Product development based on design attributes

2017 ◽  
Vol 9 (3/4) ◽  
pp. 371-382
Author(s):  
Michael Brusch ◽  
Katrin Baumert ◽  
Paula Kastner

Purpose The purpose of this paper is to demonstrate an approach to include the influence of design attributes (DA) into an early product development step. In general, the development of new products with market success is of high relevance for companies. Because of a relatively high-quality level in general, not the product quality itself but rather new issues as attributes with aesthetical values are becoming more and more important. However, the right consideration of these attributes is still one of the challenges. Design/methodology/approach The underlying investigation is based on an empirical data set resulting from a survey with motorcycles as research object. Motorcycles are a good example for a good with a certain relevance of DA for the buying decision of customers. The data collection and analysis will focus on a recommended presentation alternative of measuring perceptions and influences through customer evaluations, separating customer segments and identifying differences. Therefore, data analysis methods such as cluster analysis will be applied. Findings The findings are new for researchers from a theoretical and from a practical point of view. The results verify the use of pictorial stimulus presentation and emphasize the necessary integration of DA within the product development process. Originality/value Within the paper the usefulness of the consideration of design elements in case of gathering customer meanings is highlighted. Therefore, existing approaches of measuring design attribute influences and using pictorial instead of verbal descriptions of stimuli are adopted and enhanced through the use of additional information of the respondents.

2020 ◽  
Vol 11 (9) ◽  
pp. 1665-1676 ◽  
Author(s):  
Yusuf Dinc

Purpose As the global paradigm in economics shifts, Islamic economics is attracting more attention as an alternative sector. The most common and most active institutional structure of Islamic economics is in the form of Islamic finance and banking. Islamic finance and banking have been the centre of innovation in many economies in recent years. In this regard, product development is a vital element in driving the success of Islamic financial institutions (IFIs). The product development of IFIs is one of the key elements of their overall economic performance. This study aims to fill the gap in the literature concerning the product development process of IFIs in secular economies. Design/methodology/approach Verily, product development is a complex process; it is likely that introducing specific models will be useful for expanding the activities of IFIs. In this study, contemporary source materials are used to develop this conceptual research. Findings It suggests two separate methodologies for the product development process of IFIs in secular economies to overhaul two criticised product-based problems. To the best of the author’s knowledge, it is the first attempt to model the product development process for IFIs in a secular economic setup. Originality/value Recently, this study is the first attempt for modelling product development in IFIs under secular economies. Advances in the field of Shari’ah-compliant product development is important for researchers and professional.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Andrea Appolloni ◽  
Idiano D'Adamo ◽  
Massimo Gastaldi ◽  
Morteza Yazdani ◽  
Davide Settembre-Blundo

PurposeThe best strategy to apply for the future cannot disregard a careful analysis of the past and is the one capable of seizing opportunities from outside. Manufacturing sectors are characterized by sudden changes, and in this work, we analyze the ceramic tiles sector characterized by a mature technology in which innovation has played a key role.Design/methodology/approachThis study aims to provide a sectorial analysis based on a historical data set (2004–2019) to highlight how an industry is performing both operationally and in terms of eco-efficiency. For this purpose, from a methodological point of view, the data envelopment analysis (DEA) was used.FindingsThe results of the analysis show that the Spanish ceramics industry shows a growing economic trend by taking advantage of lower industrial costs, while the Italian industry is characterized by a modest decline partially mitigated by exports. The industrial districts are an aggregation of companies that in the ceramic sector has allowed to combine innovation, sustainability and digitalization and is a model toward the maximization of sustainable efficiency because it is a place of aggregation of resources and ideas.Originality/valueThis study experiments with an innovative way of addressing traditional industry analysis, namely, integrating the reflective management approach with DEA-based backward analysis. This provides decision makers with the basis for new interpretations of variable trends.


2015 ◽  
Vol 10 (1) ◽  
pp. 2-15 ◽  
Author(s):  
Samuel Rabino

Purpose – The purpose of this paper is to examine the concept of the bottom of the pyramid (BOP) in the context of the knowledge economy. Design/methodology/approach – A conceptual approach integrating the BOP perspective, diffusion of innovations, and the new product development process. Findings – This paper structures a framework that might be helpful in advancing the competitiveness and product development capabilities of multinationals. Practical implications – The paper provides managers of multinational companies with an organized way of evaluating opportunities in BOP markets in the context of a global knowledge economy. Originality/value – The paper incorporates ideas and theories from three business and marketing fields into a framework that could be used as basis for an action plan.


2020 ◽  
Vol 24 (3) ◽  
pp. 517-532
Author(s):  
Rachel Parker-Strak ◽  
Liz Barnes ◽  
Rachel Studd ◽  
Stephen Doyle

PurposeThis research critically investigates product development in the context of fast fashion online retailers who are developing “own label” fashion clothing. With a focus upon inputs, outputs, planning and management in order to comprehensively map the interplay of people, processes and the procedures of the product development process adopted.Design/methodology/approachQualitative research method was employed. Face-to-face semi structured in depth interviews were conducted with key informants from market leading fast fashion online retailers in the UK.FindingsThe major findings of this research demonstrate the disruptions in the product development process in contemporary and challenging fashion retailing and a new “circular process” model more appropriate and specific to online fast fashion businesses is presented.Research limitations/implicationsThe research has implications for the emerging body of theory relating to fashion product development. The research is limited to UK online fashion retailers, although their operations are global.Practical implicationsThe findings from this study may be useful for apparel product development for retailers considering an online and fast fashion business model.Originality/valueThe emergent process model in this study may be used as a baseline for further studies to compare product development processes.


Author(s):  
Lívia Lukovszki ◽  
András Rideg ◽  
Norbert Sipos

Purpose The purpose of this study is to identify the corporate functions that contribute most to the innovation success of SMEs with limited resources. After a systematic literature review, the authors used a unique primary data set of 784 SMEs from eight countries. Descriptive statistics and binary logistic regression were used to show the data set peculiarities. The logistic regression targeted the presence of innovative products and services in sales by 11 dummy variables and 4 principal factors describing SMEs’ different resources and capabilities. Design/methodology/approach The authors developed a resource-based product innovation model that is synthesising the impact of the company resources and capabilities and of the innovation activity of the company on the actual innovation performance. The authors carry out an empirical analysis of the characteristic features of innovation activity in an international sample of SMEs. Findings The results show that two corporate functions play a crucial role in the effectiveness of innovation for SMEs as follows: management and research and development (R&D). In addition, although of lesser importance, the effect of the marketing function also appears significant. The binary logistic regression had 84.2% of explanatory power. Originality/value From a scientific point of view, the SME-focussed, complex and synthesising RBV model of innovation construction and literature review can be used as a reference point for future researches. From a practical point of view, the analysis is useful for those SMEs, which want to gain a competitive advantage through innovation. Indeed, the results show that in the case of SMEs, a company wishing to innovate must invest in three corporate functions for innovation to be effective as follows: management, R&D and marketing.


2013 ◽  
Vol 12 (06) ◽  
pp. 1333-1360 ◽  
Author(s):  
GÜL E. OKUDAN KREMER ◽  
GÜLŞEN AKMAN

Product Development Process (PDP) has been recognized as a source of competitive profits, and thus, it has received increasing attention. The existing methods for monitoring PDP performance, however, are either cumbersome or fail to connect the competitive priorities to the performance management process. Accordingly, in this paper, a model to evaluate PDP performance is considered as a multi-criteria decision-making problem; and a solution method, based on DEMATEL and ANP, is proposed. The evaluation criteria set was developed using the concept of competitive priorities, and the overall model was applied to an actual data set from a group of machine manufacturers in Turkey. The use scenarios for the model are also discussed.


2017 ◽  
Vol 37 (1) ◽  
pp. 71-83 ◽  
Author(s):  
Andre Diogo Moscheto ◽  
Carlos Cziulik ◽  
Simão Marcon Junior ◽  
Marcos Sulevis

Purpose The purpose of this paper is to provide a new approach involving guidelines and supporting techniques that guarantees all needed space for appropriate product maintenance. Design/methodology/approach The approach is based on two major areas: field survey to understand how maintainability parameter is applied and converge theory and practice into a systematic space claim method using computer-aided design (CAD) systems to assure proper maintenance procedures at design stages. Findings Case studies from a truck industry conducted following the proposed approach contrast the savings that can be achieved by using a proper space claim for aftermarket needs against an unsuitable level of participation by maintenance personnel during the design development. Research limitations/implications This approach is highly dependent on maintenance experts with suitable skills on CAD systems. Practical implications Products developed according to the approach envisaged can result in following aspects: lower repair time, better maintenance procedures on key components, easier preventive maintenance, less need for special tools, more ergonomic design, better communication between design and service engineers, simplicity and less complex training. Social implications Further research on maintainability will provide new information on how to apply this parameter on product development process (PDP), so design teams can better understand and address this relevant issue. The proposed method has been introduced in the PDP of a major multinational automotive company. Originality/value A new process is presented, considering the protection of needed spaces for maintenance procedures throughout the PDP, diverging to other studies that only propose analysis addressing maintainability at singular point in time during the product development. In just one case study presented, savings of US$1.3m were achieved by applying this space claim approach.


2016 ◽  
Vol 29 (1) ◽  
pp. 7-18 ◽  
Author(s):  
Ashish K. Rathore ◽  
P. Vigneswara Ilavarasan ◽  
Yogesh K. Dwivedi

Purpose – The purpose of this paper is to conceptualise and discuss the possible insights that can be generated for product development by analysing the user-generated content available from various social media platforms. Design/methodology/approach – The paper reviews the role of user generated content in developing products and its features (e.g. appearance and shape). It delineates the directions in which the relationship between social media content and customer oriented concepts evolve while developing successful new products. Findings – The review and arguments presented in this paper suggest that the social media approach adds more value than the traditional approaches for obtaining insights about the products. Availability of users’ opinions and information about existing products provide insights for the improvement in the product design process. Co-creation and self-construal are important components that are based on customer engagement and customer behaviour, respectively, in the product design and development. Practical implications – As social media creates new ways of communication with users, businesses can include users into the product development process to improve and refine their products or for making the next generation of products. Originality/value – This paper suggests a new approach in getting useful insights about the products from user-generated contents. This way of using social media helps businesses to move forward from the traditional product development paradigms.


2016 ◽  
Vol 28 (4) ◽  
pp. 446-457 ◽  
Author(s):  
Sharlene Biswas ◽  
Chris Akroyd

Purpose The purpose of this paper is to examine the governance of inter-firm co-development in an open innovation setting and show how a stage-gate product development process can be used to support this relationship. Design/methodology/approach The authors adopt a qualitative case-study approach informed by ethnomethodology. Data were obtained via semi-structured interviews and document analysis. Findings They found that in an open innovation setting – where the producing partner relies on a research partner for all product development activities – a stage-gate product development process can act as a governance mechanism, as it enables the development of trust and cooperation which supports the co-development relationship. Research limitations/implications The implication of this finding is that a stage-gate process can be a flexible governance mechanism, which can adapt over time in relation to the needs of the co-development partners in an open innovation setting. This also lays the groundwork for future research to explore the applicability of this tool in other settings, e.g. outsourcing arrangements as well as help guide the design and implementation of future governance mechanisms. Originality/value In the context of accounting research, this paper helps practitioners and academics understand how a stage-gate process can be used as a governance mechanism to manage and control co-development projects in an open innovation setting.


2015 ◽  
Vol 30 (7) ◽  
pp. 855-866 ◽  
Author(s):  
Tanawat Hirunyawipada ◽  
Audhesh K. Paswan ◽  
Charles Blankson

Purpose – The purpose of this paper is to investigate asymmetric effects of team cohesion and team members’ relational qualification on the creativity of new product ideas. Design/methodology/approach – Structural equation modeling was conducted on survey data collected from 195 new product development practitioners in various US high-technology industries. Findings – The study suggests that creative and potentially successful product ideas include three dimensions – usefulness for customers, and novelty for customers and usefulness for the firms (i.e. enhancement efficiency and effectiveness of companies’ new product development process). By focusing on a relational aspect of new product development teams, the study shows that team task cohesion mediates the relationship between the antecedents (team members’ organizational commitment and social competency) and the three outcome dimensions of a successful product idea (novelty, usefulness to customers and usefulness to the firm). The team members’ interpersonal relationship has no positive association with task cohesion and the desirable qualifications of product ideas. Research limitations/implications – An ideation team’s socially competent members who identify with their organization are likely to be attracted to a given task. This task cohesion, in turn, enhances the creativeness of the development of product ideas. Practical implications – To generate fruitful product ideas using a team approach, companies should make sure that their new product ideation teams achieve a sense of mutual commitment to the given ideation tasks, develop a feeling of belongingness and ownership toward the firms and include members who have good social and interpersonal skills. However, the possession of strong social cohesion is not essential for the teams. Originality/value – This study provides novel insights concerning the relational aspect of product development teams assigned to the initiation phase (front end) of a new product development process.


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