scholarly journals A content analysis of hospitality research's research methods in the 2010s

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Cass Shum ◽  
Jaimi Garlington ◽  
Ankita Ghosh ◽  
Seyhmus Baloglu
Keyword(s):  
Research Methods ◽  
Marketing Research ◽  
Hospitality Management ◽  
Data Sources ◽  
Content Type ◽  
Previous Decade ◽  
Data Source ◽  
Survey Designs ◽  
Functional Areas ◽  
The Impact

PurposeThis study aims to describe the development of hospitality research in terms of research methods and data sources used in the 2010s.Design/methodology/approachContent analyses of the research methods and data sources used in original hospitality research published in the 2010s in the Cornell Hospitality Quarterly (CQ), International Journal of Hospitality Management (IJHM), International Journal of Contemporary Hospitality Management (IJCHM), Journal of Hospitality and Tourism Research (JHTR) and International Hospitality Review (IHR) were conducted. It describes whether the time span, functional areas and geographic regions of data sources were related to the research methods and data sources.FindingsResults from 2,759 original hospitality empirical articles showed that marketing research used various research methods and data sources. Most finance articles used archival data, while most human resources articles used survey designs with organizational data. In addition, only a small amount of research used data from Oceania, Africa and Latin America.Research limitations/implicationsThis study sheds some light on the development of hospitality research in terms of research method and data source usage. However, it only focused on five English-based journals from 2010–2019. Therefore, future studies may seek to understand the impact of the COVID-19 pandemic on research methods and data source usage in hospitality research.Originality/valueThis is the first study to examine five hospitality journals' research methods and data sources used in the last decade. It sheds light on the development of hospitality research in the previous decade and identifies new hospitality research avenues.

Understanding firm survival in a global crisis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Uday Salunkhe ◽  
Bharath Rajan ◽  
V. Kumar
Keyword(s):  
Marketing Research ◽  
Firm Survival ◽  
Consumer Response ◽  
Future Research ◽  
Term Survival ◽  
Global Crisis ◽  
Content Type ◽  
Customer Churn ◽  
The Government ◽  
The Impact

PurposeGlobal crises create an environment that is characterized by a fight for survival by countries, companies and citizens. While firms have adopted business initiatives to ensure survival in a global crisis, many measures are geared toward preventing customer churn, declining revenues and eroding market share. Such short-term focus raises an important question regarding long-term survival – how can firms survive a global crisis? The purpose of this study is to investigate how firms can survive a global crisis.Design/methodology/approachThis study considers pandemics as the study context and uses a triangulation methodology (past research, managerial insights and popular press articles) to advance the organizing framework. Using the process study approach, the proposed framework recognizes the onset characteristics of a global crisis with a focus on pandemics and the government actions that reflect the pandemic onset. The framework also identifies a logical order of three marketplace reactions to the pandemic – management response, consumer response and critical business transformations that ultimately lead to firm survival – and advances related research propositions of such reactions.FindingsBy deploying critical business transformations, firms can ensure firm survival in a pandemic by fostering engagement with customers, employees and resources. Additionally, the moderators that influence the relationships between (1) management response and critical business transformations, (2) consumer response and critical business transformations, and (3) critical business transformations and firm survival are identified. Finally, this study presents an agenda for future research.Research limitations/implicationsTo the authors' best knowledge, this is the first study to adopt an interdisciplinary approach to study firm survival in a global crisis such as a pandemic. This study answers the call for more research to the growing field of pandemic research in the areas of marketing research and marketing strategy.Practical implicationsThe learnings from this study can help firms on what to anticipate and how to respond in a crisis such as a pandemic.Social implicationsSocietal welfare is accounted for as firms plan to deal with a crisis.Originality/valueThis is the first study to propose a strategic framework to deal with a crisis that is largely unanticipated where the duration and the impact is not predictable.

Supervisory influences on officers’ perceptions of less lethal force policy: a multilevel analysis

2014 ◽  
Vol 37 (2) ◽  
pp. 355-372 ◽  
Author(s):  
Jason Robert Ingram ◽  
Robert R. Weidner ◽  
Eugene A. Paoline III ◽  
William Terrill
Keyword(s):  
Organizational Climate ◽  
Patrol Officers ◽  
Content Type ◽  
Lethal Force ◽  
Policies And Procedures ◽  
Data Source ◽  
Post Hoc ◽  
Future Work ◽  
The Impact ◽  
Policy Perceptions

Purpose – The purpose of this paper is to examine the impact of sergeants’ less lethal force policy perceptions on subordinate officers’ policy perceptions. Sergeants are a critical level of supervision in police departments with respect to policy administration, particularly in regard to the use of force. Little empirical research, however, has been conducted on either officer policy perceptions or this aspect of the supervisory role. Design/methodology/approach – Surveys of 765 patrol officers and 146 patrol sergeants served as the data source. Multilevel modeling procedures were used to test for supervisory influences on officer force policy perceptions while controlling for relevant officer-level variables. Additional analyses were conducted to examine potential moderating effects for this sergeant-officer attitudinal relationship. Findings – Findings revealed that sergeant policy perceptions, views of top management, and their level of support had a significant impact on officers’ force policy perceptions. Furthermore, post hoc analyses revealed that sergeant support moderated the sergeant-officer force policy perception relationship. Research limitations/implications – The results indicate that officers’ force policy perceptions are associated with the attitudinal dispositions of sergeants. Future work could expand the focus on administrative attitudinal outcomes beyond less lethal force policies as well as other perceptions of the work environment. Practical implications – For police leaders, the findings illustrate the need to pay attention to mid-management levels and the organizational climate, as negative orientations can impact additional domains (i.e. policies and procedures) and other organizational members (i.e. subordinates). Originality/value – The study adds to the limited body of research on two accountability mechanisms of departments: administrative rulemaking and frontline supervision.

Building holistic brands: an exploratory study of Halal cosmetics

2015 ◽  
Vol 6 (1) ◽  
pp. 109-132 ◽  
Author(s):  
Isabelle Aoun ◽  
Laurent Tournois
Keyword(s):  
Marketing Research ◽  
Belief System ◽  
Holistic Approach ◽  
Initial Step ◽  
Exploratory Research ◽  
Content Type ◽  
Faith Based ◽  
Spiritual Dimension ◽  
Consumer Markets ◽  
The Impact

Purpose – Branding in faith-based consumer markets, in which marketing practices, religion, and consumption intersect, is largely unexplored. The purpose of this paper is to investigate how brands integrate religious concerns into their strategies through Halal branding. The central logic of authors’ view is that branding applied in a particular consumer market (i.e., Muslim) could enrich dominant (Western) branding theory. Design/methodology/approach – Although challenging, qualitative research offers a valuable lens in international marketing research in allowing researchers to study organizations and contexts in their natural settings, enabling a more holistic approach, instead of imposing one’s culturally informed pre-conceptions (Boyacigiller and Adler, 1991). In this regard, a multiple case study approach considering Halal cosmetic brands is used. A replication logic is applied in interpreting the data. Findings – Holistic branding is a broader concept than what mainstream theory acknowledges; brand attributes go beyond the functional and emotional, offering insights into a spiritual dimension. The proposed model identifies attributes that reflect the brand’s worldview and contribute to holistic branding: spiritual ethos and belief system, sustainable and eco-ethical philosophy, wholesomeness and inclusiveness. Research limitations/implications – This exploratory research represents the initial step for faith-based/Halal branding; the discussion is confined to the cases under study. The results are not conclusive and require further empirical research to validate their broader applicability. Practical implications – The study highlights the need for a comprehensive approach to branding of faith-based products. The Halal market (cosmetics and toiletries) may be attractive to companies that seek to widely develop products targeting faith-based Muslim consumer markets. Originality/value – The study contributes to an area of growing concern from an academic point of view (i.e. Halal branding) by proposing to add a spiritual dimension to holistic branding. Several questions remain and should stimulate further research. Hence, researchers would be able to understand more clearly the meaning of the religious environment and the impact that environmental forces are likely to exert on business decisions.

Alianza: pricing to enter the pension industry

2014 ◽  
Vol 4 (4) ◽  
pp. 1-6 ◽  
Author(s):  
Pablo Farías
Keyword(s):  
Marketing Research ◽  
Subject Area ◽  
Pricing Strategy ◽  
Marketing Plan ◽  
Marketing Metrics ◽  
Content Type ◽  
Customer Lifetime ◽  
Lifetime Value ◽  
The Impact

Subject area The focus of the case is on the concepts of customer lifetime value (CLV) and customer equity (CE). Monitoring, measuring and maximizing CLV and CE have become a key priority for all marketers. Instructors can introduce these concepts and its key components. The main focus of the case is a quantitative assignment that asks students to analyze the convenience for the existing five AFPs (Administradora de Fondos de Pensiones, Pension Fund Administrator) of winning the tender. The use of CLV and CE measurements is particularly relevant. Students need to estimate the impact of pricing on the CLV and CE of the existing five AFPs. Study level/applicability BA, MSc, MBA Courses: CE, Marketing Metrics, Pricing. The case can also be used in courses that focus on Marketing Plan, Marketing Research or Services Marketing. Case overview In early 2009, Valentina Vial was given the assignment to develop the pricing strategy of Alianza to enter the pension industry. The company will propose a commission fee to compete with the country's existing five AFPs. Whichever AFP presents the lowest commission will be awarded the tender. When there are several competitors, the company must guess each competitor's likely pricing decision. In the analysis of the convenience for the existing five AFPs of winning the tender, the use of CLV and CE measurements is particularly relevant. Valentina Vial needed to estimate the impact of pricing on the CLV and CE of the existing five AFPs. Expected learning outcomes Understand the concepts of CLV and CE and the importance of maximizing a customer's lifetime value for the firm by calculating the CLV and the CE based on a combination of financial and non-financial data. Illustrate the importance of adopting a long-term strategic perspective (using CLV and CE) in choosing a pricing strategy. Once a firm commits to a pricing strategy, it is difficult to shift course. Given this, the choice of pricing levels should be informed by long-term strategic thinking, including consideration of potential competitive pricing decisions. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

The impact of sound experiences on the shopping behaviour of children and their parents

2015 ◽  
Vol 33 (2) ◽  
pp. 197-215 ◽  
Author(s):  
Bertil M L Hultén
Keyword(s):  
Parental Stress ◽  
Marketing Research ◽  
Control Group ◽  
Sensory Cues ◽  
Convenience Sample ◽  
Content Type ◽  
Human Voice ◽  
Shopping Behaviour ◽  
Stress Behaviour ◽  
The Impact

Purpose – The purpose of this paper is to examine how the introduction of auditory sensory cues, through a human voice, affect children’s and parent’s shopping behaviour in a retail grocery setting. In the field of retailing and sensory marketing research, there is a paucity of knowledge on how auditory sensory cues impact on consumers’ shopping behaviour. Design/methodology/approach – The empirical study was a field experiment and entailed direct observation of shoppers of the Swedish grocery retailer ICA. The observations were based on a convenience sample of shopping families assigned to a control group (n=200) and an experimental group (n=131). A new innovative Swedish audio story track system was to be tested in a hypermarket containing 13 different stories for children. Findings – Auditory sensory cues affect children’s and parent’s shopping behaviour in a significant way. Children are quieter, more relaxed and do not move around and reduce the parental stress behaviour during the shopping process. Research limitations/implications – The findings demonstrate that auditory sensory cues through human voice have a positive effect on children’s and parent’s shopping behaviour. It is also obvious that parent’s perceived stress is significantly influenced by the children. Practical implications – The study provides guidelines for grocery retailers who wish to offer children and their parents a more pleasant shopping trip by emphasizing the role of the children. Originality/value – The research demonstrates that the introduction of auditory sensory cues through human voice in a significant way affect the children’s and their parent’s shopping behaviour in a retail setting.

Integrate inconsistent and heterogeneous data based on user feedback

2015 ◽  
Vol 8 (2) ◽  
pp. 187-203 ◽  
Author(s):  
Lihua Lu ◽  
Hengzhen Zhang ◽  
Xiao-Zhi Gao
Keyword(s):  
Data Integration ◽  
Data Model ◽  
Quality Criteria ◽  
Heterogeneous Data ◽  
Data Sources ◽  
Content Type ◽  
Inconsistent Data ◽  
Data Inconsistency ◽  
Multi Attribute Decision Making ◽  
Data Source

Purpose – Data integration is to combine data residing at different sources and to provide the users with a unified interface of these data. An important issue on data integration is the existence of conflicts among the different data sources. Data sources may conflict with each other at data level, which is defined as data inconsistency. The purpose of this paper is to aim at this problem and propose a solution for data inconsistency in data integration. Design/methodology/approach – A relational data model extended with data source quality criteria is first defined. Then based on the proposed data model, a data inconsistency solution strategy is provided. To accomplish the strategy, fuzzy multi-attribute decision-making (MADM) approach based on data source quality criteria is applied to obtain the results. Finally, users feedbacks strategies are proposed to optimize the result of fuzzy MADM approach as the final data inconsistent solution. Findings – To evaluate the proposed method, the data obtained from the sensors are extracted. Some experiments are designed and performed to explain the effectiveness of the proposed strategy. The results substantiate that the solution has a better performance than the other methods on correctness, time cost and stability indicators. Practical implications – Since the inconsistent data collected from the sensors are pervasive, the proposed method can solve this problem and correct the wrong choice to some extent. Originality/value – In this paper, for the first time the authors study the effect of users feedbacks on integration results aiming at the inconsistent data.

An intellectual journey into the historical evolution of marketing research in brand switching behavior – past, present and future

2015 ◽  
Vol 21 (2) ◽  
pp. 172-193 ◽  
Author(s):  
Osama Sam Al-Kwifi ◽  
Zafar U. Ahmed
Keyword(s):  
Historical Development ◽  
Service Providers ◽  
Common Factor ◽  
Marketing Research ◽  
Switching Behavior ◽  
Content Type ◽  
Secondary Sources ◽  
Brand Switching ◽  
Brand Attractiveness ◽  
The Impact

Purpose – The aim of this paper is to explore the historical development of brands and the development of literature on brand switching to define the antecedents that cause switching behavior among consumers and the impact of switching on market share of companies. Design/methodology/approach – The historical development of brands is tracked using different secondary sources. Then an intensive literature review is conducted on brand switching at the consumer and business levels. At each level, studies on brand switching are divided into several categories, such as household products, technological products and service providers, and the common factors behind switching for each category and between categories are determined. Findings – An examination of the historical development of brands shows that brands appeared on products a long time ago and evolved through a number of stages based on the economic and social environment. The literature reveals that no single model can explain brand switching behavior of consumers or businesses across different industries and products. Each study uses a specific set of factors to explain brand switching. However, brand attractiveness can be counted as the most common factor behind brand switching. Research limitations/implications – There is little understanding of the historical mutations of brand switching behavior and the influence of mutation on branding strategies. The study suggests that continuous exploration of consumer’s preferences is needed to create and sustain attractive brands. Practical implications – Managers increasingly recognize brands as one of the most valuable assets of an organization, and, therefore, an informed knowledge of the factors underpinning brand switching may help managers build attractive brands and prevent brand switching. This condition imposes significant challenges in a highly innovative environment, where technological changes can quickly make attractive brands obsolete. Originality/value – This paper highlights that the factors behind brand switching should be monitored constantly, even for the same brand, to define an appropriate strategy that helps sustain brand attractiveness.

The role of analytical CRM on salesperson use of competitive intelligence

2020 ◽  
Vol 35 (12) ◽  
pp. 2127-2137
Author(s):  
Christopher A. Nelson ◽  
Michael F. Walsh ◽  
Annie Peng Cui
Keyword(s):  
Large Scale ◽  
Marketing Research ◽  
Information Use ◽  
Final Analysis ◽  
Information Value ◽  
Customer Relationship ◽  
Competitive Intelligence ◽  
Content Type ◽  
Use Behavior ◽  
The Impact

Purpose The purpose of this paper is to identify the impact of analytical customer relationship management (CRM) on salesperson information use behavior. Design/methodology/approach To achieve the aim of this paper, a vignette experiment was undertaken. The data used for the final analysis included 125 professional salespeople across multiple industries. Findings This paper focuses on the personal use of competitive intelligence. The authors find that to maximize the effectiveness of using competitive intelligence, the salesperson must become adept at both choosing the correct pa`rtners to trust and properly valuing information. Properly valuing information can be accomplished through the use of analytical CRM. Practical implications The managerial implications of this paper are straightforward yet important. CRM providers have improved the tools available to salespeople (e.g., heat maps) and have partnered with other large scale providers of customer and market information (e.g., global marketing research firms) to provide a analytical tool that is user friendly to salespeople. Yet, many firms still use simplified CRM platforms, which do little more for the salesperson than offer an opportunity to document notes. Sales firms should move toward this analytical CRM system because it improves the salesperson’s ability to value information and increases the salesperson’s ability to use intelligence to link products to buyer needs. Originality/value This paper contributes to theory through confirming the importance of analytical CRM on salesperson’s information use behavior by using a motivation, opportunity and ability framework. Additionally, a methodological contribution was made through the development of an information value scale.

scholarly journals Conceptualising the impact of culture and language upon hospitality service management

2016 ◽  
Vol 8 (1) ◽  
pp. 12-28 ◽  
Author(s):  
Saloomeh Tabari ◽  
Jonathan A.J. Wilson ◽  
Hadyn Ingram
Keyword(s):  
Cultural Sensitivity ◽  
Cultural Transmission ◽  
Service Management ◽  
Intercultural Sensitivity ◽  
Hospitality Management ◽  
Success Factor ◽  
Wealth Creation ◽  
Content Type ◽  
Critical Success ◽  
The Impact

Purpose – The purpose of this paper is to explore the nature and definitions of culture and its relationship to language and cultural sensitivity in hospitality management services. Design/methodology/approach – The paper takes the form of a critical literature review followed by a phenomenological exploratory pilot study, using template analysis. Findings – Previous studies indicate that the more individuals understand and embrace notions of intercultural sensitivity, then the better they become at being able to recognise and discriminate between cultural differences. Furthermore, as a by-product, there is an increased appetite and tendency towards adopting cultural perspectives other than ones’ own. However, the operationalisation of this process encourages benchmarking along linear scales, which is problematic and over-simplifies the dynamic and fluid nature of effective cultural transmission. The paper’s findings suggest that rather than there being singular cultural and language constructs, there are cultures, which in places overlap, but elsewhere do not and therefore cannot be placed on universal scales; second, the critical success factor is less about linguistic literacy linked to vocabulary and explicit rational comprehension, and more about a pre-emptive cultural interpretive intelligence which identifies emotion and sentiment. Research limitations/implications – This is largely a conceptual paper, which, it is suggested, needs further empirical investigation – both longitudinally and on a larger scale. Originality/value – This perspective moves management, marketing and service delivery away from zero-sum games and transactional exchanges, whether financial, social or linguistic, towards collective wealth creation and empowerment – manifest in social cultural capital and the generation of tacit knowledge. The challenge that remains is how this process can be formalised and the tacit and implicit knowledge gained and created can be preserved.

Interactive visualization of big data in the field of accounting

2019 ◽  
Vol 20 (4) ◽  
pp. 497-525 ◽  
Author(s):  
Lisa Maria Perkhofer ◽  
Peter Hofer ◽  
Conny Walchshofer ◽  
Thomas Plank ◽  
Hans-Christian Jetter
Keyword(s):  
Big Data ◽  
Visual Analytics ◽  
Interactive Visualization ◽  
Ease Of Use ◽  
Data Sources ◽  
Sample Population ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Technological Support ◽  
The Impact

Purpose Big Data introduces high amounts and new forms of structured, unstructured and semi-structured data into the field of accounting and this requires alternative data management and reporting methods. Generating insights from these new data sources highlight the need for different and interactive forms of visualization in the field of visual analytics. Nonetheless, a considerable gap between the recommendations in research and the current usage in practice is evident. In order to understand and overcome this gap, a detailed analysis of the status quo as well as the identification of potential barriers for adoption is vital. The paper aims to discuss this issue. Design/methodology/approach A survey with 145 business accountants from Austrian companies from a wide array of business sectors and all hierarchy levels has been conducted. The survey is targeted toward the purpose of this study: identifying barriers, clustered as human-related and technological-related, as well as investigating current practice with respect to interactive visualization use for Big Data. Findings The lack of knowledge and experience regarding new visualization types and interaction techniques and the sole focus on Microsoft Excel as a visualization tool can be identified as the main barriers, while the use of multiple data sources and the gradual implementation of further software tools determine the first drivers of adoption. Research limitations/implications Due to the data collection with a standardized survey, there was no possibility of dealing with participants individually, which could lead to a misinterpretation of the given answers. Further, the sample population is Austrian, which might cause issues in terms of generalizing results to other geographical or cultural heritages. Practical implications The study shows that those knowledgeable and familiar with interactive Big Data visualizations indicate high perceived ease of use. It is, therefore, necessary to offer sufficient training as well as user-centered visualizations and technological support to further increase usage within the accounting profession. Originality/value A lot of research has been dedicated to the introduction of novel forms of interactive visualizations. However, little focus has been laid on the impact of these new tools for Big Data from a practitioner’s perspective and their needs.

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