Pull factors of the shopping malls: an empirical study

2018 ◽  
Vol 46 (2) ◽  
pp. 110-124 ◽  
Author(s):  
Cristina Calvo-Porral ◽  
Jean-Pierre Lévy-Mangín
Keyword(s):  
Structural Equation ◽  
Shopping Mall ◽  
Internal Environment ◽  
Shopping Malls ◽  
Pull Factors ◽  
Content Type ◽  
Equation Modelling ◽  
Main Determinants ◽  
Tenant Mix ◽  
Potential Customers

Purpose This study addresses the following question: “What factors attract customers to the shopping mall?”, since the commercial attraction of this major retailing format is an undertaken variable. So, the purpose of this paper is to provide an empirical analysis of the main commercial pull factors of the shopping malls in order to attract potential customers. Design/methodology/approach For this purpose, the authors provide and empirically test a conceptual model considering the variables convenience, tenant variety and specialisation, internal environment, leisure and communication. Data were analysed through structural equation modelling on a sample of 253 customers. Findings The findings suggest that tenant variety and the internal environment of the mall – understood as an adequate tenant mix and a pleasant, attractive environment – are the main determinants of attracting customers. However, the convenience of the shopping mall and the communication activities do not show a significant influence as pull factors. Originality/value The results obtained suggest that marketing managers have numerous tools to influence customers’ intention to visit and patronise shopping malls.

Mall brand meaning: an experiential branding perspective

2016 ◽  
Vol 25 (3) ◽  
pp. 262-273 ◽  
Author(s):  
Bill Merrilees ◽  
Dale Miller ◽  
Wei Shao
Keyword(s):  
Structural Equation ◽  
Well Being ◽  
Shopping Mall ◽  
Original Research ◽  
Quantitative Methodology ◽  
Content Type ◽  
Brand Meaning ◽  
Holistic Understanding ◽  
Main Determinants ◽  
Tenant Mix

Purpose This paper aims to examine mall consumer brand meaning through understanding consumer brand associations of shopping malls. Design/methodology/approach Building on the literature, a quantitative methodology is applied. A large sample (n = 755) of an Australian shopping mall is surveyed, and the data are analysed using structural equation modelling. Findings The first set of findings is that mall atmosphere and mall merchandise are the main determinants of consumer mall satisfaction. In turn, consumer mall satisfaction and mall merchandise are the main determinants of consumer mall brand attitudes. Research limitations/implications The study is the first known study to measure consumer-based mall brand meaning quantitatively. This discovery gives a more holistic understanding of the mall brand. Additionally, the study highlights that mall branding is essentially experiential branding. Practical implications The study provides sound guidance for mall managers by suggesting priorities in shaping the mall brand, the emphasis on mall atmosphere and the criticality of tenant mix. Some malls spend hundreds of millions of dollars on refurbishments, enhancing mall atmosphere, consistent with the emphasis of this paper. Social implications More effective experiential branding could influence community well-being. Originality/value This original research pioneers the discovery of customer-based mall brand meaning. Additionally, the study adds to the experiential branding literature. Sensory experiences are not sufficient to examine brand experiences; additionally, the core product (mall merchandise in our context) enhances the total (mall) brand experience.

scholarly journals Factors Influencing Customers’ Interest at Alam Sutera Mall, Indonesia

2021 ◽  
Vol 5 (2) ◽  
pp. 153-164
Author(s):  
Hesti Maria ◽  
Indah Wira Putri ◽  
Innocentius Bernarto ◽  
F. Cahya Palupi Meilani
Keyword(s):  
Structural Equation Modelling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Positive Influence ◽  
Shopping Mall ◽  
Internal Environment ◽  
Factors Influencing ◽  
Equation Modelling ◽  
Quantitative Manner ◽  
Potential Customers

This study aims to determine factors attracting customers to a shopping mall, especially the potential customers to AlamSutera Mall. It was done in a quantitative manner, empirically testing a conceptual model consisting of convenience, tenant variants, internal environment, leisure mix and promotions as the variables. The data were analyzed through structural equation modelling (SEM) on a sample of 105 visitors. The results showed that the convenience and leisure mix had a positive influence on frequency of visits, and the frequency of visits had a positive influence on purchase intention. However, the tenant variant, promotions and internal environment in the shopping mall did not have a positive influence on the frequency of visits. This study provides input to shopping mall managers to understand how to attract potential customers.

Determinants and outcomes of brand hate

2017 ◽  
Vol 26 (1) ◽  
pp. 13-25 ◽  
Author(s):  
Sabrina M. Hegner ◽  
Marc Fetscherin ◽  
Marianne van Delzen
Keyword(s):  
Structural Equation ◽  
Design Methodology ◽  
Survey Design ◽  
Behavioral Outcomes ◽  
Primary Data ◽  
Cross Sectional ◽  
Content Type ◽  
Equation Modelling ◽  
Main Determinants ◽  
Brand Hate

Purpose The purpose of this paper is to explore and discuss the concept of brand hate. The authors present a taxonomy of the main determinants and outcomes of brand hate and empirically assess our model. Design/methodology/approach A survey design using cross-sectional primary data from 224 German consumers was used. Hypotheses related to determinants and outcomes of brand hate were tested by means of structural equation modelling. Findings Findings show that brand hate is triggered by three determinants (negative past experience, symbolic incongruity, ideological incompatibility) and leads to three behavioral outcomes (brand avoidance, negative word-of mouth, brand retaliation). Originality/value This paper explores and outlines theoretically and empirically the determinants and outcomes of brand hate. It also provides a useful taxonomy of brand hate.

Shopper perception and loyalty: a stochastic approach to modelling shopping mall behaviour

2014 ◽  
Vol 42 (7) ◽  
pp. 626-642 ◽  
Author(s):  
Kok Wei Khong ◽  
Fon Sim Ong
Keyword(s):  
Stochastic Model ◽  
Structural Equation ◽  
Scenario Planning ◽  
Shopping Mall ◽  
Future Research ◽  
Multivariate Techniques ◽  
Shopping Malls ◽  
Content Type ◽  
Measurement Models ◽  
The Impact

Purpose – The study of shopping mall patronage behaviour includes concepts such as mall attributes and attractiveness, motivations and patronage choice. The purpose of this paper is to examine the effects of shopper loyalty and perception towards shopping malls. Design/methodology/approach – A survey using a systematic random sampling method was conducted on mall shoppers in major shopping malls in the most developed urban centres of Malaysia. Using a series of multivariate techniques, a stochastic model was developed to measure the impact of perception of malls on patronage loyalty. The model also estimated the mediating effects of brand trust and brand affect on patronage loyalty. Reliability and validity tests were conducted to measure the internal consistency and validity of the constructs. Findings – The results provided support for the hypothesised relationships between perception and loyalty. The results also suggested that malls generally have their own loyal patrons who not only perceive the malls positively but also stay loyal. Research limitations/implications – Some limitations of the study and future research directions were discussed subsequently. Practical implications – This stochastic model can be used by practitioners as a tool to predict possible outcomes via a series of market simulation and scenario planning. In short, marketers can optimise patronage loyalty by adjusting the parameters in the model in a predefined environment. Originality/value – This paper suggests that the survey instrument used in the study is reliable and valid. Exploratory and confirmatory factor analyses were conducted to define the measurement models. Subsequently, structural equation modelling was used to develop the stochastic model. A series of mathematical equations were derived when constructing the model.

Introduction of a new method for retailing and marketing research: the case of shopping malls

2020 ◽  
Vol 38 (3) ◽  
pp. 365-381
Author(s):  
Cenk Sozen ◽  
Tülay Korkmaz Devrani
Keyword(s):  
Marketing Research ◽  
Shopping Behavior ◽  
Shopping Mall ◽  
Shopping Malls ◽  
Content Type ◽  
Network Analyses ◽  
Critical Knowledge ◽  
Competitive Relations ◽  
Shopping Location ◽  
Tenant Mix

PurposeThe purpose of this study is to suggest an unusual method that may help researchers to examine from the real-time movements of consumers among stores located on any kind of shopping location. We assumed shopping behavior of individuals as a complicated network representing their interactions with multiple types of stores – brands. Shopping malls were chosen to test this alternative method. Closely located stores in these organizations give researchers a chance to investigate patterns of interactions of customers in relation to brands. Therefore, we decided to develop an unusual method to examine customers' behavior in these organizations.Design/methodology/approachThis study suggests that circulation patterns of customers in a shopping location may provide valuable information to decision makers. The applicability of this technique was tested on 700 consumers visiting stores of a supper-regional shopping mall, located in Ankara, Turkey. Paths of the customers in a specific type of mall were determined, and their interactions with the stores were analyzed by using social network analysis techniques. The brands having key positions in the network were compared with the brand configuration of high- and low-performer malls serving to similar markets.FindingsThe results of the network analyses were used to understand whether this method could be beneficial for the ideal tenant mix problem of shopping malls. Findings suggest that the performance of malls depends on fitness to customer paths, and the malls, which didn't have the key brands at the initial stage, could not adapt themselves later. Findings of the case study verified that this technique might offer a solution to this well-known dilemma of the retailing sector and may have several implications.Originality/valueThese types of data are very valuable, especially for retailing research and the industry, because very critical knowledge such as traffic among retail stores, key central brands, ideal location of stores, consumption tendencies of different customer groups and symbiotic or competitive relations among retailers can be obtained. This method may also have broad implications in other fields of research such as location analysis, decision support systems and property management as well as marketing and retailing.

Path analysis for proposed framework of SCM excellence in Indian manufacturing industry

2016 ◽  
Vol 27 (4) ◽  
pp. 577-611 ◽  
Author(s):  
Gunjan Soni ◽  
Rambabu Kodali
Keyword(s):  
Supply Chain ◽  
Path Analysis ◽  
Structural Equation ◽  
Design Methodology ◽  
Manufacturing Industry ◽  
Structural Models ◽  
Statistical Testing ◽  
Model Fit ◽  
Content Type ◽  
Equation Modelling

Purpose – Several authors in extant literature have shown concern towards lacuna in availability of standard constructs in supply chain management (SCM). These standard constructs can represent pillars of SCM excellence. However, frameworks on SCM excellence unlike its contemporary fields are very few. Thus the purpose of this paper is to develop a path analysis for proposed framework of SCM excellence in Indian manufacturing industry proposed by Soni and Kodali (2014) using interpretive structural modelling (ISM) and structural equation modelling (SEM). Design/methodology/approach – The ISM is performed on two exemplary cases of supply chain in Indian manufacturing industry. These cases were selected on the consideration of supply chain excellence index (SCEI), based on the results of an empirical study conducted by Soni and Kodali (2014) in Indian manufacturing industry. The focal manufacturing company which exhibited lowest and highest SCEI were selected as contenders for developing ISM. The relationships among pillars and constructs of SCM excellence framework are obtained from ISM, and later are subjected to statistical testing of model fit by using SEM. The input to SEM was the respondent’s data used in previous study. Findings – The major findings revealed that ISM based on focal company having highest SCEI, is statistically fit for SCM excellence framework, and finally the structural models of the constructs for each pillar of SCM excellence are also formed by using path analysis. Originality/value – The study offers a unique managerial approach for analysing the underlying relationships between pillars of SCM excellence. Researchers can use this study for developing frameworks in various realms of SCM excellence.

Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia

2015 ◽  
Vol 6 (1) ◽  
pp. 133-147 ◽  
Author(s):  
Ahasanul Haque ◽  
Abdullah Sarwar ◽  
Farzana Yasmin ◽  
Arun Kumar Tarofder ◽  
Mirza Ahsanul Hossain
Keyword(s):  
Structural Equation ◽  
Random Distribution ◽  
Service Industry ◽  
Food Service ◽  
Food Products ◽  
Content Type ◽  
Muslim Countries ◽  
Equation Modelling ◽  
Halal Food ◽  
Practical Implications

Purpose – This study aims to identify the factors that influence Malaysian non-Muslim consumers’ perception towards buying halal food products. Design/methodology/approach – A structured close-ended questionnaire was used for data collection through a random distribution to 500 non-Muslim consumers from various states in Malaysia. Findings – Using SPSS package, the factor analysis was able to identify three main variables. Later, the hypotheses were tested using structural equation modelling. This study has indicated that the perception of non-Muslim consumers about halal food products is influenced by their attitude, subjective norm and perceived behavioural control, specifically in the context of Malaysia. Research limitations/implications – This finding will help both the academics and the industry food makers in understanding the perception of non-Muslim consumers towards the concept of halal food products. Practical implications – The outcome of the study can serve as a useful reference to relevant Malaysian statutory bodies on the current perception of the Malaysian non-Muslim consumers towards Malaysian halal agenda. This will also help the industry food makers to serve their customers better as well as maximize their profit through a well-planned marketing campaign. Social implications – It prepares a sound basis for Malaysian policymakers to promote the involvement of Malaysian non-Muslim entrepreneurs within the halal food service industry with the intent of improving the socio-economic strata of its participants and, at the same time, fulfilling their religious obligations in providing halal foods for fellow Muslims. Originality/value – Because very few researches have studied non-Muslim consumers’ perception towards halal food products, the development of halal food theory will help in capitalizing the practices in non-Muslim countries.

Antecedents and consequences of trust: an e-tail branding perspective

2016 ◽  
Vol 44 (7) ◽  
pp. 713-730 ◽  
Author(s):  
Gopal Das
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Design Methodology ◽  
Brand Management ◽  
Online Shopping ◽  
Content Type ◽  
Equation Modelling ◽  
Managerial Implications ◽  
Antecedents And Consequences ◽  
Structured Questionnaire

Purpose – The purpose of this paper is to examine the antecedents and consequences of trust in online shopping from an e-tail branding perspective. Design/methodology/approach – A structured questionnaire was used to collect data online from Indian e-tail shoppers (n=309). A structural equation modelling (CB-SEM approach) was used to analyse the data. Findings – The results found e-tailer awareness, e-tailer associations, and e-tailer perceived quality as antecedents of trust in online shopping. The results also showed online trust positively influences the behavioural intentions, namely, purchase intention, repurchase, and recommendation. Originality/value – This study examines the applicability and branding and brand management principles in an e-tail branding context. Theoretical and managerial implications of these results are further discussed.

Self-disclosure of social media users in Indonesia: the influence of personal and social media factors

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mona Natasha Siahaan ◽  
Putu Wuri Handayani ◽  
Fatimah Azzahro
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Service Providers ◽  
Age Groups ◽  
Emotional Needs ◽  
Self Disclosure ◽  
Content Type ◽  
Social And Emotional ◽  
Equation Modelling ◽  
Group Data

PurposeIn the context of social media (SM) use, self-disclosure (SD) behaviour meets users' social and emotional needs, but it is also accompanied by risks that can harm users. This paper aims to identify the factors that influence users' SD behaviour on SM in Indonesia, using a comparative analysis based on age groups.Design/methodology/approachA survey was conducted on 2,210 respondents who were active SM users in Indonesia. Data were processed and analysed using covariance-based structural equation modelling with AMOS 24.0 software.FindingsResults indicate that, in the overall age group data, factors such as use of information (UI), trust, privacy control (PC), interactivity, perceived benefits (PB) and perceived risks (PR) influence users' SD behaviour. This research also found differences in the characteristics of SD behaviour between age groups.Originality/valueFindings from this study can help SM service providers to evaluate the credibility and reliability of their platforms to encourage user retention.

The relationship between environmental cost on organisational performance and environmental management system: a structural equation modelling approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nursyazwani Mohd Fuzi ◽  
Nurul Fadly Habidin ◽  
Sabrinah Adam ◽  
Sharon Yong Yee Ong
Keyword(s):  
Environmental Management ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Manufacturing Industry ◽  
Environmental Management System ◽  
Environmental Cost ◽  
Organisational Performance ◽  
Content Type ◽  
Equation Modelling ◽  
The Relationship

Purpose This study aims to examine the relationship between environmental cost (EC) on organisational performance (OPM) through an environmental management system (EMS) as the mediating variable. Design/methodology/approach A total of 2,600 manufacturers were identified and consequently selected as the entire study population. Additionally, this study used the structural equation modelling technique to identify the mediator effects of EMS between EC and OPM. Findings The EC and EMS relationship on OPM produced direct and indirect consequences. Hence, it is concluded that manufacturing industry in Malaysia are focused on the OPM when implementing EC and EMS. Originality/value The model would incorporate EC and EMS implementation on OPM in the Malaysian manufacturing industry. This study could also be advantageous to the industry in improving EC, EMS and OPM.

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