Greening retail: an Indian experience

2014 ◽  
Vol 42 (7) ◽  
pp. 613-625 ◽  
Author(s):  
Prashant Kumar
Keyword(s):  
Design Methodology ◽  
Consumer Involvement ◽  
Green Marketing ◽  
Business Practices ◽  
Value Addition ◽  
Green Products ◽  
Sustainable Business ◽  
Content Type ◽  
Indian Context ◽  
Indian Experience

Purpose – The purpose of this paper is to determine the extent of greening retail taking place in Indian context and identifies its core groups of green retail practices. Design/methodology/approach – A questionnaire was developed and used to collect data from retailers of green products, and caselets were developed. Findings – Nine core groups of green retail practices are identified – distinctness of green products, promoting sustainable business practices, use of environmental keywords, promotion for awareness, promotional offers for sale, ensuring availability and visibility of green products, approval for environmental claims, environmentally friendly appeal of store and consumer involvement approaches. Research limitations/implications – Findings of the study should be generalised with its limitations; though are useful in understanding greening retail concept. Originality/value – This paper is original in terms of its value addition to the green marketing literature and extends the concept of sustainability to retailing.

Embracing the change

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
Business Practices ◽  
Sustainable Business ◽  
Content Type ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings MNEs are grappling with the growing and permanent shift toward sustainable business practices. In EDMs, MNEs face increased challenges, but are able to form markets in the image they want, influencing business practices for the long-term. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Corporate sustainability: accounting standards vs tax by design

2014 ◽  
Vol 10 (3) ◽  
pp. 386-398 ◽  
Author(s):  
David Russell
Keyword(s):  
Financial Reporting ◽  
Design Methodology ◽  
Economic Status ◽  
Corporate Sustainability ◽  
Accounting Standards ◽  
Financial Statements ◽  
Business Practices ◽  
Sustainable Business ◽  
Legal Form ◽  
Content Type

Purpose – The purpose of this paper is to examine the contradiction between sustainability and accounting practices, underpinned by reporting standards and question whether financial statements prepared in this way represent a true and fair view? The paper highlights the disregard for externalities as a fundamental obstacle to sustainable reporting and proposes taxation designs to recognise the costs associated with externalities as the basis for equitable reporting, pricing and sustainable business practices. Design/methodology/approach – The approach taken uses Smith’s (1776) tenets of a good tax, to consider characteristics of taxation that may be harnessed for financial reporting, valuation, economic substance and legal form. Findings – The findings reveal a case for further examination of the efficacy of taxation, alongside a full-cost accounting approach, to benefit sustainable reporting. Research limitations/implications – The implications of the research are a possible whole reappraisal of costs and prices to recognise the sustainability dimension and place it at the heart of the corporate agenda. The limitations arise from contestable valuation of sustainable matters, arising from a lack of an agreed theoretical framework. Originality/value – The paper proposes a realignment of costs and prices to correct market imperfection through the innovative application of taxation, but without a fundamental reappraisal of the economic status quo upon which Western-style capitalism is underpinned.

scholarly journals Selection and framing of briefs for educational circular design projects

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yekta Bakırlıoğlu ◽  
Nazlı Terzioğlu ◽  
Sine Celik ◽  
Ainur Ulan ◽  
Jordi Segalas
Keyword(s):  
Design Methodology ◽  
Real Life ◽  
Business Practices ◽  
Sustainable Business ◽  
Educational Design ◽  
Content Type ◽  
Life Challenges ◽  
Key Characteristics ◽  
Design Projects ◽  
Circular Design

Purpose This paper aims to present key characteristics of educational design briefs for the circular economy (CE) through the analysis of 11 design briefs focussing on real-life challenges related to sustainability and the CE, developed with collaborating industry partners for four consecutive circular design internships conducted in Ireland, Catalunya, The Netherlands and Sweden. Design/methodology/approach These four internships were conducted between September 2017 and June 2019 and each internship lasted three to four months. The supervisors for each internship collaborated with local industry partners genuinely interested in adopting sustainable business practices to develop design briefs focussing on real-life challenges they face. The briefs for each internship were developed further according to the feedback of the interns, industry partners and supervisors of previous internships. Findings Five steps of brief making for circular design were identified as reviewing the existing resources, emphasizing the importance of systems thinking, emphasizing the importance of collaboration for the CE, focussing on circularity and communicating expectations. The paper outlines how design briefs changed throughout the consecutive internships according to the different curricula and the characteristics of an educational circular design brief. Originality/value For design educators and researchers, the value of this paper lies in presenting the steps for the brief making of educational circular design projects. Additionally, the characteristics of circular design briefs are outlined, discussing their focus and content to act as a guide for design educators.

Validating a triple bottom line construct and reasons for implementing sustainable business practices in companies and their business networks

2016 ◽  
Vol 16 (5) ◽  
pp. 849-865 ◽  
Author(s):  
Carmen Padin ◽  
Carlos Ferro ◽  
Beverly Wagner ◽  
Juan Carlos Sosa Valera ◽  
Nils M. Høgevold ◽  
...  
Keyword(s):  
Environmental Sustainability ◽  
Design Methodology ◽  
Triple Bottom Line ◽  
Business Practices ◽  
Business Networks ◽  
Sustainable Business ◽  
Bottom Line ◽  
Content Type ◽  
Business Sustainability ◽  
Practical Implications

Purpose The purpose of this paper is to validate a triple bottom line (TBL) construct, as well as to describe the TBL reasons for implementing sustainable business practices in companies and their business networks. Design/methodology/approach This study reports on the validation of a TBL construct, in a Spanish context, of a study originally conducted in Norway. In this validation study, 230 companies were selected for participation. A total of 89 usable questionnaires were returned, generating a response rate of 38.5 per cent. Findings The empirical findings indicate major similarities and minor differences between organizations in Spain and Norway across two studies. By extension, the empirical findings appear to be valid and reliable across contexts and through time. Research limitations/implications This study explains the structural properties of the main reasons for business sustainability (economic, social and environmental) and business sustainability efforts in companies and the supply chains or business networks. Practical implications Business sustainability efforts need to be assessed in a systematic manner, and the validated TBL construct offers a foundation for doing this, though it needs to be complemented with other elements and details in connection with business sustainability. Originality/value Business sustainability efforts have been evolving over time and are increasingly seen to consider economic viability, as well as environmental sustainability and social responsibility. This study deals with how these elements of TBL are interrelated with respect to business sustainability.

Doing well by doing good?

2018 ◽  
Vol 34 (5) ◽  
pp. 34-36
Keyword(s):  
Design Methodology ◽  
Reading Time ◽  
Corporate Financial Performance ◽  
Business Practices ◽  
Sustainable Business ◽  
Content Type ◽  
Pertinent Information ◽  
Internal Stakeholders ◽  
Corporate Social ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the papers in context. Findings Are we at a tipping point of sustainability? Since the issue of sustainable business practices has come under serious scrutiny in the mid-twentieth century, there has been a belief in many quarters that businesses pay lip service to the concept. Yet, there have been increasing numbers of studies that show that businesses are embracing sustainability, and moreover leading them to improved corporate financial performance. Movements started by the United Nations and sundry other bodies have also promoted corporate social responsibility initiatives and, as well as wider benefits to society as a whole, benefits are also anticipated for internal stakeholders. It seems that the win-win vision for many of the early proponents of sustainability is just a few footsteps away. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Framing green consumer behaviour research: opportunities and challenges

2016 ◽  
Vol 12 (1) ◽  
pp. 1-22 ◽  
Author(s):  
Sapna A. Narula ◽  
Anupriya Desore
Keyword(s):  
Literature Review ◽  
Design Methodology ◽  
Literature Search ◽  
Consumer Behaviour ◽  
Consumer Perceptions ◽  
Green Marketing ◽  
Research Needs ◽  
Green Products ◽  
Content Type ◽  
Marketing Process

Purpose – This paper aims to investigate existing research in green marketing with special reference to consumer behaviour and identify challenges both in practice and research, offering valuable insights for both the communities. While reviewing the existing literature in the paper, the authors define the scope of green marketing as a standalone discipline and discuss all aspects of green consumer behaviour and present opportunities for researchers. Design/methodology/approach – A thorough literature search in leading academic journals related to the scope of this paper was conducted through leading databases. An analysis of literature review comprising 140 relevant articles has been carried out and presented in the paper. Findings – Green consumer behaviour research is one area which is very well researched but studies are found to be generic in nature. the authors stress that research needs to be advanced in relation to addressing gaps between consumer perceptions and designing green products, identification of green segments, positioning green products and also inclusion of stakeholders in green marketing process. More insights into consumers willingness to pay for green attributes Vis -a Vis conventional attributes need to be worked out. Originality/value – In spite of plenty of reviews available in green marketing, there is no review which solely covers the consumer behaviour aspects of green marketing. Consumer being the most important stakeholder in green marketing domain deserves special attention from the researchers’ perspective. The review is unique in providing all aspects of green consumer behaviour research.

Intertwining CSR with strategy – the way ahead

2014 ◽  
Vol 14 (2) ◽  
pp. 211-219 ◽  
Author(s):  
Shital Jhunjhunwala
Keyword(s):  
Business Strategy ◽  
Design Methodology ◽  
Business Models ◽  
Corporate Strategy ◽  
Sustainable Business ◽  
Socially Responsible ◽  
Content Type ◽  
Sustainable Business Models ◽  
Corporate Social

Purpose – The purpose of this paper is to emphasize the importance and means of making corporate social responsibility (CSR) an integral part of corporate strategy with the help of case studies. Design/methodology/approach – The article explores the transformation of business from being egocentric to socially responsible. With the use of examples it demonstrates how integrating CSR into strategy can create sustainable business models. Findings – Firms need to develop a framework for integrating CSR into their business strategy for long term successful survival. Social implications – Corporates and society are intertwined and mutually dependent. Business cannot survive without society's acquiescence nor succeed without its active support. Originality/value – The article explains the benefits of CSR and how to make it an integral part of business strategy to gain a competitive advantage.

Adoption of sensor based communication for mobile marketing in India

2016 ◽  
Vol 8 (1) ◽  
pp. 65-76 ◽  
Author(s):  
Abhishek Abhishek ◽  
Shravan Hemchand
Keyword(s):  
Design Methodology ◽  
Fast Growth ◽  
Mobile Marketing ◽  
Customer Engagement ◽  
Content Type ◽  
Indian Context ◽  
Practical Implications

Purpose This paper aims to explain the applications of sensor-based communication in mobile marketing and how understanding its fast growth is important for marketers. Design/methodology/approach The paper draws from various examples used by companies in India and abroad to explain the phenomenon of sensor-based communication in mobile marketing. Findings Marketers should be aware of the different ways in which sensor-based communication can be used to build and sustain customer engagement. Practical implications The different typologies of applications of sensor-based communication, along with examples, will help the marketers to develop similar initiatives for their brands/products. Originality/value This is the first paper to illustrate, explain and exhort the usage of sensor-based communication in the Indian context.

Towards a better understanding of fashion clothing purchase involvement

2018 ◽  
Vol 9 (3) ◽  
pp. 544-559 ◽  
Author(s):  
Mahfuzur Rahman ◽  
Mohamed Albaity ◽  
Che Ruhana Isa ◽  
Nurul Azma
Keyword(s):  
Design Methodology ◽  
Consumer Involvement ◽  
University Student ◽  
Student Sample ◽  
Content Type ◽  
Business Policies ◽  
Malaysian Consumer ◽  
High Level ◽  
The Relationship

Purpose This study aims to concern with Malaysian consumer involvement in fashion clothing. To achieve this, materialism, fashion clothing involvement and religiosity are examined as drivers of fashion clothing purchase involvement. Design/methodology/approach Gender, race and age are explored to have better understanding of fashion clothing purchase involvement in Malaysia. Data were gathered using a Malaysian university student sample, resulting in 281 completed questionnaires. Findings The results support the study’s model and its hypotheses and indicate that materialism, fashion clothing involvement and religiosity are significant drivers of fashion clothing purchase involvement. Also, materialism is a significant driver of fashion clothing involvement, and fashion clothing involvement mediates the relationship between materialism and fashion clothing purchase involvement. The results also show that Malaysian youth do not possess a high level of materialistic tendencies. Originality/value This study offers enormous opportunities for the international apparel marketers to formulate relevant business policies and strategies.

Responsible entrepreneurship: outlining the contingencies

2019 ◽  
Vol 25 (3) ◽  
pp. 538-553 ◽  
Author(s):  
Christine Vallaster ◽  
Sascha Kraus ◽  
Norbert Kailer ◽  
Brooke Baldwin
Keyword(s):  
Sustainable Development ◽  
Literature Review ◽  
Value Creation ◽  
Business Models ◽  
Responsible Innovation ◽  
Future Research ◽  
Business Practices ◽  
Sustainable Business ◽  
Society Business ◽  
Content Type

PurposeThe purpose of this paper is to give an up-to-date assessment of key topics and methods discussed in the current literature on responsible entrepreneurship. In the past years, sustainable development itself has become a more popular and important topic in the academic literature and hence the field of sustainable entrepreneurship has become a greater topic of interest and opportunity for solution. Therefore, a systematic literature review is conducted to assess new contributions to the field and its potential for the future of sustainable development, with a focus on responsible innovation.Design/methodology/approachSystematic, evidence-informed literature review following Tranfieldet al.(2003).FindingsBased on a conceptual literature review, five streams of research that responsible entrepreneurs distinguish from purely for-profit entrepreneurs are identified and discussed: walking the line between profit creation and value creation for society; business models of responsible entrepreneurs; their role in transforming society; getting ready to innovate responsibly; and the role of market incentives to foster sustainable business practices.Originality/valueThe structured literature review allows to identify future research paths. In detail, ideas as regards the management of upcoming tensions when trying to combine profit creation and value creation for society, and finally, the way innovation processes need to be rethought when innovating responsibly are discussed and outlined.

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