scholarly journals THE INFLUENCE OF LOCAL FOOD BRAND IMAGE ON CONSUMER PURCHASE DECISION DURING COVID-19 PANDEMIC

2021 ◽  
Vol 4 (2) ◽  
pp. 1-12
Author(s):  
Erny Hutabarat ◽  
Agus Pahala Tua
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Model ◽  
Purchase Intentions ◽  
Economic Downturn ◽  
Purchasing Decisions ◽  
Online Questionnaire ◽  
The Public ◽  
The Government

The Covid-19 pandemic that occurred at the end of 2019 has caused an economic downturn in Indonesia and the government has also appealed to the public to immediately implement health protocols. As a result, many franchisees experienced a decline in revenue, including national and international franchises. The purpose of this study is to analyze the purchasing decisions of the community at the local franchise Martabak Roland in South Tambun, Bekasi, West Java. This local franchise brand image has a very good image, purchase intention is used in this study as an intervening variable. This research is a quantitative study using an online questionnaire as a data collection tool, with a sample of 100 respondents. Hypothesis testing uses the Structural Equation Model (SEM). The results showed that brand image and price had no significant effect on purchase intentions and food quality had no effect on purchase intentions. Meanwhile, the Purchase intention variable which is classified as moderate has a significant effect on the decision to purchase a local franchise during Covid-19

Consumer purchase intention of a cosmetic product after the Fukushima nuclear incident

2018 ◽  
Vol 46 (4) ◽  
pp. 551-561 ◽  
Author(s):  
Jae Hoon Hyun ◽  
Suk Bong Choi
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Factors Affecting ◽  
The Public ◽  
Cosmetic Product ◽  
Consumer Purchase Intention ◽  
The Impact

We examined the factors affecting consumer purchase intention of a cosmetic product after the Fukushima nuclear incident and the role of distinctiveness in postcrisis recovery. Through a 2-group experiment and structural equation modeling, we found that the incident did not affect the firm's reputation and brand image but it was perceived as a significant threat to health and product safety that consequently negatively affected purchasing intentions. Findings also showed that high distinctiveness is a valid factor in diminishing the impact of crisis. In particular, a firm's reputation and indirect effects on revenue are least affected by, or even positively related to distinctiveness. We have included discussion of the critical implications for firms around the importance of maintaining desirable relationships with the public as preparation for a crisis and for rapid postcrisis recovery.

Residential properties with green living concept: what drives consumers to buy?

2020 ◽  
Vol 36 (3) ◽  
pp. 427-447
Author(s):  
Rames Sivadasan ◽  
Farzana Quoquab ◽  
Jihad Mohammad ◽  
Rohaida Basiruddin
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Mediating Effect ◽  
Environmental Responsibility ◽  
Online Questionnaire ◽  
Content Type ◽  
The Social ◽  
Daunting Task ◽  
The Government ◽  
The Right

Purpose The purpose of this study is to investigate consumers’ buying intentions (BIs) towards sustainable properties with green living concept (GLC). It also aims to examine the dynamic relationships between environmental advertisements (EAd), green brand positioning (GBP), attitude towards environmental responsibility (ER) and consumers’ sustainable properties BI in the Malaysian context. Design/methodology/approach Data were collected via online questionnaire survey, which yielded 143 completed usable responses. Structural equation modelling–partial least squares (Smart PLS, version 3) was used to analyse the data. Findings The findings of this study revealed that EAd and GBP significantly affect consumers’ attitude towards ER, which in turn affects consumers’ BI of the sustainable properties with GLC. Practical implications This study suggests that without inculcating a positive attitude towards the environment among consumers, it becomes a daunting task to drive consumers to purchase sustainable properties in Malaysia. Thus, the marketers should focus on green promotional activities to attract more customers to buy sustainable properties with GLCs. Moreover, it is suggested to target the right market segment to secure more sales. Social implications The findings of this study will enable the government and the social marketers to understand the drivers of buying sustainable properties with GLC, which in turn will contribute to the higher environmental welfare. Originality/value This study is among the pioneers to examine consumers’ sustainable property purchase intention. It provides significant insights for the social marketers and policymakers to understand how to motivate consumers to purchase sustainable properties with GLCs. Moreover, this study has investigated few comparatively new links such as the direct effect of EAd and GBP on attitude towards environmental responsibility and the mediating effect of attitude towards environmental responsibility between environmental stimuli and consumer’s sustainable properties BI.

scholarly journals When Brand Image, Perceived Price, and Perceived Quality Interplay in Predicting Purchase Intention: Developing a Rhombus Model

2022 ◽  
Vol 11 (1) ◽  
pp. 232
Author(s):  
Usep Suhud ◽  
Mamoon Allan ◽  
Sri Rahayu ◽  
Dorojatun Prihandono
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Sampling Technique ◽  
Perceived Quality ◽  
Equation Model ◽  
Predictor Variables ◽  
Study Cohort ◽  
Confirmatory Factor Analyses ◽  
Perceived Price

Rhombus model is a theoretical framework to measure consumers’ particular behaviour. It consists of three predictor variables that can swap places. This study employs a brand image, perceived price, and perceived quality as predictor variables, and purchase intention as a predicted variable. The study cohort was the consumers of mobile phones with a water proof feature and they were chosen using a convenient sampling technique. In total, 238 participants completed a survey. Data were analysed using exploratory and confirmatory factor analyses to validate data and structural equation model to test hypotheses. We calculated three models with variables that exchange positions. This study provides a new option for presenting data.   Received: 4 September 2021 / Accepted: 7 November 2021 / Published: 3 January 2022

scholarly journals Role of Electronic Word of Mouth and Social Media Marketing on Brand Image and Purchase Intention toward E-Commerce Cosmetic Products

2021 ◽  
Vol 9 (10) ◽  
pp. 178-191
Author(s):  
Anas Hidayat
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Sampling Technique ◽  
Simultaneous Equation ◽  
Equation Model ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Marketing Variables

This research aimed to examine the effect of EWOM and Social Media Marketing variables on Purchase Intention with an intervening variable of brand image. This research sampling was carried out using purposive sampling technique from 250 respondents which had the criteria of Indonesian citizens who were interested in buying and using cosmetics through e-commerce and already had income. This research used an analytical tool which is a simultaneous equation model called structural equation modeling. The results of this research indicated that EWOM had a positive and significant effect on brand image and buying intention. Social Media Marketing had also a positive significant effect on brand image,however, it was an insignificant effect on buying intention. Finally, Brand Image showed a positive significant effect on Purchase Intention.

Relationship between e-servicescape and purchase intention among heavy and light internet users

2018 ◽  
Vol 28 (2) ◽  
pp. 333-350 ◽  
Author(s):  
Hsu-Ju Teng ◽  
Jia-Jen Ni ◽  
Hsiao-Han Chen
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
Online Questionnaire ◽  
Content Type ◽  
Aesthetic Appeal ◽  
Positive Effects ◽  
Heavy Users ◽  
Internet Users

Purpose Previous studies of e-servicescapes have considered general internet consumers as the main research subjects; however, some studies have argued that heavy users are the main sources of consumption. Understanding heavy user’s consumption traits is crucial for enhancing company profits; hence, the purpose of this paper is to compare the significant attributes of e-servicescapes and clarify their relationship with purchase intention by employing heavy and light internet users as moderators. Design/methodology/approach An online questionnaire was used to collected data from 342 valid internet users with online shopping experience, and the differences were compared through structural equation modeling. Findings Aesthetic appeal and interactivity significantly increase general users’ purchase intentions. For heavy users, interactivity was the most crucial factor, followed by esthetic appeal, and then layout and functionality. For light users, Aesthetic appeal was the only crucial factor. The data also reveal that financial security does not have significant positive effects on general, heavy, or light users. Originality/value Using the insight gained by integrating purchase intention with e-service quality and segmentation theory in the e-servicescape, the authors display how heavy and light internet users evaluate the e-servicescape for signals of quality attributes and contribute their cognitive response and purchase intention according to different consumption traits. Internet retailers are recommended to segment heavy and light users, redesign their current e-servicescapes, and provide more appropriate marketing strategies to attract and keep heavy and light users and enhance their purchase intentions.

Early COVID-19 outbreak, individuals’ mask attitudes and purchase intentions: a cohesive care

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Naimatullah Shah ◽  
Muhammad Shafique Kalwar ◽  
Bahadur Ali Soomro
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Strategy ◽  
Purchase Intentions ◽  
Cross Sectional ◽  
Content Type ◽  
Health Consciousness ◽  
The Government ◽  
Practical Implications ◽  
Study Offer

Purpose This study aims to explore individuals’ attitudes and intentions towards mask purchase in Pakistan at an initial outbreak of COVID-19. Design/methodology/approach The study is quantitatively based on the cross-sectional data. The data are collected through a survey questionnaire. Convenience sampling strategy is used to target the individuals of Pakistan. At the first, 650 questionnaires were distributed. In return, the authors received 321 raw samples with the response rate of 53.5%. Finally, 316 useful samples are proceeded to infer the final results. Findings The structural equation model’s results demonstrate a positive and significant effect of fear of complication of COVID-19, knowledge about COVID-19 and health consciousness on attitudes towards the mask. Further, attitudes towards mask are found to be the robust analyst of mask purchase intention. Research limitations/implications The study used cross-sectional data through a single source of data collection. The findings of the survey are on the sample size of 316. Practical implications The study would help policymakers to formulate the strategies to make aware individuals regarding their health and COVID-19 issues. The study would provide the guidelines to the government agents of Pakistan to combat with COVID-19 through the purchase of mask. The shopkeepers would be aware to observe the intentions and attitudes of consumers towards mask. Originality/value The outcomes of this study offer a shred of empirical evidence for attitudes and intentions regarding the purchase of mask, particularly for developing country settings.

Antecedents of consumer animosity and the role of product involvement on purchase intentions

2017 ◽  
Vol 32 (1) ◽  
pp. 42-57 ◽  
Author(s):  
Ji Eun Park ◽  
Sung-Joon Yoon
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Negative Impact ◽  
Negative Relationship ◽  
Equation Model ◽  
Purchase Intentions ◽  
Product Involvement ◽  
Content Type ◽  
Consumer Animosity

Purpose The purpose of this paper is to further our understanding of the sources of consumer animosity and the moderating role of product involvement on purchase intentions. Design/methodology/approach Animosity is examined in the context of South Korean consumers’ purchase intentions toward Japanese products. A structural equation model was estimated in Lisrel 8.80 to assess the proposed model. Findings The results offer evidence that consumer ethnocentrism and susceptibility to normative influence have a positive relationship with animosity while cosmopolitanism has a negative relationship with animosity. Furthermore, animosity negatively influences intentions to purchase for high-involvement products, but not for low-involvement products. Practical implications International marketing managers can better identify the risk that consumer animosity poses to their products and services based on level of product involvement and characteristics of the market segment. Originality/value This study offers clarity to the understanding of animosity by examining additional antecedents of animosity that reflect different world views. It also provides an exception to the previous findings that in general animosity has a negative impact on consumers’ willingness to buy products of countries for which consumers have animosity. In other words, the effect of animosity on purchase intention of products from a disliked country depends on the degree of involvement.

Factors Influencing Ethical Purchase Intentions of Consumers in China

2013 ◽  
Vol 41 (10) ◽  
pp. 1693-1703 ◽  
Author(s):  
Xinming Deng
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Equation Model ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Perceived Behavioral Control ◽  
Wuhan City ◽  
Factors Influencing ◽  
The Impact

I conducted a survey to examine the impact of subjective norms, behavioral attitude, and perceived behavioral control on ethical purchase intention with 445 consumers selected by random sampling in Wuhan City, China. Results based on a structural equation model showed that behavioral attitude, subjective norms, and perceived behavioral control all significantly influenced ethical purchase intention of the respondents, with subjective norms being the strongest predictor of ethical purchase intention. Furthermore, perceived behavioral control not only significantly and directly influenced ethical purchase intention but also had an indirect influence on ethical purchase intention through behavioral attitude as a mediator.

scholarly journals Pengaruh Brand Awareness, Perceived Quality dan Consumer Attitude terhadap Purchase Intention Produk Skin Care Telaah pada Konsumen Pria di Indonesia

2021 ◽  
Vol 5 (4) ◽  
pp. 431
Author(s):  
Kenny Kenny ◽  
Rezi Erdiansyah
Keyword(s):  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Perceived Quality ◽  
Equation Model ◽  
Purchase Intentions ◽  
Skin Care ◽  
Brand Awareness ◽  
Consumer Attitude ◽  
Attitude Model

This research is proposed to find out whether there is relationship between brand awareness, perceived quality, and consumer attitude, with purchase intention in Nivea Men Crème Product with 4 hypotheses that will be tested using the Structural Equation Model. The sample in this study consisted of 162 respondents who were men in Indonesia who had used, seen, and knew the Nivea brand. The result of the analysis that using AMOS ver.25 proven that brand awareness, perceived quality and consumer attitude simultaneously have an influence on Nivea Men Crème purchase intentions in Indonesian’s men market.  Penelitian ini bertujuan untuk mengetahui apakah terdapat minat beli pria Indonesia terhadap produk Nivea Men Crème yang dipengaruhi oleh brand awareness, perceived quality dan consumer attitude. Model teoritis dalam penelitian ini disajikan dengan 4 hipotesis yang akan diuji menggunakan Structural Equation Model. Sampel dalam penelitian ini berjumlah 162 responden laki-laki di Indonesia yang pernah melihat, mengenal merek Nivea. Hasil analisis metode penelitian AMOS ver.25 (Paket Statistik Ilmu Sosial) membuktikan bahwa brand awareness, perceived quality dan consumer attitude secara simultan berpengaruh terhadap niat beli Nivea Men Crème di pasar pria Indonesia.

scholarly journals The Role of Dreams of Ads and Exposure to Ads on Purchase Intention with The Moderation Effect of Price

2021 ◽  
Vol 14 (3) ◽  
pp. 280
Author(s):  
Fara Hajar Puspita Putri ◽  
Tantri Yanuar Rahmat Syah
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Total Sample ◽  
Positive Influence ◽  
Equation Model ◽  
Purchase Intentions ◽  
Target Market ◽  
Moderation Effect ◽  
Additional Information

This study examines dream of ads and exposure to ads on purchase intention, moderated by Price, and Dreams of Ads as mediating variables. This study aims to explore the relationship between these variables to provide additional information in marketing science and to provide information in the field of marketing in creating managerial strategies for companies. The respondents of this research are individuals who have dreamed of their dream products in Indonesia. The analysis test of this research used the method of the Structural Equation Model (SEM). The total sample in this study was 180 respondents. This study shows a positive influence between Exposure to Ads on Dreams of Ads, Dream of Ads on Purchase Intentions, Exposure to Ads on Purchase Intentions, and the moderating role of Price. However, the mediating part of Dreams of Ads between Exposure to Ads and Purchase Intention does not have a significant relationship. The implication of this research is to provide managerial advice to companies in making advertisements that follow the dreams of the company's target market.

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