Collaborative authenticity

2018 ◽  
Vol 52 (11) ◽  
pp. 2215-2231 ◽  
Author(s):  
Davide Christian Orazi ◽  
Fiona Joy Newton
Keyword(s):  
Online Survey ◽  
Discriminant Validity ◽  
Communication Theory ◽  
Source Credibility ◽  
Institutional Care ◽  
Content Type ◽  
Source Effects ◽  
Communication Capacity ◽  
Health Related ◽  
Care Systems

PurposeEffective communication of information is central to integrated care systems (ICS), particularly between providers and care-consumers. Drawing on communication theory, this paper aims to investigate whether and why source effects increase positive evaluations of health-related messages among care-consumers.Design/methodology/approachA preliminary online survey (N = 525) establishes the discriminant validity of the measures used in the main experimental study. The main study (N = 116) examines whether identical messages disclosed to be created by different sources (i.e. institutional, care-consumer, collaborative) lead to different message evaluations, and whether source credibility and similarity, and message authenticity, explain this process.FindingsIn comparison to any other source, messages disclosed to be co-created are evaluated more positively by care-consumers. This effect occurs through a parallel serial mediation carried over by perceptions of source credibility and source similarity (parallel, first serial-level mediators) and message authenticity (second serial-level mediator).Practical implicationsThe findings offer guidelines for leveraging source effects in ICS communication strategies, signaling how collaborative message sources increase the favorableness of health message evaluations.Originality/valueThis research demonstrates the efficacy of drawing on marketing communication theory to build ICS communication capacity by showing how re-configuring the declared source of informational content can increase positive evaluations of health-related messages. In so doing, this research extends existing literature on message authenticity by demonstrating its key underlying role in affecting message evaluations.

Gender and live-streaming: source credibility and motivation

2018 ◽  
Vol 12 (1) ◽  
pp. 79-93 ◽  
Author(s):  
Patricia R. Todd ◽  
Joanna Melancon
Keyword(s):  
Gender Differences ◽  
Online Survey ◽  
Source Credibility ◽  
Live Streaming ◽  
Live Video ◽  
Content Type ◽  
Consumer Motivation ◽  
Source Effects ◽  
Gender Perceptions ◽  
Opposite Sex

Purpose The overall purpose of this study is to investigate and gain a better understanding of perceptions of source credibility and consumer motivation to view live-stream broadcasts. Of particular interest is gender differences based on the gender of the broadcaster and viewer. Design/methodology/approach Data were collected using an online survey from 998 respondents. As the preliminary examination technique, t-tests were used. Findings There are significant differences based on whether a viewer of a live broadcast is watching a source of the same gender or a different gender in source credibility. Viewing same vs opposite sex broadcasters may indicate motivation to engage with the live-video content. There are significant gender differences outcome variables of interest to live broadcasters. Research limitations/implications The context investigated was a single live-streaming provider. Practical implications The findings provide a start to understanding the differences in perceptions and motivations for watching live-stream broadcasters. This will aid marketers and broadcasters using live-stream formats on a variety of platforms in developing better content and building a more engaged viewing community. This research represents an important step in quantifying unexplored differences in gender perceptions of the source of live broadcasts that ultimately could impact not only the success of the broadcaster but also brands endorsed by these broadcasters. Originality/value This research is among the first to explore source effects and motivation in the live video context.

scholarly journals Malay Version of Moral Identity Scale: A Cross-Cultural Validation In Malaysian Youth

2022 ◽  
Vol 21 (1) ◽  
Author(s):  
Nasir Yusoff ◽  
Muaz Haqim Shaharum ◽  
Yee Cheng Kueh
Keyword(s):  
Online Survey ◽  
Discriminant Validity ◽  
Moral Identity ◽  
Intraclass Correlation ◽  
Cross Cultural ◽  
Cultural Bias ◽  
Final Model ◽  
Language Version ◽  
Two Factors ◽  
Health Related

Introduction: The Moral Identity Scale (MIS) measures the construct of moral identity – internalization and symbolization. This study aims to translate and validate the original English version of MIS to the Malay language version.  Methods: The 10 items of MIS (five items of symbolization and five items of internalization) were translated to the Malay language through forward and backward procedures.  A total of 388 youth-aged participants were involved in this online survey.  Participants’ age ranged from 18-24 years old.  More than half were females.  Results: The construct of moral identity was maintained with the re-modeling of internalization.  The final model suggested retaining the three internalization items and five symbolization items.  Discriminant validity and the construct reliability of the two factors were satisfactory (symbolization=0.81, internalization=0.69).  Internal consistencies indicated acceptable Cronbach’s alpha values for both symbolization (0.85) and internalization (0.81).  Test-retest Intraclass Correlation Coefficient (ICC) was good and satisfactory (internalization=0.79 and symbolization=0.81).  Conclusion: The Malay version of MIS is a reliable tool and free from cultural bias which is useful to be applied in a public health-related program.

Attractiveness, trustworthiness and expertise – social influencers’ winning formula?

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Klaus-Peter Wiedmann ◽  
Walter von Mettenheim
Keyword(s):  
Purchase Intention ◽  
Online Survey ◽  
Source Credibility ◽  
Brand Image ◽  
Equation Modeling ◽  
Price Premium ◽  
Future Research ◽  
Brand Trust ◽  
Content Type ◽  
Brand Satisfaction

Purpose The importance of influencer marketing is constantly growing. However, little empirical research has examined influencers’ success requirements. This study aims to fill this gap by exploring whether the requirements of influencers’ attractiveness, expertise and trustworthiness are relevant for online influencer campaigns. An entry-level luxury fashion brand is the focus of the experiment. Design/methodology/approach A total of 288 participants completed an online survey evaluating the profiles of influencers who varied in terms of the three abovementioned requirements. The impacts of these requirements on brand image, brand satisfaction and brand trust as well as purchase intention and price premium were tested via structural equation modeling. Findings The results show that the most important requirement is trustworthiness, followed by attractiveness; surprisingly, the relevance of expertise is virtually nil. Research limitations/implications To date, practitioners are still struggling with the success requirements of influencer marketing. They have focused on traditional advertising models and numeric requirements such as the amount of followers. However, regarding merely these requirements can result in wrong decisions. Considering the two requirements, attractiveness and trustworthiness, in a stronger way can provide a remedy to this struggle. In future research, the relevance of the requirements in different involvement conditions and for non-attractiveness-related products might be investigated. Originality/value To the best of the authors’ knowledge, this study is one of the first to explore the success requirements that are directly related to influencers (e.g. attractiveness) rather than numeric requirements of their profiles (e.g. page rank) and the impacts of those requirements on brand image, brand satisfaction and brand trust as well as purchase intention and price premium. It adapts the Source-Credibility Model for influencers and shows that its requirements interact in a unique way that is counterintuitive and different from other endorser types such as celebrities or salespersons.

Influence of privacy and communication factors on online behavior

2020 ◽  
Vol 12 (1) ◽  
pp. 73-84
Author(s):  
Ines Brusch ◽  
Michael Brusch
Keyword(s):  
Factor Analysis ◽  
Convergent Validity ◽  
Online Survey ◽  
Discriminant Validity ◽  
Quality Criteria ◽  
The Internet ◽  
Research Model ◽  
Online Behavior ◽  
Content Type ◽  
Measurement Models

Purpose The purpose of this paper is to answer the question how important are privacy and communication and self-expression needs in social networks on the internet, especially in the case of uploading photos. Therefore, the existing privacy calculus model of Dinev and Hart (2006) will be enlarged with new constructs and checked for validation. Design/methodology/approach For the application and verification of the proposed research model, an online survey was carried out. Within the data analysis phase, several methods, for example, exploratory factor analysis and confirmatory factor analysis, have been integrated, and the most important measures (e.g. Cronbach’s alpha and fit indices) have been calculated. This allows the existence of the requirements for important quality criteria for measurement models, for example, reliability, convergent validity, discriminant validity and model fit, to be checked. Findings The results confirm the fit of the proposed research model. The needs of all quality criteria are fulfilled. This indicates that the proposed research model helps to investigate the influence of privacy and communication factors on online behavior. In addition, the results show that the willingness to provide images on the internet is highly influenced by communication and self-presentation needs and the internet trust also has an influence on the willingness to provide images on the internet. Originality/value This paper is the first, to the best of the authors’ knowledge, which considers privacy concerns and communication needs when analyzing the behavior of users of social network services, exemplarily for the case of uploading photos. This will give the growing research field of online services a new tool to properly take these important factors into account.

Exploring the influence of electronic word-of-mouth on tourists’ visit intention

2015 ◽  
Vol 17 (4) ◽  
pp. 381-395 ◽  
Author(s):  
Ping Wang
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Word Of Mouth ◽  
Structural Model ◽  
Source Credibility ◽  
Information Source ◽  
Dual Process ◽  
Electronic Word Of Mouth ◽  
Content Type ◽  
Process Perspective

Purpose – The purpose of this study is to explore the influence of electronic word-of-mouth (eWOM) on outbound tourists’ intention to visit a destination through a dual-process perspective – the central route of argument quality (AQ) and the peripheral route of source credibility (SC). With the pervasion of Web 2.0 and information and communication technology, user-generated content (UGC) has become popular in the online environment, and it affects consumers’ decisions greatly. Design/methodology/approach – A structural model based on Elaboration Likelihood Model (ELM) and theory of planned behavior (TPB) is proposed in this study to explore the influence of eWOM on outbound tourists’ intention to visit a destination. Empirical data were collected among Chinese outbound tourists via an online survey. The data were analyzed using structural equation model with SPSS Amos 22.0. Findings – The research results indicate that tourist’s attitude toward a destination was positively influenced by AQ of eWOM, and intention to recommend the destination before travel was positively influenced by attitude toward destination and SC of destination-related eWOM. Outbound tourists’ intention to visit a destination was positively determined by AQ, attitude toward destination and WOM intention. Several practical and theoretical implications are also discussed in the study. Originality/Value – This study contributed to the understanding of individual’s decision-making through a dual-process perspective. Findings indicate that the dual influence process delineated in theory of ELM is also applicable to explain individual’s decision in complicated information source.

scholarly journals Factors affecting eWOM credibility, information adoption and purchase intention on Generation Y: a case from Thailand

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ahmad Daowd ◽  
Ruaa Hasan ◽  
Tillal Eldabi ◽  
Piyya Muhammad Rafi-ul-Shan ◽  
Dongmei Cao ◽  
...  
Keyword(s):  
Generation Y ◽  
Purchase Intention ◽  
Online Survey ◽  
Source Credibility ◽  
Point Of View ◽  
Consumer Decision Making ◽  
Content Type ◽  
Factors Affecting ◽  
Argument Quality ◽  
The Impact

PurposeWith the ever-expanding online shopping, electronic word-of-mouth (eWOM) has become a significant factor affecting the consumer decision-making behaviour. This is specially the case when considering Generation Y (Millennials), who are old enough to be independent buyers and young to be almost immersed in online living. This article aims to assess the impact of eWOM on purchase intention by developing a conceptual model of hypotheses encompassing a multitude of factors that may be associated with this relationship.Design/methodology/approachThe researcher investigates what factors impact eWOM credibility and make the consumer may adopt it when making a purchase. To examine our research model, a quantitative approach is employed for this purpose using a sample through online survey from Thailand – where there is a large number portion Generation Y consumer base.FindingsIt was found that source style as a visual attribute information is the most significant factor that may impact eWOM credibility in addition to source credibility, argument quality and source homophily, respectively.Practical implicationsFrom a practical point of view, it helps firms to understand what needs to be taken into consideration when building their marketing strategy.Originality/valueThis is believed to add significant insights into the eWOM literature by identifying its route of impact toward the purchase intention on Generation Y.

Exploring the link between work and health

2017 ◽  
Vol 10 (2) ◽  
pp. 153-163 ◽  
Author(s):  
Shahnaz Aziz ◽  
Karl Wuensch ◽  
Saame Raza Shaikh
Keyword(s):  
Family History ◽  
Online Survey ◽  
Metabolic Diseases ◽  
Health Issues ◽  
Content Type ◽  
Work Related ◽  
Health Related ◽  
History Of ◽  
The Relationship ◽  
Practical Implications

Purpose The purpose of this paper is to examine if facets of workaholism are associated with a family history of metabolic diseases. Design/methodology/approach Data on workaholism and family history of health issues were collected, through administration of an online survey, from 194 employees. Findings Workaholism significantly related to a family history of metabolic diseases. Research limitations/implications Future researchers should collect objective disease data, examine work-related moderators as well as potential mediators, and implement longitudinal designs with much larger samples. That said, the data reveal a correlation between workaholism and family history of metabolic disease. Practical implications The results provide valuable information to help promote a healthy workforce and to improve employees’ health by reducing workaholic tendencies. They could also help to minimize health-related costs associated with metabolic diseases that could develop in parallel with workaholism, as well as costs in terms of a loss in productivity due absenteeism. Originality/value It is, the authors believe, the first study to investigate the relationship between facets of workaholism and family history of health issues that have often been associated with metabolic diseases.

scholarly journals Seeing destinations through vlogs: implications for leveraging customer engagement behavior to increase travel intention

2020 ◽  
Vol 32 (10) ◽  
pp. 3227-3248
Author(s):  
Yusi Cheng ◽  
Wei Wei ◽  
Lu Zhang
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Source Credibility ◽  
Customer Engagement ◽  
Equation Modeling ◽  
Future Research ◽  
Media Consumption ◽  
Content Type ◽  
Study Results ◽  
Engagement Behavior

Purpose This study aims to understand customers’ watching experience with travel vlogs and its impacts on one of the most prominent manifestations of customer engagement behaviors (CEBs) – word-of-mouth (WOM) – and their travel intention. Drawing upon the theory of resonance, this study incorporated both cognitive and emotional aspects of travel vlog watching experience. Design/methodology/approach Online survey data were collected from 352 participants who have watched travel vlogs over the past 12 months. Partial least squares structural equation modeling (PLS-SEM) was performed for hypotheses testing. Findings The study results reveal positive impacts of source credibility, inspiration, escapism and self-congruence on WOM, which further leads to travel intention. While source credibility is the strongest predictor of WOM, more factors representing the emotional resonance turn out to be the driving factors of WOM. Research limitations/implications This study pinpoints the value of investigating audiences’ vlogs watching experience from a CEB perspective within the tourism setting. Future research is encouraged to explore more types of CEBs in the intersection of social media consumption and travel behaviors. Practical implications Travel vloggers need to convey their intrinsic passion and enthusiasm to create an emotional connection with the audiences. Hospitality and tourism marketers are recommended to promote products and services by incentivizing audiences to engage with the travel vlogs. Originality/value No prior research integrated vlogs watching experiences, engagement behavior and future travel intention in a tourism setting. This study fills this gap and contributes to the literature on customer engagement, media consumption and marketing.

Congruence and celebrity endorser credibility in Japanese OTC drug advertising

2018 ◽  
Vol 12 (3) ◽  
pp. 234-250 ◽  
Author(s):  
Mariko Morimoto
Keyword(s):  
Source Credibility ◽  
Over The Counter ◽  
Drug Advertising ◽  
Content Type ◽  
Source Effects ◽  
Peripheral Cues ◽  
Celebrity Endorser ◽  
Informational Cues ◽  
The Relationship ◽  
Endorser Credibility

Purpose Based on congruency theory, this study aims to examine the effects of celebrity endorsement on endorser credibility in Japanese over-the-counter (OTC) drug advertising using multiple celebrity categories. In particular, this research explored brand–endorser congruence and endorser–consumer congruence and their roles in attitude formation. Design/methodology/approach A 3 (endorser categories: actor/actress, athlete and talent/TV personality) × 2 (endorser’s gender) factorial experimental design with 480 Japanese consumers was used in the study. Findings In Japanese OTC drug advertising, actors/actresses and athletes were regarded as more credible than talents (TV personalities) by Japanese consumers. Endorser categories also had a significant influence on identification with the endorser through ideal self-congruency. Additionally, endorser credibility mediated the relationship between identification and advertising evaluations. However, it did not mediate the relationship between perceived similarity with the endorser and advertising responses. Originality/value Little is known about the effectiveness of celebrity endorsers in OTC drug advertising from a source credibility perspective. This study attempted to shed light on the role of endorser fit in the framework of source credibility in drug advertising that usually places an emphasis on informational cues rather than peripheral cues such as source effects.

Predicting Users’ willingness to diffuse healthcare knowledge in social media

2019 ◽  
Vol 32 (4) ◽  
pp. 1044-1064 ◽  
Author(s):  
Xiao-Ling Jin ◽  
Zhongyun Zhou ◽  
Xiaoyu Yu
Keyword(s):  
Social Media ◽  
Interpersonal Communication ◽  
Large Scale ◽  
Online Survey ◽  
Information Quality ◽  
Source Credibility ◽  
Perceived Usefulness ◽  
Related Factors ◽  
Data Set ◽  
Content Type

Purpose The purpose of this paper is to investigate why users are willing to diffuse healthcare knowledge in social media by drawing on the communicative ecology theory (CET) and prior research on interpersonal communication. Design/methodology/approach This paper conducts a large-scale scenario-based online survey in WeChat (the most popular social media platform in China) to test the proposed research model and hypotheses. The final data set consists of 1,039 useful responses from WeChat users. Findings The results indicate that interestingness, emotionality and institution-based trust are the strongest antecedents in predicting healthcare knowledge-diffusing likelihood, followed by usefulness, source credibility and positivity. Further, the relationship between institution-based trust and healthcare knowledge-diffusing likelihood is partially mediated by source credibility. Practical implications Healthcare practitioners who seek to motivate individuals to disseminate healthcare knowledge need to phrase or frame healthcare knowledge in a way that draws greater interest, evokes stronger emotion, increases perceived usefulness or reflects positively on themselves. Healthcare organizations should also pay attention to strengthening users’ trust in the platform and source-related information that can indicate source authority. Originality/value This study is one of the first to investigate the dissemination of healthcare knowledge in the context of social media (WeChat in particular). Compared with other types of information, healthcare knowledge is more scientific and professional to the extent that most laypersons do not have relevant expertise to directly evaluate whether the content is credible and of high quality. Rather, their sharing likelihood is dependent more on other factors than perceived information quality and credibility; those factors include platform-related factors that may play an important role but has been overlooked in prior literature on interpersonal communication. By combining CET with interpersonal communication-related research and including institution-based trust as an important determinant of healthcare knowledge dissemination, this study provides a comprehensive analysis of healthcare knowledge diffusion process.

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