Tramelling The Illegal Wildlife Trading: A Comparative Legislative Analysis of China and India

Illegal wildlife trade is one of the major transnational crimes. Transnational Crime, by its very nature, is problematic as it surpasses national jurisdictions, as well as the parameters of information systems and law enforcement agencies. Illegal wildlife trade networks increasingly operate like global multinational businesses, connecting local markets to the global markets through complex and interlinked networks.Against this background, CITES was entered into, multinational environmental agreement to which 183 nations are parties to it and India, being a member of CITES, in compliance with the guidelines, has enacted an umbrella of 8 legislation for the protection of wildlife in India. But despite this austere legislation, India is progressively becoming a hub of illegal wildlife trade.The illegal laundering of wild-caught animals via legal pathways is subject to increased scrutiny. It appears that illegal wildlife traders are rampantly using other covert methods to smuggle these animals into the territories of target consumer countries, such as China. Once they enter into the jurisdiction of destination countries that permit legal trade in this species, it becomes arduous for the relevant enforcement agencies to distinguish between the wild-caught and captive-bred animals.The author undertakes to carry out a comparative analysis of the existing legislation of China concerning India to understand whether the legislation is robust enough for the protection of the wildlife and how the enforcement mechanism can be strengthened for the advancement of the endangered species.

Improving the organizational and economic support for the development of enterprises in the hospitality industry in the use of information and communication technologies

Conceptual foundations of organizational and economic support for the development of enterprises in the hospitality industry have been developed, taking into account the level of use of information and communication technologies. It has been determined that the main results of the influence of information technologies on the hospitality industry are the optimization of business processes, as well as the transformation of the target consumer of hospitality services. The types of information and communication technologies are systematized depending on the direction of the business processes of the cycle of providing hospitality services. It has been substantiated that through the active use of information and communication technologies, hospitality industry enterprises satisfy the needs of customers in full in accordance with modern requirements. The relationship was established between the results of assessing the level of organizational and economic support for the development of information and communication technologies and the strategic choice of enterprises in the hospitality industry. Three types of strategies are identified – information expansion, improvement, retention and further development – depending on the low, medium and high level of development of information and communication technologies, respectively. The directions of increasing the level of development of information and communication technologies of the hospitality industry at different levels are proposed. The developed theoretical and methodological provisions can be useful in the formation of the concept of strategic development of the hospitality industry. The use of the proposed toolkit reflects the results, both quantitatively (increasing demand for hospitality services, improving financial performance, etc.) and in a qualitative form (improving the quality of service, creating a positive image, etc.).

Product Design of Card Game with the Theme of Mental Health for Teenagers

This research contains the product development of the card game, Wellbeing, which is a game published under Petualangan Menuju Sesuatu that attempts to simulate different events and coping mechanisms as a means to educate players about mental health management. The methods used in this research are qualitative and quantitative research through interviews with expert and extreme users, as well as surveys to the target consumer and literature studies. The purpose of this research is to discover whether or not the card game, Wellbeing, is already able to answer the needs of its target market. The results afterwards show that the game is already able to garner positive response from the public as well as provide them with content that can give appropriate educational value and thereby solve the problem which is the lack of coherence between the initial iteration of the product and its target market at the time. Keywords: board game, educational game, mental health literacy, gameplay mechanic, target market fit

The Marketing Communication Strategy of Indonesian Film A Study Case: Laskar Pelangi Film

The purpose of this study is to present the appropriate marketing communication strategy for a film based on the marketing mix and communication mix strategy. Promotion is considered to be the most important sector in film where it is also determined as the first stage to introduce the new release film to the audiences. Therefore, promotions are used by the home production as a tool to provide the film information that aimed to create the public awareness towards the film and decide to watch it in cinema without taking the risk of being unsatisfied. The study will be in the form of a study case taking the well-known Indonesian film “Laskar Pelangi” as the object research. The methods that used are a descriptive qualitative approach through research, observation, and interview with the publicist team of Laskar Pelangi film. The finding shows that PT Miles Films as the home production of Laskar Pelangi using the Integrated Marketing Communication (IMC) such as advertising, direct marketing, sponsorship marketing, exhibitions, point of sale and merchandising, and Word of Mouth (WOM) by considering its target consumer which is the family and Laskar Pelangi novel’s reader. Furthermore, the company use the Unique Selling Point (USP) in terms of casting, producer, director, and also the moral value of the film affecting to improve the interest and consumer’s desire to watch the film. The overall research documents that for the film industry to perform well, the company needs to define the marketing tools based on the target market.

The results of marketing research on the options of a “smart” high-speed platform

Objective: To compose a portrait of a typical consumer for various optional lines of equipping a high- speed platform car (“smart” car) with an on-board telemetry system. Methods: The means and methods of marketing, rolling questioning, statistical processing of information, comparison, general systems theory, systemic and economic analyzes, logistics, terminology, visualization are used. Results: Optional lines have been developed for each variant of the technical design of the car, based on the results of processing the questionnaires of the respondents, a portrait of a typical consumer has been compiled; some recommendations on the composition of options in each version of the high-speed platform have been made. Practical importance: The results obtained can be applied when entering the market in terms of establishing optional lines for the design of a high-speed platform and cost. Further research should be aimed at a more detailed study of market segments with the development of the best price and functional-option solutions for the final target consumer.

Physicochemical, Nutritional, Microbiological, and Sensory Qualities of Chicken Burgers Reformulated with Mediterranean Plant Ingredients and Health-Promoting Compounds

The quality of chicken burgers reformulated by the partial replacement of meat by Mediterranean plant ingredients and enriched with peculiar amounts of n-3 PUFAs, Mg, Fe, Se, and folic acid, was evaluated in comparison to conventional chicken burgers. Specifically, two types of burger were developed, namely the “Sicilian burger”—based on cherry tomato and rosemary—and the “Mediterranean burger”—with basil leaves and thyme essential oil—every recipe being differentially functionalized according to the nutritional requirements of consumers, such as children, pregnant women and elderly. Mediterranean ingredients were responsible for different pH, color, and cooking loss between conventional and functional burgers. Except for n-3 PUFAs resulting poorly fortified, the functionalization with Mg, Fe, Se, and vitamin B9 was successful in all products. Considering the target consumer categories, the daily consumption of the functional burger may assure an intake of Mg, Fe, and Se equal, respectively, to 37.31–59.90%, 17.76–46.81%, and 27.20–50.05%, and a cover of vitamin B9 of 31.98–48.31% of the relative population reference intakes. Fortified products kept a good microbiological quality during 5 days of refrigerated storage, and, according to the sensorial descriptive analysis and the hedonic test, they showed a higher acceptability than conventional burgers.

The use of soy protein isolate in meatballs and its effect on the quality and shelf life of the product

Beef meatballs are in great demand by the public because of their non- porous texture, juicy, and chewy characteristics, as well as their ability to be stable at cooking temperatures with a long shelf life. The use of Isolated Soy Protein (ISP) shapes the character of meatballs because of its functional properties, including good water holding capacity and emulsion stability formation in a mixture of processed meat products. This research aims to technically determine the multiple emulsion properties of ISP at doses of 0%, 2%, 4%, and 8% and obtain a meatball formulation with a long shelf life that suits the target consumer. The tests include the ISP emulsification, meatball peel formation, product stability, Arrhenius shelf life method, and the sensory evaluation of the hedonic test. Subsequently, data were processed in a completely randomized 1x5 and a 4x3 factorial design using SPSS. The emulsification properties of ISP were determined by producing OE (Oil Emulsion) and PG (Purine Gel). Furthermore, ISP was discovered to change the percentage of meat consumed by approximately 2% as the characteristics of meatball products desired by consumers were achieved. The best formulation of meatballs was achieved with 2% dry ISP in the first mixing and was conducted at a boiling point of 65°C

MARKETING APPROACH TO THE FORMATION OF MANAGEMENT SYSTEM FOR ENTERPRISE STRATEGIC DEVELOPMENT IN THE CONTEXT OF GLOBALISATION

In the context of global consumer and financial market formation, international economic institutions, taking into account special aspects of the present stage in economic development in Ukraine, it becomes necessary to focus enterprises on their own goods competitiveness not only in the domestic, but, moreover, at the foreign markets. In order to achieve objectives in view the enterprise should make maximum use of its internal resources, explore the market environment, predict its development and demands, using all tools of the strategic marketing. Special attention should be paid to the development of marketing strategies since they determine the enterprise course of action and they are aimed at achieving stated targets. Marketing strategy formation is one the most important and essential marketing stages at the enterprise. Marketing strategy is one of the main long-term plans of the enterprise marketing activity, aimed at choosing target consumer segments. It combines elements of marketing complex, basing on which the enterprise creates its effective marketing events targeted to the marketing goals achieving. Successfully chosen and effectively implemented strategy provides enterprise the opportunity to gain competitive advantage not only in the domestic market, but additionally meet demands of international consumers. Based on research of the issue the article highlights the main features of the management system in the strategic development of marketing strategy at the enterprise. The article substantiates the necessity of using marketing approach to the management of enterprises and the finding the new ways in the formation of appropriate organisational structures. Marketing approach to the management of enterprise characterises it as a complex system that allows to link the capabilities of this economic entity with the needs of the market and gain advantages over competitors. It was defined the main factors influencing the organisation of marketing activities of enterprises (external and internal) and factors influencing the behaviour of their end users (social, informational and consumer attitudes).

Market entry of over-the-counter nutritional supplement – a case study from Thailand

Learning Outcomes Teaching objectives are as follows: students need to understand the critical choices involved in introducing a product into a new market, including but not limited to the macroeconomic context, the target consumer segment, the positioning of the product, distribution channels, pricing and promotion strategy. Students must learn to appreciate the importance of anticipating the reaction of incumbents, and how such reactions may determine the success or failure of a new product entry into the market. Students develop skills to analyze complementarities between different distribution channels and understand how investments in developing one channel can result in positive or negative consequences in other channels. Case Overview/Synopsis How can health products such as multivitamins and other nutritional supplements make headway into emerging markets that are moving up the ranks of middle-income economies? This case study investigates the case of Thailand, a country that in the early 1990s registered a per capita income comparable to Vietnam and Laos and Cambodia today. It illustrates, through the real experience of Pat – an executive of a local subsidiary of an American multinational pharmaceutical company – how a new entrant exploited the rapidly changing economic and retailing environment to become a successful player in an important and growing segment of consumer products. Complexity Academic Level This case is suitable for master’s degree students or short-course executives. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 11: Strategy.

Penerapan Strategi Digital Marketing Untuk Meningkatkan Tingkat Partisipasi Calon Peserta Didik Di Sekolah Menengah Pertama Islam Terpadu Nurul Amal Islamic Boarding School Kota Tangerang Selatan

Pengabdian ini berjudul Penerapan Strategi Digital Marketing untuk meningkatkan Tingkat Partisipasi Calon Peserta Didik Di Sekolah Menengah Pertama Islam Terpadu Nurul Amal Islamic Boarding School Kota Tangerang Selatan. Tujuan umum dari kegiatan pengabdian kepada masyarakat ini adalah Memberikan pelatihan dan pengetahuan secara praktis ilmu manajemen dalam penerapan strategi digital marketing dalam rangka meningkatkan jumlah partisipan calon peserta didik baru setiap tahunnya. Metode yang digunakan adalah metode survey dan penyampaian materi secara langsung dan diskusi mengenai manajemen pemasaran, peraturan-peraturan yang menyangkut penggunaan media sosial seperti UU ITE, UU perlindungan konsumen, UU perdagangan dan strategi digital marketing untuk meningkatkan tingkat partisipasi calon peserta didik baru. Kesimpulan dari pengabdian kepada masyakat ini adalah bahwa pelatihan penerapan strategi digital marketing yang mencakup pengertian, macam, manfaat dan kekurangan digital marketing, aturan undang-undang yang berkaitan dengan aktifitas tersebut, serta materi tentang mengidentifikasi sasaran konsumen/pasar, mampu memaksimalkan aktifitas pemasaran dengan strategi digital marketing sehingga meningkatkan jumlah partisipan calon peserta didik baru di SMPIT Nurul Amal Islamic Boarding School Kelurahan Pondok cabe Ilir, Kecamatan pamulang, Kota Tangerang selatan.Kata Kunci: Penerapan, Digital Marketing, Guru Nurul Amal Islamic Boarding School. This devotion is titled Implementation of Digital Marketing Strategy to Increase the Participation Rate of Prospective Students in Integrated Islamic Junior High School Nurul Amal Islamic Boarding School, South Tangerang City. The General purpose of this community. The general purpose of this community service activity is to provide training and knowledge in practical management science in the application of digital marketing strategies in order to increase the number of participants of prospective new students every year. The methods used are ddirect survey and material delivery methods and discussions on marketing management, regulation related to the use of social media such as the UU ITE, consumer protection laws, trade laws, and digital marketing strategies to increase the participantion rate of prospective new learners. The conclusion of this community service is that training on the implementation of digital marketing strategies that include understanding, sorts, benefits and disadvantages of digital marketing, the rule of law related to these activities, as well as material about identifying the target consumer/market, able to maximize marketing activities with digital marketing strategies so as to increase the number of participants of prospective new students in SMPIT Nurul Amal Islamic Boarding School at Pondok Cabe Ilir Village, Pamulang District, South Tangerang City.Keywords: Application, Digital Marketing, Teacher at Nurul Amal Islamic Boarding School.