The springboard network: multinationals in Latin America

2018 ◽  
Vol 13 (5) ◽  
pp. 855-874 ◽  
Author(s):  
Federico Quesada Chaves
Keyword(s):  
Latin America ◽  
Latin American ◽  
Design Methodology ◽  
Entry Mode ◽  
Network Approach ◽  
Content Type ◽  
Organizational Network ◽  
Specific Limitation ◽  
Practical Implications ◽  
Cultural Features

Purpose The purpose of this paper is to provide empirical evidence regarding the springboard regionalization strategy implemented by multinationals entering Latin America and the organizational networks developed to serve this end. Design/methodology/approach Using the organizational network approach, a typology is developed to explain the Springboard network. Quantitative analysis is used, in the form of logistic binary regression, to study these networks composition. Findings From a sample of 154 subsidiaries extracted from the AMADEUS intelligent database, three categories for multinational’s networks are created, with the Spanish subsidiary acting as the leader: strategic centers (SCs), administrative centers (ACs) and regional headquaters (RHQs). Findings provide evidence of cultural features, industry behavior and the multinational’s size and entry mode influence these networks organization. Research limitations/implications It is proposed that culture and historical ties have evolved together and management scholars should be aware of this phenomenon. Specific limitation that this study exhibits is the data provided by AMADEUS and the fact that R&D information for both the Spanish and the Latin American subsidiary were not available. Practical implications Staffing composition and expatriate corporate policy should consider the springboard effect to manage springboard networks. Social implications Industries and authorities in all countries involved should be aware of their role in MNC strategies for regional expansion. Originality/value It is argued that a network of subsidiaries within the multinational can participation in the springboard behavior, which is determined by the culture that the multinational originates from, as well as the Spanish culture, creating a particular type of leadership.

Consumer value creation through WhatsApp use

2019 ◽  
Vol 32 (4) ◽  
pp. 455-471
Author(s):  
Jorge Cruz-Cárdenas ◽  
Jorge Guadalupe-Lanas ◽  
Ekaterina Zabelina ◽  
Andrés Palacio-Fierro ◽  
Margarita Velín-Fárez ◽  
...  
Keyword(s):  
Latin American ◽  
Value Creation ◽  
Emotional Support ◽  
Design Methodology ◽  
Instant Messaging ◽  
Role Performance ◽  
Content Type ◽  
Consumer Value ◽  
Depth Interviews ◽  
Practical Implications

Purpose The purpose of this paper is to understand in-depth how consumers create value in their lives using WhatsApp, the leading mobile instant messaging (MIM) application. Design/methodology/approach The study adopts the perspective of customer-dominant logic (CDL) and uses a qualitative multimethod design involving 3 focus groups and 25 subsequent in-depth interviews. The research setting was Ecuador, a Latin American country. Findings Analysis and interpretation of the participants’ stories made it possible to identify and understand the creation of four types of value: maintaining and strengthening relationships; improving role performance; emotional support; and entertainment and fun. In addition, the present study proposes a conceptual model of consumer value creation as it applies to MIM. Practical implications Understanding the way consumers create value in their lives using MIM is important not only for organizations that offer MIM applications, but also for those companies that develop other applications for mobile phones or for those who wish to use MIM as an electronic word-of-mouth vehicle. Originality/value The current study is one of the first to address the topic of consumer behavior in the use of technologies from the perspective of CDL; this perspective enables an integrated qualitative vision of value creation in which the consumer is the protagonist.

How to do business in Brazil

2017 ◽  
Vol 33 (8) ◽  
pp. 36-38
Keyword(s):  
Developing Countries ◽  
Latin America ◽  
Design Methodology ◽  
Reading Time ◽  
Content Type ◽  
Business People ◽  
The World ◽  
Pertinent Information ◽  
Specific Culture ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings It is said that Latin America is one of the hardest places in which to do business, and within Latin America as well as considering the differing challenges that Argentina or Columbia may present, Brazil is perhaps the most difficult place to go to in order to develop trade and commercial agreements. In addition to the different language as compared to the rest of the region, there is a very specific culture and life view that will be wholly alien to many business people, whether they are from developed or developing countries around the world. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Management and sustainability dilemmas in Latin America: introduction

2021 ◽  
Vol 34 (1) ◽  
pp. 1-17
Author(s):  
Olivia Hernandez-Pozas ◽  
Maria Jose Murcia ◽  
Enrique Ogliastri ◽  
Miguel R. Olivas-Lujan
Keyword(s):  
Latin America ◽  
Latin American ◽  
Design Methodology ◽  
Future Research ◽  
Content Type ◽  
Literature Reviews ◽  
Editorial Work ◽  
Different Dimensions ◽  
Sustainability Challenges ◽  
Specific Contribution

PurposeThis article introduces readers to the Special Issue (SI, 34-1) of ARLA, edited (not exclusively) with the best papers of the Academy of Management's Specialized Conference, scheduled for April 2020 in Mexico City. The COVID-19 pandemic forced its cancellation, but the expert peer review and editorial work continued, to contribute to the emerging literature on Latin American Management and Sustainability.Design/methodology/approachGuest editors contributed their expertise based on required editorial processes and focused literature reviews on Management and Sustainability.FindingsThere are large management and sustainability challenges to Latin American practitioners and researchers, resulting in an increasingly urgent need to systematically document similarities and differences in the fields of Management and Sustainability. It is so because the region has been affected as few others before, during and after the pandemic. Thus, this issue summarizes the literature, presents eight new studies and offers suggestions for future research.Research limitations/implicationsManagement and sustainability in Latin America are wide subjects, with different dimensions and issues. This is a specific contribution that leaves much ground to be covered in the different subfields of the area, in research methodologies and conclusions.Originality/valueAn agenda for advancing the field of management and sustainability in Latin America, highlighted by the COVID-19 disruption; additionally, eight of the most advanced research in the field are presented, chosen from two tracks of a large number of contributions to a recent specialized conference organized by the Academy of Management.

Latin American scholarly journal databases: a look back to the way forward

2012 ◽  
Vol 64 (1) ◽  
pp. 32-45 ◽  
Author(s):  
José Octavio Alonso‐Gamboa ◽  
Jane M. Russell
Keyword(s):  
Latin America ◽  
Open Access ◽  
Latin American ◽  
Design Methodology ◽  
Historical Review ◽  
Electronic Journal ◽  
Scholarly Journals ◽  
Content Type ◽  
Look Back ◽  
Information Chain

PurposeScholarly journals from Latin America have aspired to reach an adequate level of visibility and impact not only locally, but also in the international arena. Editors have not been alone in this endeavour, other actors in the information chain have also played their part. This article aims to examine the databases (indexing and abstracting services, directories, catalogues and electronic journal portals) produced in Latin America between 1970 and 2009.Design/methodology/approachThe paper begins with an historical review of the relevant regional initiatives and leads up to an assessment of the present day situation by analysing the contribution made by the databases in the identification, register, visibility, access and use of Latin American scholarly journals.FindingsThe creation of Latin American databases has improved communication and knowledge on publications in the region as useful additions to the scant information provided by international sources. The recent adherence to the principles of the Open Access movement has also potentially improved the visibility and access to publications from the region.Originality/valueThis is the first study to analyse the development of Latin American databases over a period of some 40 years.

Measuring the sustainability of Latin American capital cities

2019 ◽  
Vol 15 (3) ◽  
pp. 197-211
Author(s):  
Francisco Coronado
Keyword(s):  
Latin American ◽  
Design Methodology ◽  
Potable Water ◽  
Sustainable City ◽  
La Paz ◽  
Content Type ◽  
Capital Cities ◽  
Weak Sustainability ◽  
The City ◽  
Practical Implications

Purpose The purpose of this paper is to study the living conditions in ten capital cities in Latin America to propose indicators that could help to quantify the sustainability of those capital cities, and its impact over the competitiveness of a country. Design/methodology/approach It is proposed a linear model summing the score of ten quantifiable indicators and according with the result categorize the capitals as “sustainable city,” “weak sustainability” and “threatened sustainability.” Findings There is a good relationship between the sustainability of the city and the competitiveness of the country. This is the case of Mexico City, Buenos Aires, Santiago, followed by Lima, La Paz and Bogotá a similar result to the rank obtained by Mckinsey Global Institute (2011a, b). It is found that the four capitals categorized as “sustainable” have the highest potable water production, but it was not define a direct correlation between a country’s competitiveness and the development of important medium-sized cities. Research limitations/implications Limited availability of comparable information for the capital cities. Practical implications The results identified the need to improve specific services and conditions of the inhabitants. Social implications The capital cities concentrate the majority of the population of the countries reaching one-third of the total in four out of the ten cities evaluated. Originality/value The study presents selected indicators not in use to classify the cities sustainability.

A synthetic indicator of corruption for Latin America: a global vision

2018 ◽  
Vol 28 (2) ◽  
pp. 194-212 ◽  
Author(s):  
Gilberto Cardenas Cardenas ◽  
Sofía García Gamez ◽  
Alvaro Salas Suarez
Keyword(s):  
Latin America ◽  
Latin American ◽  
Design Methodology ◽  
Principal Component ◽  
Statistical Information ◽  
Content Type ◽  
Synthetic Indicator ◽  
Global Vision ◽  
Available Information ◽  
Latin American Countries

Purpose The purpose of this paper is to develop an overview of the phenomenon of corruption in Latin America and to propose a synthetic aggregate indicator to compress most of the statistical information available on corruption for Latin American countries. Design/methodology/approach The indicator of corruption has been obtained through factor analysis by applying the principal component methodology. Findings The authors have managed to obtain a single component that reproduces and synthesizes 86 per cent of all the information about corruption in Latin America gathered by prestigious institutions. Research limitations/implications The authors are aware that their study is not free from limitations. The first limitation is associated with the impossibility of incorporating information related to the phenomenon of corruption from the indicator called Latinobarómetro, as the economies of Cuba and Haiti (included in this research) are not part of the sample analyzed by that indicator. Second, this study reproduces and synthesizes 86 per cent of all available information by prestigious institutions about corruption in Latin America, and although this percentage is significant, it does not constitute 100 per cent. Originality/value This study has created a new indicator that gathers methodologies to measure corruption in Latin American countries.

Measurement of damage from corruption in Brazil

2020 ◽  
Vol 27 (4) ◽  
pp. 1239-1239
Author(s):  
Jonatas Dutra Sallaberry ◽  
Liz Spinello Quaesner ◽  
Mayla Cristina Costa ◽  
Leonardo Flach
Keyword(s):  
Latin America ◽  
Design Methodology ◽  
Modus Operandi ◽  
Financial Flows ◽  
Content Type ◽  
Oil Refineries ◽  
Judicial Decisions ◽  
Financial Crimes ◽  
Practical Implications ◽  
Identification Strategy

Purpose This study aims to analyse and measure the damage caused by acts of corruption in the largest investigation in Brazil, known as the “Lava Jato” operation. Design/methodology/approach For the analysis of financial flows, documentary research was carried into denunciation and judicial decisions. Based on the “Follow the Money” methodology, it was possible to follow the inverse trail of money, from the indications of benefits to public agents, financial operators and fake companies up to the deviation of refinery construction. Findings The analysis allowed the identification of damages from acts of corruption that reached 17.8% of the value of the oil refineries built, while the benefit of the corrupting agents was 13.7% of the damage caused. The analysis shows several other characteristics of the movements and the identification strategy of financial crimes. Research limitations/implications Research enabled the development of a strategy to identify and measure the flow of corruption and money laundering. Practical implications Based on the identified financial parameters, it will be possible to estimate the damage caused by a corrupt act for a certain benefit. Originality/value The research identified financial parameters of damages and benefits from acts of corruption in the largest fraud that occurred in the country, which was replicated in modus operandi in several works and countries in Latin America.

Relationship meaningfulness and social loafing in Mexican workers

2020 ◽  
Vol 33 (3/4) ◽  
pp. 501-515
Author(s):  
Olivia Hernandez-Pozas
Keyword(s):  
Latin American ◽  
Design Methodology ◽  
Research Study ◽  
Social Loafing ◽  
Content Type ◽  
Work Meaningfulness ◽  
The Impact ◽  
Practical Implications ◽  
Better Than ◽  
And Task

PurposeThis paper examines social loafing (SL) in Mexican workers, introducing relationship meaningfulness (RM) and revisiting the impact of expectation on co-workers (ECW) and task meaningfulness (TM) on SL.Design/methodology/approachThis research study used 697 questionnaires reporting results on descriptive statistics, correlations and the analysis of variance (ANOVA).FindingsResults indicated that ECW, RM and SL are negatively related and there is no significant relationship between TM and SL for the Mexican sample.Research limitations/implicationsThis paper links three relevant fields: SL, work meaningfulness (WM) and Latin American management and expands workplace theories of effort by adding RM and demonstrating this negatively relates to SL. Also, by showing RM may be more relevant than TM on reducing SL in Mexican workers.Practical implicationsThis paper assists in the control for conditions that can cause SL and helps to devise interventions that motivate Mexican workers.Originality/valueNovelty resides in the inclusion of RM as a new variable in SL studies. Also, in showing how RM fits better than TM as means to motivate Mexican workers, connecting with WM. Finally, proving relevance of examining co-workers and not only supervisors' evaluations.

Conceptualising the influence of the cultural orientation of Latin Americans on consumers’ choice of US brands

2015 ◽  
Vol 27 (5) ◽  
pp. 477-494 ◽  
Author(s):  
Sanjaya S. Gaur ◽  
Hanoku Bathula ◽  
Carolina Valcarcel Diaz
Keyword(s):  
Latin America ◽  
Latin American ◽  
Conspicuous Consumption ◽  
Cultural Orientation ◽  
Content Type ◽  
Consumer Ethnocentrism ◽  
National Characteristics ◽  
Domestic Products ◽  
Practical Implications ◽  
Selection Of

Purpose – The purpose of this study is to identify the main cultural factors that influence Latin American consumers’ intentions to purchase US brands. Although culture and cultural orientation have been well researched in international business and marketing literature, there is a lack of research on the relationship between consumers’ cultural orientation and their bias towards foreign and domestic products. Design/methodology/approach – The paper reviews the extant literature with a particular emphasis on the key constructs of consumer ethnocentrism, consumer xenocentrism, conspicuous consumption and consumers’ national characteristics. Based on this review, the authors propose a conceptual model showing the influence of cultural orientation on the selection of US brands in Latin America. Findings – The review of the literature shows that previous studies support the proposition of cultural orientation and preferences for foreign versus domestic products among Latin American consumers. Accordingly, in their conceptual framework, the authors posit that consumer ethnocentrism negatively influences the selection of US brands, while xenocentrism does the opposite. Conspicuous consumption is posited as moderating the influence of consumer xenocentrism on purchase intentions of the US brands. On the other hand, national characteristics of consumers in Latin America are posited as moderating the influence of both consumer ethnocentrism and consumer xenocentrism on the selection of US brands. Practical implications – The authors also present important theoretical and practical implications that contribute to the growing body of research on consumer acculturation and country of origin effects, providing a better interpretation of consumer behaviour in the context of international and domestic markets. Originality/value – This study fills a significant gap in the understanding of the impact of cultural orientation and conspicuous consumption on selection of US brands in Latin America. Its conceptual framework can provide the basis for future empirical studies and also improve understanding of emerging markets.

Social entrepreneurship review: a gap in the Latin American context

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
María José Ibáñez
Keyword(s):  
Latin America ◽  
Literature Review ◽  
Latin American ◽  
Social Entrepreneurship ◽  
Research Agenda ◽  
Design Methodology ◽  
State Of The Art ◽  
Content Type ◽  
Definition Of ◽  
Future Growth

Purpose Social entrepreneurship (SE) has been a field of research that has interested researchers for over 30 years. However, there is no consensus on the concept of SE, and research in this field moves in several directions. The purpose of this study is to summarize the definitions of SE, propose a unified definition of SE and describe the state-of-the-art of SE in the Latin American context. Design/methodology/approach This study carries out a literature review on SE from 2010 to 2020 to explore the main topics in the SE field, searching, reviewing and selecting the most representative articles published. Findings The findings of this study suggest agreements and disagreements in the main topics of SE and reveal a significant gap in the SE research in the Latin American scenario. Originality/value This study contributes to the future growth of SE literature under a common umbrella that allows for more and better knowledge in this field and proposes a novel research agenda for the SE field in Latin America.

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