the heterogeneity of ecosystem participants, garnering attention for the ecosystem, and increasing its attractiveness to stakeholders. Originality/value Scholars examining entrepreneurial ecosystems have not studied the role of an increasingly important market actor: the social entrepreneur. At the same time, work on social entrepreneurship has not emphasized the community of social relations and cultural milieu in which social entrepreneurs found their ventures. The theory developed addresses both of these omissions and has important implications for practitioners focused on spurring entrepreneurial ecosystems and social entrepreneurship.


2018 ◽  
Vol 8 (4) ◽  
pp. 1-18
Author(s):  
Surajit Ghosh Dastidar

Learning outcomes To understand social entrepreneurship and a social entrepreneur; to identify a social problem and develop a business idea; to understand the theory of entrepreneurial opportunity recognition; and to understand microfinance and its impact in the lives of the poor. Case overview/synopsis The case traces the journey of its founder Chandra Shekhar Ghosh from being a small time entrepreneur in microfinance to being the owner of a universal bank named Bandhan. Bandhan bank started its operations on August 23, 2015 with 501 branches, 2022 service center and 50 ATMs across 24 states. It had 14.3 million accounts, around 105 billion loan book and 19,500 employees. The founder of Bandhan bank, Chandra Shekhar Ghosh, an Ashoka fellow had won numerous awards such as Entrepreneur with Social Impact Award by Forbes (2014), Entrepreneur of the Year by Economic Times (2014), Skoch Financial Inclusion Award (2011), Entrepreneur of the Year Award (2014) by AIMA to name a few. In 2014, Bandhan was also recognized as Global Growth Company by World Economic Forum. Complexity academic level The case is suitable for analysis in a MBA level course on social entrepreneurship. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 3: Entrepreneurship.


2016 ◽  
Vol 6 (4) ◽  
pp. 1-32
Author(s):  
Sarah Babb ◽  
Tina Retief ◽  
Geoff Bick

Subject area The subject areas are marketing, entrepreneurship, strategy or organisational design, operating in emerging markets and social entrepreneurship. Study level/applicability The study is applicable to MBA students, masters-level students and students of executive education. Case overview The case outlines the context and current decisions and dilemma facing Essay Gifts, which is a successful enterprise based in Cape Town, South Africa, supplying a local market in corporate gifting since 2006. The emerging market is facing economic decline and rising unemployment sitting at 25 per cent and up to 48 per cent in the youth market. After seven years of operating from a home-based office, Beatrice has moved into an office block in an upcoming area in Cape Town as they anticipate bullish targets for the upcoming year. The decision facing her now is whether to also sign a lease for a vacant retail shop downstairs from her office to sell ready-made gifting solutions. To meet the social mission, Essay Gifts is using township-based suppliers to develop the products, and this is proving an often unreliable and inconsistent source of supply and the current orders may not even be met at this particularly busy end-of-year period. How does Beatrice scale the business and what business is she in after all? Is she an entrepreneur, striving to increase the size of her business and her revenue, or is she a social entrepreneur creating employment opportunities for others? Expected learning outcomes The paper enables to identify the determining features of a social enterprise and the dynamics involved in balancing the social and commercial missions; understand the complexities of entrepreneurial operations in emerging markets; identify scaling up and strategic growth strategy options for social enterprises and small and medium-sized enterprises; and distinguish entrepreneurial marketing strategies in contrast with traditional marketing strategies. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 3: Entrepreneurship.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Oly Mishra

Purpose This study aims to focus on implementing frugal innovation and its principles by social entrepreneurs to face the challenges during the COVID-19 pandemic. The research paper discusses the case of an Indian social entrepreneur who works for menstrual health and hygiene of unprivileged and rural women in India. The social entrepreneur’s constant endeavor is to create an ecosystem to ensure rural women’s economic and social upliftment through financial inclusion and livelihood training. When faced with the COVID-19 pandemic, the social entrepreneur re-purposed the manufacturing process to produce masks that were the need of the hour. Design/methodology/approach The research paper is qualitative and follows an inductive case study approach. The underlying principles of frugal innovation are established through content analysis of the social entrepreneur’s interviews and her team members. Findings The study discusses how adversity can be an opportunity for social entrepreneurs by implementing frugal innovation principles, i.e. re-use, re-purpose, re-combine and rapidity, in times of crisis. Research limitations/implications One of the major limitations of this study is that it is based on a single case study, as, in the current scenario, this case appeared to be the most suitable one. There is no way to generalize the assumptions of this model. Researchers will have to study the phenomena of frugal innovation in adversity across multiple cases in the future. Also, the study is based on a single emerging economy, i.e. India. Further research may be carried out with such cases from other countries. Practical implications The proposition of this research paper will help new and established social entrepreneurs understand that the four principles of frugal innovation and their practical application by a social entrepreneur. This will act as a guiding light for the present and future entrepreneurs regarding how one can respond to a crisis. This will also help advance our understanding of the distinct ways in which social entrepreneurs’ activities can help society in times of crisis. The findings of this research paper provide timely implications for social entrepreneurs. To respond efficiently to various crises, it is important to consider its effect on social entrepreneurship. Social implications The research paper shows that the social enterprise has implemented frugal innovation principles to manufacture the COVID-19 protection items supplied through existing supply chain networks. Also, a social entrepreneur is not intimidated by the sudden changes in the business environment; instead, they look at the situation as an opportunity to do something new. They are always willing to take the risk to innovate a solution that will address people’s problems. frugal innovation, due to its highly collaborative nature and its ability to make the most from limited resources, is the only way social entrepreneurs can create an inclusive, secure and sustainable future. Originality/value There are several challenges in social entrepreneurship, especially in emerging economies like India. During the pandemic, availability of resources was the major challenge, due to which social entrepreneurs had to find solutions through frugal innovation. This paper provides the practical application of the four principles of frugal innovation implemented by a social enterprise to manufacture and supply Covid protection items. It also presents the practical and managerial implications of the principles of frugal innovation by social entrepreneurs in low resource settings.


2014 ◽  
Vol 10 (2) ◽  
pp. 214-229
Author(s):  
Miranda Lam ◽  
Edward Desmarais

Synopsis Bonnie CLAC (car loans and counseling) is a social entrepreneurship venture whose mission was to help low-to-moderate income consumers purchase new cars. Co-founder and social entrepreneur, Robert Chambers developed a business proposal for the venture. Chambers was struggling to convince banks that the proposal significantly reduced the banks' risks and the proposal provided significant benefits to the banks and community at large. The case begins with another bank rejecting the business proposal, continues with an explanation of the issues sub-prime consumers (generally low-to-moderate income consumers) face when attempting to obtain financing for reliable automobile transportation, and concludes with Chambers beginning to revise his proposal to convince risk averse bankers that Bonnie CLAC's clients were credit worthy and worth the risk. The exhibits for the case are the principal information sources students will use to answer the ice breaker and discussion questions. Research methodology The authors developed the case from interviews with Robert Chambers and secondary sources. Relevant courses and levels Personal finance, Financial management, Financial institutions management Theoretical basis Personal financial planning, Bank lending decisions and Credit scores


2021 ◽  
Vol 11 (4) ◽  
pp. 1-18
Author(s):  
Isa Nsereko ◽  
Alex Bignotti ◽  
Mohamed Farhoud

Subject area This case focusses on social innovation and social entrepreneurship in Africa, specifically looking at behavioural characteristics of social entrepreneurs, their motivations to create social value and the application of personal initiative theory. The case discusses the self-starting proactiveness and innovation traits of the social entrepreneur. The social business model canvas will be used to analyse the social enterprise’s business model. Study level/applicability Students of social entrepreneurship, development studies, sustainable livelihoods and asset-based development. It is useful for customised or short programmes on social entrepreneurship or for students with a background in business wanting to understand social enterprise as a vehicle for social and economic change. As such, this case is written for Business Management and Entrepreneurship undergraduates or students of elective courses in social entrepreneurship (“understanding” and “remembering” learning activities under Bloom’s taxonomy). When personal initiative theory is used, the case provides an initial understanding of social entrepreneurship in a less developed context for post-graduate students and may be used for higher-order learning activities (“analysing” and “applying”). Case overview The case tells the story of Dr Engr Moses Musaazi, who is a Social Entrepreneur and Managing Director of Technology for Tomorrow (T4T). Troubled with the persistent social problems in his country. Musaazi, through T4T, strived for social innovations to reduce school dropouts of Ugandan girls. While exploring Moses’ journey for solving persistent social problems through social innovations, students will be able to understand, remember, analyse and apply Dees’ (2001) social entrepreneurial behaviours and Santos’ (2012) theory of social entrepreneurship. The case discusses what motivates African social entrepreneurs to start a social venture (Ghalwash, Tolba, & Ismail, 2017). Students will apply personal initiative theory to identify the social entrepreneurial behaviours displayed in the creation of social ventures. To exemplify and analyse the different components of social ventures’ business model, the social business model canvas by Sparviero (2019) will be introduced. Expected learning outcomes The teaching objectives are Objective 1. Students are able to remember, understand, identify and apply the social entrepreneurial behaviours as defined by Dees (2001) and the elements of Santos’ (2012) theory of social entrepreneurship to Dr Moses Musaazi’s case as a social entrepreneur. Objective 2. Students remember, understand and identify what motivates social entrepreneurs in less developed economies to create social value (Ghalwash et al., 2017). Objective 3. Early-stage postgraduate students are able to apply and analyse (also evaluate and create for higher-level post-graduates) personal initiative theory to explain the emergence of social entrepreneurial behaviour and especially how innovation, self-starting and proactiveness may lead to social entrepreneurial venture start-up (Frese, Kring, Soose, & Zempel, 1996). Objective 4. Students use the social business model canvas (Sparviero, 2019) as a tool to understand, analyse and improve a social-enterprise business model. Supplementary materials Supplementary learning materials are provided in the Teaching Note (Table 1). Table1, which includes videos and their description. Also, a link to Uganda’s sustainable development index is provided (the focus is sustainable development goals [SDGs] 3: Good health and well-being, SDG 4: Quality Education, SDG 5: Gender equality, SDG 10: Reduced inequalities). Subject code CSS 3: Entrepreneurship.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anirudh Agrawal ◽  
Poonam Gandhi ◽  
Prajakta Khare

Purpose The purpose of this study is to explore how social entrepreneurship empowers women and how it influences the existing gender based intersectionalities in the society. This paper is based on a single case study of a social entrepreneurial startup called “Pahal,” which used social entrepreneurial strategies to encourage women to engage in economic activities, which helped them in gaining economic empowerment. Design/methodology/approach The researcher alongside the social entrepreneur visited the field for eight months from August 2016 to March 2017 and interviewed multiple stakeholder-employees (as partners) of the social enterprise. This study was done by conducting interviews with all the stakeholders in all the three social entrepreneurial phases, i.e. pre-Pahal, during-Pahal and after-Pahal. The interviews and observations were recorded and analysed using social entrepreneurial lens and intersectionality. Findings “Pahal Initiative” – is a social entrepreneurial intervention that helped the women in the household to start a food delivery business with the support of the social entrepreneur. Consequently, women gained confidence and self-respect. The attitude of men in the household changed when the women in the household generated additional income. It impacted their position and status which led to an increase in their participation in decision-making in the household and economic independence. The women become more interactive and expressive in a predominantly patriarchal household. Within one year, the entrepreneur had to stop the Pahal initiative. Then, this study observed and recorded that this event curtailed the economic activities undertaken by the women in their village and their social status reverted to what it was before the initiative. Practical implications First, social entrepreneurial strategies lead to economic value creation and lead overall socio-economic gains. Second, social entrepreneurial strategies address the problems of patriarchy and gender discrimination. Third, economic activities undertaken by women changed the social perceptions of the family members towards women in the families. Social implications From this case study, one observes that social entrepreneurship has a strong potential to bring about social and economic change. This study helps policymakers and non-governmental organisations to solve poverty and gender discrimination related problems using social entrepreneurial strategies. Originality/value This study uses social entrepreneurial intervention to understand and bring about change in the socio-economic status of women in rural India. This study uses an intersectionality lens to make sense of the data, reality and reflects on how intersectional positions are altered when women are economically empowered either through training or through a proper organisation or both.


2016 ◽  
Vol 6 (3) ◽  
pp. 1-34
Author(s):  
Nitzan Merguei

Subject area Social entrepreneurship Study level/applicability Bachelor/master students. Case overview Women Empowerment through Local Livelihood (WELL) is a social venture that was founded in September 2005, by Danny Merguei. Danny was raised in Israel and had a long career in the corporate world as an auditor. After many years of work, Danny and his family moved to India. Shortly after the family arrived to the south of India, one of the biggest tsunamis in history hit the Southeast coast, on 26 December 2004. Many women who were dependent on their husbands as the family’s breadwinners lost them to the tsunami. Danny reacted to the situation by setting up a program to help these women. As the businesses expanded and the effects of the tsunami subsided, the focus of WELL shifted to women from rural areas who were interested in starting a shared business with a group of other women. Women who are selected for the training offered by WELL are guided for six months on how to create products made of recycled materials, such as household items and accessories. During the training, the women also take classes on how to run a business and on personal development. After the women complete the training, they receive a micro loan to start their own businesses. WELL monitors their development, offers business consultancy and quality controls assistance for the products. WELL also buys the products from the women and sells them to shops in India and around the world. The income generated by these sales is used by WELL to sustain and increase its operations. The women, however, are free to decide whether they want to distribute their products through WELL or find other ways to generate income. The mission of WELL is to provide empowerment tools and alternative livelihood to women. Behind it is WELL’s vision to see the status of women in the Indian society and their self-empowerment improve. Expected learning outcomes With the help of the case and literature students should understand/learn: Some of the differences and similarities between social and commercial entrepreneurship. The students should try to inspect where there is an overlap in social and commercial entrepreneurship (and how this is reflected in the thought-process and decision of the entrepreneur) and where the two separate. The importance of the social mission in social entrepreneurship. This is one of the crucial differences that exists between social and commercial entrepreneurship. The students think about the motivation that drives the entrepreneur. The students should think about the influence that the lead entrepreneur has on the social business, and how the two are linked. That a social problem can have different layers. The students should come to a realisation that sometimes the “real” or deeper problem is not so easy to see and can be obscured by other more exterior problems. About the complexity involved in building up and operating a social venture. The students should try to identify with the protagonist’s struggles while maintaining their own points of view. To have a critical perspective when making an important decision, and to be able to use and put together the relevant information. How to apply models, theories and concepts from the provided literature to answer the case questions. Supplementary materials Teaching Note 2 videos. Subject code CSS:3 Entrepreneurship.


2017 ◽  
Vol 19 (2) ◽  
pp. 125-139 ◽  
Author(s):  
Kesha K. Coker ◽  
Richard L. Flight ◽  
Kelly N. Valle

Purpose Social entrepreneurship has emerged as an important realm of entrepreneurship during the last decade. Research on what motivates social entrepreneurial activity continues to be of interest in the field. Given the integral role of the social entrepreneur, one area identified as deserving more attention is the leadership traits of the social entrepreneur. This paper addresses this gap by presenting a conceptual model on the role of national leadership culture on social entrepreneurship. Design/methodology/approach As part of the social fabric of a country, national leadership culture is viewed as a social contextual factor that can either enhance or hinder social entrepreneurial activity. As its broader conceptual base, this paper relies on institutional theory, marketing systems and leadership theory. At the heart of the proposed conceptual model are six leadership dimensions from the Global Leadership and Organizational Behavior Effectiveness (GLOBE) theoretical model: charismatic/value-based, team-oriented, participative, self-protective, humane-oriented and autonomous. These leadership dimensions are central to the propositions that accompany the proposed conceptual model. Findings Implications of this research for entrepreneurial marketing and public policy are presented. Since this research is conjectural, future directions for empirical research on national leadership culture in social entrepreneurship are discussed. Originality/value The conceptual model is the first to examine the role of national leadership culture on social entrepreneurship. The research adds value to the growing body of research on social entrepreneurship in its social context. It answers the call in the literature to examine leadership as it pertains to the individual entrepreneur’s pre-disposition to engage in social entrepreneurial activity.


2014 ◽  
Vol 10 (3) ◽  
pp. 222-238 ◽  
Author(s):  
Fred Seddon ◽  
Richard Hazenberg ◽  
Simon Denny

Purpose – The aim of this research project is to reveal participant perceptions of a Social Enterprise Intervention (SEI) programme, run by a social enterprise and designed to reintegrate socially excluded individuals into society. Design/methodology/approach – The research participants were the social entrepreneur, staff at the social enterprise, the SEI programme attendees and a representative from an external referral agency. Participants engaged in semi-structured interviews with a researcher designed to elicit participant perceptions of the programme. Findings – Results of the analysis of the interviews revealed six emergent themes that were interpreted by the researchers as: “social mission focus”, “heroic social entrepreneur”, “social impact”, “recidivism”, “the programme” and “programme attendees”. Results of the analysis reveal that all research participants reported the programme helped to re-socialise the programme attendees and increased their self-confidence and self-esteem. Participants also believed programme attendees acquired important skills and qualifications in general warehouse activities and forklift truck driving, which would greatly increase their future employability. Programme attendees indicated the “real world” working environment was important to their feelings of success on the programme. Originality/value – This paper identifies a hybrid SEI programme based upon the “vision” of a “heroic” social entrepreneur. It also identifies the advantages of the “real” working environment in increasing the employability of socially excluded individuals whilst, at the same time, increasing their social skills.


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