Winning box office with the right movie synopsis

2020 ◽  
Vol 54 (3) ◽  
pp. 594-614 ◽  
Author(s):  
Yu-Chen Hung ◽  
Chong Guan
Keyword(s):  
Factor Analysis ◽  
Text Analysis ◽  
Structural Equation ◽  
Phase 1 ◽  
Basic Question ◽  
Content Type ◽  
Box Office ◽  
Equation Modelling ◽  
Linguistic Cues ◽  
Box Office Performance

Purpose Consumers often search for movie information and purchase tickets on the go. A synopsis is often provided by producers and theatres in mobile apps and websites. However, to the best of the authors’ knowledge, little research has investigated whether the synopsis has an impact on a movie’s box office. This research uses computerized text analysis in examining the influence of linguistic cues of a synopsis on the movie’s financial performance. This paper aims to show that language choice in a synopsis is a significant factor in predicting box office performance. Design/methodology/approach A total usable sample of 5973 movies was collected using a web crawler. Computerised text analysis using linguistic inquiry and word count was adopted to analyse the movie synopses data. The empirical study comprises two phases. Phase 1 used exploratory factor analysis on 50 per cent of the sample (Sample 1) to establish the dimensionality of psychological processes as reflected in the linguistic expressions. The analysis identified 11 linguistic variables that loaded on four dimensions. The factor structure was replicated on an independent sample (Sample 2) using confirmatory factor analysis. Phase 2 tested the hypotheses using structure equation modelling. Findings Results show that consistency between movie genres and linguistic cues in a film synopsis promotes movie box office revenue when linguistic cues shown in the synopsis confirm a consumer’s expectancies about a focal movie genre. Conversely, a synopsis reduces the movie box office revenue when the linguistic cues shown disconfirm the genre-based expectancies. These linguistic cues exert similar effects on action and crime films but different effects on comedies and drama films. Research limitations/implications It is likely that consumer tastes and linguistic styles of film synopses have evolved over time. As a cross-sectional study, such changes were not taken into consideration in the current research. A longitudinal study in the future can reveal the dynamic relationship between film synopses and audience. Practical implications Managerially, the findings show that a synopsis is an effective communication touch point to position a movie. This research provides concrete guidelines in crafting synopses with the “rights words’ aligned with movie-goers’ expectations within each specific genre. Beyond movie consumption, the research findings can be applied to other entertainment products, such as TV series and books. Originality/value To our knowledge, this research is the first in studying the linguistic cues in synopses and its relation to box office performance. It addresses this knowledge gap by answering the basic question of whether movie synopses matter. Methodically, the paper marks the first attempt to use the two-step structural equation modelling method on computerised content analysis data.

A new love–hate scale for sports fans

2020 ◽  
Vol 21 (3) ◽  
pp. 543-560 ◽  
Author(s):  
Avichai Shuv-Ami ◽  
Anat Toder Alon ◽  
Sandra Maria Correia Loureiro ◽  
Hans Ruediger Kaufmann
Keyword(s):  
Factor Analysis ◽  
Structural Equation ◽  
Phase 1 ◽  
Team Sports ◽  
Small Sample ◽  
Equation Modeling ◽  
Sports Fans ◽  
Content Type ◽  
Sports Clubs ◽  
Empirical Survey

PurposeThis study, an empirical research, aims to construct and validate a new love-hate scale for sports fans and tested its antecedents and consequences.Design/methodology/approachThe scale was designed and validated in three separate empirical survey studies in the context of Israeli professional basketball. In Phase 1, the authors verified the factorial validity of the proposed scale using exploratory factor analysis. In Phase 2, the authors conducted a confirmatory factor analysis using structural equation modeling. In Phase 3, the authors tested the nomological network validity of the scale.FindingsThe findings show that fans' involvement, loyalty and fandom significantly predicted their love–hate, which in turn significantly predicted self-reported fan aggression, fans' acceptance of fan aggression, price premium and frequency of watching games.Research limitations/implicationsThe model was tested on a relatively small sample of fans within a single country. This lack of generalizability should be addressed in future studies by examining the model in other sports contexts and countries.Practical implicationsThis study suggests that understanding the properties of the love–hate measure may assist team sports clubs in identifying, preventing and controlling potential fan aggression.Originality/valueThe study provides three incremental contributions above and beyond existing research: it develops and validates a scale for measuring the phenomenon of sports fans' love and hate as mixed emotions; it makes it possible to capture the variations in the magnitude of fans' love–hate; and it relates fans' love–hate to important attitudinal and behavioral outcomes.

Why some leaders qualify for hate: an empirical examination through the lens of followers’ perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gunjan Sharma ◽  
Kushagra Kulshreshtha
Keyword(s):  
Factor Analysis ◽  
Structural Equation ◽  
Organizational Context ◽  
Situational Factors ◽  
Workplace Relationships ◽  
Empirical Examination ◽  
Content Type ◽  
Equation Modelling ◽  
Confirmatory Factor ◽  
Practical Implications

Purpose The leaders’ perception about self and the opinion of the subordinates about them is crucial to understand why some leaders qualify for hate. Much has been discussed on the positive and ethical side of leadership. However, the research on the darker side of leadership needs more attention. Therefore, the purpose of this paper is to explore the factors along with their impact responsible for hate-for-leaders, a relatively scant area of leadership. This study may facilitate understanding why some leaders become subject to hate despite many efforts by the organization. Design/methodology/approach For exploring the different factors responsible for hate-for-leaders, a survey was conducted by developing a scale using the focus group, Delphi technique, exploratory factor analysis and confirmatory factor analysis. The results were analysed using structural equation modelling. Findings The factors responsible for qualifying the leaders for hate were identified. Moreover, the results indicated that the subordinate hate the leaders for his/her unacceptable behaviour/actions which they assume the leader has control over it and exhibited otherwise intentionally on targeted employees. Moreover, some undesirable behaviour of leaders is attributed to fundamental attribution errors i.e. situational factors. Practical implications A fully developed scale for assessing the hate-quotient for leaders is proposed. This research will facilitate the managers/leaders as to why some of the followers/employees hate them. This scale provides an opportunity for managers and leaders to introspect themselves for improved workplace relationships and not to encourage sunflower management that seeks to get submissive and aligned-thought employees around the leader. Originality/value The fact that the decisions taken by managers/leaders adversely affecting the employees are not always because of malice or wrong intentions but sometimes due to situational factors i.e. fundamental attribution error. Moreover, the scale act as a reference to evaluate the hate-for-leaders in the organizational context.

Structural equation modelling – FTOPSIS approach for modelling barriers to product development in medical device manufacturing industries

2020 ◽  
Vol 15 (3) ◽  
pp. 967-993
Author(s):  
Milind Shrikant Kirkire ◽  
Santosh B. Rane ◽  
Gayatri Jayant Abhyankar
Keyword(s):  
Sensitivity Analysis ◽  
Factor Analysis ◽  
Product Development ◽  
Medical Device ◽  
Medical Devices ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Manufacturing Industries ◽  
Content Type ◽  
Equation Modelling

Purpose The purpose of this paper model and prioritizes barriers to product development in medical device manufacturing industries using an integrated “structural equation modelling” (SEM) and “fuzzy technique for order performance by similarity to ideal solution” (FTOPSIS) framework. Design/methodology/approach Barriers to medical device development (MDD) are adopted from literature. The initial structural model is proposed, exploratory factor analysis and confirmatory factor analysis are used to determine factor loading and model fit, respectively. Further, FTOPSIS is used to rank the barriers and sensitivity analysis is carried to check the robustness of results. The results are discussed in detail and the recommendations to overcome the barriers are presented. Findings Barriers analysed and prioritized in this research significantly hinder the MDD. The expert survey is used to develop an initial structural equation model of barriers to MDD, find the reliability and validity of the model. Based on the opinion of the experts, the barriers are divided into three categories – internal, policy and induced barriers. FTOPSIS is applied to rank and prioritize the barriers based on views from these three classes of experts. More reliance on imported devices leading to increased imports (B11) and lack of uniform regulatory standards (B6) are found to have the highest rank together, indicating these to be the most important barriers from the perspective considered here. Sensitivity analysis indicates that the factors are less sensitive to the weights of criteria further confirming the reliability of the initial solution. Research limitations/implications The prioritization of barriers may vary based upon experts. Policymakers, existing and new device developers need to give utmost importance to these barriers, which will help to accelerate the indigenous development of medical devices to overcome the present dependence on imports. Practical implications This paper demonstrates an integrated structural based modelling and prioritization technique for statistical modelling and prioritization of barriers to MDD. The results and recommendations will help policymakers and manufacturers to increase the indigenous share of medical devices. The integrated methodology can be effectively applied where the need for the combined quantitative and qualitative approach is there. Originality/value This paper demonstrates an effective structural based modelling and prioritization technique. It can be effectively applied in various fields, it will help policymakers and manufacturers to increase the indigenous share of medical devices.

Path analysis for proposed framework of SCM excellence in Indian manufacturing industry

2016 ◽  
Vol 27 (4) ◽  
pp. 577-611 ◽  
Author(s):  
Gunjan Soni ◽  
Rambabu Kodali
Keyword(s):  
Supply Chain ◽  
Path Analysis ◽  
Structural Equation ◽  
Design Methodology ◽  
Manufacturing Industry ◽  
Structural Models ◽  
Statistical Testing ◽  
Model Fit ◽  
Content Type ◽  
Equation Modelling

Purpose – Several authors in extant literature have shown concern towards lacuna in availability of standard constructs in supply chain management (SCM). These standard constructs can represent pillars of SCM excellence. However, frameworks on SCM excellence unlike its contemporary fields are very few. Thus the purpose of this paper is to develop a path analysis for proposed framework of SCM excellence in Indian manufacturing industry proposed by Soni and Kodali (2014) using interpretive structural modelling (ISM) and structural equation modelling (SEM). Design/methodology/approach – The ISM is performed on two exemplary cases of supply chain in Indian manufacturing industry. These cases were selected on the consideration of supply chain excellence index (SCEI), based on the results of an empirical study conducted by Soni and Kodali (2014) in Indian manufacturing industry. The focal manufacturing company which exhibited lowest and highest SCEI were selected as contenders for developing ISM. The relationships among pillars and constructs of SCM excellence framework are obtained from ISM, and later are subjected to statistical testing of model fit by using SEM. The input to SEM was the respondent’s data used in previous study. Findings – The major findings revealed that ISM based on focal company having highest SCEI, is statistically fit for SCM excellence framework, and finally the structural models of the constructs for each pillar of SCM excellence are also formed by using path analysis. Originality/value – The study offers a unique managerial approach for analysing the underlying relationships between pillars of SCM excellence. Researchers can use this study for developing frameworks in various realms of SCM excellence.

Parent-adolescent conflict and choice of conflict resolution strategy

2016 ◽  
Vol 27 (1) ◽  
pp. 88-115 ◽  
Author(s):  
Rashmi Singh ◽  
J. K. Nayak
Keyword(s):  
Factor Analysis ◽  
Conflict Resolution ◽  
Structural Equation ◽  
Content Type ◽  
Conflict Resolution Strategies ◽  
Adolescent Conflict ◽  
Conflict Resolution Strategy ◽  
Resolution Strategy ◽  
The Impact ◽  
Resolution Strategies

Purpose – The purpose of this paper is to investigate the impact of family communication patterns (FCPs) on adolescents’ choice of conflict resolution strategies during family holiday planning. Design/methodology/approach – The paper is framed by and builds on the literature on the adolescents’ choice of conflict resolution strategies and the FCP. The sample was collected using a survey among 400 adolescents in India. Exploratory factor analysis, confirmatory factor analysis and structural equation modelling have been used to analyse the data. Findings – The paper provides a significant relationship between FCP and the choice of conflict resolution strategies. The study findings suggested that adolescents’ choice of resolution strategy depends on the type of communication environment in the family. It has been seen that adolescents have more say in concept-oriented families and use different types of resolution strategies compared to socio-oriented families. Practical implications – The present study has considerable implications for the marketers and the academicians. Through FCP, marketers will be able to segment the families and, hence, may introduce efficient and competent marketing strategies and promotional campaigns. Originality/value – The paper offers insights into the choice of conflict resolution strategy by adolescents’ in different FCPs. The study has originality and offers value to marketers as it focuses on adolescents, and explores their perceptions about their influence during the decision process.

Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia

2015 ◽  
Vol 6 (1) ◽  
pp. 133-147 ◽  
Author(s):  
Ahasanul Haque ◽  
Abdullah Sarwar ◽  
Farzana Yasmin ◽  
Arun Kumar Tarofder ◽  
Mirza Ahsanul Hossain
Keyword(s):  
Structural Equation ◽  
Random Distribution ◽  
Service Industry ◽  
Food Service ◽  
Food Products ◽  
Content Type ◽  
Muslim Countries ◽  
Equation Modelling ◽  
Halal Food ◽  
Practical Implications

Purpose – This study aims to identify the factors that influence Malaysian non-Muslim consumers’ perception towards buying halal food products. Design/methodology/approach – A structured close-ended questionnaire was used for data collection through a random distribution to 500 non-Muslim consumers from various states in Malaysia. Findings – Using SPSS package, the factor analysis was able to identify three main variables. Later, the hypotheses were tested using structural equation modelling. This study has indicated that the perception of non-Muslim consumers about halal food products is influenced by their attitude, subjective norm and perceived behavioural control, specifically in the context of Malaysia. Research limitations/implications – This finding will help both the academics and the industry food makers in understanding the perception of non-Muslim consumers towards the concept of halal food products. Practical implications – The outcome of the study can serve as a useful reference to relevant Malaysian statutory bodies on the current perception of the Malaysian non-Muslim consumers towards Malaysian halal agenda. This will also help the industry food makers to serve their customers better as well as maximize their profit through a well-planned marketing campaign. Social implications – It prepares a sound basis for Malaysian policymakers to promote the involvement of Malaysian non-Muslim entrepreneurs within the halal food service industry with the intent of improving the socio-economic strata of its participants and, at the same time, fulfilling their religious obligations in providing halal foods for fellow Muslims. Originality/value – Because very few researches have studied non-Muslim consumers’ perception towards halal food products, the development of halal food theory will help in capitalizing the practices in non-Muslim countries.

Antecedents and consequences of trust: an e-tail branding perspective

2016 ◽  
Vol 44 (7) ◽  
pp. 713-730 ◽  
Author(s):  
Gopal Das
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Design Methodology ◽  
Brand Management ◽  
Online Shopping ◽  
Content Type ◽  
Equation Modelling ◽  
Managerial Implications ◽  
Antecedents And Consequences ◽  
Structured Questionnaire

Purpose – The purpose of this paper is to examine the antecedents and consequences of trust in online shopping from an e-tail branding perspective. Design/methodology/approach – A structured questionnaire was used to collect data online from Indian e-tail shoppers (n=309). A structural equation modelling (CB-SEM approach) was used to analyse the data. Findings – The results found e-tailer awareness, e-tailer associations, and e-tailer perceived quality as antecedents of trust in online shopping. The results also showed online trust positively influences the behavioural intentions, namely, purchase intention, repurchase, and recommendation. Originality/value – This study examines the applicability and branding and brand management principles in an e-tail branding context. Theoretical and managerial implications of these results are further discussed.

Self-disclosure of social media users in Indonesia: the influence of personal and social media factors

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mona Natasha Siahaan ◽  
Putu Wuri Handayani ◽  
Fatimah Azzahro
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Service Providers ◽  
Age Groups ◽  
Emotional Needs ◽  
Self Disclosure ◽  
Content Type ◽  
Social And Emotional ◽  
Equation Modelling ◽  
Group Data

PurposeIn the context of social media (SM) use, self-disclosure (SD) behaviour meets users' social and emotional needs, but it is also accompanied by risks that can harm users. This paper aims to identify the factors that influence users' SD behaviour on SM in Indonesia, using a comparative analysis based on age groups.Design/methodology/approachA survey was conducted on 2,210 respondents who were active SM users in Indonesia. Data were processed and analysed using covariance-based structural equation modelling with AMOS 24.0 software.FindingsResults indicate that, in the overall age group data, factors such as use of information (UI), trust, privacy control (PC), interactivity, perceived benefits (PB) and perceived risks (PR) influence users' SD behaviour. This research also found differences in the characteristics of SD behaviour between age groups.Originality/valueFindings from this study can help SM service providers to evaluate the credibility and reliability of their platforms to encourage user retention.

The relationship between environmental cost on organisational performance and environmental management system: a structural equation modelling approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nursyazwani Mohd Fuzi ◽  
Nurul Fadly Habidin ◽  
Sabrinah Adam ◽  
Sharon Yong Yee Ong
Keyword(s):  
Environmental Management ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Manufacturing Industry ◽  
Environmental Management System ◽  
Environmental Cost ◽  
Organisational Performance ◽  
Content Type ◽  
Equation Modelling ◽  
The Relationship

Purpose This study aims to examine the relationship between environmental cost (EC) on organisational performance (OPM) through an environmental management system (EMS) as the mediating variable. Design/methodology/approach A total of 2,600 manufacturers were identified and consequently selected as the entire study population. Additionally, this study used the structural equation modelling technique to identify the mediator effects of EMS between EC and OPM. Findings The EC and EMS relationship on OPM produced direct and indirect consequences. Hence, it is concluded that manufacturing industry in Malaysia are focused on the OPM when implementing EC and EMS. Originality/value The model would incorporate EC and EMS implementation on OPM in the Malaysian manufacturing industry. This study could also be advantageous to the industry in improving EC, EMS and OPM.

Using structural equation modelling to assess the sustainable competitive advantages provided by the low-cost carrier model

2018 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vedant Singh ◽  
S. Vaibhav ◽  
Somesh Kr. Sharma
Keyword(s):  
Structural Equation Modelling ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Low Cost ◽  
Future Research ◽  
Competitive Advantages ◽  
Content Type ◽  
Equation Modelling ◽  
Five Factors ◽  
Sustainable Competitive Advantages

PurposeThe purpose of this study is to examine the relationships between the dimensions of sustainable competitive advantages in the Indian low cost airlines.Design/methodology/approachThis study used structural equation modelling methods to identify the factors that significantly affect the sustainable competitive advantages enjoyed by Indian low-cost carriers (LCCs). Specifically, this study is based on the data from 208 airline experts that populate multiple structural equation models.FindingsResults indicate that indigenous efficiency, the LCCs perceptions of threat, dexterity, strategic persuasion and the LCC adopting an enabling role positively affect LCCs’ competitive advantages. These five factors were all correlated with each other. The results also show that relative to an LCC’s dexterity, indigenous efficiency is a stronger predictor of an LCC’s competitive advantages.Originality/valueThis study provides low-cost airlines with valuable information for designing effective strategies for obtaining competitive advantages in the LCC sector. To conclude the paper, the authors offer practical recommendations for managers and suggest some avenues for future research in this area.

Sign in / Sign up

Export Citation Format

Share Document