Understanding the success of private universities

2018 ◽  
Vol 35 (1) ◽  
pp. 145-162 ◽  
Author(s):  
Mohammad Alamgir Hossain ◽  
Md Moazzem Hossain ◽  
Tajmin Hossain Chowdhury
Keyword(s):  
Higher Education ◽  
Student Satisfaction ◽  
Private Universities ◽  
Private University ◽  
Information Systems Success ◽  
Theoretical Understanding ◽  
Service Facility ◽  
Content Type ◽  
Continued Education

Purpose A successful education system is a great asset for any society. However, what factors make an academic institution successful and how these factors interact with each other are not clear in literature. Therefore, the purpose of this paper is to develop and validate a model that explains success of private universities which entails clarification on theoretical understanding and explains the relationships among relevant variables. Design/methodology/approach Variables from information systems success models and marketing theories have been adapted in the context of private universities to theorize a conceptual model. In order to validate the model, this study employed quantitative approach. Survey data, collected from 326 respondents, were analysed using partial least squares algorithm. Findings The results suggest that: “curriculum quality”, “teaching competence”, “service facility”, and “service delivery” provided by a private university are positively related to “perceived value (PV)”, while students’ perceived satisfaction (SPS) is dependent on “service facility”; PV and SPS drive to students’ “intention for continued education (ICE)”, and ICE eventually improves quality of students’ lives. Additionally, PV and SPS are interrelated. The mediating roles of PV and SPS are also identified. Research limitations/implications Empirical data analyses confirm that improving quality of life through continued education represents an insightful theoretical lens for investigating success in higher education. To become successful in education business, maintaining both academic quality and service quality are important for a private university because they lead to student satisfaction and the overall PV of education. Originality/value This study is the first initiative that develops and validates a success model of private universities. The findings provide some guidelines for top managers in higher education to maximize their abilities to understand customers’ expectations in both strategic and operational settings.

Quality of learning experience, student satisfaction and perceived overall experience in the COVID-19 context

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Venugopal Prabhakar Gantasala ◽  
Swapna Bhargavi Gantasala ◽  
Tareq Na'el Al Tawil ◽  
Prerana Prasad
Keyword(s):  
Higher Education ◽  
Student Satisfaction ◽  
Online Courses ◽  
Learning Experience ◽  
Decision Makers ◽  
Undergraduate Level ◽  
Content Type ◽  
The Relationship ◽  
Medical Programs

PurposeThe intention for this study was to explore any relationship that might exist between quality of learning experience (QLE), the second construct student satisfaction (SS) and the third construct perceived overall experience (POE) among undergraduate students within the higher education context. This study also attempts to explain the path direction between QLE, SS and POE.Design/methodology/approachThe researchers utilized structural equation modeling to analyze the variables considered for this study – QLE, SS and POE and for hypotheses testing. Respondents for this study were medical students' coordinators of the undergraduate level of medical colleges in the 28 states of India. Data collected for the study were possible by utilizing a questionnaire that was emailed to these student coordinators. The emailing effort returned 198 (n) filled questionnaires (complete) representing 198 institutions offering undergraduate-level medical programs out of a total of 542 institutions that offer undergraduate medical programs.FindingsFindings from this study confirm the relationship between QLE with SS, and PLE. Interestingly, the findings established a significant relationship between SS and POE.Practical implicationsDecision-makers and administrators of higher education institutions (HEIs) can utilize the findings from this study to focus on strengthening important elements of QLE in ways that positively impact SS and POE of students taking online courses and program offerings. The study reiterates the importance of course content, course structure, lecture-delivery quality, instructor mentoring and student-instructor interactions on SS and POE. The role of SS in reinforcing confirmation, perceived usefulness, perceived openness of the online courses and the perceived reputation was established. This relationship is key to administrators while they focus on improving SS and building on the institutions' reputation in addition to their efforts to support marketing and enrollments during the pandemic.Originality/valueResearchers in the past have examined the relationships between QLE and another construct of this study – SS. Past research has also examined the relationship between QLE and POE. However, there is not enough research exploring the relationship between SS and POE. This study establishes the relationship between SS and POE that benefits decision-makers in higher education.

A pragmatic model of student satisfaction: a viewpoint of private higher education

2019 ◽  
Vol 27 (2) ◽  
pp. 142-165 ◽  
Author(s):  
Abu Rashed Osman ◽  
Ruswiati Surya Saputra
Keyword(s):  
Higher Education ◽  
Service Quality ◽  
Student Satisfaction ◽  
Private Universities ◽  
Program Quality ◽  
Private Higher Education ◽  
Content Type ◽  
Institutional Image ◽  
Quality Program ◽  
Grade One

Purpose The purpose of this paper is to investigate the relationship between service quality, program quality, institutional image and student satisfaction in the context of higher education. Additionally, the study attempts to describe the mediating impact of institutional image between service quality, program quality and student satisfaction. Design/methodology/approach The structural equation modeling was used to analyze the influence of mediating variable and hypotheses testing. The population of this study was fourth-year business students of nine “grade one” private universities in Bangladesh. Data (n = 310) were gathered from students pursuing studies at different private universities in Bangladesh. Findings The findings of this study revealed that image occupied full mediation role between service quality and student satisfaction. Furthermore, it also disclosed that the direct path of service quality and student satisfaction was not statistically significant. Practical implications These unique findings imply that academic authorities should nurture the institutional image and program quality rigorously to enhance student satisfaction. The findings of this study would benefit both practitioners and academics, especially in the perspective of Bangladesh private higher education. Originality/value Past researchers have examined the direct affiliation between service quality and student satisfaction. Hence, there is a deficiency of indirect link between service quality and student satisfaction. This study has incorporated image as a mediating variable to fulfill the deficiency in higher education.

Service quality of student services and student satisfaction: the mediating effect of cross-functional collaboration

2020 ◽  
Vol 32 (6) ◽  
pp. 1197-1215
Author(s):  
Anwar Khamis Alsheyadi ◽  
Jawaher Albalushi
Keyword(s):  
Higher Education ◽  
Service Quality ◽  
Student Affairs ◽  
Student Satisfaction ◽  
Mediating Effect ◽  
Mediation Effect ◽  
Quality Level ◽  
Content Type ◽  
Effect Model

PurposeThe purpose of this paper is twofold: first, to examine the interaction of tangibles, reliability, assurance, responsiveness and empathy dimensions of the service quality (SERVQUAL) and student satisfaction (SS), and second, to explore the mediating role of cross-functional collaboration (CFC) on these relationships.Design/methodology/approachThe structural equation modelling was used to examine the direct and mediated effect models using data collected through a survey of 352 students from 18 higher education institutes (HEIs) in Oman.FindingsThe statistical analysis confirms our main hypotheses. First, the centrality of tangibles, reliability, assurance, responsiveness and empathy dimensions of the service quality was established in the direct effect model, while the importance of tangibles and responsiveness was not confirmed in the mediated effect model. Second, it approved the partial mediation effect of CFC on the five dimensions of SERVQUAL and satisfaction.Research limitations/implicationsService quality, level of CFC and relative SS in higher education could be subjected to contextual verification and evaluation of these internal and external contextual factors should be considered.Practical implicationsSeveral implications are highlighted for the effective development of the service quality of student affairs departments (SADs), the development of CFC for effective management, development and deployment of various student affairs initiatives.Originality/valueThis paper satisfies the need to validate the SERVQUAL model in different contexts such as SADs, and the need to investigate the possible mediating effect of other factors on SERVQUAL dimensions and satisfaction to show how the latter can be achieved.

Factors of higher education quality service: the case of a Peruvian university

2020 ◽  
Vol 28 (4) ◽  
pp. 219-238
Author(s):  
María del Carmen Arrieta ◽  
Beatrice Avolio
Keyword(s):  
Higher Education ◽  
Service Quality ◽  
Latin American ◽  
Higher Education Institutions ◽  
Private University ◽  
Curriculum Planning ◽  
Educational Quality ◽  
Content Type ◽  
Education Service

Purpose The purpose of this paper is to examine the factors that impact the quality of the education service in a Peruvian private university, based on the perception of students and graduates. Design/methodology/approach The sample consisted of 29 students and 20 graduates from the Administration and Finance Program of a Peruvian private university. The data was collected through focus groups and in-depth interviews based on the students’ and graduates’ perspectives of their experiences. The collected data was subjected to content analysis. Findings The study identified ten factors or the underlying dimensions that drive the quality of the education service provided by a Peruvian private university. The factors are professors, lecturers, curriculum, extracurricular activities, position and recognition of the university, infrastructure, library, admission, adequate communication mechanisms with faculty and authorities and services. The main quality indicators of the education service were the professors and curriculum planning. As the students were using the education service, they were more focused on “how” they received the service, rather than “what” services they received, i.e. they evaluated the quality of the process. In contrast, graduates gave more importance to functional service quality. They evaluated the quality of “what they received,” i.e. the result. Research limitations/implications The study has several limitations. First, the qualitative approach does not allow generalizing data. The sample size was relatively small and only involved one Peruvian private university. The study was based on the respondent’s perceptions, which were considered accurate. Practical implications Based on the study findings, the authors made recommendations to meet the needs of the students and graduates. These findings can help universities to develop strategies that improve educational quality and to allocate resources more effectively. Further research could focus on factors that impact service quality in higher education at different stages of the student lifecycle, namely, applicants (service expectations), students (quality of the process) and graduates (results). The authors suggest validating these results quantitatively. Originality/value The study proposes a framework of the higher education service quality based on the experiences of students and graduates that can be used by higher education institutions to continue improving educational quality. The originality of the study lies in the perspective on service quality according to the experiences of students and graduates. Also, this study provides empirical evidence on service quality research in Latin American higher education institutions.

Student satisfaction on the implementation of the online undergraduate thesis examination: a PLS-SEM analysis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sri Astuti ◽  
Diki Rukmana
Keyword(s):  
Higher Education ◽  
Student Satisfaction ◽  
Conceptual Model ◽  
Structural Equation ◽  
Large Scale ◽  
Sem Analysis ◽  
Equation Modeling ◽  
Content Type ◽  
Undergraduate Thesis

Purpose The covid-19 pandemic that hit the world has caused several changes in the higher education service sector, including the implementation of the undergraduate thesis examination, where direct interaction between students and examiners is avoided and replacing it with an online bachelor thesis exam. This study aims to develop a conceptual model regarding the variables that can affect student satisfaction with the quality of the implementation of online undergraduate thesis examinations in higher education. Design/methodology/approach The research instrument consisted of 22 survey questions distributed to 583 students taking the thesis trial examination in the even semester of 2019/2020 who came from 12 different study programs. Factor analysis and structural equation modeling (SEM) were conducted to analyze the validity of the instrument and test the hypothesis. The results of the analysis show that the 22 instrument items used have been determined by sufficient variables to check the structure of each. Findings SEM analysis results show that the three hypothesized variables (study program service, examiner performance and quality of video conference applications) positively and significantly affect the level of student satisfaction with the online undergraduate thesis examination 0.187, 0.177 and 0.177, respectively. The total effect of these three factors is 0.737. Research limitations/implications This finding is a reference for those who want to improve the quality of the online undergraduate thesis examination in higher education. Originality/value As the online thesis examination was implemented in higher education in Indonesia as a result of the implementation of the study and work at home policy by the Indonesian Ministry of Education, it is important to conduct research on the implementation of online thesis exams in Indonesia, especially to study the conceptual model of variables affect student satisfaction with the implementation of the online thesis exam. Because even though the implementation of online thesis exams on a large scale is new to some higher education in Indonesia.

Student selectivity and higher education institutions credit ratings

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Aron Gottesman ◽  
Iuliana Ismailescu
Keyword(s):  
Higher Education ◽  
Private Universities ◽  
Public University ◽  
State Funding ◽  
State Appropriations ◽  
Content Type ◽  
Credit Quality ◽  
The Impact ◽  
The Given

Purpose This paper aims to investigate the relation between the creditworthiness of US institutions of higher education and their student selectivity (i.e. demand and quality). Design/methodology/approach The authors study whether the impact of student selectivity differs across public vs private universities; across the credit quality of the given public university’s state; and across the level of state appropriations for the given public university. Findings The authors find that student quality and demand measures are significantly associated with their corresponding institution’s creditworthiness, especially for private universities. Originality/value For public universities the association is weak and, contrary to the expectations, does not depend on the state credit quality or level of state funding. The findings are robust to the inclusion of control variables.

The Comparison to Education Conception between American Private Universities and Chinese Private Higher Education

2014 ◽  
Vol 971-973 ◽  
pp. 2657-2661
Author(s):  
Yuan Yuan Gu ◽  
Guo Xing Wu ◽  
Hui Lu ◽  
Yan Cui ◽  
Jian Lin
Keyword(s):  
Higher Education ◽  
Private School ◽  
Private Universities ◽  
Private University ◽  
Teaching Quality ◽  
Private Higher Education ◽  
Practical Significance ◽  
Educational Goals ◽  
Healthy Development

The modern university system is to achieve the educational goals and healthy development of the system to all the universities. Private university with advanced educational philosophy, as well as a complete system of higher education, the teaching model system has much successful experience which can provide useful inspiration for the healthy development of China's private higher education. It is good for the development of China's private higher education for its practical significance from the successful experience of the American private school. We analyze the reasons for the success of the American private higher education, and conclude the problem in talent training mechanism, personnel training objectives, curriculum system in three perspectives, which can help improve the teaching quality of private universities in China.

Variations in student perceptions of service quality of higher education institutions in Brazil

2017 ◽  
Vol 25 (4) ◽  
pp. 394-414 ◽  
Author(s):  
Domingos Fernandes Campos ◽  
Guido Salvi dos Santos ◽  
Felipe Nalon Castro
Keyword(s):  
Higher Education ◽  
Distance Learning ◽  
Data Collection ◽  
Student Satisfaction ◽  
Student Perceptions ◽  
Higher Education Institutions ◽  
Learning Approaches ◽  
Content Type ◽  
Over Time

Purpose The purpose of this paper is to examine, through a longitudinal study, undergraduate student perceptions of service expectations, priorities and quality of the higher education institution that they attend, using an importance–performance rating matrix. Design/methodology/approach This research was carried out with students exposed to a new type of educational program that combines face-to-face encounters with distance learning experiences. Respondents belong to five graduate courses in management. Data collection was performed at five different time points, targeting all attending students as they continued their studies. Findings The findings showed that the students’ expectations of the set of factor-defined dimensions and attributes studied increased notably over time. Senior students tended to be more demanding than beginning students. Aside from the comfort levels of the classroom, the attributes rated as most important by the majority of students were directly linked to the professors, whether with respect to their practical experience, teaching methods, motivation or training received. This was the case at each stage of data collection. Practical implications The importance × performance gaps matrix offers managers at higher education institutions with information to support decisions, especially with regard to setting priorities. The information obtained enables managers to align actions with emerging areas of need, and effectively direct resources to ensure student satisfaction, retention and loyalty. Using importance ratings taken at different stages of student interaction with the institution was found to be useful at the institution investigated. Institutions could attract new student customers by meeting expectations with such trend data. Originality/value The current research captured students’ changes in expectations of their undergraduate coursework that combined classroom and distance learning approaches. In addition, the study documented variations over time in students’ perceptions on key service areas. The paper provides data on student-perceived priorities, quality gaps and criticality levels, seen both at a level of aggregate dimensions and at the level of individual service attributes.

Effect of student perceived service quality on student satisfaction, loyalty and motivation in Indian universities

2016 ◽  
Vol 11 (2) ◽  
pp. 488-517 ◽  
Author(s):  
Subrahmanyam Annamdevula ◽  
Raja Shekhar Bellamkonda
Keyword(s):  
Higher Education ◽  
Service Quality ◽  
Student Satisfaction ◽  
Support Services ◽  
Equation Modeling ◽  
Content Type ◽  
Perceived Service Quality ◽  
Students Satisfaction

Purpose This paper attempts to develop and validate a service quality instrument called HiEduQual to measure the perceived service quality of students in higher education institutions. This paper aims to propose a structural model by examining the theoretical and empirical evidences on the relationships between students’ perceived service quality (SPSQ), students’ satisfaction (SSt), students’ loyalty (SL) and students’ motivation (SM). Design/methodology/approach The paper uses survey research design to gather data regarding attitudes of students about quality of service, satisfaction, motivation and loyalty from seven public universities in India and tests the relationships between these variables using structural equation modeling. Findings The paper identifies a model with six-structured dimensions containing 23 items for HiEduQual. It proved the direct positive effect of the perceived service quality of students on satisfaction, loyalty and motivation. The paper also supports the partial and complete mediation role of students’ satisfaction between perceived service quality of students, their loyalty and motivation toward services being provided by the universities. The competing Model 1 (M1) with partial mediation role of students’ satisfaction between students’ perceived service quality, loyalty and motivation was proved as the best among the alternative models. Research limitations/implications The paper developed and tested a new measurement instrument that covers all the service aspects experienced by the student as primary customer in higher education. Further studies can also measure service quality of the universities in the perspective of other key stakeholders. The authors would recommend studying other possible antecedents which would have influence on satisfaction motivation and loyalty. Practical implications The findings suggested that it would be worthwhile for university leaders to make proper allocation of resources, to provide better educational services including support services and facilities. It is believed that this paper has a significant competence for engendering more precise applications related to quality of services, especially concerning students’ satisfaction, loyalty and motivation. Social implications The changing nature and need of higher education services and increase in competitive intensity necessitates higher performance levels in the Indian higher education (universities). These can only be achieved through a better understanding of the expectations of students and the importance placed by them on aspects such as teaching, administrative services, academic facilities, campus infrastructure, support services and internationalization. The paper identified that student perceived service quality is a key antecedent to student satisfaction, motivation and loyalty, which conveys that service quality is an important construct. Originality/value Previous studies have primarily focused on the relationship between service quality, satisfaction and loyalty. Along with the above, this paper includes students’ motivation and assesses the effect of service quality and satisfaction on motivation which was not previously used in services marketing research, especially in higher education sector. Higher education service holds some unique features like customers’ (student) cognitive participation in the service process, requirements of the students to be fulfilled by different parties and long-term continuous services. All these features require student participation. The results indicate that quality of academic and non-academic services play a vital role in motivating students to perform better in their academics.

scholarly journals A systematic review of quality of student experience in higher education

2016 ◽  
Vol 8 (2) ◽  
pp. 209-228 ◽  
Author(s):  
Adrian Heng Tsai Tan ◽  
Birgit Muskat ◽  
Anita Zehrer
Keyword(s):  
Higher Education ◽  
Systematic Review ◽  
Student Satisfaction ◽  
Learning Experience ◽  
Student Experience ◽  
Student Experiences ◽  
Future Research ◽  
Content Type ◽  
Education Experience

Purpose The purpose of this paper is to identify and synthesize major streams of research on quality of student experience in higher education, to present an agenda for future research. Design/methodology/approach The paper presents a systematic review of research published in high-quality journals during the period 2000 to 2014 in the areas of quality of student experience and higher education. Findings Findings highlight current research trends on the quality of student experience in higher education. Results show five prevailing research streams: exploration of learning experience; exploration of student experience; gender differences in assessment of higher education experience; improvement in quality of student experience; and student satisfaction with higher education experience. Research Limitations/implications The identification of the five research streams provides the basis for a synthesis of key issues identified within each research stream. In addition, the identification of purposes and limitations in existing research supports attempts to address issues of the quality of student experiences in higher education. Practical Implications Literature currently portrays the quality of student experience as a student-centric idea. Together with the purposes and limitations identified in existing research, the paper proposes an agenda for future research that increases the variety of research streams to provide a deeper understanding of the student experience and to enhance the delivery of quality in higher education. Originality/value The findings contribute to the research scene by providing important insights in terms of the current trends and focus of existing research in the area of quality of student experiences in higher education.

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