scholarly journals Experience value as a function of hedonic and utilitarian dominant services

2016 ◽  
Vol 28 (1) ◽  
pp. 113-135 ◽  
Author(s):  
Nina K. Prebensen ◽  
Sara Rosengren
Keyword(s):  
Tourism Industry ◽  
Content Type ◽  
Tourist Satisfaction ◽  
Whole Process ◽  
Functional Value ◽  
Utilitarian Value ◽  
Dominant Firms ◽  
Nationally Representative ◽  
Tourism Service ◽  
The One

Purpose The purpose of this paper is to examine the relative importance of dimensions of experience value in four different hedonic- and utilitarian-dominated services. Design/methodology/approach The proposed hypotheses are tested by an experimental design. Altogether, four different service experiences, taking place during a tourist weekend trip, were studied using a scenario-based approach. In total, 938 members of a nationally representative online panel in Sweden participated in the research. Findings Both hedonic and utilitarian value dimensions are present for the different experiences. However, the structures of the value dimensions differ between hedonic- and utilitarian-dominant services. Surprisingly, functional value and value for money influence satisfaction most for both categories of services. Research limitations/implications The design of the experiment allowed the authors to test different experiences within the same travel setting. The paper shows that all services include both hedonic and utilitarian elements, indicating awareness of what attracts tourists during the whole process of experiencing a journey. Findings suggest that further studies on different hedonic- and utilitarian-dominant firms within the different tourism service categories should be performed. Originality/value Theoretically, the paper only partly confirms the two structures of consumer service value, hedonic and utilitarian, revealed in earlier studies. The paper also reveals that functional value affects satisfaction more strongly in both hedonic- and utilitarian-dominant services. Several explanations for this are suggested. For the tourism industry to enhance experience value and tourist satisfaction, they should, therefore, focus on delivering functional value during the stay and probably more on emotional value in attracting visitors to travel. Results of the paper reveal that services are a part of a continuum between what is mostly utilitarian at the one end and mostly hedonic at the other end.

Benchmarking wine tourism destinations – the case of Bulgaria

2017 ◽  
Vol 29 (4) ◽  
pp. 384-400 ◽  
Author(s):  
Ilinka Terziyska
Keyword(s):  
Secondary Data ◽  
Tourism Industry ◽  
The Other ◽  
The Black Sea ◽  
Content Type ◽  
Black Sea Region ◽  
Wine Tourism ◽  
International Trends ◽  
Protected Designation Of Origin ◽  
The One

Purpose The purpose of this paper is twofold – on the one hand, to introduce a framework for benchmarking of wine regions and on the other, to analyze the activities of wineries in Bulgaria with a clear focus on tourism. Design/methodology/approach The research design includes secondary data and content analysis, which are complemented by a survey among wine cellar owners and managers in the country, including respondents from all five wine regions. Findings The paper has identified several problems that impede wine tourism development in Bulgaria, including: small number of wineries, small share of Protected Designation of Origin wines, ineffective business hours structure and small share of wineries offering additional services beyond tasting or cellar-door sales. On the other hand, wineries in Bulgaria conform to international trends in terms of providing accommodation, restaurant and SPA treatments. The survey revealed that tourism-hosting wineries consider wine tourism an important part of their activity but do not succeed in attracting a sufficient number of visitors, and the share of tourism-related revenues to their total incomes is small. Research limitations/implications The survey included all the wineries in the country; in one of the regions (the Black Sea region), however, the response rate was very low, which means that while results and conclusions are representative for the country as a whole, they might not be applicable to this specific region. Originality/value The research results refer to an emerging wine destination, which has not been the object of a comprehensive study yet. In addition, the proposed update of an existing benchmarking model reflects recent changes and trends in the wine tourism industry.

scholarly journals Exploring conflicts between stakeholders in tourism industry. Citizen attitude toward peer-to-peer accommodation platforms

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
José María Martín Martín ◽  
Juan F. Prados-Castillo ◽  
Mónica de Castro-Pardo ◽  
Juan De Dios Jimenez Aguilera
Keyword(s):  
Rural Areas ◽  
Disease Transmission ◽  
Exploratory Study ◽  
Peer To Peer ◽  
Tourism Industry ◽  
Content Type ◽  
Wide Range ◽  
Depth Analysis ◽  
Negative Impacts ◽  
The One

Purpose The expansion of online platforms for renting tourist accommodations has given rise to a great deal of controversy in society. Likewise, the arrival of tourists in residential settings has led to a wide range of positive and negative impacts, resulting in conflicts between different stakeholders. The purpose of this paper is to analyze whether there is variation in the perception of the impacts associated with peer-to-peer accommodation platforms among different stakeholders? Additionally, it also seeks to investigate what kind of impacts generate the highest level of conflict among stakeholders? Design/methodology/approach Given the relative novelty of the problem, this paper proposes an exploratory study that sheds light on some of the main issues with the purpose of supporting further research in the future. The aim is to analyze which impacts are perceived as more positive or negative by each group and to create indexes of conflict for these groups regarding their perception of the impacts. This study is based on fieldwork carried out in April 2020, which consists of 600 online surveys of local residents in the city of Granada. This city, one of Spain’s main tourist spots, suffers the highest tourist pressure in the country. Findings The exploratory study suggests that the greatest consensus is generated in the assessment of economic impacts, either negative or positive. The greatest conflicts are related to the assessment of the effect of this activity on housing preservation. The group comprising accommodation owners of tourist flats is the one that shows a more dissenting opinion from the rest, confronting especially the group formed by citizens whose income depends on tourism. Originality/value There is a lack of studies on the perception of tourism impacts associated with online tourism rental platforms. This is the first study to analyze both, how the main stakeholders associated with this activity assess the different impacts derived from this form of tourist accommodation as a whole and the conflicts derived from such an assessment. An additional innovation is that the analysis investigates the potential fear of disease transmission caused by tourists. It would be interesting to continue this research by applying the same questionnaire in different environments, such as rural areas or societies with different structures from the one analyzed here. Likewise, future in-depth analysis of some of the conflicts is recommended so as to ascertain their origin.

Marketing of Tourism Industry

2017 ◽  
pp. 304-329
Author(s):  
M. R. Dileep ◽  
Viju Mathew
Keyword(s):  
Marketing Mix ◽  
Tourism Industry ◽  
Comprehensive Approach ◽  
Visitor Experience ◽  
High Quality ◽  
Tourism Marketing ◽  
Tourist Satisfaction ◽  
Whole Process ◽  
Customer Delight ◽  
Tourism Services

Tourism, being dominated by services, has to generate tourist satisfaction which is inevitable in increasing the market share. Tourist, from the whole process of journey and engaging in various touristic activities, eventually gain an experience, often referred to as tourist/visitor experience in tourism literature. This is an eventual determinant in the tourist satisfaction and both are interrelated. Therefore, marketing is not just limited to employing certain measures and tools to attract tourists; rather it is a comprehensive approach to generate high quality tourist experience leading to customer delight as well. The inherent characteristics associated with tourism marketing make the discussion of 7 P's concept more relevant in the context of tourism, as a single composite industry and as individual industries involved in it. Against this background, an attempt has been undertaken to examine the role and relevance of marketing mix in order to enhance the competency of tourism services using various marketing mix elements.

Islamic tourism: travel motivations, satisfaction and word of mouth, Ghana

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alexander Preko ◽  
Iddrisu Mohammed ◽  
Theophilus Francis Gyepi-Garbrah ◽  
Azizbek Allaberganov
Keyword(s):  
Structural Equation ◽  
Word Of Mouth ◽  
Tourism Industry ◽  
Moderating Effects ◽  
Content Type ◽  
Tourist Satisfaction ◽  
Travel Motivations ◽  
Positive Word Of Mouth ◽  
Gathering Data ◽  
Insight Into

Purpose This study aims to present the push-pull motives of Islamic tourism and how these provide the basis for promoting and developing Islamic tourism practices in Ghana’s tourism industry. As Islamic tourism is considered as a niche market with new needs and wants globally, this study makes the effort to identify the prospects of this form of tourism in a non-Islamic developing nation. Design/methodology/approach The study has used a convenience sampling approach in gathering data from 337 Muslim tourists, adopting existing scale instruments of push-pull motives, satisfaction, word-of-mouth of tourists and Islamic practices. The structural equation modelling was used to establish relationships and effects of the studied variables. Findings The results revealed the significant effects of push-pull motives of Ghanaian Muslim tourists on satisfaction as well as the significant influence of tourist satisfaction on word-of-mouth. In addition, the significant moderating effects of Islamic practices on the relationships between push-pull motives and tourist satisfaction were established. Research limitations/implications The conclusion and recommendations of this study might not be consistent with factors that motivate Muslims tourists in other countries. Practical implications The results of the study validate the viability of Islamic tourism practices and possible spread of positive word-of-mouth among potential Muslim tourists for future Islamic tourism market in Ghana. Originality/value This paper provides the first insight into push-pull motives of Muslim tourists’ choice of Islamic destination in non-Islamic developing country context. The insight will be valuable to tourism authorities, industry, academics, businesses, managers and practitioners, as the results will enhance product and service delivery to Muslim tourists when they are on vacation.

scholarly journals E-mindfulness – the growing importance of facilitating tourists’ connections to the present moment

2020 ◽  
Vol 6 (3) ◽  
pp. 239-245 ◽  
Author(s):  
Uglješa Stankov ◽  
Viachaslau Filimonau ◽  
Ulrike Gretzel ◽  
Miroslav D. Vujičić
Keyword(s):  
Mindfulness Meditation ◽  
Service Providers ◽  
Tourism Industry ◽  
Present Moment ◽  
Content Type ◽  
Academic Literature ◽  
News Reports ◽  
Technology Applications ◽  
Consumer Perspectives ◽  
Tourism Service

Purpose The purpose of this paper is to introduce e-mindfulness as a tourism trend. Mindfulness meditation is becoming increasingly mainstream, which is reflected in a rapidly growing number of related technology applications. Such technology-assisted mindfulness is typically referred to as e-mindfulness. The e-mindfulness trend creates opportunities for the tourism industry but also implies changed consumer perspectives on tourist experiences. Design/methodology/approach The paper is based on a general review of academic literature, news reports and online resources regarding the offerings of related technologies. Findings Implications of e-mindfulness for consumers, tourism service providers and designers of future tourism experiences are outlined. Originality/value This is the first paper to conceptualize e-mindfulness as a tourism trend.

Mediating effect of tourists’ emotional involvement on the relationship between destination attributes and tourist satisfaction

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chhanda Biswas ◽  
Santus Kumar Deb ◽  
Abdulla Al-Towfiq Hasan ◽  
Md. Shariful Alam Khandakar
Keyword(s):  
Structural Equation ◽  
Design Methodology ◽  
Sampling Technique ◽  
Tourism Industry ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Emotional Involvement ◽  
Content Type ◽  
Tourist Satisfaction ◽  
The Relationship

PurposeThe study aims to examine the relationship between destination attributes and tourist satisfaction as well as the extent to which emotional involvement mediates between destination attributes and tourist satisfaction.Design/methodology/approachData were collected from a sample of 600 domestic tourists by using a purposive sampling technique where 382 samples were useable, and the response rate was 63.67%. The structural equation modeling (SmartPLS 3.0.) was used to test the hypothesized relationship among variables.FindingsAmong the 16 hypothesized paths, 13 were supported. Destination attributes (accommodation, attraction, food and beverages and transportation) except safety significantly influence tourist satisfaction; herein accommodation has the greatest effect on tourist satisfaction. Similarly, destination attributes except safety significantly influence tourists’ emotional involvement. This study also reveals that tourists’ emotional involvement partially mediates in the link between destination attributes except for safety and customer satisfaction.Research limitations/implicationsThe results of the study will assist the hospitality researchers and managers to understand the roles of destination attributes and emotional involvement on tourist satisfaction in the tourism industry.Originality/valueThe study is the first to explore the mediating relationship in the link between destination attributes and tourist satisfaction in the tourism industry.

Antecedents of word of mouth in Muslim-friendly tourism marketing: the role of religiosity

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Abror Abror ◽  
Dina Patrisia ◽  
Okki Trinanda ◽  
Maznah Wan Omar ◽  
Yunia Wardi
Keyword(s):  
Customer Satisfaction ◽  
Word Of Mouth ◽  
Tourism Industry ◽  
Mediating Effect ◽  
Customer Engagement ◽  
Equation Modeling ◽  
Content Type ◽  
Future Studies ◽  
Tourist Satisfaction ◽  
The Impact

Purpose This paper aims to examine the impact of religiosity on Muslim-friendly destination performance, customer engagement and customer satisfaction; the mediating impact of Muslim-friendly destination performance, customer engagement and customer satisfaction on the link between religiosity and word of mouth (WOM); and the moderating impact of religiosity on the relationship between Muslim-friendly tourism, customer engagement and customer satisfaction. Design/methodology/approach The population of this study was all tourists who visited West Sumatra Indonesia. By using a survey through questionnaires, this study has got 393 out of 450 collected responses (83.6%). This research used the structural equation modeling as the data analysis technique. Findings This research found that religiosity is a significant antecedent of Muslim-friendly tourism, customer engagement and tourist satisfaction. This study revealed that Muslim-friendly tourism, customer engagement and tourist satisfaction significantly mediate the link between religiosity and WOM. This research also found that religiosity significantly moderates the effect of Muslim-friendly tourism on tourist satisfaction. Research limitations/implications This study was only conducted in Indonesia; hence, it lacks generality. Accordingly, future studies can expand to several other countries such as Southeast Asian countries which have big Muslim population. This study only focused on Muslim-friendly tourism industry as a whole. For future studies, it can be extended to several related industries, such as hotel, food and beverage and halal cosmetic. Practical implications This study has shown the important of manager knowledge about religiosity of customers. Accordingly, when they want to increase tourists’ WOM, they have to increase tourist perceived quality of Muslim-friendly tourism attributes which also have an impact on customer engagement and tourist satisfaction. Originality/value This study proposes the direct relationship between religiosity and Muslim-friendly tourism, the religiosity-customer engagement link and the religiosity-tourist satisfaction relation. This research has revealed the mediating effect of Muslim-friendly tourism, satisfaction and engagement on the link between religiosity and WOM. This study has also revealed the impact of religiosity in strengthening the link between halal tourism and tourist satisfaction which is limited previously.

scholarly journals Technology in tourism-from information communication technologies to eTourism and smart tourism towards ambient intelligence tourism: a perspective article

2019 ◽  
Vol 75 (1) ◽  
pp. 267-272 ◽  
Author(s):  
Dimitrios Buhalis
Keyword(s):  
Ambient Intelligence ◽  
Tourism Industry ◽  
Future Perspective ◽  
Systematic Research ◽  
Information Communication ◽  
Content Type ◽  
Technology Innovations ◽  
Service Ecosystems ◽  
Tourism Service ◽  
Industry Structures

Purpose Technology revolutionises the tourism industry and determines the strategy and competitiveness of tourism organisations and destinations. This paper aims to explore the transformational and disruptive nature of technology for tourism. Design/methodology/approach This paper is based on systematic research. Findings Technology innovations bring the entire range of stakeholders together in tourism service ecosystems. Technology-empowered tourism experiences increasingly support travellers to co-create value throughout all stages of travel. Ambient Intelligence (AmI) Tourism (2020-future) is driven by a range of disruptive technologies. Inevitably smart environments transform industry structures, processes and practices, having disruptive impacts for service innovation, strategy, management, marketing and competitiveness of everybody involved. Originality/value The paper synthesises developments in technology for tourism and proposes a future perspective.

scholarly journals How small things affect the big picture?

2019 ◽  
Vol 31 (7) ◽  
pp. 2994-3014 ◽  
Author(s):  
Yuqing Liu ◽  
Chunxiao Li ◽  
Scott McCabe ◽  
Hong Xu
Keyword(s):  
Value Chain ◽  
Product Innovation ◽  
Structural Equation ◽  
Perceived Value ◽  
Tourism Industry ◽  
Heuristic Approach ◽  
Content Type ◽  
Big Picture ◽  
Tourism Service ◽  
Hospitality And Tourism Industry

Purpose By adopting retrospective evaluation theories, this study aims to explain how innovations provided by separate suppliers in the tourism value chain influence tourist’s perceived value of the overall experience and further uncover which innovative product attributes are more effective in improving tourist perceptions of the overall value. Design/methodology/approach A survey yielded 584 valid responses from tourists who had experienced specific tourist product innovations during their travels. Structural equation modelling was used to test the proposed theoretical model. Findings The results reveal that tourists evaluate overall travelling experience value either by recalling an intense, impressive moment (i.e. a heuristic approach) or through an evaluation of the overall utility gained from the whole trip (i.e. a normative approach). Furthermore, innovations that are perceived as increasing convenience and enabling learning contribute to tourists’ overall value perception through both normative and heuristic approaches, while immersion resulting from innovation only contributes to overall perceived value through the heuristic approach. Practical implications Given the complex service ecosystem of tourism destinations, each tourism service provider should consider how innovations contribute to the experience of the whole trip and which attributes of innovations increase tourists’ overall perceived experience value. Originality/value This study complements existing knowledge by revealing the relationship between product innovation in tourism sectors and tourists’ perceived value of the whole trip. Moreover, it offers a theoretical framework for further investigation into service product innovation in hospitality and tourism industry.

Effect of food experience on tourist satisfaction: the case of Indonesia

2016 ◽  
Vol 10 (3) ◽  
pp. 272-282 ◽  
Author(s):  
Roozbeh Babolian Hendijani
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Tourism Industry ◽  
Content Type ◽  
Tourist Satisfaction ◽  
Effect Of Food ◽  
Food Experience

Purpose The paper aims to investigate food-related experiences among international tourists visiting Indonesia and the effect of food on their overall satisfaction. Design/methodology/approach Data were collected through self-administrated questionnaires that were distributed randomly to tourists at Jakarta International Airport and some tourist areas around Jakarta. Statistical analyses such as factor analysis, multiple linear regression and descriptive analysis were used to analyze the data. Findings The findings of the multiple linear regression analysis showed that “heritage” and “ingredients” were significant factors that affected the overall satisfaction of tourists. Results imply that destinations can have differentiated themselves through using their unique foods. Practical implications A major contribution of this study is its implications for practitioners in the tourism industry for developing marketing strategies. Originality/value This study was one of the first to examine the effect of food experiences on the overall satisfaction of tourists in Indonesia.

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