scholarly journals Exploring the Motive and Effect between Altruistic and Strategic Corporate Giving: An Experimental Design Study

2017 ◽  
Vol 6 (4) ◽  
pp. 76
Author(s):  
Quey-Jen Yeh
Keyword(s):  
Experimental Design ◽  
Conceptual Framework ◽  
Purchase Intention ◽  
The Other ◽  
Consumer Attitude ◽  
The Public ◽  
Corporate Giving ◽  
Social Cause ◽  
The Difference ◽  
Study Designs

Corporate giving has evolved into more than altruistic actions to include strategic considerations. Drawing on attribution and signaling theory, this study designs two social giving scenarios with one designed to be more sales related, tending to take the advantage of social cause than the other. Our goal is to examine whether the public recognize the difference between the two and how they interpret such a signal in relation to the firm’s standing in reputation, consumer attitude and purchase intention. The results support largely the conceptual framework in that corporate giving strategy could be more beneficial when it is designed to be more altruistic.

Scenarios as Tools of the Scientific Imagination: The Case of Climate Projections

2021 ◽  
Vol 29 (1) ◽  
pp. 36-61
Author(s):  
Michael Poznic ◽  
Rafaela Hillerbrand
Keyword(s):  
Scientific Community ◽  
Climate Science ◽  
The Other ◽  
Climate Projections ◽  
Public Realm ◽  
The Public ◽  
Other Hand ◽  
The Difference ◽  
The One ◽  
Scientific Imagination

Climatologists have recently introduced a distinction between projections as scenario-based model results on the one hand and predictions on the other hand. The interpretation and usage of both terms is, however, not univocal. It is stated that the ambiguities of the interpretations may cause problems in the communication of climate science within the scientific community and to the public realm. This paper suggests an account of scenarios as props in games of make-belive. With this account, we explain the difference between projections that should be make-believed and other model results that should be believed.

scholarly journals KEDUDUKAN DISSENTING OPINION DALAM PERKARA TINDAK PIDANA KORUPSI

2018 ◽  
Vol 2 (2) ◽  
pp. 203-217
Author(s):  
Dewi Ratnasari Rustam
Keyword(s):  
Rule Of Law ◽  
Freedom Of Speech ◽  
The Other ◽  
Court Ruling ◽  
The Rule Of Law ◽  
The Public ◽  
Other Hand ◽  
Difference Of Opinion ◽  
The Law ◽  
The Difference

Dissenting opinion is the difference of opinion between the Tribunal judges who handle certain a matter with other judges of the Tribunal dealing with certain cases. Dissenting opinion does not have the force of law because it cannot be the Foundation for the inception of the award. Dissenting opinion itself is an aspect of the law that need to be examined in order to prevent the formation of false opinion among the public. So, nowadays have started to formed the perception that dissenting opinion was an engineering law, instead of enforcing the rule of law but rather media that gave the opportunity for the defendant in corruption regardless of criminal trapping; but on the other hand is a form of difference of opinion and the independence of the judges as the metre is guaranteed by the provisions of the law; that the importance of dissenting opinion in the Court ruling was the judge's opinion be weighted, in an attempt of law appeal or cassation; as an indicator to determine the career judge, as an attempt to avoid the practice of corruption, Collusion and Nepotism (KKN) and the judicial mafia; as a real step towards the transparency of judicial democratization; the judiciary; and kemandiarian the judge require the freedom of speech.

scholarly journals Influence of in-store and out-of-store creative advertising strategies on consumer attitude and purchase intention

2017 ◽  
Vol 13 (3) ◽  
pp. 523 ◽  
Author(s):  
Ardalan Sameti ◽  
Hamidreza Khalili
Keyword(s):  
Purchase Intention ◽  
T Test ◽  
The Other ◽  
Strategic Marketing ◽  
Advertising Effectiveness ◽  
Grocery Stores ◽  
Consumer Attitude ◽  
Paired Sample ◽  
Advertising Strategies ◽  
Tv Commercials

Purpose: With regard to the fact that people usually try to avoid repetitive and boring advertisements, creativity as the heart of advertising effectiveness has a significant role in drawing their attention. On this basis, the present study attempts to evaluate the influence of creative advertising strategies by comparing “in-store” and “out-of-store” creative advertisements.Design/methodology/approach: This research has been conducted in Tehran (capital of Iran) and 588 volunteers randomly participated in the survey so as to examine the consumers’ attitude/behaviour towards the advertised brand, advertised product, and purchases intention exposing creative in-store and out-of-store advertisements. In the current study, creative “end-of-aisle display stands” in grocery stores/supermarkets represent in-store advertising media, and creative “TV commercials” represent out-of-store advertising. Furthermore to examine the hypotheses, one-sample t-test and paired sample t-test were used.Findings: The results show that creative out-of-store advertising has influence primarily on attitude towards the advertised brand, then on attitude towards the advertised product, and finally on the purchases intention. On the other hand, creative in-store advertising, firstly has influence on the purchase intention, then on attitude towards the advertised brand, and lastly on attitude towards the advertised product. The findings provide important insights to the formulation of strategic marketing/advertising and would pave the related innovative ways to capitalize on strategic opportunities.Originality/value: The study is the first survey comparing the effectiveness of in-store and out-of-store creative advertising in order to find out a strategic marketing/advertising solution.

scholarly journals Metataxonomic Analysis of Individuals at BMI Extremes and Monozygotic Twins Discordant for BMI

2018 ◽  
Vol 21 (3) ◽  
pp. 203-213 ◽  
Author(s):  
Casey T. Finnicum ◽  
Stieneke Doornweerd ◽  
Conor V. Dolan ◽  
Justin M. Luningham ◽  
Jeffrey J. Beck ◽  
...  
Keyword(s):  
Gut Microbiota ◽  
Genetic Risk ◽  
Monozygotic Twins ◽  
Alpha Diversity ◽  
The Other ◽  
Twin Design ◽  
Four Corners ◽  
The Difference ◽  
Human Participants ◽  
Study Designs

Objective: The human gut microbiota has been demonstrated to be associated with a number of host phenotypes, including obesity and a number of obesity-associated phenotypes. This study is aimed at further understanding and describing the relationship between the gut microbiota and obesity-associated measurements obtained from human participants. Subjects/Methods: Here, we utilize genetically informative study designs, including a four-corners design (extremes of genetic risk for BMI and of observed BMI; N = 50) and the BMI monozygotic (MZ) discordant twin pair design (N = 30), in order to help delineate the role of host genetics and the gut microbiota in the development of obesity. Results: Our results highlight a negative association between BMI and alpha diversity of the gut microbiota. The low genetic risk/high BMI group of individuals had a lower gut microbiota alpha diversity when compared to the other three groups. Although the difference in alpha diversity between the lean and heavy groups of the BMI-discordant MZ twin design did not achieve significance, this difference was observed to be in the expected direction, with the heavier participants having a lower average alpha diversity. We have also identified nine OTUs observed to be associated with either a leaner or heavier phenotype, with enrichment for OTUs classified to the Ruminococcaceae and Oxalobacteraceae taxonomic families. Conclusion: Our study presents evidence of a relationship between BMI and alpha diversity of the gut microbiota. In addition to these findings, a number of OTUs were found to be significantly associated with host BMI. These findings may highlight separate subtypes of obesity, one driven by genetic factors, the other more heavily influenced by environmental factors.

scholarly journals Cooperation evolves by the payoff-difference-based probabilistic reward

2021 ◽  
Vol 94 (11) ◽  
Author(s):  
Tetsushi Ohdaira
Keyword(s):  
Prisoner's Dilemma ◽  
Prisoner’S Dilemma ◽  
The Other ◽  
Evolution Of Cooperation ◽  
Public Goods Game ◽  
Prisoner’S Dilemma Game ◽  
The Public ◽  
Prisoner's Dilemma Game ◽  
The Difference ◽  
Spatial Prisoner’S Dilemma

Abstract In the previous studies, the author proposes the payoff-difference-based probabilistic peer-punishment that the probability of punishing a defector increases as the difference of payoff between a player and a defector increases and shows that the proposed peer-punishment effectively increases the number of cooperators and the average payoff of all players. On the other hand, reward as well as punishment is considered to be a mechanism promoting cooperation, and many studies have discussed the effect of reward in the public goods game, a multiplayer version of the prisoner’s dilemma game. Based on the discussion of those existing studies, this study introduces the payoff-difference-based probabilistic reward that the probability of rewarding a cooperator increases as the difference of payoff between a player and a cooperator increases. The author utilizes the framework of the spatial prisoner’s dilemma game of the previous study and shows that the reward of this study realizes the evolution of cooperation except some cases. Graphic abstract

scholarly journals CIVIL LITIGATION NEGLIGENCE AND THE MALAYSIAN ADVOCATE

2013 ◽  
Vol 20 (2) ◽  
Author(s):  
Baharuddeen Abu Bakar
Keyword(s):  
Public Policy ◽  
Common Law ◽  
The Other ◽  
Civil Litigation ◽  
The Public ◽  
Judicial Decisions ◽  
House Of Lords ◽  
The Difference ◽  
Court Of Appeal ◽  
Alternative Sanctions

Civil litigation negligence now stands on a surer footingfollowing cases from Canada, England and elsewhere which lay emphasis on theadversarial system rather than the structure of the profession, and immunityhas now been almost completely abolished by judicial decisions. In Malaysia,the basis of legal professional liability is expected to be re-aligned to beconsistent with the other common law countries that have abolished immunity.The questions that necessitate consideration are therefore acts that wouldconstitute negligence and those that are excusable, the relevant defences, and,of course, the alternative sanctions to civil litigation for this type ofnegligence. The fused nature of the profession in Malaysia, perceived to bemore burdensome to its members, raises the question of the appropriate standardof the duty of skill and care.(For the purposes of this article an ‘advocate’ refers to theMalaysian (and Singaporean) lawyer, who as a member of a ‘true fused’ profession,engages in litigation or ‘contentious business’ as defined in s. 3 of the LegalProfession Act 1976.) {The writer is of the firm view that criminal casesshould be considered separately from civil cases because of the difference inthe law of procedure relating to the preparation of a case for presentation incourt and the public policy considerations peculiar to each type of case asseen in the approach taken by the House of Lords in Arthur J.S. Hall vSimons in which separate judgments were delivered for each type of case.And in Rees v Sinclair [1974] 1 NZLR 180, a civil case, in whichthe New Zealand Court of Appeal did not consider the position in criminalcases.}

scholarly journals Testing and incorporating additional determinants of ethics in counterfeiting luxury research according to the theory of planned behavior

Psihologija ◽  
2018 ◽  
Vol 51 (2) ◽  
pp. 163-196 ◽  
Author(s):  
Syed Zaman ◽  
Tariq Jalees ◽  
Yushi Jiang ◽  
Syed Kazmi
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Reasoned Action ◽  
Product Category ◽  
The Other ◽  
Social Orientation ◽  
Consumer Attitude ◽  
Moral Orientation ◽  
Holistic Model ◽  
Personal Orientation

Counterfeiting is a worldwide issue. In order to resolve the counterfeiting problem, a new holistic model is developed containing 17 constructs. This empirically tested model is grounded on Theory of Reasoned Action and Theory of Planned Behaviour. The valid sample size for the study is 907 with a response rate of 95%. After preliminary analysis, the model is developed and tested in two stages. Initially, of each construct, CFA is tested followed by testing of the overall model. The model (H1) developed and empirically tested, adequately explains consumer attitude and behaviour. Attitude (H5) is the strongest predictor of purchase intention. Additionally, moral orientation (H4) is the strongest predictor of attitude, followed by personal orientation (H3) and social orientation (H2). In the case of sub-factors of social orientation, individualism (H2D) is the strongest predictor of attitude followed by informative (H2B) and collectivism (H2C). Normative (H2D) is not tested and dropped while fitting into the model. On the other hand, in the case of personal orientation, perceived risk (H3C) has no effect on attitude. Whereas personal gratification (H3E) has the strongest effect on attitude followed by materialism (H3D), status consumption (H3A) and value consciousness (H3B). Similarly, In the case of moral orientation (H4B) only Relativism is validated. The other three hypotheses on idealism (H4A) religiosity (H4C) and ethics (H4D) though having significant effects are rejected as all of these effects are positive as compared to what is hypothesised. It is also found that effect of attitude towards purchase is universal and does not vary from one product category to other. However, the rest of subfactors effects differ from one culture to other and from one product to another.

scholarly journals Impact of Brand Equity on Consumer Brand Preference and Brand Purchase Intention

2019 ◽  
Vol 15 (1) ◽  
pp. 138-148
Author(s):  
Muhammad Adnan Bashir ◽  
Keyword(s):  
Conceptual Framework ◽  
Sample Size ◽  
Product Differentiation ◽  
Brand Equity ◽  
Preliminary Analysis ◽  
Purchase Intention ◽  
The Other ◽  
Brand Preference ◽  
Convenience Sampling ◽  
The Impact

Product  differentiation  has  become  a  difficult  task  for  the  marketers  because  of  the  increasing number of brands in the market. It is also noted that, the product differentiation which gets it basis from the brand i.e. brand equity, turns out to be more effective than others. This is the reason why the marketers are emphasizing more on strengthening the brand equity of a brand. A conceptual framework was constructed to measure the impact brand equity has from all the other components under  brand  equity.  Furthermore,  consumer  brand  preference  and  consumer’s  brand  purchase  intention were also studied along with the effects of brand equity on them. The sample size was chosen 385 and it was quite responsive; only 5% of them did not respond. The prior studies were used in developing the constructs by making sure their applicability and validity in recent times. Likert scale was used in the questionnaire to get the answers from respondents. The data was collected on the basis of convenience sampling. Model was analyzed completely after conducting the preliminary analysis. Then hypotheses were analyzed on basis of regression which ruled out only one out of seven. 

scholarly journals Aspects of Entrepreneurship and Entrepreneurial Education in Romania

2015 ◽  
Vol 10 (3) ◽  
pp. 52-61
Author(s):  
Iosif Moldovan
Keyword(s):  
Legal System ◽  
Public Services ◽  
The Other ◽  
Financial Resources ◽  
Entrepreneurial Education ◽  
Public Authorities ◽  
Private Initiative ◽  
The Public ◽  
The Difference ◽  
The One

Abstract In any economy, entrepreneurs have a major role in ensuring economic, financial and social equilibrium and this effort must be accompanied by effective public policies. In this respect it is important to assess the entrepreneurs’ perception on the factors that support or impede their priorities and interests. These priorities refer to financing facilities, consistency of the legal system, society's perception of private initiative, bureaucracy, rigor, predictability and transparency of fiscal measures etc. The public authorities and entrepreneurs (by the own organization) must harmonize their interests. The difference is that the authorities are obliged by law to harmonize their interests and entrepreneurs are forced to do it, if not - they disappear. For example, the interest of entrepreneurs to pay smaller taxes is justified to some extent, but public authorities must ensure balance on the one hand, between those who pay and consumers of public financial resources on the other. Public authorities are not a given, they have the purpose to provide public services to ensure a balance between the needs of all parties in society: entrepreneurs, employees, socially assisted etc. In relation to entrepreneurs, they must follow the other parties (e.g. employees) to be less affected as the interests of entrepreneurs, if they conflict.

scholarly journals Determining value of Coordinated Registry Networks (CRNs): a case of transcatheter valve therapies

2019 ◽  
Vol 1 (1) ◽  
pp. e000003 ◽  
Author(s):  
Gregory Pappas ◽  
Jesse Berlin ◽  
Erika Avila-Tang ◽  
John Carroll ◽  
Joseph Drozda ◽  
...  
Keyword(s):  
Return On Investment ◽  
Evidence Based ◽  
Value Assessment ◽  
The Public ◽  
Design Specifications ◽  
The Difference ◽  
Transcatheter Valve ◽  
Study Designs ◽  
Regulatory Decisions ◽  
Evidence Generation

BackgroundThe Transcatheter Valve Therapy (TVT) Coordinated Registry Network (CRN) supported 23 regulatory decisions and ensured evidence-based evaluation of the application of TVT technology. However, there are cost concerns that require value assessment of the TVT CRN compared with traditional study designs.ObjectivesWe aimed to determine the value created by the TVT CRN based on (1) Return on investment (ROI), (2) Time saved (TS) in conducting necessary regulatory studies.MethodsFor both ROI and TS analyses, we compared studies that used the TVT CRN with those that would have been required if the registry did not exist (counterfactual studies). To estimate ROI, we accounted for the costs of investment and gain from investment. Both the counterfactual costs and length of studies were projected using design specifications determined by US Food and Drug Administration (FDA) reviewers.ResultsWe identified 21 studies using the TVT CRN (supporting 23 FDA decisions) that generated evidence on TVT for three device manufacturers. ROI is estimated to be greater than 550%. TS by using the CRN ranged from months to years.ConclusionsThe CRN method to evidence generation creates value for manufacturers and the broader device ecosystem, demonstrated with this example of the TVT CRN. The public health benefits of evidence created by this CRN outweighs the difference in data quality between traditional clinical studies and the CRN method.

Sign in / Sign up

Export Citation Format

Share Document