Factors affecting the intentions of youngsters in switching to a virtual third place amidst the COVID-19 pandemic: the place attachment and push-pull mooring theory

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yonathan Dri Handarkho ◽  
Khaerunnisa Khaerunnisa ◽  
Brigitta Michelle
Keyword(s):  
Social Presence ◽  
Place Attachment ◽  
Structural Equation ◽  
Equation Modeling ◽  
Third Place ◽  
Personal Traits ◽  
Content Type ◽  
Factors Affecting ◽  
Modeling Analysis ◽  
Proposed Model

Purpose This study aims to propose a theoretical model to investigate factors affecting the intentions of youngsters in switching to a virtual third place during the COVID-19 pandemic. Design/methodology/approach This study obtained 221 responses from Indonesian youngsters, which was used to validate the proposed model using structural equation modeling analysis. Findings The direct effect indicated that perceived behavior and social distance attitude were the most significant predictors of intention followed by boredom and place attachment (PA), and the indirect effect of loneliness and social presence. In addition, moderating impact contributed significantly by providing profound knowledge toward the result. Originality/value The combination of PA and personal traits based on the push–pull–mooring framework relating to the virtual third place adoption during the COVID-19 pandemic offered a comprehensive model that has not been explored extensively by previous studies.

A model for evaluating the vital factors affecting cloud computing adoption

Kybernetes ◽  
2019 ◽  
Vol 49 (10) ◽  
pp. 2475-2492
Author(s):  
Cheng Jianwen ◽  
Karzan Wakil
Keyword(s):  
Cloud Computing ◽  
Structural Equation ◽  
Service Providers ◽  
Information And Communications Technology ◽  
Equation Modeling ◽  
Management Support ◽  
Content Type ◽  
Factors Affecting ◽  
Cloud Computing Adoption ◽  
Proposed Model

Purpose Nowadays, the rapid growth of information technology strategies such as cloud computing is very noticeable in organizations. The advantages of the cloud environment are unavoidable because of an increase in innovation, flexibility and economy. Therefore, the critical topic is considering the factors affecting the adoption of cloud computing. This study aims to understand the factors of the adoption of cloud computing and its benefit in companies. Design/methodology/approach A research framework with four hypotheses has been developed based on the results of previous studies. Structural equation modeling has been used for data analysis. Findings The proposed model is verified by the results. In addition, the results have shown that cloud computing adoption is affected by four variables as follows, including human factor (with sub-indicator personal innovativeness and knowledge), organizational factor (with sub-indicator size, adequacy of resources and top management support), technical factor (with sub-indicator compatibility and security) and environmental factor (with sub-indicator regulatory environment, competitive pressure and trading partner). Research limitations/implications There are crucial implications in the findings: they have an essential contribution to the research community, administrators and Information and Communications Technology providers with respect to framing improved tactics for the adoption of cloud computing. The proposed model can enhance the perception of service providers about why some services sectors accept cloud computing amenities, whereas apparently the same ones having the same market situations do not. In addition, the above providers should enhance their interaction with the services sectors contributed to the cloud computing experience to make a well-organized setting for the adoption of cloud computing, and eliminate any ambiguity about this sort of technology. Moreover, the sample has been limited to Iran respondents. Practical implications The research studies about the usage of cloud computing have shown its effects on organizations today. Also, the different impacts of cloud computing on other contexts and organizations are in the center of attention. By carefully considering and managing cloud computing adoption logics, organizations could get significant advantages. Originality/value Cloud computing’s technical and operational issues have been central in most of the previous studies. Some surveys have referred to the adoption of cloud computing by the organizations in terms of human characteristics or the contextual factor. Therefore, there should be a model and outline to assess the effect of aforesaid factors on cloud computing adoption.

The role of supporter engagement in enhancing crowdfunding success

2019 ◽  
Vol 15 (2) ◽  
pp. 199-213 ◽  
Author(s):  
Kalanit Efrat ◽  
Shaked Gilboa ◽  
Arie Sherman
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Design Methodology ◽  
Analysis Data ◽  
Outcome Data ◽  
Equation Modeling ◽  
Content Type ◽  
Modeling Analysis ◽  
Proposed Model

Purpose Recent research has addressed the marketing aspects incorporated in crowdfunding activity, establishing their relevance to campaign success. In line with this, research has begun to explore the behavioral aspects of crowdfunding participants, drawing on the buyer–seller interaction. The purpose of this paper is to expand on this trend by investigating the role of supporter engagement and its link to campaign success. Design/methodology/approach The proposed model was tested using structural equation modeling analysis. Data collection was based on a survey of 116 supporters, combined with outcome data of 530 crowdfunding campaigns. Findings The study’s findings revealed that supporters distinguish between their engagement to the campaign and to the campaign’s creator. However, both aspects of engagement affect community establishment and supporters’ promotion efforts. The authors also found that these indicators of engagement are associated with campaign success. Originality/value Research on crowdfunding supporters have focused to date on criteria contributing to campaigns success, exploring the motivational aspects associated with such activity. The current study expands this perspective by examining supporters’ engagement, differentiating between engaging with the creator and engaging with the campaign. Recommendations for creators include making efforts to establish supporter engagement to facilitate active promotion and shape future support intentions, thus facilitating enhanced outcomes for both current and future campaigns.

When do customers engage in brand pages? Effects of social presence

2019 ◽  
Vol 31 (9) ◽  
pp. 3627-3645 ◽  
Author(s):  
Jahyun Song ◽  
Hyoungeun Moon ◽  
Miyoung Kim
Keyword(s):  
Social Presence ◽  
Social Identity Theory ◽  
Structural Equation ◽  
Customer Engagement ◽  
Equation Modeling ◽  
Content Type ◽  
Modeling Analysis ◽  
The Social ◽  
Human Likeness ◽  
Human Side

Purpose Drawing upon the social presence theory, this paper aims to propose three social presence variables in the brand page context (the brand page as a medium, the presence of other customers and interaction with the brand page manager) and to test their effects on customer engagement behavior (CEB) and customer-brand identification (CBI). Design/methodology/approach A total of 340 responses were collected via an online research platform and analyzed using structural equation modeling analysis. Findings The results revealed that both the social presence of the brand page and the interaction with the brand page manager are positively associated with CEB, whereas that of other customers negatively influences CEB, which in turn, positively affects CBI. Research limitations/implications This paper presents the underlying process of driving customers’ engagement activities and building psychological closeness between customers and brands by applying social presence theory and social identity theory to Facebook brand pages. Practical implications To enhance customers’ experiences on Facebook brand pages, practitioners should visualize brand page managers through diverse types of postings. Brand page managers need to balance the presence of others, as well as bring a sense of human-likeness on the pages using storytelling strategies. Originality/value This research sheds light on the human side of a non-human world. The results suggest that the sense of a human presence in virtual brand communities is essential to engage customers with online activities toward brands while also building a closer customer–brand relationship.

Place attachment and brand loyalty: the moderating role of customer experience in the restaurant setting

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Michael Boadi Nyamekye ◽  
Diyawu Rahman Adam ◽  
Henry Boateng ◽  
John Paul Kosiba
Keyword(s):  
Brand Loyalty ◽  
Place Attachment ◽  
Emotional Response ◽  
Structural Equation ◽  
Equation Modeling ◽  
Content Type ◽  
Place Dependence ◽  
Identity Based ◽  
Moderating Role

PurposeThe purpose of this study is to ascertain the effects of place attachment on brand loyalty. This study further ascertains whether the effects of emotion-based attachment on brand loyalty are stronger for customers who have a positive experience with a restaurant brand. Additionally, the authors investigate whether emotion-based attachment mediates the relationships between identity-based attachments, place dependence and brand loyalty in the restaurant setting.Design/methodology/approachThe authors administered the questionnaire to customers (diners) of restaurants in Ghana, and they were completed via a paper and pencil/pen approach. The authors tested their hypotheses using structural equation modeling.FindingsThe findings show that identity-based and emotion-based attachment enhances brand loyalty within a restaurant setting. The results also show that place dependence attachment promotes emotional bonding with restaurant brands. The study's findings also show that place dependence attachment does not have a direct and positive significant effect on brand loyalty except when an emotional response is produced.Originality/valuePlace attachment studies in a restaurant setting are rare. This study thus contributes to the place attachment literature in restaurants setting.

E-retailer cognitive and emotional relationship quality: their experiential antecedents and differential impact on brand evangelism

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ibrahim Al Nawas ◽  
Shadi Altarifi ◽  
Nabil Ghantous
Keyword(s):  
Relationship Quality ◽  
Social Presence ◽  
Structural Equation ◽  
Online Survey ◽  
Word Of Mouth ◽  
Equation Modeling ◽  
Growth Strategies ◽  
Content Type ◽  
The Difference ◽  
Brand Evangelism

PurposeLimited knowledge exists on the difference in the antecedents and outcomes of relationship quality's cognitive and emotional aspects for e-retailers. This research tests how utilitarian and hedonic shopping values differentially affect “cognitive and emotional” relationship quality components and how the latter differentially affects word-of-mouth and brand evangelism.Design/methodology/approachOnline survey data were collected from 450 Jordanian online shoppers. Structural equation modeling (AMOS 24.0) was employed to analyze the data.FindingsFirst, e-retailer's informativeness and transaction convenience (i.e. utilitarian values), drive more strongly cognitive than emotional relationship quality, whereas e-retailer's escapism and social presence (i.e. hedonic values) drive more strongly emotional than cognitive relationship quality. Second, emotional relationship quality has a strong significant effect on brand evangelism, whereas cognitive relationship quality's effect is insignificant. Third, there are no statistically significant differences concerning the effect of cognitive and emotional relationship quality on word-of-mouth.Originality/valueThe findings of our research are expected to enhance our understanding of e-retailer relationship quality, its emergence and consequences. They would also provide e-retailers with guidance on how to execute growth strategies by focusing on specific types of brand relationship quality, on the other hand.

The impact of Danmu technological features on consumer loyalty intention toward recommendation vlogs: a perspective from social presence and immersion

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tiantian Yang ◽  
Feng Yang ◽  
Jinqi Men
Keyword(s):  
Social Presence ◽  
Structural Equation ◽  
Product Information ◽  
Marketing Channel ◽  
Equation Modeling ◽  
Consumer Loyalty ◽  
Content Type ◽  
Consumer Experiences ◽  
Loyalty Intentions ◽  
The Impact

PurposeThis study investigates how Danmu (danmaku) technological features (DTFs) of recommendation vlogs (rec-vlogs) impact consumer experiences and decisions.Design/methodology/approachThe authors adopt the partial least squares structural equation modeling (PLS-SEM) technique with a sample of 422 viewers of Danmu-enabled rec-vlogs to examine the proposed model.FindingsThe DTFs positively affect consumer loyalty intentions through the mediation of social presence and immersion. Also, vlogger-product congruency significantly moderates the relationship between social presence and immersion.Originality/valueWith the increasing popularity of vlogs, retailers have adopted the vlog as a new marketing channel to connect with consumers. Although a growing body of studies focuses on this phenomenon, little is known about how DTFs help to increase consumer loyalty toward using rec-vlogs as product information sources. Anchored on the stimulus–organism–response framework, this study investigates how pseudo-synchronicity, Danmu-content congruency and parallelism, three DTFs used in rec-vlogs, impact consumer experiences of social presence and immersion, eventually influence the consumers' loyalty intentions toward rec-vlogs. The authors also examine whether the effect of social presence on immersion is contingent on vlogger-product congruency. These findings have implications for both researchers and practitioners to understand the effect of DTFs in the context of rec-vlogs.

Consumer behaviour towards willingness to pay for Halal products

2019 ◽  
Vol 121 (2) ◽  
pp. 492-504 ◽  
Author(s):  
Waqar Ahmed ◽  
Arsalan Najmi ◽  
Hafiz Muhammad Faizan ◽  
Shaharyar Ahmed
Keyword(s):  
Willingness To Pay ◽  
Structural Equation ◽  
Quantitative Research ◽  
Reasoned Action ◽  
Raw Material ◽  
Equation Modeling ◽  
Muslim Country ◽  
Policy Makers ◽  
Content Type ◽  
Factors Affecting

PurposeThe purpose of this paper is to empirically analyze the factors affecting Muslim consumers’ willingness to pay (WTP) for Halal food, products and operations by employing theory of reasoned action.Design/methodology/approachThis study has used quantitative research methodology and collected data from 350 questionnaires from a densely populated city of Pakistan. Partial least squares-structural equation modeling was used to analyze the data.FindingsThe results show that the concerns about Halal, religiosity, perception of usefulness of Halal and product ingredients have a significant impact on WTP for Halal foods, while attitude has an insignificant impact on WTP. Moreover, the extent of demand for Halal certification is significantly affected by WTP.Originality/valueThe study highlighted the concerns of the Muslim consumers with respect to Halalness of the products and operations despite living in a Muslim country. It is recommended that the policy makers, food authorities and health institutions should conduct regular inspections of foods, products and producers’/manufacturers’ operations to ensure that all the procedures from manufacturing of the raw material till the finished goods follow Islamic principles to make them completely Halal.

Entrepreneurial universities and women entrepreneurship: a cross-cultural study

2019 ◽  
Vol 57 (9) ◽  
pp. 2541-2554 ◽  
Author(s):  
Maria Carmen Laudano ◽  
Lamberto Zollo ◽  
Cristiano Ciappei ◽  
Vincenzo Zampi
Keyword(s):  
Structural Equation ◽  
Cross Cultural ◽  
Equation Modeling ◽  
Entrepreneurial Universities ◽  
Cross Culture ◽  
Developed Country ◽  
Content Type ◽  
Self Employment ◽  
Proposed Model ◽  
Emerging Country

Purpose Through a cross-culture study, the purpose of this paper is to understand about how entrepreneurial universities can foster entrepreneurship in women by attending to psychological and environmental factors and personality traits that encourage women to form entrepreneurial intent. Design/methodology/approach The authors test the proposed conceptual model on a cross-cultural sample comprising 350 students from Italy, a developed country, and from Albania, an emerging country. Structural equation modeling is used to validate the proposed model and test the hypothesized relationships. Findings In both Italy and Albania, entrepreneurial universities significantly impact entrepreneurial attitudes and intentions in women. The major differences relate to psychological factors that predict self-employment attitudes and intentions. Specifically, risk-taking propensity and locus of control are important antecedents of attitudes in both samples; the need for independence is a significant predictor only in the Italian sample; need for achievement has significant influence only in the Albanian sample. Originality/value To better understand and interpret the phenomenon of female entrepreneurship, the authors use the theory of planned behavior to investigate entrepreneurial universities located in Italy, a developed country, and Albania, an emerging country.

Predicting place attachment through selfie tourism, memorable tourism experience and hedonic well-being

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Okki Trinanda ◽  
Astri Yuza Sari ◽  
Efni Cerya ◽  
Tri Rachmat Riski
Keyword(s):  
Significant Relationship ◽  
Place Attachment ◽  
Structural Equation ◽  
Well Being ◽  
Equation Modeling ◽  
Survey Method ◽  
Content Type ◽  
Tourism Experience ◽  
Meaningful Experiences ◽  
The Relationship

Purpose Selfie tourism is a fast-growing phenomenon. Given the convenience of photo-snapping and photo-sharing on social media, selfie tourism is seen as an emerging trend among travelers. This phenomenon gave consequence toward travelers’ behavior, especially on how it can affect their memorable tourism experience and place attachment. This paper aims to examine the relationship between selfie tourism, memorable tourism experience, hedonic well-being and travelers’ place attachment. Design/methodology/approach A self-administered survey method is used. This research was carried out during the COVID-19 pandemic, consequently, the data were collected via Google Form (online). The respondents are tourists who have visited various tourism destinations in West Sumatera, Indonesia. To test the hypotheses of this study, questionnaires are distributed to 450 respondents. The proposed model was tested using structural equation modeling. Findings The results of this study shows that selfie tourism has a positive and significant relationship toward both memorable tourism experience and hedonic well-being. In addition, memorable tourism experience and hedonic well-being also have a significant relationship with place attachment. Research limitations/implications The limitation of this study lies in the limited reference to the relationship between selfie tourism and memorable tourism experience and hedonic well-being, because this is the first study to examine the relationship of these variables. This study also has not tested the direct relationship between selfie tourism and place attachment and has not considered eudaemonic well-being as an antecedent of place attachment. Further research will discuss the direct effect of selfie tourism and eudaemonic experience on place attachment, as well as the moderating effect of memorable tourism and hedonic well-being. Practical implications This study shows the benefits obtained by tourism managers in preparing selfie facilities, as well as the ability to create meaningful experiences. It provides tourism practitioners with an understanding that tourist place attachment can be improved by both memorable tourism experience and hedonic well-being. Furthermore, both memorable tourism experience and hedonic well-being can be affected by selfie tourism. This understanding can enhance the tourism providers’ strategy to improve services that fit the characteristics of today’s tourists. Therefore, selfie tourism, memorable tourism experience and hedonic well-being can support tourism sustainability, especially in creating place attachments. Originality/value To the authors’ knowledge, this is one of the first studies that investigated the relationship between selfie tourism, memorable tourism experience and place attachment. From a market-specific context, this is also the first study that investigated the antecedents of place attachment on West Sumatera’s tourism.

A measure of adaptive performance and the DLOQ

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kyoungshin Kim
Keyword(s):  
Financial Performance ◽  
Organizational Performance ◽  
Learning Organization ◽  
Organization Development ◽  
Structural Equation ◽  
Equation Modeling ◽  
Adaptive Performance ◽  
Content Type ◽  
Modeling Analysis ◽  
Performance Dimension

Purpose This study aims to introduce adaptive performance as an organizational performance dimension and examine the possible dynamics between the dimensions of a learning organization and adaptive performance. Design/methodology/approach This study used a survey and applied factor analysis and structural equation modeling analysis. Findings The results supported adaptive performance as an organizational performance dimension. Also, the findings of this study empirically proved that perceived knowledge and adaptive performance mediate the positive relationship between a learning organization and perceived financial performance. Research limitations/implications In addition to the current Dimensions of a Learning Organization Questionnaire (DLOQ) studies, this study revealed that adaptive performance, one of the nonfinancial outcomes improved by learning, had a significant effect on financial performance. Also, this study provided evidence of the additional construct validity of the DLOQ, particularly its performance measures. Practical implications This study advises practitioners to take a close look at how learning and organization development activities improve organizational performance overall. Originality/value This study supported a claim that learning and organization development activities in organizations have a strong potential to induce variance in intangible performance.

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