scholarly journals Tapping public sentiments on Twitter for tourism insights: a study of famous Indian heritage sites

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shruti Gulati

PurposeTwitter is the most widely used platform with an open network; hence, tourists often resort to Twitter to share their travel experiences, satisfaction/dissatisfaction and other opinions. This study is divided into two sections, first to provide a framework for understanding public sentiments through Twitter for tourism insights, second to provide real-time insights of three Indian heritage sites i.e., the Taj Mahal, Red Fort and Golden Temple by extracting 5,000 tweets each (n = 15,000) using Twitter API. Results are interpreted using NRC emotion lexicon and data visualisation using R.Design/methodology/approachThis study attempts to understand the public sentiment on three globally acclaimed Indian heritage sites, i.e. the Taj Mahal, Red Fort and Golden temple using a step-by-step approach, hence proposing a framework using Twitter analytics. Extensive use of various packages of R programming from the libraries has been done for various purposes such as extraction, processing and analysing the data from Twitter. A total of 15,000 tweets from January 2015 to January 2021 were collected of the three sites using different key words. An exploratory design and data visualisation technique has been used to interpret results.FindingsAfter data processing, 12,409 sentiments are extracted. Amongst the three tourists' spots, the greatest number of positive sentiments is for the Taj Mahal and Golden temple with approximately 25% each. While the most negative sentiment can be seen for the Red Fort (17%). Amongst the positive emotions, the maximum joy sentiment (12%) can be seen in the Golden Temple and trust (21%) in the Red Fort. In terms of negative emotions, fear (13%) can be seen in the Red fort. Overall, India's heritage sites have a positive sentiment (20%), which surpasses the negative sentiment (13%). And can be said that the overall polarity is towards positive.Originality/valueThis study provides a framework on how to use Twitter for tourism insights through text mining public sentiments and provides real- time insights from famous Indian heritage sites.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shruti Gulati

Purpose This paper aims to fill the major research gap prevalent in the tourism literature on the new form of tourism branching out from the COVID-19. While there are newspaper reports mentioning about the government’s reaction to vaccine tourism, there is no such study or report that tries to understand what the global masses feel about it; thus, a preliminary investigation of the social sentiment and emotion accruing around vaccine tourism on Twitter is carried out. Design/methodology/approach This exploratory study serves as a preliminary investigation of the social sentiment and emotion accruing around vaccine tourism on Twitter and tries to categorise them into eight basic emotions from Plutchik (1994) “wheel of emotions” as joy, disgust, fear, anger, anticipation, sadness, trust and surprise. The results are presented through data visualisation technique for analysis. The study makes use of R programming languages and the extensive packages offered on RStudio. Findings A total of 12,258 emotions were captured. It is evident that Vaccine Tourism has got maximum of positive sentiments (28.14%) which is almost double of the negative sentiment (14.05%). It is visible that the highest sentiment is “trust” (12.74%) and is followed by “fear” (8.97%). The least visible sentiment is “surprise” (4.32%). Polarity has been found for maximum tweets as positive (55.52%) which yet again surpasses negative polarity (33.7%), and neutral polarity is the least (10.67%). Research limitations/implications It can be said that people bear a positive emotion regarding vaccine tourism such as “trust” and “joy” which also denotes a positive sentiment score for testing polarity. But there are still concerns of high prices of the packages, fear-prevalent people to step out, and the uncertainty of right precautionary measures being taken still puts vaccine tourism under the radar of doubt with a fourth population having negative and neutral sentiments each. This is indicative with “fear” being the second highest emotion to the users. There are mixed emotions for vaccine tourism, but positive dominates the results. Practical implications The study attempts to see the global reaction on social media on vaccine tourism trend for giving food for thought to marketers. It can be said that Asians can be the target group. Originality/value To the best of the authors’ knowledge, there is no study that addresses the new trend of “Vaccine Tourism” or attempts to understand the emotions and sentiments of people globally.


2019 ◽  
Vol 34 (7) ◽  
pp. 1459-1467 ◽  
Author(s):  
Sherese Y. Duncan ◽  
Raeesah Chohan ◽  
João José Ferreira

Purpose This paper aims to explore, using the employee lens of business-to-business firms, word use through brand engagement and social media interaction to understand the difference between employees who rate their employer brands highly on social media and those who don't. Design/methodology/approach We conducted a textual content analysis of posts published on the social media job evaluation site glassdoor.com. LIWC software package was used to analyze 30 of the top 200 business-to-business brands listed on Brandwatch using four variables, namely, analytical thinking, clout, authenticity and emotional tone. Findings The results show that employees who rate their employer’s brand low use significantly more words, are significantly less analytic and write with significantly more clout because they focus more on others than themselves. Employees who rate their employer’s brand highly, write with significantly more authenticity, exhibit a significantly higher tone and display far more positive emotions in their reviews. Practical implications Brand managers should treat social media data disseminated by individual stakeholders, like the variables used in this study (tone, word count, frequency), as a valuable tool for brand insight on their industry, competition and their own brand equity, now and especially over time. Originality/value This study provides acknowledgement that social media is a significant source of marketing intelligence that may improve brand equity by better understanding and managing brand engagement.


Author(s):  
Yaqoub Yusuf ◽  
Jodi Boutte’ ◽  
Asante’ Lloyd ◽  
Emma Fortune ◽  
Renaldo C. Blocker

A workplace that is a conduit for positive emotions can be important to employees retention and can contribute optimal levels of productivity. Validated tools for examining emotions are primarily subjective and retrospective in nature. Recent advances in technology have led to more novel and passive ways of measuring emotions. Wearable sensors, such as electroencephalogram (EEG), are being explored to assess cognitive and physical burdens objectively and in real-time. Therefore, there exists a need to investigate and validate the use of EEG to examine emotions objectively and in real-time. In this paper, we conducted a scoping review of EEG to measure positive emotions and/or indicators of joy in the workplace. Our review results in 22 articles that employ EEG to study joy in occupational settings. Three major themes identified in the analysis include (1) EEG for symptoms detection and outcomes, (2) Populations studied using EEG, and (3) EEG electrode systems.


2017 ◽  
Vol 29 (2) ◽  
pp. 239-264 ◽  
Author(s):  
Zohaib Razzaq ◽  
Salman Yousaf ◽  
Zhao Hong

Purpose The purpose of this paper is to investigate the significant contribution of emotions along with other conventional loyalty drivers on the loyalty intentions. Design/methodology/approach The influence of three conventional loyalty drivers, i.e., value equity, brand equity, relationship equity on loyalty intentions was investigated by further exploring the moderating effects of negative and positive emotions. A sample of 834 Pakistani consumers in the supermarkets and banking industries was studied employing store-intercept survey design. Findings Consumer behavior is driven by emotions in both the supermarkets and banking context. Thus, in order to better predict customer loyalty intentions, the emotional component is crucial and should be included along with other cognitive components. Practical implications Since customers’ emotional responses throughout service delivery are strongly linked to loyalty, therefore supermarkets and bank service managers need to make sure that the customers experience with their services as pleasurable as possible and for this purpose, customer service employees need to be trained in order to better understand the customers’ emotional responses during the course of service delivery process. Originality/value The present study complements the existing literature regarding the role of emotions in service settings and offers a new point of view for the linkage among emotions, customer equity drivers and customer loyalty intentions.


2015 ◽  
Vol 53 (12) ◽  
pp. 3935-3937 ◽  
Author(s):  
Daniel Golparian ◽  
Stina Boräng ◽  
Martin Sundqvist ◽  
Magnus Unemo

The new BD Max GC real-time PCR assay showed high clinical and analytical sensitivity and specificity. It can be an effective and accurate supplementary test for the BD ProbeTec GC Qx amplified DNA assay, which had suboptimal specificity, and might also be used for initial detection ofNeisseria gonorrhoeae.


2015 ◽  
Vol 67 (4) ◽  
pp. 389-398 ◽  
Author(s):  
Muhammad Ali Khan ◽  
Ahmed Farooq Cheema ◽  
Sohaib Zia Khan ◽  
Shafiq-ur-Rehman Qureshi

Purpose – The purpose of this paper is to show the development of an image processing-based portable equipment for an automatic wear debris analysis. It can analyze both the qualitative and quantitative features of machine wear debris: size, quantity, size distribution, shape, surface texture and material composition via color. Design/methodology/approach – It comprises hardware and software components which can take debris in near real-time from a machine oil sump and process it for features diagnosis. This processing provides the information of the basic features on the user screen which can further be used for machine component health diagnosis. Findings – The developed system has the capacity to replace the existing off-line methods due to its cost effectiveness and simplicity in operation. The system is able to analyze debris basic quantitative and qualitative features greater than 50 micron and less than 300 micron. Originality/value – Wear debris basic features analysis tool is developed and discussed. The portable and near real-time analysis offered by the discussed work can be more technically effective as compared to the existing off-line and online techniques.


2014 ◽  
Vol 7 (3) ◽  
pp. 449-472 ◽  
Author(s):  
Morten Emil Berg ◽  
Jan Terje Karlsen

Purpose – This study provides insight into how project managers can use leadership tools to encourage and develop positive emotions among the project team members toward greater overall project success. The purpose of this paper is to provide the engineering industry with a closer look at how positive emotions can create good team member relations, reduce stress, develop clearer roles, creativity and joy at the workplace. Design/methodology/approach – The empirical data were obtained using in-depth interviews of three experienced project managers. Findings – The empirical data give insight as to how project managers can use their signature strengths. Additionally, the data also show how they can evolve and draw on positive meaning, positive emotions and positive relations. Various examples of positive meaning, positive emotions, positive relations and signature strengths have been identified and discussed. Research limitations/implications – Future research should apply a more comprehensive research design, for example a survey using a larger sample, so that these findings may be generalized. Practical implications – The paper contributes to portray and analyze positive psychology in a project management setting. Additionally, the paper assists understanding the connections among positive meaning, positive emotions, positive relations and signature strengths by presenting and discussing a model. Originality/value – This research extends current understanding of how project managers use their signature strengths to encourage and develop positive emotions in project teams.


2017 ◽  
Vol 55 (7) ◽  
pp. 2137-2142 ◽  
Author(s):  
Deirdre L. Church ◽  
Heather Baxter ◽  
Tracie Lloyd ◽  
Oscar Larios ◽  
Daniel B. Gregson

ABSTRACTLife-threatening infection in neonates due to group BStreptococcus(GBS) is preventable by screening of near-term pregnant women and treatment at delivery. A total of 295 vaginal-rectal swabs were collected from women attending antepartum clinics in Calgary, Alberta, Canada. GBS colonization was detected by the standard culture method (Strep B Carrot Broth subcultured to blood agar with a neomycin disk) and compared to recovery with Strep Group B Broth (Dalynn Biologicals) subcultured to StrepBSelectchromogenic medium (CM; Bio-Rad Laboratories) and the Fast-Track Diagnostics GBS real-time PCR (quantitative PCR [qPCR]) assay (Phoenix Airmid Biomedical Corp.) performed with broth-enriched samples and the Abbottm2000sp/m2000rt system. A total of 62/295 (21%) women were colonized with GBS; 58 (19.7%) cases were detected by standard culture, while CM and qPCR each found 61 (20.7%) cases. The qPCR and CM were similar in performance, with sensitivities, specificities, and positive and negative predictive values of 98.4 and 98.4%, 99.6 and 99.6%, 98.4 and 98.4%, and 99.6 and 99.6%, respectively, compared to routine culture. Both qPCR and CM would allow more rapid reporting of routine GBS screening results than standard culture. Although the cost per test was similar for standard culture and CM, the routine use of qPCR would cost approximately four times as much as culture-based detection. Laboratories worldwide should consider implementing one of the newer methods for primary GBS testing, depending on the cost limitations of different health care jurisdictions.


2016 ◽  
Vol 23 (7) ◽  
pp. 610-617 ◽  
Author(s):  
Anuradha Sinha ◽  
Ayan Dey ◽  
Giulietta Saletti ◽  
Pradip Samanta ◽  
Partha Sarathi Chakraborty ◽  
...  

Developing countries are burdened withShigelladiarrhea. Understanding mucosal immune responses associated with naturalShigellainfection is important to identify potential correlates of protection and, as such, to design effective vaccines. We performed a comparative analysis of circulating mucosal plasmablasts producing specific antibodies against highly conserved invasive plasmid antigens (IpaC, IpaD20, and IpaD120) and two recently identified surface protein antigens,pan-Shigellasurfaceprotein antigen 1 (PSSP1) and PSSP2, common to all virulentShigellastrains. We examined blood and stool specimens from 37 diarrheal patients admitted to the Infectious Diseases & Beliaghata General Hospital, Kolkata, India. The etiological agent of diarrhea was investigated in stool specimens by microbiological methods and real-time PCR. Gut-homing (α4β7+) antibody-secreting cells (ASCs) were isolated from patient blood by means of combined magnetic cell sorting and two-color enzyme-linked immunosorbent spot (ELISPOT) assay. Overall, 57% (21 of 37) and 65% (24 of 37) of the patients were positive forShigellainfection by microbiological and real-time PCR assays, respectively. The frequency of α4β7+IgG ASC responders against Ipas was higher than that observed against PSSP1 or PSSP2, regardless of theShigellaserotype isolated from these patients. Thus, α4β7+ASC responses to Ipas may be considered an indirect marker ofShigellainfection. The apparent weakness of ASC responses to PSSP1 is consistent with the lack of cross-protection induced by naturalShigellainfection. The finding that ASC responses to IpaD develop in patients with recent-onset shigellosis indicates that such responses may not be protective or may wane too rapidly and/or be of insufficient magnitude.


Sensor Review ◽  
2015 ◽  
Vol 35 (2) ◽  
pp. 141-145 ◽  
Author(s):  
Richard Bloss

Purpose – The purpose of this paper is to review the recent advancements in the development of wearable sensors which can continuously monitor critical medical, assess athletic activity, watch babies and serve industrial applications. Design/methodology/approach – The paper presents an in-depth review of a number of developments in wearable sensing and monitoring technologies for medical, athletic and industrial applications. Researchers and companies around the world were contacted to discuss their direction and progress in this field of medical condition and industrial monitoring, as well as discussions with medical personnel on the perceived benefits of such technology. Findings – Dramatic progress is being made in continuous monitoring of many important body functions that indicate critical medical conditions that can be life-threatening, contribute to blindness or access activity. In the industrial arena, wearable devices bring remote monitoring to a new level. Practical implications – Doctors will be able to replace one-off tests with continuous monitoring that provides a much better continuous real-time “view” into the patient’s conditions. Wearable monitors will help provide much better medical care in the future. Industrial managers and others will be able to monitor and supervise remotely. Originality/value – An expert insight into advancements in medical condition monitoring that replaces the one-time “finger prick” type testing only performed in the doctor’s office. It is also a look at how wearable monitoring is greatly improved and serving athletics, the industry and parents.


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