scholarly journals Controversial fashion, ethical concerns and environmentally significant behaviour

2019 ◽  
Vol 47 (1) ◽  
pp. 19-38 ◽  
Author(s):  
Helena M. de Klerk ◽  
Madelein Kearns ◽  
Mike Redwood
Keyword(s):  
South African ◽  
Purchase Intent ◽  
Leather Industry ◽  
Content Type ◽  
Ethical Concerns ◽  
Functional Value ◽  
Value Perceptions ◽  
Individual Value ◽  
Structured Questionnaire

PurposeThe purpose of this paper to report on the role of luxury value perceptions and ethical concerns in consumers’ environmentally significant behaviour and purchase intent for genuine leather products.Design/methodology/approachNon-probability sampling was done and 429 South African males and females, aged 26 years and older and who fell in a household income bracket that allowed them to purchase genuine leather products, completed a structured questionnaire during September 2016.FindingsThe study determined that South African consumers’ strong functional and individual luxury value perceptions drive their above-average purchase intent for genuine leather products. Strong individual value perceptions correlated negatively with their purchase intent. Respondents’ expressed strong ethical concerns but almost never participate in environmentally significant behaviour.Research limitations/implicationsFindings have implications for the leather industry and retailers and brands who would like to enter the South African luxury leather market. Due to the sampling method, findings can, however, not been generalised to the total population.Practical implicationsThe leather industry and leather brands should market themselves with the message that the highest pro-environmental and ethical standards have been maintained and that their products should therefore fulfil important individual and functional value perceptions.Originality/valueThis study was the first of its kind about the multi-cultural South African leather market’s luxury value perceptions, ethical concerns and environmentally significant behaviour.

Consumption values, anxiety and organic food purchasing behaviour considering the moderating role of sustainable consumption attitude

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dayu Cao ◽  
Yan Zheng ◽  
Chunnian Liu ◽  
Xiaoying Yao ◽  
Shiyue Chen
Keyword(s):  
Structural Equation ◽  
Sustainable Consumption ◽  
Organic Food ◽  
Hierarchical Regression ◽  
Epistemic Values ◽  
Content Type ◽  
Consumption Values ◽  
Functional Value ◽  
Moderating Role

PurposeThis study aims to identify and describe the relationships among different consumption values, anxiety and organic food purchase behaviour considering the moderating role of sustainable consumption attitude from the viewpoint of the theory of consumption values.Design/methodology/approachData were collected using a structured questionnaire survey in first-tier cities in China. A total of 344 consumers of organic foods participated in the study. Structural equation modelling and hierarchical regression analysis were employed for data analysis.FindingsThe results indicated the significant association of functional value-price, emotional value, social value and epistemic value with purchase behaviour. Anxiety had a positively significant influence on functional (quality), functional (price), emotional, social, conditional and epistemic values. In addition, the results indicated that functional (price), emotional, social and epistemic values played mediating effects in the relationships between anxiety and purchase behaviour. Moreover, sustainable consumption attitude had a positive moderating effect on functional value-price and purchase behaviour.Practical implicationsThe research not only provides novel and original insights for understanding organic consumption but also provides a reference for organic retailers to develop sales strategies and policymakers to formulate policies to guide organic consumption that are conducive to promoting sustainable consumption.Originality/valueFor the first time, this research attempts to explore the relationships among different consumption values, anxiety and purchase behaviour. It may improve the gap of inconsistency in attitude and behaviour in organic consumption, and provide a new perspective for the study of organic consumption.

Understanding Personal Mobile Technologies: Decomposing and De-Averaging the Value of a Smartphone

2013 ◽  
Vol 28 (1) ◽  
pp. 167-185 ◽  
Author(s):  
Alessandro Arbore ◽  
Rebecca Graziani ◽  
Sergio Venturini
Keyword(s):  
Latent Class ◽  
Individual Characteristics ◽  
Mobile Technologies ◽  
Control Beliefs ◽  
Value Drivers ◽  
Functional Value ◽  
Value Perceptions ◽  
Information Appliances ◽  
Public Self Consciousness

ABSTRACT The study focuses on the multifaceted motives for adopting personal technologies. Specifically, it uses earlier models of technology adoption to develop a model of smartphone acceptance. The model is unique in that it decomposes attitudinal beliefs into three components: functional value, hedonic value, and symbolic value. Latent class analysis facilitates the identification of three user types. The analysis shows that value drivers, control beliefs, and normative beliefs play different roles for determining smartphone acceptance, depending on three different individual characteristics (i.e., playfulness, public self-consciousness, and innovativeness). The paper makes a contribution to the information systems literature by providing an analysis of the drivers of overall value perceptions for multipurpose information appliances and of the role of individual differences among potential users in forming these attitudes.

Probing the role of psychosocial career mechanisms in the harmonious work passion-career satisfaction link

2019 ◽  
Vol 48 (5) ◽  
pp. 1135-1149
Author(s):  
Melinde Coetzee ◽  
Marais Salemon Bester
Keyword(s):  
South African ◽  
Career Satisfaction ◽  
Management Support ◽  
Cross Sectional ◽  
Harmonious Passion ◽  
Content Type ◽  
Mediating Role ◽  
Career Preferences ◽  
Work Passion

Purpose The purpose of this paper is to explore the association of harmonious work passion with career satisfaction, while probing the mediating role of employees’ psychological career resources and career preoccupations as important psychosocial career mechanisms in this association. Design/methodology/approach This paper is a cross-sectional quantitative study comprising a sample of (n = 550) employees in various South African organisations. Findings The current study found that individuals’ career preferences, career drivers, career harmonisers and career adaptation preoccupations are dynamic mechanisms that regulate the link between harmonious passion and career satisfaction. Research limitations/implications The study is located in South Africa and was cross-sectional in design. Generalisation to other occupational contexts and establishing cause-effect relations were not possible. Practical implications This paper demonstrates the usefulness of harmonious work passion as an additional positive psychological construct in understanding the psychosocial motivational career mechanisms that drive employees’ career satisfaction. The mediating role of certain psychological career resources (i.e. flexible career preferences, career drivers and career harmonisers) and career adaptation preoccupations in the link between employees’ harmonious passion and career satisfaction need to be considered in career management support practices. Social implications This paper demonstrates the growing need to better understand the psychosocial mechanisms that influence employees’ career satisfaction. Originality/value The study contributed new insights that extend theory and research on the harmonious work passion phenomenon in relation to important career constructs in the work-career context by means of self-determination theory.

How functional and emotional ads drive smartwatch adoption

2019 ◽  
Vol 29 (3) ◽  
pp. 578-602 ◽  
Author(s):  
Nina Krey ◽  
Stephanie Hui-Wen Chuah ◽  
T. Ramayah ◽  
Philipp A. Rauschnabel
Keyword(s):  
Structural Equation ◽  
Ease Of Use ◽  
Equation Modeling ◽  
Value Assessment ◽  
Content Type ◽  
Personal Innovativeness ◽  
Functional Value ◽  
Value Perceptions ◽  
Likelihood Model ◽  
Symbolic Value

Purpose The purpose of this paper is to examine advertising strategies’ (functional vs emotional) influence on consumers’ evaluation and adoption of smartwatches by drawing on the elaboration likelihood model and the schema incongruity theory. Moderating effects of consumer characteristics (personal innovativeness and extraversion) on the value assessment and attitude relationship are also tested. Design/methodology/approach The model was assessed using partial least squares-structural equation modeling with a sample of 999 non-smartwatch users. Findings Results show that functional ads elicit higher levels of hedonic than functional (usefulness) and ergonomic values (ease of use), whereas emotional ads produce higher levels of functional (usefulness) in comparison to hedonic value (enjoyment). Collectively, functional, ergonomic, hedonic and symbolic values shape consumers’ attitude and their subsequent behavior. In addition, findings demonstrate that extraversion positively moderates the symbolic value–attitude relationship, whereas personal innovativeness negatively moderates the functional value–attitude relationship. Originality/value Smartwatch sales have floundered despite substantial investments in ad campaigns. This study provides novel insights into managing non-users’ value perceptions of smartwatches with the optimal use of ad strategies. Furthermore, it is also one of the first studies to validate the moderating role of extraversion on the symbolic value–attitude link, thus contributing to the emerging literature on wearable technology.

Home furnishings consumption choices: a qualitative analysis

2014 ◽  
Vol 17 (1) ◽  
pp. 24-42
Author(s):  
Katherine Annette Burnsed ◽  
Nancy J. Hodges
Keyword(s):  
Perceived Value ◽  
Lead Times ◽  
Content Type ◽  
Home Furnishings ◽  
Southeastern Us ◽  
Consumption Choices ◽  
Value Perceptions ◽  
Depth Interview ◽  
Home Furnishing

Purpose – The purpose of this study was to analyze the role of consumer perceived value relative to home furnishing case good (i.e. furniture made of wood and not upholstered) consumption choices. Design/methodology/approach – A qualitative approach to data collection and interpretation was used. A semi-structured depth-interview and focus group schedule was created based on an extant review of literature and consisted of open-ended questions about shopping for and purchasing home furnishings case goods. Findings – A thematic interpretation of interviews and focus groups led to the development of emergent themes: the key factors influencing participant's value perceptions were quality, comfort, and price; participants decorated first for themselves; a welcoming, attractive environment for family and friends/guests was important; and desires and wants were more salient than needs. Themes were then categorized according to Sheth, Newman, and Gross' five consumption value dimensions. Research limitations/implications – Limitations of the study include a focus on Southeastern US consumers and a focus on home furnishings case goods. Practical implications – Although the findings of this research are market specific, they have important implications for the home furnishings case goods industry. Overall, this study provides product developers, manufacturers, and marketers with a greater understanding of the home furnishings case goods consumer, which could allow sellers to create lead times and provide consumers with more tailored offerings/selections that would better suit their needs and desires. Originality/value – This paper offers insight into the role of consumer perceived value relative to home furnishing consumption choices to product developers, manufacturers, and marketers.

Use of e-government services: the role of trust

2015 ◽  
Vol 10 (4) ◽  
pp. 622-633 ◽  
Author(s):  
Mercy Mpinganjira
Keyword(s):  
African Countries ◽  
Content Type ◽  
The Public ◽  
Government Services ◽  
Two Factors ◽  
Online Channel ◽  
Depth Interviews ◽  
Practical Implications ◽  
Structured Questionnaire

Purpose – The purpose of this paper is to investigate the role of trust in understanding usage of e-government services in South Africa. Of interest are services that involve two way interactions between citizens and government. Design/methodology/approach – Qualitative and quantitative data were collected from members of the public using in-depth interviews and a structured questionnaire, respectively. Findings – The findings show that trust in internet and in government as a provider of e-services are important factors that differentiates users and non-users of e-government services. The two factors are also significantly related to willingness to start using e-government services. Trust in e-service provider unlike trust in internet was however found to be a stronger differentiator of users and non-users and to have a stronger relationship with willingness to start using e-government services. Practical implications – Efforts aimed at promoting use of e-government services need to be based on a good understanding of factors that impact on citizens’ decisions in this regard. Such efforts need to include activities targeted at improving people’s trust in government’s ability to provide reliable and secure e-services. Originality/value – While provision of government services using the online channel is a growing phenomenon in most African countries, not much research has been done into what governments should focus on in order to entice more citizens to take up this channel. This study contributes to addressing this gap.

The 3-S typology of South African culinary festival visitors

2017 ◽  
Vol 29 (6) ◽  
pp. 1560-1579 ◽  
Author(s):  
Armand Viljoen ◽  
Martinette Kruger ◽  
Melville Saayman
Keyword(s):  
Cluster Analysis ◽  
Factor Analysis ◽  
South African ◽  
Market Segmentation ◽  
Content Type ◽  
African Context ◽  
Three Stages ◽  
Practical Implications ◽  
General Profile ◽  
Structured Questionnaire

Purpose This paper aims to identify and cluster visitors to a premier South African cheese festival based on their motivation for attending the festival. Design/methodology/approach A structured questionnaire was used to collect the data from visitors over the three days of the festival, in which 519 usable questionnaires were included in the analysis. Three stages of the analysis were employed: a factor analysis examining the visitors’ motivation to attend the festival, a cluster analysis based on the motives identified by the factor analysis and an analysis of significant differences between the different market segments. Findings The general profile of respondents was similar to the profile of culinary tourists found in other studies. Furthermore, five key motives were identified, of which this combination has not been previously identified in the literature. The cluster analysis identified three distinct clusters, with heterogeneous behavioural and socio-demographic profile identifiers. Practical implications The value that this market segmentation technique holds regarding the marketing and branding of a(n) event/festival is that it could help managers/marketers to promote better culinary events/festivals in South Africa, by offering unique attributes that attract culinary visitors. Originality/value To the authors’ knowledge, this study is a first attempt to segment culinary visitors based on motivational factors, especially within the South African context. Clustering based on motives proved to be a useful market segmentation tool and proposes a 3-S typology of visitors to food-related events/festivals, namely, social, serious and selective epicureans.

Electronic commerce adoption, entrepreneurial orientation and small- and medium-sized enterprise (SME) performance

2014 ◽  
Vol 21 (1) ◽  
pp. 100-116 ◽  
Author(s):  
Michael Abebe
Keyword(s):  
Growth Rate ◽  
Entrepreneurial Orientation ◽  
Positive Influence ◽  
Sales Growth ◽  
Content Type ◽  
And Performance ◽  
The Relationship ◽  
Significant Positive Influence ◽  
Structured Questionnaire

Purpose – This study aims to contribute to the literature by addressing two research questions: is there a relationship between e-commerce adoption and performance of SMEs? And, more importantly, does the degree of entrepreneurial orientation moderate the relationship between e-commerce adoption and SME performance? Design/methodology/approach – Data were collected from a sample of 55 manufacturing and service SMEs located in the state of Texas, USA, between 2008 and 2009 using a structured questionnaire. Customized questionnaires were mailed out to the owner-managers of 55 SMEs. A moderated regression analysis was conducted to test the two hypotheses. Findings – The results suggest that e-commerce adoption has a significant, positive influence on SMEs' average sales growth rate and that adopters of e-commerce technology have significantly higher average sales growth rate than non-adopters. The results also indicate that e-commerce adoption positively affects SMEs' annual sales growth rate even more when the sample firms have higher level of entrepreneurial orientation. Overall, the results of this analysis indicate the importance of e-commerce adoption as well as SMEs' entrepreneurial orientation on the performance of SMEs. Research limitations/implications – The findings of this study can be useful for SMEs in general as a means of understanding how e-commerce adoption positively affects the firm's performance. Such a relationship suggests that e-commerce adoption is an important factor that can enhance firm's internal processes and ultimately performance. Therefore, e-commerce adopters should continue to utilize this technology while non-adopters should consider harnessing the potential of this technology to further streamline their operations and effectiveness. Originality/value – This study contributes to the literature by providing empirical evidence on the role of e-commerce adoption and entrepreneurial orientation in small firm performance.

Yuppiechef: from clicks to bricks – an omnichannel approach for a South African business

2019 ◽  
Vol 9 (3) ◽  
pp. 1-17
Author(s):  
Mignon Reyneke ◽  
Claire Barnardo
Keyword(s):  
Learning Outcomes ◽  
South African ◽  
Business Students ◽  
Growth Strategy ◽  
Master Of Business Administration ◽  
Content Type ◽  
Teaching Case ◽  
Academic Level ◽  
Buying Behaviour

Learning outcomes The learning outcomes are as follows: understanding online, traditional and omnichannel retail and the challenges and benefits of each method; evaluating the effect of consumer buying behaviour on a company’s growth strategy; assessing the effect of changing industry dynamics and technology on consumer behaviour; and understanding the role of consistent customer experience across different retail mediums. Case overview/synopsis This case looks at Yuppiechef, a successful e-commerce business, and their move from “clicks to bricks” with the introduction of retail stores. Founder and CEO of Yuppiechef, Andrew Smith, shares the current business status and considers how to maintain the brand’s culture with the growth of retail and being an omnichannel pioneer. Complexity academic level The primary target audience for this teaching case is postgraduate business students, especially students of digital marketing, strategy and e-commerce. This teaching case is intended to be used as case study in postgraduate business programmes such as Master of Business Administration (MBA), a specialist masters’ programme such as MM (Entrepreneurship), post-graduate diploma in management (PGDip), as well as selected executive education programmes. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 8: Marketing.

The effect of knowledge type and culture on arts audiences’ propensity for experience-sharing

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Verdiana Chieffi ◽  
Marco Pichierri ◽  
Alessandro M. Peluso ◽  
Cristiana Collu ◽  
Gianluigi Guido
Keyword(s):  
Art Museum ◽  
Cultural Dimensions ◽  
Objective Knowledge ◽  
Art Gallery ◽  
Content Type ◽  
Subjective Knowledge ◽  
Individualism And Collectivism ◽  
Knowledge Type ◽  
Structured Questionnaire

PurposeThis study examines the effect of both objective knowledge (i.e., what arts audience members actually know about art) and subjective knowledge (i.e., what arts audiences members think they know about art) on their propensity for experience-sharing (i.e., the tendency to share art-related experiences with other individuals). In addition, the study examines the role of culture (i.e., whether arts audiences belong to an individualistic or collectivistic culture) on the above-mentioned relationship.Design/methodology/approachData were gathered through a field survey at a large contemporary art museum in Italy, conducted via a structured questionnaire and analyzed using multiple regression analysis.FindingsResults indicate that both subjective and objective knowledge positively affect arts audiences’ propensity for experience-sharing, such as talking to others about a visit to an art gallery. Moreover, such effects appear to vary depending on culture: objective knowledge seems to positively influence experience-sharing when audiences belong to collectivistic cultures, whereas subjective knowledge seems to positively influence experience-sharing when they belong to individualistic cultures.Practical implicationsThe study’s findings could motivate arts managers to emphasize the implementation of international communication strategies aimed at reinforcing arts audiences’ subjective and objective knowledge since these variables are positively associated with their propensity for experience-sharing with others.Originality/valueThis is the first study to assess the effects of objective and subjective knowledge, alongside the cultural dimensions of individualism and collectivism, on arts audiences’ propensity for experience-sharing.

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