THE IMPLEMENTATION OF MARKETING STRATEGY ON DISTRIBUTOR COMPANY (CASE STUDY AT PT HANNA INSTRUMENTS INDOTAMA)

This research purposes to describe the implementation of 7P’s marketing strategy at PT Hanna Instruments Indotama towards purchase decision. In this research using some indicators which one is like product, price, place, promotion, people, process, and physical evidence. To collecting the data there are 97 respondents who are using Hanna Instruments product through questionnaire at several industries located in Bandung. The research method applied a quantitative method with descriptive approach using Statistical Package for the Social Sciences (SPSS) analysis. The consequences of this research show that price, promotion and place has no influence to purchase decision. It can conclude 4 out of 7 hypotheses show a significant influence on purchase decision. The influence of product, people, process, physical evidence. The implementation of 7P’s as marketing strategy toward purchase decision accounts for 61.9% and the other 38.1% is account for another factor that does not discussed.

THE ROLE OF SERVICE QUALITY IMPROVES BRAND IMAGE IN HOTELS XYZ: WORD OF MOUTH AS A MEDIATION

This study aims to analyze the effect of service quality on the brand image through word of mouth at Hotel XYZ Jakarta. The population in this study were all guests who came to the Hotel XYZ Jakarta, using primary data obtained from questionnaires with the accidental sampling method. Data samples were obtained from 234 respondents at Hotel XYZ in Jakarta. This study uses non-probability sampling with the SEM method, which is processed by SPSS and SmartPLS programs. The results represent service quality has a direct influence on word of mouth and brand image. Word of mouth also directly influences the brand image and can mediate the relationship between service quality and brand image.

THE INFLUENCE OF LOCAL FOOD BRAND IMAGE ON CONSUMER PURCHASE DECISION DURING COVID-19 PANDEMIC

The Covid-19 pandemic that occurred at the end of 2019 has caused an economic downturn in Indonesia and the government has also appealed to the public to immediately implement health protocols. As a result, many franchisees experienced a decline in revenue, including national and international franchises. The purpose of this study is to analyze the purchasing decisions of the community at the local franchise Martabak Roland in South Tambun, Bekasi, West Java. This local franchise brand image has a very good image, purchase intention is used in this study as an intervening variable. This research is a quantitative study using an online questionnaire as a data collection tool, with a sample of 100 respondents. Hypothesis testing uses the Structural Equation Model (SEM). The results showed that brand image and price had no significant effect on purchase intentions and food quality had no effect on purchase intentions. Meanwhile, the Purchase intention variable which is classified as moderate has a significant effect on the decision to purchase a local franchise during Covid-19

The Influence Of Word-Of-Mouth Online And Celebrity Endorser On Attitudes And Intentions Of Tourists To Visit Indonesia During The Covid-19 Pandemic

During the COVID-19 pandemic, many community activities were restricted, including visiting tourist destinations. This policy has an impact on the management of tourist areas experiencing losses. This study aims to examine the effect of electronic word of mouth (e-WOM), Celebrity Endorser, on the attitudes and intentions of tourists to visit West Java, Indonesia. Collecting data using a questionnaire with a sample of 180 respondents with convenience sample method The technique of data analysis using Structural Equation Modeling (SEM) of a statistical software package AMOS version 24. The conclusion from hypothesis The results show (1) e-WOM has no significant effect on tourist attitudes, (2) e-WOM has a significant effect on the intention to visit tourists. (3) celebrity endorser has a significant effect on tourist attitudes. (4) celebrity endorser has a significant effect on intentions to visit tourist attractions, (5) tourist attitudes have no significant effect on intentions to visit tourist attractions. The COVID-19 pandemic has become a momentum and taken into consideration to implement Virtual Reality Tourism as a solution before tourists decide to make a tourist visit.

THE INFLUENCE OF LIQUIDITY, PROFITABILITY, AND SOLVENCY ON BANKING STOCK PRICE LISTED ON IDX FOR THE 2015-2019 PERIOD

This quantitative research aims to determine the effect of liquidity, profitability and solvency on stock prices. The type of data used is secondary data obtained from the Indonesia Stock Exchange website and the Yahoo Finance website. A total of 38 banking companies listed on the IDX from 2015-2019 were sampled based on purposive sampling and processed using SPSS version 23 software. The variables used in the research were liquidity, profitability and solvency as well as stock prices. The partial results of this study indicate that liquidity and solvency have a significant effect on stock prices while solvency has no significant effect on stock prices. And the results together also show that liquidity, profitability, and solvency have a significant effect on stock prices.

Investment Perspectives in Human Resources Management and Its Contribution on Organizational Performance and Competitive Advantages

The dynamics of business environment signed by the volatility, uncertainty, complexity and ambiguity (VUCA) is urging organizations to rethink and redefine their business strategies and the source of their performance and competitive advantage. Human resources (human capital) hold the most important role in achieving organizational goals through the alignment of human capital investment and the organizational strategy. This article investigates on how the organization manage and align the investment in human resources (human capital) with the strategy of the organization and does investment in human capital have impact to the organizational performance and contribute to the creating value and competitive advantages of the organization. Based on the literature reviews and previous researches, we found that the alignment of investment in human resource (human capital) and organizational strategy is mediated by strategic performance management system namely Balanced Scorecard. The investment in human resources (human capital) has positive impact on organizational performance. Finally, The investment in human resources (human capital) has positive contribution to value creation and competitive advantages of the organizations. Key Words: Investment Perspective in Human Resource Management (Human Capital); Strategic Performance Management System – Balanced Scorecard; Organizational Performance; and Competitive Advantages

ANALYSIS OF THE PROFITABILITY RATIO EFFECT, MARKET VALUE RATIO, AND COAL PRICES TO STOCK PRICES OF COAL COMPANIES

This study aims to examine the effect of profitability ratios (EPS and NPM), market value ratios (PBV), and reference coal prices (HBA) on stock prices in 2009 - 2019. This study is a quantitative descriptive approach with the company chosen by ADRO, ITMG, and PTBA. The method of analysis used descriptive analysis and multiple linear regression analysis. Hypothesis testing uses the t-test to test the coefficient partially, and the Goodness of Fit test uses R2 (Coefficient of Determination) to test simultaneously. All variables have been tested using the classical assumption test. The results showed that all variables passed the classical assumption test and were suitable for research data. The statistical t-test results show that the variable earning per share ratio (EPS) partially has a significant and positive effect on stock prices. The ratio variable of net profit margin (NPM) partially has a significant and negative effect on stock prices. The price to book value (PBV) ratio variable partially has a significant effect on stock prices, and the reference coal price (HBA) partially has a negative but not significant effect on stock prices. Simultaneously, the ratio of Earning per Share (EPS), Net Profit Margin (NPM), Price to Book Value (PBV), and Coal Price (HBA) has a significant effect on stock prices. This is explained by Sig F. = 0,000 <Level of Significant = 0.05, and the value of R2 (coefficient of determination) is 92.8%, while other factors outside the model explain the remaining 7.2%. This research can be used by companies and investors who will invest.

The Performance Influence of Distribution Government Assistance toward School Dropout Communities Based on the E-Proposal Banper Management Information System, Organizational Transformation and HR Capabilities in Course Institutions

The purpose of this study was to evaluate the performance of the distribution of government assistance to dropout communities based on the e-proposal management information system, organizational transformation, and human resource capabilities of course institutions. The sampling technique was purposive sampling—data collection using questionnaires and FGD. The data analysis technique used Structural Equation Modeling (SEM) analysis processed with Smart PLS software. The research results prove that organizational transformation does not directly affect organizational performance in the distribution of government assistance. Meanwhile, HR capabilities and management information systems of e-proposal Banper directly affect organizational performance in the distribution of government assistance. Then organizational transformation indirectly has a significant effect on organizational performance in distributing government assistance by mediating the management information system e-proposal Banper. Likewise, human resource capability indirectly has a significant effect on organizational performance in distributing government assistance by mediating the management information system e-proposal Banper. The results of the strategy analysis through the input strategy stage with CPM, matching stage with TOWS, and decision stage with QSPM, concluded that the strategy used from the QSPM results is a strategy for developing SIM e-proposal assistance.

The Effect of Service Quality, Product Quality, Experimental Marketing and Location by Intervening Consumer Satisfaction on McDonald's Repurchase Interest in the Green Garden Kedoya Branch

This study aims to determine the effect of Service Quality, Product Quality, Experiential Marketing and Location as a independent variable by Intervening Consumer Satisfaction on Purchasing Intention as a dependent variable at McDonald's Green Garden Kedoya Branch. The method of analysis used in this research is Path Analysis or path analysis. The results of this study indicate that service quality has a positive influence on customer satisfaction, while product quality has no effect on customer satisfaction. Experiential marketing has a positive and significant influence on customer satisfaction, as well as location which has a positive influence on customer satisfaction. Service quality does not have a positive effect on repurchase interest, but product quality has a positive and significant impact on consumer repurchase interest. Meanwhile, experiential marketing also does not have a positive influence on consumer Repurchase Interest, location has a positive and significant influence on consumer Repurchase Interest

THE EFFECT OF DIVERSIFICATION LEVEL, NUMBER OF SEGMENTS, AND INDUSTRY SECTOR TYPE ON COMPANY PERFORMANCE

The high competition in the business world with many competitors has forced the company to develop its business, one of them by diversification. This study aims to investigate the influence of diversification level, the number of segments, and type of industrial sector on firm performance measured by the excess value. The theory underlying this research is agency theory, which describes the relationship between the company owners with the company management. The number samples of this study are 333 companies from the miscellaneous industry sector, consumer goods sector, and basic industry and chemicals sector listed on the Indonesia Stock Exchange throughout 2017 – 2018. The results showed that data can be pooled for 3 years, all classic assumption tests are fulfilled, and partial regression coefficient test found that variable diversification level and the variable number of segments > 0.05, then H01 and H02 rejected, while the type of miscellaneous industry sector and type of consumer goods sector <0.05, then H03 and H04 received. The conclusion showed that variable diversification level and number of segments has not sufficient evidence of a negative effect on excess value, while the type of miscellaneous industry sector and type of consumer goods sector sufficient evidence of a negative effect on excess value.