scholarly journals Quid pro quo

2019 ◽  
Vol 53 (2) ◽  
pp. 320-344 ◽  
Author(s):  
Bram Roosens ◽  
Nathalie Dens ◽  
Annouk Lievens
Keyword(s):  
Experimental Design ◽  
Purchase Intention ◽  
Design Methodology ◽  
Spillover Effects ◽  
The Other ◽  
Added Value ◽  
Brand Alliance ◽  
Corporate Credibility ◽  
Relational Embeddedness ◽  
Social Alliance

Purpose This paper aims to assess the effects of explicit partner brand mentions (as opposed to a mere partnership mention) in communications by brand allies on consumers’ purchase intention and willingness to pay for an innovation, as mediated by the perceived relational embeddedness of the allies and their respective perceived corporate credibility. In Study 1, the authors investigate the effects of (reciprocal) explicit brand mentions by both allies (as opposed to by a single ally) and further test whether explicit brand mentions moderate spillover effects from the ally. In Study 2, the authors investigate the effect of reciprocity of explicit brand mentions and whether this is moderated by a company’s experience. Design/methodology/approach The authors conduct two online experiments. Study 1 (N = 216) is a four-level between-subjects experiment (single communication by Partner A with explicit brand mention, single communication by Partner B with explicit brand mention, explicit brand mentions by both allies and mere partnership mention by both allies) where participants judge a social alliance related to a new tablet. Study 2 (N = 376) builds upon these findings in a 4 (explicit brand mentions by both allies; mere partnership mention by both allies; explicit brand mention by Partner A, mere partnership mention by Partner B; explicit brand mention by partner B, mere partnership mention by Partner A) × 2 (Partner A experience: established vs startup) between-subjects experimental design for a co-created battery. Findings Spillover effects from one ally to the other are stronger with explicit brand mentions than with a mere partnership mention. There is no added value of two allies communicating over one, provided that both partners explicitly mention their partner brand. However, when allies do communicate separately, it is crucial that an explicit brand mention is reciprocated. This effect is explained by an increase in the perceived relational embeddedness of the partners, which in turn positively influences their corporate credibility. This effect does not differ depending on a company’s experience. Originality/value This research is one of the first to study effects of how a brand alliance is communicated and extends previous studies on the effects of communication about brand and co-creation alliances by demonstrating that communications moderate spillover effects, that brand mention reciprocity is crucial, and by introducing the concept of perceived relational embeddedness.

Police and crime commissioners: the first twelve months

2014 ◽  
Vol 13 (1) ◽  
pp. 40-50 ◽  
Author(s):  
Timothy Brain
Keyword(s):  
Design Methodology ◽  
The Other ◽  
Added Value ◽  
England And Wales ◽  
Content Type ◽  
New Type ◽  
Positive Impression ◽  
The Government ◽  
Principal Method ◽  
Practical Implications

Purpose – The purpose of this paper is to review the establishment of this new type of elected official and the conduct of those in office during the first twelve months of their official existence, and to consider whether a compelling case has yet been made for its retention as the principal method of police governance. Design/methodology/approach – The paper will review policy papers and data which preceded and followed the establishment of the office of police and crime commissioner (PCC) in November 2012; review the 2012 elections and their implications, review conduct since, particularly in respect of formal duties, principally setting budgets and police and crime plans; consider the potential for politicisation; and consider whether a case has been made for the retention of the office in future. Findings – The paper concludes that the government has succeeded with PCCs in implementing a major plank of the Conservative party's 2010 manifesto. It can reasonably be anticipated that the Conservatives will promote this record at the next election. However, it is simply too early to tell if PCCs are individually or collectively adding value to the sum of policing in England and Wales. A compelling case for their retention as a means of police governance is therefore yet to be made. On the other hand, Labour has still to determine whether it will offer the electorate an alternative in 2015. Research limitations/implications – With only ten months having elapsed since the first elections, it is early to draw firm conclusions about the effectiveness or, more pertinently, the added value that PCCs have brought to policing. Conversely, the first twelve months was an opportunity for PCCs to make a positive impression and this has not occurred. Practical implications – PCCs ought to be subject to a rigorous appraisal of effectiveness. This is unlikely, for political reasons, to occur. Originality/value – First rigorous review of PCCs based on a review of available data.

scholarly journals Exploring the Motive and Effect between Altruistic and Strategic Corporate Giving: An Experimental Design Study

2017 ◽  
Vol 6 (4) ◽  
pp. 76
Author(s):  
Quey-Jen Yeh
Keyword(s):  
Experimental Design ◽  
Conceptual Framework ◽  
Purchase Intention ◽  
The Other ◽  
Consumer Attitude ◽  
The Public ◽  
Corporate Giving ◽  
Social Cause ◽  
The Difference ◽  
Study Designs

Corporate giving has evolved into more than altruistic actions to include strategic considerations. Drawing on attribution and signaling theory, this study designs two social giving scenarios with one designed to be more sales related, tending to take the advantage of social cause than the other. Our goal is to examine whether the public recognize the difference between the two and how they interpret such a signal in relation to the firm’s standing in reputation, consumer attitude and purchase intention. The results support largely the conceptual framework in that corporate giving strategy could be more beneficial when it is designed to be more altruistic.

The Effect of Brand Gender Similarity on Brand-Alliance Fit and Purchase Intention

Marketing ZFP ◽  
2015 ◽  
Vol 37 (1) ◽  
pp. 5-13 ◽  
Author(s):  
Miriam van Tilburg ◽  
Andreas Herrmann ◽  
Bianca Grohmann ◽  
Theo Lieven*
Keyword(s):  
Purchase Intention ◽  
Brand Alliance ◽  
Gender Similarity

Performance of two combine harvester header in soybean crops

2020 ◽  
Vol 13 (2) ◽  
pp. 1
Author(s):  
E. M. Samogim ◽  
T. C. Oliveira ◽  
Z. N. Figueiredo ◽  
J. M. B. Vanini
Keyword(s):  
Experimental Design ◽  
Crop Yield ◽  
Field Performance ◽  
Travel Speed ◽  
The Other ◽  
Combine Data ◽  
Mato Grosso ◽  
Tukey Test ◽  
Combine Harvester ◽  
And Performance

The combine harvest for soybean crops market are currently available two types of combine with header or platform, one of conventional with revolving reel with metal or plastic teeth to cause the cut crop to fall into the auger header and the other called "draper" headers that use a fabric or rubber apron instead of a cross auger, there are few test about performance of this combine header for soybean in Mato Grosso State. The aim of this work was to evaluate the soybean harvesting quantitative losses and performance using two types combine header in four travel speed. The experiment was conducted during soybean crops season 2014/15, the farm Tamboril in the municipality of Pontes e Lacerda, State of Mato Grosso. The was used the experimental design of randomized blocks, evaluating four forward harvesting speeds (4 km h-1, 5 km h-1, 6 km h-1 and 7 km h-1), the natural crops losses were analyzed, loss caused by the combine harvester (combine header, internal mechanisms and total losses) and was also estimated the  field performance of each combine. Data were submitted to analysis of variance by F test and compared of the average by Tukey test at 5% probability. The results show the draper header presents a smaller amount of total loss and in most crop yield when compared with the conventional cross auger.

Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal

2014 ◽  
Vol 48 (5/6) ◽  
pp. 1070-1091 ◽  
Author(s):  
François Anthony Carrillat ◽  
Alain d’Astous
Keyword(s):  
Experimental Design ◽  
Design Methodology ◽  
Negative Impact ◽  
Balance Of Power ◽  
Brand Attitude ◽  
Power Imbalance ◽  
Content Type ◽  
Probabilistic Sample ◽  
A Company

Purpose – The purpose of this study is to contrast athlete endorsement vs athlete sponsorship from a power imbalance perspective when a scandal strikes the athlete. Design/methodology/approach – A first study was conducted with a probabilistic sample of 252 adult consumers where the type of brand–athlete relationship (endorsement or sponsorship) and the level of congruence between the two entities (low or high) were manipulated in a mixed experimental design. A second study with a probabilistic sample of 118 adult consumers was conducted to demonstrate that consumers perceive that the balance of power between the brand and the athlete is not the same in endorsement and sponsorship situations. Findings – The results of the first study showed that when an athlete is in the midst of a scandal, the negative impact on the associated brand is stronger in the case of an endorsement than in the case of a sponsorship. However, this occurs only when the brand–athlete relationship is congruent. The results of the second study showed that the athlete’s power relative to the brand is greater in an endorsement than in a sponsorship context. Research limitations/implications – The findings suggest that a company that worries about the possibility that the athlete with whom it wants to build a relationship be eventually associated with some negative event (e.g. a scandal) should consider sponsorship rather than endorsement as a strategy. Originality/value – This study is the first to compare the athlete endorsement and sponsorship strategies in general and the first to put forward the notion of power imbalance in brand–athlete partnerships, its impact on how the two entities are represented in consumers’ memory networks and the consequences on brand attitude when the athlete is associated with a negative event.

scholarly journals Teaching innovations in Asian higher education: perspectives of educators

2018 ◽  
Vol 13 (2) ◽  
pp. 179-190 ◽  
Author(s):  
T.M. Wong
Keyword(s):  
Higher Education ◽  
Design Methodology ◽  
Higher Education Institutions ◽  
The Other ◽  
Asian Countries ◽  
Structured Interviews ◽  
Content Type ◽  
Advanced Technologies ◽  
The Many

Purpose The purpose of this paper is to identify the teaching innovations that have been implemented in higher education institutions in Asia and the perspectives of educators on them. Design/methodology/approach Semi-structured interviews were conducted with 28 educators who were affiliated with 23 higher education institutions in ten Asian countries/regions. The interviews covered information about the teaching innovations of the participants’ institutions, the characteristics of the innovative practices and the participants’ views on them. The relationships between the characteristics of institutions and their teaching innovations were also examined. Findings The results showed that the teaching innovations included two main categories, namely, those which involved the use of advanced technologies and those which did not. The innovations that involved the use of advanced technologies were mainly from larger institutions, while the other category was mainly from smaller ones and had been practised for less than 1.5 years. Differences were also identified between the two categories in terms of the aims and importance of innovations, innovative features, the evaluation of innovations and improvements needed for them. Originality/value The results highlighted that technology is only one of the many aspects of teaching innovations, which is different from the view prevailing in the literature. They also suggested that differences in the scale of institutions (in terms of number of students) possibly influences the kind of teaching innovations adopted.

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