How can mega events and ecological orientation improve city brand attitudes?

2014 ◽  
Vol 26 (4) ◽  
pp. 629-652 ◽  
Author(s):  
Jose T. Marin-Aguilar ◽  
Natalia Vila-López

Purpose – The purpose of this study is to examine to what extent emotional experiences lived in mega-events and ecological orientation of citizens could act as direct antecedents of city brand attitude improvements. In addition, it addresses the effect in terms of a perceived quality of life that a city brand consolidation would be able to bring the citizens of a particular place. Cities must manage and administer their geographical territories as if they were brands, seeking to increase the benefits to society. Design/methodology/approach – An empirical study was performed by collecting information from 398 residents of Aguascalientes (Mexico) during the National Fair of San Marcos in 2011. Findings – Results show how in order to increase city brand attitudes, both the focus on mega-events and the ecological orientation are two successful ways. Moreover, improvements in city brand attitudes can bring significant benefits on the positive perception of quality of life among citizens. Originality/value – This investigation has made progress in implementing the experiential marketing channeled through emotional experiences in mega-events and, particularly, in environmentally oriented mega-events, which is able to improve ecological orientation of citizens. To date, no evidence of empirical research referenced in mega-events of the features of the National Fair of San Marcos, Mexico, exists.

2018 ◽  
Vol 31 (4) ◽  
pp. 525-542 ◽  
Author(s):  
Jurga Bucaite Vilke ◽  
Mantas Vilkas

Purpose The purpose of this paper is to focus on the determinants of satisfaction with municipal services by local inhabitants in Lithuania. Specifically, the paper seeks to disclose the relations between the importance that citizens attribute to the objectives of a municipality, satisfaction with services, the perception of quality of life and socio-demographic characteristics of local inhabitants. Design/methodology/approach The theoretical assumptions were tested using the quantitative data of public opinion survey in Lithuania conducted in 2016. The representative sample (n=1,006) consisting respondents over the age of 18 years old was collected using the personal interview method in households from different municipalities. The exploratory and confirmatory factor analysis was employed to specify the constructs of the model. The structural equation modeling allowed revealing the relations between the importance of municipal objectives, satisfaction with services and infrastructure, the perception of quality of life and socio-demographic characteristics of citizens. Findings The findings indicate that there is a weak positive relation among the importance of municipal objectives and satisfaction with municipal services and infrastructure in case of Lithuania. There is a medium positive relation between satisfaction with services and infrastructure and perception of quality of life. The authors find that citizens living in cities attribute higher importance to the objectives of a municipality. The expectations increase within the age. The authors also find that residents living in cities are less satisfied (comparing to citizens living in towns and rural areas) with municipal services. The results indicate that citizens working in the private sector are less satisfied (comparing to unemployed citizens) with municipal services. The authors also find that such variables as education, age and income has a positive influence on the perception of quality of life. Research limitations/implications Further research may specify the connection between the importance of municipal objectives, satisfaction with services, quality of life and socio-demographic characteristics more precisely. Specifically, the construct of the importance of municipal objectives was explained best as one factor due to the selection of objectives constituting the construct in the questionnaire. More precise measurement of the construct may reveal the agenda pursued by citizens and its relation to the socio-demographic factors. Practical implications The research reveals that satisfaction with municipal services and infrastructure is an important predictor of perceived quality of life for Lithuanians citizens on the local level. It sends an important signal to policymakers indicating that citizens that are living in cities, working in private sector feel less satisfied compared to other groups of inhabitants in rural areas. It also provides evidence that different profiles of socio-demographic characteristics should also be considered more carefully while designing responsive service provision systems in municipalities. Originality/value The paper provides a theoretical and methodological perspective that relates importance of municipal objectives, satisfaction with municipal services, infrastructure and perceived quality of life of local inhabitants. Moreover, it emphasizes the importance of socio-demographic characteristics of for municipal agenda and design of provision of public services.


2012 ◽  
Vol 70 (2) ◽  
pp. 140-144 ◽  
Author(s):  
Renato Nickel ◽  
Carlos Eduardo Silvado ◽  
Francisco Manoel Branco Germiniani ◽  
Luciano de Paola ◽  
Nicolle Lucena da Silveira ◽  
...  

Epilepsy causes restrictions in the performance of various daily activities. The aiming of this study was to investigate whether these restrictions affect the perceived quality of life. The assessments Quality of Life in Epilepsy-31 (QOLIE-31) and Canadian Occupational Performance Measure (COPM) were applied in a sample that consisted of a single group of 34 subjects with at least two years of uncontrolled seizures. The results indicated that the most affected domains of QOLIE-31 were seizure worry, 29.77 (±21.72), and effects of drugs, 49.75 (±28.58), and for the COPM, the average of performance and satisfaction were respectively 3.10 (±3.07) and 4.45 (±3.29), and performance limitations most frequently cited were maintain employment (18), left home alone (15) and courses (15). The application of the Spearman correlation coefficient showed that the three main performance limitations posed by the COPM, especially regarding the level of satisfaction, influence the perception of quality of life. Thus, occupational performance proves to be an important area of intervention with subjects with epilepsy.


2015 ◽  
Vol 31 (4) ◽  
pp. 827-836 ◽  
Author(s):  
Luciana Porto Cavalcante-Nóbrega ◽  
Andrea Feijó Mello ◽  
Mariana Rangel Maciel ◽  
Giuliana Cláudia Cividanes ◽  
Victor Fossaluza ◽  
...  

The present study evaluated the perceived quality of life of the mothers of street children and investigated the association with their history of childhood violence, the occurrence of current domestic violence, their current mental states and that of their children, and family functioning. The applied instruments were as follows: Strengths and Difficulties Questionnaire, WorldSAFECore Questionnaire, Instrument for the Assessment of Quality of Life of the WHO, Global Assessment of Relational Functioning Scale, Childhood Trauma Questionnaire and a socio-demographic questionnaire. The sample of convenience consisted of 79 low-income mothers who raised their children alone, and most of whom had a positive screening for mental illness. The multiple regression analysis showed that the perception of quality of life of these women was associated with the presence of psychopathology either in themselves or their children and family dysfunction. Thus any program aimed at improving the quality of life of such mothers should consider addressing their mental problems as well as those of their children, besides offering educational and psychotherapeutic approaches to these families to improve the social environment


2013 ◽  
Vol 29 (11) ◽  
pp. 2251-2260 ◽  
Author(s):  
Erika da Silva Maciel ◽  
Roberto Vilarta ◽  
Denis Marcelo Modeneze ◽  
Jaqueline Girnos Sonati ◽  
Julia Santos Vasconcelos ◽  
...  

This study aimed to check for any significant differences in perceived quality of life, specifically aspects of a physical nature, among volunteers who are more physically active and those less physically active in a university community. The sample consisted of 1,966 volunteers in a university community in Brazil. To assess physical activity levels, volunteers responded to the International Physical Activity Questionnaire (IPAQ), and to analyse the perception of quality of life they responded to WHOQOL-bref, which is classified into three groups according to level of physical activity, taking into account the metabolic equivalent index (MET) over a full week. For comparison, consideration was given to the first and third tertiles, respectively, namely groups of more and less active students. The results indicated that individuals who engaged in more physical activity had a more positive perception of quality of life compared to those who were less active in physical aspects related to the ability to work, energy for day-to-day activities and locomotion.


2015 ◽  
Vol 1 (3) ◽  
pp. 184-199 ◽  
Author(s):  
Chris Gullion ◽  
Sotiris Hji-Avgoustis ◽  
Yao-Yi Fu ◽  
Soonhwan Lee

Purpose – The purpose of this paper is to explore cultural tourism investment and resident quality of life in the Midwestern city of Indianapolis, Indiana. It is important to understand from a cultural tourism perspective how further attempts to grow and invest in tourism will affect resident perception of quality of life and future cultural tourism investment. Design/methodology/approach – To achieve this goal, data from the 2012 Indianapolis Quality of Life survey was statistically analyzed to specifically examine how residents’ perceived quality of life affects cultural tourism investment. This allows for the study of what city-service attributes (i.e. safety, attractions, transportation, etc.) identify as potential indicators of whether residents’ perception of quality of life affects cultural tourism investment and if there were any correlations between demographic factors of age, gender, ethnicity, and household income with the perception that investing in cultural events and attractions for tourists is good for residents. Findings – Results indicated that several key city-service attributes identify as potential indicators of whether residents’ perception of quality of life in Indianapolis affects residents’ perceptions that investing in cultural tourism for tourists is good for residents. Furthermore, excluding perceptions of cultural tourism investment, several key city-service attributes identified as potential indicators of residents’ perception of quality of life in Indianapolis. Finally, results indicated that demographic factors of gender, age, ethnicity, and income were not significant when it came to affecting the perception that investing in cultural events and attractions for tourists is good for residents. Research limitations/implications – The findings of this study have unique academic and applied implications in the continued study of tourism in Indianapolis, Indiana. This study provided research related to the study of quality of life in Indianapolis and reported statistics for the 2012 Indianapolis Quality of Life survey. The data and statistical analysis reported in this study will serve as valuable information for future endeavors concerning cultural tourism and quality of life in Indianapolis. The identification of city-service attributes that significantly impact resident perception of quality of life and city-service attributes that, in conjunction with resident perception of quality of life, affect how residents perceive cultural tourism investments is important information that can be utilized by future researchers, tourism planners, and policymakers in Indianapolis. The analysis revealed what city-service attributes are important to residents of Indianapolis and demographic factors that affect resident perception of quality of life. The continued examination of these city-service attributes may help to identify areas of public service that need to be improved. Practical implications – This study demonstrates that resident level of awareness pertaining to the benefits of cultural tourism investment are relatively low. Tourism planners, officials, and researchers can utilize this knowledge to better facilitate methods to gain resident support for cultural tourism investment and development. In addition, this research can be utilized to better understand the needs of residents and how tourism and various city-services impact their quality of life. If cultural tourism planners and other tourism officials better understand methods to gain resident support for cultural tourism investment then they can maximize economic and cultural tourism gains for the city. Originality/value – This case study specifically focussed on cultural tourism to better present data regarding this issue; however, the authors believe future studies that examine both cultural and sports tourism could be beneficial. Aspects such as city-services and resident perception of quality of life could be examined from both cultural and sports tourism perspectives. This approach could produce beneficial results regarding cultural and sports tourism investment and potentially highlight demographic characteristics unique to cultural tourism and sports tourism supporters in the city of Indianapolis.


2017 ◽  
Vol 41 (S1) ◽  
pp. s789-s789
Author(s):  
C. Lima ◽  
G. Cunha ◽  
F. Brandão

The program “+ Família” part of the activities promoted by CLDS + from Paredes de Coura in 2015, has enabled to act at the level of strategy development for qualifying families. The perceived quality of life of children and youngsters was evaluated in 2 moments: at the beginning (n = 23) and in the end (n = 11). We used the scale kidscreen-10, translated and measured for the Portuguese population. At the first moment, the sample consisted of 65% of women and 35% man; 87% aged between 6 and 10 years old and 13% aged between 11 and 15 years old; 74% attended the 1st cycle of studies and 13% had some type of disability. Based on 4 of the questions, the perception of quality of life has improved, between the beginning and the end of the program implementation. So for the remaining 6 questions, quality of life was perceived in a more negative way in the same period. An intra subject analysis would have to be made in order to measure the results’ bias due to the absence of 12 subjects in the final evaluation.Disclosure of interestThe authors have not supplied their declaration of competing interest.


Author(s):  
Karina Gatica Chandia

ABSTRACTMaterial development does not operate as cause and effect in the perception of the quality of life of people and their sense of satisfaction, often settling like a paradox. Advances in social subjects contribute to realize their potential in search of the ultimate end of man, "his self". However, despite the favorable environment in the global, there are certain paradoxical tensions in this new context, focusing on the dynamics of social appropriation of the subject, moving between abundance and lack, freedom of action and risk, enjoyment and suffering, among many others. It seeks to explain the phenomenon of perception of quality of life and social inequalities associated with a plane that transcends the mere satisfaction of basic needs and their materiality, but also is linked to the relationship between demands and satisfaction or frustration of the deepest desires of the human being. Below is an approximation of the perceived quality of life from the particularity of three unequal populations together (according to measurements and objective indicators), from an ongoing investigation, where the first results allow us to approach the understanding of the relationship between: social inequality and quality of life.


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