Residential properties with green living concept: what drives consumers to buy?

2020 ◽  
Vol 36 (3) ◽  
pp. 427-447
Author(s):  
Rames Sivadasan ◽  
Farzana Quoquab ◽  
Jihad Mohammad ◽  
Rohaida Basiruddin
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Mediating Effect ◽  
Environmental Responsibility ◽  
Online Questionnaire ◽  
Content Type ◽  
The Social ◽  
Daunting Task ◽  
The Government ◽  
The Right

Purpose The purpose of this study is to investigate consumers’ buying intentions (BIs) towards sustainable properties with green living concept (GLC). It also aims to examine the dynamic relationships between environmental advertisements (EAd), green brand positioning (GBP), attitude towards environmental responsibility (ER) and consumers’ sustainable properties BI in the Malaysian context. Design/methodology/approach Data were collected via online questionnaire survey, which yielded 143 completed usable responses. Structural equation modelling–partial least squares (Smart PLS, version 3) was used to analyse the data. Findings The findings of this study revealed that EAd and GBP significantly affect consumers’ attitude towards ER, which in turn affects consumers’ BI of the sustainable properties with GLC. Practical implications This study suggests that without inculcating a positive attitude towards the environment among consumers, it becomes a daunting task to drive consumers to purchase sustainable properties in Malaysia. Thus, the marketers should focus on green promotional activities to attract more customers to buy sustainable properties with GLCs. Moreover, it is suggested to target the right market segment to secure more sales. Social implications The findings of this study will enable the government and the social marketers to understand the drivers of buying sustainable properties with GLC, which in turn will contribute to the higher environmental welfare. Originality/value This study is among the pioneers to examine consumers’ sustainable property purchase intention. It provides significant insights for the social marketers and policymakers to understand how to motivate consumers to purchase sustainable properties with GLCs. Moreover, this study has investigated few comparatively new links such as the direct effect of EAd and GBP on attitude towards environmental responsibility and the mediating effect of attitude towards environmental responsibility between environmental stimuli and consumer’s sustainable properties BI.

Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mazzini Muda ◽  
Muhammad Iskandar Hamzah
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Source Credibility ◽  
Equation Modeling ◽  
Content Type ◽  
The Social ◽  
The Impact

PurposeIn spite of the increasing organic and interactive marketing activities over social media, a general understanding of the source credibility of voluntary user-generated content (UGC) is still limited. In line with the social identity theory, this paper examines the effects of consumers' perceived source credibility of UGC in YouTube videos on their attitudes and behavioral intentions. Additionally, source homophily theory is included to predict the antecedent of source credibility.Design/methodology/approachThree hundred and seventy two Generation Y respondents were interviewed using snowball sampling. Data were analyzed with component-based structural equation modeling technique of partial least squares-structural equation modeling (PLS-SEM).FindingsFindings confirmed that perceived source credibility indirectly affects purchase intention (PI) and electronic word-of-mouth via attitude toward UGC. Besides, perceived source credibility mediates the effect of perceived source homophily on attitude toward UGC.Practical implicationsSince today's consumers have begun to trust and rely more on UGC than company-generated content on social media when making purchase decisions, companies may reconsider democratizing certain aspects of their branding strategies. Firms may fine-tune their marketing communication budgets – not only just by sponsoring public figures and celebrities but also by nurturing coproductive engagements with independent content creators who are ordinary consumers. Endowed with their imposing credibility, these micro-influencers and prosumers have high potentials to be uplifted to brand ambassadors.Originality/valueWhile consumers' purchase outcome can be measured easily using metrics and analytics, the roles of source homophily in stages leading up to the purchase is still elusive. Drawing on the rich theoretical basis of source homophily may help researchers to understand not only how credibility and attitude are related to PI but also how this nexus generates positive word of mouth among UGC followers within the social media circles.

Critical criteria for enhancing consumption intention in restaurants during COVID-19

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sheng-Fang Chou ◽  
Chih-Hsing Sam Liu ◽  
Jun-You Lin
Keyword(s):  
Structural Equation ◽  
Consumer Behaviour ◽  
Mediating Effect ◽  
Sufficient Information ◽  
Content Type ◽  
Consumption Intentions ◽  
The Government ◽  
Media Channels ◽  
The Impact ◽  
The Relationship

PurposeThe purpose of this study is to illustrate the different systems controlling coronavirus disease 2019 (COVID-19) and curbing the impact of the virus on the hospitality economy. The author’s clarified the critical attributes of the government, organization management system and consumer behaviour using mediation-moderation models and demonstrated how those critical attributes influenced customer consumption intention during COVID-19 in Taiwan.Design/methodology/approachDue to the impact of the COVID-19 pandemic, this research is mainly distributed through online questionnaires through Facebook and other social media channels to recruit volunteers. Second, the pre-test survey used 100 questionnaires collected from juniors and seniors from a university in northern Taiwan to make predictions. Third, this study also conducted a questionnaire validity analysis, which identified 9 criteria and 34 items. Fourth, the questionnaire collected samples for a total of three months. Structural equation modelling was used to test the hypotheses in a sample of 1,098 consumers in Taiwan.FindingsThis study considers government, enterprise and consumer levels and conducts relevant factor analysis from consumers’ perspectives to understand the changes in consumer behaviour under COVID-19 influence. Regarding mediation, this study finds that information and communication mediate the relationships between crisis management and COVID-19 impact. Regarding moderation, this study exposes the critical moderating part of human resources, that hygiene and safety strengthen the relationships between COVID-19 impact and attitude towards life and that perceived anxiety strengthens the relationship between attitude towards life and consumption intention.Practical implicationsDuring COVID-19, restaurants should cooperate with the government to reduce the risk of community infection. Therefore, the government also needs to cooperate with restaurant companies to enhance the industrial economy, actively communicate with consumers and provide correct and sufficient information. At the same time, restaurant enterprises also need to have sufficient human resource arrangements, hygiene and safety planning to eliminate consumers’ doubts.Originality/valueThese findings indicate that consumers’ consumption intention to eat out is affected by the COVID-19 impact and attitude towards life. This research also confirms that perceived anxiety has a mediating effect on the relationship between consumer attitudes towards life and consumption intentions. To improve the restaurant economic process, they should consider solutions to reduce consumers’ perception of the COVID-19 impact and fear of eating out.

scholarly journals Factors influencing users' willingness to share health information in the social question-and-answer community represented by Zhihu: An online questionnaire survey (Preprint)

2020 ◽  
Author(s):  
PengFei Li ◽  
Lin Xu ◽  
TingT Tang ◽  
Xiaoqian Wu ◽  
Cheng Huang
Keyword(s):  
Health Information ◽  
Influencing Factors ◽  
Structural Equation ◽  
Mediating Effect ◽  
Snowball Sampling ◽  
Online Questionnaire ◽  
Cross Sectional ◽  
Social Question ◽  
The Social ◽  
Question And Answer

BACKGROUND Social Q&A communities are playing an increasingly important role in the dissemination of health information. The identification of influencing factors of user willingness to share health information (WSHI) is very important to improve public health literacy. OBJECTIVE in order to provide a reference for the construction of high-quality health information sharing community, this paper studied the influencing factors of social question-and-answer community users sharing health information. METHODS A cross-sectional study was conducted through snowball sampling among 921 users of Zhihu in China. Structural equation analysis was used to verify the interaction and influence strength between variables in the model. Hierarchical regression was also used to test the mediating effect in the model. RESULTS Altruism (AL, β=0.264, P＜0.001), Intrinsic Reward (IR, β=0.260, P＜0.05), Self-Efficacy (SE, β=0.468, P＜0.001) and Community Influence (CI, β=0.277, P＜0.01) had a positive effect while Extrinsic Reward (ER, β=0.351, P＜0.001) had a negative effect on WSHI. SE also had a mediating effect (βmediation=0.147, 29.15%, 0.147/0.505) between CI and WSHI. CONCLUSIONS Findings suggest that WSHI is simultaneously influenced by many factors such as AL, SE, CI and IR. Improving the social atmosphere of the platform is an effective method to encourage users to share health information.

Young consumers' purchase intention toward organic food: exploring the role of mindfulness

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alok Tewari ◽  
Smriti Srivastava ◽  
Divya Gangwar ◽  
Vimal Chandra Verma
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Organic Food ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Young Consumers ◽  
The Government

PurposeThe role of mindfulness in influencing green behaviors has been recognized in literature though it has not been explored sufficiently in the context of organic food. This study makes an attempt to explore the role of mindfulness in influencing young consumers' purchase intention (PI) toward organic food in India.Design/methodology/approachA total of 348 useable responses were collected through an intercept survey at organic food stores using a purposive sampling approach. Data analysis was carried out through structural equation modeling.FindingsMindfulness emerged as a significant predictor of behavioral intention. Further, the specific indirect effects of mindfulness through attitude, perceived behavioral control (PBC), drive for environmental responsibility (DER) and label reference willingness (LRW) were also significant.Originality/valueThis research is one of the initial efforts to link mindfulness with PI for organic food. The results could help the government and marketers tap onto the potential of mindfulness with regard to environment-friendly products and frame appropriate strategies for stimulating the demand for organic food in India

Relationship between e-servicescape and purchase intention among heavy and light internet users

2018 ◽  
Vol 28 (2) ◽  
pp. 333-350 ◽  
Author(s):  
Hsu-Ju Teng ◽  
Jia-Jen Ni ◽  
Hsiao-Han Chen
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
Online Questionnaire ◽  
Content Type ◽  
Aesthetic Appeal ◽  
Positive Effects ◽  
Heavy Users ◽  
Internet Users

Purpose Previous studies of e-servicescapes have considered general internet consumers as the main research subjects; however, some studies have argued that heavy users are the main sources of consumption. Understanding heavy user’s consumption traits is crucial for enhancing company profits; hence, the purpose of this paper is to compare the significant attributes of e-servicescapes and clarify their relationship with purchase intention by employing heavy and light internet users as moderators. Design/methodology/approach An online questionnaire was used to collected data from 342 valid internet users with online shopping experience, and the differences were compared through structural equation modeling. Findings Aesthetic appeal and interactivity significantly increase general users’ purchase intentions. For heavy users, interactivity was the most crucial factor, followed by esthetic appeal, and then layout and functionality. For light users, Aesthetic appeal was the only crucial factor. The data also reveal that financial security does not have significant positive effects on general, heavy, or light users. Originality/value Using the insight gained by integrating purchase intention with e-service quality and segmentation theory in the e-servicescape, the authors display how heavy and light internet users evaluate the e-servicescape for signals of quality attributes and contribute their cognitive response and purchase intention according to different consumption traits. Internet retailers are recommended to segment heavy and light users, redesign their current e-servicescapes, and provide more appropriate marketing strategies to attract and keep heavy and light users and enhance their purchase intentions.

Consequences of consumers’ emotional responses to government’s green initiatives

2019 ◽  
Vol 30 (1) ◽  
pp. 243-259 ◽  
Author(s):  
Ila Mehrotra Anand ◽  
Sanjaya Singh Gaur
Keyword(s):  
Structural Equation ◽  
Positive Emotions ◽  
Emotional Responses ◽  
Measurement Model ◽  
Equation Modeling ◽  
Content Type ◽  
The Government ◽  
The Right ◽  
Positive Word Of Mouth ◽  
The Impact

PurposeA government’s green initiatives are meant to prevent or reduce harm to society. Such initiatives can elicit positive emotions that may lead to generating a supportive public response to the government. The purpose of this paper is to understand the consumers’ emotional response to government’s actions toward making the society sustainable.Design/methodology/approachThe scenario-based experimental design is used in this study where one between-subjects manipulation is created for the government’s green actions, and one between-subjects control condition is created. A total of 140 respondents were assigned to experimental and 121 respondents were assigned to control groups using judgmental sampling. Partial least squares based structural equation modeling and confirmatory factor analysis was used for the testing of both structural and measurement model.FindingsPositive emotions (i.e. gratitude, pride and happiness) that are evoked by the manipulated scenario are found to have a direct impact on the consumers’ outcome behavior (i.e. positive word of mouth, identification with the government, interest in green initiatives of the government and interest in the government’s actions to grow the nation).Originality/valueThe research contributes to the literature on the social sustainability by examining the impact of emotional responses to the government’s green initiatives. This study shows that positive emotions can be evoked in the context of environmental quality by sending the right message to the consumers (i.e. the general public in this case).

Purchase intention of “Halal” brands in India: the mediating effect of attitude

2018 ◽  
Vol 9 (3) ◽  
pp. 683-694 ◽  
Author(s):  
Prerna Garg ◽  
Richa Joshi
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Mediating Effect ◽  
Mediation Effect ◽  
Equation Modeling ◽  
Snowball Sampling ◽  
Cross Sectional ◽  
Mediation Effects ◽  
Content Type ◽  
State Of Research

Purpose The purpose of this paper is to review the existing state of research on “Halal” branding and to propose and empirically test the framework for understanding the purchase intention for “Halal” branded products in Indian context. Design/methodology/approach The research design is cross-sectional in nature; convenience sampling and snowball sampling is done, and completely filled 288 questionnaires are considered for testing the conceptual framework. Structural equation modeling is used to assess the fit of framework. The study has incorporated attitude as a mediating variable in relation to purchase intention for “Halal” branded products. The originality of the research is based on responses collected from the respondents in the form of online and offline questionnaires. Findings Findings of the direct and indirect effects in the study show that attitude has a full mediation effect on purchase intention, i.e. in the presence of attitude as a mediation variable the direct effect of subjective norm and religiosity is insignificant and the effect caused through attitude is significant. Practical implications In a country like India, which enjoys a sufficiently good percentage of Muslim population (14.2 per cent), an understanding of attitude provides enough scope for marketers to strategize techniques to reduce dissonance of non-availability of “Halal” brands. Originality/value Research is atypical, as it has focused on the mediation effects of attitude toward “Halal” branded products with the help of cosmetic range of products.

Mediating effect of student engagement on social network sites and academic performance of medical students

2019 ◽  
Vol 39 (9/10) ◽  
pp. 899-910
Author(s):  
Ishfaq Hussain Bhat ◽  
Shilpi Gupta
Keyword(s):  
Social Media ◽  
Academic Performance ◽  
Student Engagement ◽  
Medical Students ◽  
Structural Equation ◽  
Cognitive Engagement ◽  
Mediating Effect ◽  
Content Type ◽  
The Social ◽  
The Relationship

Purpose In the recent times social media is considered as the most popular tool of communication among the students in India. Based on the assumption that the usage of social media is going to reinforce the academic performance among the medical students, the purpose of this paper is to investigate the mediating effect of student engagement on the use of SM and AP of medical students of India. Design/methodology/approach The students were selected from the top three public-funded medical colleges of India. Almost 250 medical students took part in the survey. A self-administered structured questionnaire was used for the collection of the data. Structural equation modelling was used for the analysis of the final data. Findings The results of the study show that student engagement is a multi-dimensional construct. It was found that the behavioural and emotional engagement did not mediate the relationship between usage of social media and academic performance, whereas, the cognitive engagement did mediate the relationship. The outcome of the study depicts that the usage of the social media has a potential impact on the learning environment and enhances the cognitive engagement among the medical students and eventually their academic performance. Research limitations/implications This paper contributes to the existing body of knowledge on the effectiveness of social media in higher education learning among medical students. Furthermore, the study also looks at the mediating effect of Student engagement between usage of social media and academic performance. This will be helpful for the educator to know how social media can be useful for conducive learning. Originality/value The usage of the social media is claimed to enhance learning among the students but there is hardly any empirical evidence of the same. Therefore, the present paper looks at the combined effect of two distinct sets of literature, i.e., the influence of usage of social media on student engagement, and student engagement and academic performance. Linking the two studies the present paper looks at the usage of the social media, student engagement and academic performance among the medical students of India.

Early COVID-19 outbreak, individuals’ mask attitudes and purchase intentions: a cohesive care

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Naimatullah Shah ◽  
Muhammad Shafique Kalwar ◽  
Bahadur Ali Soomro
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Strategy ◽  
Purchase Intentions ◽  
Cross Sectional ◽  
Content Type ◽  
Health Consciousness ◽  
The Government ◽  
Practical Implications ◽  
Study Offer

Purpose This study aims to explore individuals’ attitudes and intentions towards mask purchase in Pakistan at an initial outbreak of COVID-19. Design/methodology/approach The study is quantitatively based on the cross-sectional data. The data are collected through a survey questionnaire. Convenience sampling strategy is used to target the individuals of Pakistan. At the first, 650 questionnaires were distributed. In return, the authors received 321 raw samples with the response rate of 53.5%. Finally, 316 useful samples are proceeded to infer the final results. Findings The structural equation model’s results demonstrate a positive and significant effect of fear of complication of COVID-19, knowledge about COVID-19 and health consciousness on attitudes towards the mask. Further, attitudes towards mask are found to be the robust analyst of mask purchase intention. Research limitations/implications The study used cross-sectional data through a single source of data collection. The findings of the survey are on the sample size of 316. Practical implications The study would help policymakers to formulate the strategies to make aware individuals regarding their health and COVID-19 issues. The study would provide the guidelines to the government agents of Pakistan to combat with COVID-19 through the purchase of mask. The shopkeepers would be aware to observe the intentions and attitudes of consumers towards mask. Originality/value The outcomes of this study offer a shred of empirical evidence for attitudes and intentions regarding the purchase of mask, particularly for developing country settings.

scholarly journals THE INFLUENCE OF LOCAL FOOD BRAND IMAGE ON CONSUMER PURCHASE DECISION DURING COVID-19 PANDEMIC

2021 ◽  
Vol 4 (2) ◽  
pp. 1-12
Author(s):  
Erny Hutabarat ◽  
Agus Pahala Tua
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Model ◽  
Purchase Intentions ◽  
Economic Downturn ◽  
Purchasing Decisions ◽  
Online Questionnaire ◽  
The Public ◽  
The Government

The Covid-19 pandemic that occurred at the end of 2019 has caused an economic downturn in Indonesia and the government has also appealed to the public to immediately implement health protocols. As a result, many franchisees experienced a decline in revenue, including national and international franchises. The purpose of this study is to analyze the purchasing decisions of the community at the local franchise Martabak Roland in South Tambun, Bekasi, West Java. This local franchise brand image has a very good image, purchase intention is used in this study as an intervening variable. This research is a quantitative study using an online questionnaire as a data collection tool, with a sample of 100 respondents. Hypothesis testing uses the Structural Equation Model (SEM). The results showed that brand image and price had no significant effect on purchase intentions and food quality had no effect on purchase intentions. Meanwhile, the Purchase intention variable which is classified as moderate has a significant effect on the decision to purchase a local franchise during Covid-19

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