Online physicians, offline patients

2018 ◽  
Vol 38 (5-6) ◽  
pp. 474-483 ◽  
Author(s):  
Anson Au
Keyword(s):  
Social Media ◽  
Professional Identity ◽  
Identity Formation ◽  
Media Use ◽  
Education Policies ◽  
Social Media Use ◽  
Content Type ◽  
Improper Use ◽  
Use Of Social Media

Purpose The purpose of this paper is to demonstrate how the nature, gravity, and consequences of physician use of social media use surpass professional identity, by bringing to attention the nuanced, potential conflicts between patient-physician interests in current educational policies. Design/methodology/approach Analyzing a case study of a physician publicly posting and commenting on many of his patients’ information, conversations, and medical conditions on social media. Findings Physician social media use carries many issues that concern ethics and the patient, rather than professional identity and the physician. In response, two sets of ethical standards are developed: one that deals with what constitutes impermissible behaviors online, and another that stipulates appropriate punishments for violations of these codes. Originality/value Most medical education policies and the literature have emphasized professional identity- formation with regards to physician use of social media, rather than ethics. Furthermore, no study exists that presents a clear, concrete, insider perspective at physicians’ improper use of social media.

Antecedents and consequences of social media marketing use: an empirical study of the UK exporting B2B SMEs

2019 ◽  
Vol 35 (2) ◽  
pp. 284-305 ◽  
Author(s):  
Riyad Eid ◽  
Ziad Abdelmoety ◽  
Gomaa Agag
Keyword(s):  
Social Media ◽  
Media Use ◽  
Export Performance ◽  
Empirical Evaluation ◽  
Equation Modeling ◽  
Social Media Use ◽  
Content Type ◽  
The Social ◽  
Antecedents And Consequences ◽  
Use Of Social Media

Purpose The social media have enabled companies to reach out to global markets and provided them with the opportunity to customize their strategies and offerings in an unprecedented way. Given the scant empirical evaluation of social media use in the small- and medium-sized enterprises (SMEs) business-to-business (B-to-B) context, this paper aims to offer a comprehensive description of the antecedents and consequences of social media use in international B-to-B SMEs and the way in which this use affects their export performance. Design/methodology/approach This study uses a sample of 277 British B-to-B SMEs and uses positivist research with a quantitative approach, adopting a survey strategy through questionnaires and structural equation modeling. Findings The results reveal that the use of social media influences export performance through the quality of international business contacts – understanding customers’ views and preferences, brand awareness and knowledge of the competition in various international markets. This study contributes to the emerging literature on B-to-B SMEs digital marketing by determining the mechanism through which B-to-B SMEs may benefit from using the social media in their efforts to export. Originality/value Despite the promising potential of the social media, especially for export-oriented companies, very limited attention has hitherto been paid to the relationship between the use of social media and export performance. This study attempts to fill the gap by investigating the extent to which actual use of social media impacts on the performance of exporting firms.

scholarly journals The use of social media in the B2B sales process: a meta synthesis

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Graziela Perretto Rodrigues ◽  
Adriana Roseli Wünsch Takahashi ◽  
Paulo Henrique Muller Henrique Prado
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Media Use ◽  
Theoretical Framework ◽  
Business Organizations ◽  
Social Media Use ◽  
Content Type ◽  
Sales Process ◽  
Use Of Social Media ◽  
Business To Business

Purpose The purpose of this study is to understand how business-to-business organizations use social media during the sales process. Design/methodology/approach The meta-synthesis steps methodology (Hoon, 2013) was applied. Findings This study presents a theoretical framework and contributes to improved understanding of how business can use social media in the sales process stages. The results allow identifying stages, discussing the integration between marketing and sales and generating benefits for the organization. Originality/value The proposed framework helps in understanding the previously performed fragmented studies. This study shows that social media use not only influences the sales process stages and increases the benefits to the business but also works as a mediator in the relation between sales process stages and identified benefits.

Cognitive needs and use of social media: a comparative study of gratifications sought and gratification obtained

2020 ◽  
Vol 48 (2) ◽  
pp. 79-90
Author(s):  
Ashfaq Hussain ◽  
Ghulam Shabir ◽  
Taimoor-Ul-Hassan
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Media Use ◽  
Social Media Use ◽  
Content Type ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Information Professionals ◽  
Use Of Social Media ◽  
Information Comprehension

Purpose The purpose of this study is to compare the gratification sought and gratification obtained for cognitive needs from social media among information professionals in the limelight of uses and gratification theory. Cognitive needs are related to knowledge, acquiring information, comprehension etc., and gratification sought and gratification obtained are two distinct components of the uses and gratification theory. Design/methodology/approach For this quantitative research study, a self-administered survey questionnaire was used to collect data from the participants of the study. Sample of this study was 700 information professionals who are necessarily users of social media. Findings Finding of this study depicted that gratification obtained and gratification sought from social media for cognitive needs are different from each other, and information professionals need to revisit their social media use for cognitive needs. Research limitations/implications The present study is limited to gratification sought and gratification obtained for cognitive needs among information professionals. Practical implications This study has determined that information professionals need to revisit their social media use for cognitive needs, as the obtained gratifications are different from gratification sought from social media. Social implications Social media provides versatility of information in different forms and large numbers of information professionals are the users of social media around globe. Perceived use of social media for cognitive needs has been resulted into destructed gratifications. This study has brought the actual outcome of the use of social media to the audience so that they may rectify their social media use. Originality/value This study is a significant contribution for information professionals to review the gratifications sought and obtained from social media for cognitive needs. It has been established in this study that gratifications sought are significantly different from gratifications obtained from social media among information professionals.

scholarly journals Between hope and fear: developing social media guidelines

2017 ◽  
Vol 39 (2) ◽  
pp. 130-144 ◽  
Author(s):  
Michaël Opgenhaffen ◽  
An-Sofie Claeys
Keyword(s):  
Social Media ◽  
Media Use ◽  
Future Research ◽  
Social Media Use ◽  
Content Type ◽  
Work Related ◽  
Potential Risks ◽  
Use Of Social Media ◽  
Depth Interviews ◽  
Practical Implications

Purpose The purpose of this paper is to examine employers’ policy with regard to employees’ social media use. Specifically, the authors examine the extent to which employers allow the use of social media in the workplace, what opportunities can be related to employees’ social media use and how social media guidelines are implemented within organizations. Design/methodology/approach In-depth interviews were conducted with HR and communication managers of 16 European companies from different sectors and of varying size. Findings Some organizations believe that social media should be accessible to employees while others ban them from the workplace. Most respondents believe that organizations can benefit from employees sharing work-related content with their own network. However, they encourage the sharing and retweeting of official corporate messages rather than employees developing their own messages. This fear regarding employees’ messages on social media is reflected in the broad adoption of social media guidelines. Research limitations/implications Future research should chart the nature of existing social media guidelines (restrictive vs incentive). Accordingly, the perceived sense and nonsense of social media guidelines in companies should be investigated, not only among the managers but also among employees. Practical implications Organizations should remain in dialogue with employees with regard to social media. Managers seem overly concerned with potential risks and forget the opportunities that can arise when employees operate as ambassadors. Originality/value The use of in-depth interviews allowed the authors to assess the rationale behind social media guidelines within organizations in depth and formulate suggestions to organizations and communication managers.

The gratifications in the experience of the use of social media and its impact on the purchase and repurchase of products and services

2020 ◽  
Vol 32 (2) ◽  
pp. 297-315
Author(s):  
Maria Santos Corrada ◽  
Jose A. Flecha ◽  
Evelyn Lopez
Keyword(s):  
Social Media ◽  
Information Search ◽  
User Satisfaction ◽  
Media Use ◽  
Equation Modeling ◽  
Social Media Use ◽  
Content Type ◽  
Starting Point ◽  
Use Of Social Media ◽  
The Impact

Purpose The purpose of this paper is to examine the use of social media and its impact on information search, communication with a company, and purchase and re-purchases of products and services. Using use and gratification theory as a starting point, it also examines the impact of satisfaction of use of social media in the process of purchasing and re-purchasing products and services. Design/methodology/approach An online survey was conducted with 444 participants, and the data were analyzed using the partial least squares structural equation modeling technique to observe the effects between the variables of social media use, search information, communication with the company, purchase, re-purchase and satisfaction of use of social media. Findings The results reflect how the use of social media generates significant rewards that significantly impact the search for information and the communication with the company. The data also show how communication with the company has an impact on the purchase and re-purchase of products and services. Finally, it was empirically confirmed that the gratification received by users through social media use impacts satisfaction with social media use. Originality/value The results contribute to how social media impacts alternative evaluations through the gratification of user needs, resulting in motives and behaviors leading to the purchase of goods and services, as established by Use and Gratification Theory. In its contributions to the Academy, Use and Gratification Theory (U&G) explains why individuals use and share information using social media. First, it justifies the purchase and re-purchase of products and services due to user satisfaction according to users’ experience using social media. Second, it presents a vision of how the use of social media is a significantly important result in the gratification of consumer needs.

scholarly journals “How to use it more?” Self-efficacy and its sources in the use of social media for knowledge sharing

2019 ◽  
Vol 76 (1) ◽  
pp. 231-257 ◽  
Author(s):  
Hussain Alshahrani ◽  
Diane Rasmussen Pennington
Keyword(s):  
Social Media ◽  
Knowledge Sharing ◽  
Self Efficacy ◽  
Media Use ◽  
Academic Staff ◽  
Online Questionnaire ◽  
Social Media Use ◽  
Convenience Sample ◽  
Content Type ◽  
Use Of Social Media

Purpose The purpose of this paper is to investigate sources of self-efficacy for researchers and the sources’ impact on the researchers’ use of social media for knowledge sharing. It is a continuation of a larger study (Alshahrani and Rasmussen Pennington, 2018). Design/methodology/approach The authors distributed an online questionnaire to researchers at the University of Strathclyde (n=144) and analysed the responses using descriptive statistics. Findings Participants relied on personal mastery experience, vicarious experience, verbal persuasion and emotional arousal for social media use. These elements of self-efficacy mostly led them to use it effectively, with a few exceptions. Research limitations/implications The convenience sample utilised for this study, which included academic staff, researchers and PhD students at one university, is small and may not be entirely representative of the larger population. Practical implications This study contributes to the existing literature on social media and knowledge sharing. It can help researchers understand how they can develop their self-efficacy and its sources in order to enhance their online professional presence. Additionally, academic institutions can use these results to inform how they can best encourage and support their researchers in improving their professional social media use. Originality/value Researchers do rely on their self-efficacy and its sources to use social media for knowledge sharing. These results can help researchers and their institutions eliminate barriers and improve online engagement with colleagues, students, the public and other relevant research stakeholders.

Facebook as an edutainment medium to engage students in sustainability and tourism

2011 ◽  
Vol 2 (1) ◽  
pp. 81-90 ◽  
Author(s):  
Annica Isacsson ◽  
Ulrike Gretzel
Keyword(s):  
Social Media ◽  
Collaborative Learning ◽  
New Media ◽  
Learning Environments ◽  
Media Use ◽  
Sustainable Tourism ◽  
Social Media Use ◽  
Content Type ◽  
Tourism And Hospitality

PurposeEmerging technologies offer an ever expanding variety of means to support and enrich learning environments. However, there is currently a lack of information on how to best implement new media in tourism and hospitality education. This paper aims to describe an example of an international, collaborative learning project that involves Facebook so that future practice regarding social media use in teaching can be informed.Design/methodology/approachThis paper adopts a case study approach to describe in detail how Facebook was used to foster self‐directed learning about sustainable tourism.FindingsThe findings presented in the paper are based on the postings of the students in Facebook as well as student and faculty reflections on the success of the project. Overall, the project was a success and led to the construction of a useful, current and engaging knowledge base about sustainable tourism. Also, the students appreciated the more informal learning environment. However, there were clear barriers to collaboration that could not be overcome by using Facebook. In addition, not all students were equally engaged and some clearly lacked experience with the medium.Originality/valueThe paper documents the use of Facebook in support of a collaborative learning project to illustrate the potential of social media in creating engaging learning environments. It situates the case study in the theoretical discussion of the value of edutainment and the promise of social media to foster self‐directed and social learning. The findings provide theoretical implications for the conceptualization of social media use in education and practical implications for tourism and hospitality educators who would like to integrate social media in their teaching.

Social media utilization of tourists for travel-related purposes

2015 ◽  
Vol 27 (5) ◽  
pp. 1003-1023 ◽  
Author(s):  
Mustafa Öz
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Media Use ◽  
Primary Data ◽  
Online Questionnaire ◽  
Social Media Use ◽  
Content Type ◽  
Generalization Problem ◽  
Use Of Social Media ◽  
Questionnaire Method

Purpose – The aim of this study is to determine social media use by consumers for travel-related purposes. Design/methodology/approach – A quantitative study was conducted after reviewing the related literature. The primary data were collected by means of an online questionnaire, and the results were analyzed using a statistical package program. Findings – The respondents use social media intensively both in their daily lives ( > 96 per cent) and in travel-related activities (95 per cent). In addition to the detailed analyses of their usage, a model was developed to identify the factors behind social media use for travel-related purposes. Research limitations/implications – As a result of an online questionnaire method, only consumers having an Internet access could respond to the survey. Additionally, the sample was not random, and the respondents were selected only from Turkey. Consequently, the study may suffer from a generalization problem, especially for markets with major different cultural characteristics. Practical implications – The findings of the study may assist academics and practitioners to better understand social media and Web 2.0 technologies and their effects on consumers. Originality/value – One of the dominant trends affecting consumer behavior and tourism marketing in recent years is the use of social media. It is critical to understand such developments and their effects on consumer behavior that may impact on the distribution and accessibility of travel-related information.

scholarly journals Using social media to create a participatory library service: an Australian study

2014 ◽  
Vol 38 (117) ◽  
pp. 54-76 ◽  
Author(s):  
Kathleen Smeaton ◽  
Kate Davis
Keyword(s):  
Social Media ◽  
Best Practice ◽  
Public Libraries ◽  
Media Use ◽  
Library Service ◽  
Social Media Use ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Exemplary Practice

Public libraries are increasingly using social media in an attempt to meet users in their own spaces. Social media can be useful when used to create a participatory library service emphasising engagement with users. However, there has been little empirical investigation into the success of social media use by public libraries. This article reports on the findings of a research project that explored the use of social media by Australian public libraries. Two organisations participated in case studies that involved interviews, document analysis, and social media observation. To contextualise the use of social media in the case study organisations, a sub-study was undertaken involving observation of an additional 24 public libraries across Australia. This article focuses on the findings from the observation sub-study. It presents and applies a methodology for classifying social media content to determine whether the sample libraries’ social media use is indicative of a participatory approach to service delivery. This article explores how a range of social media platforms are used by the sample libraries and considers what best practice in participatory library service looks like. The two case study organisations’ use of social media is highlighted as exemplary practice.

Internal or external social media? The effects of work-related and social-related use of social media on improving employee performance

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xiayu Chen ◽  
Carol Xiaojuan Ou ◽  
Robert M. Davison
Keyword(s):  
Social Media ◽  
Job Performance ◽  
Media Use ◽  
Employee Performance ◽  
Business Value ◽  
Social Media Use ◽  
Content Type ◽  
Work Related ◽  
Use Of Social Media ◽  
Internal Social Media

PurposeThis study investigates how employees' work- and social-related use of social media can individually and interactively render different impacts on employees' performance in the context of internal or external social media.Design/methodology/approachTo test the research model in these two different contexts, the authors collected data from 392 internal social media users and 302 external social media users in the workplace.FindingsThe data suggest that the respondents' job performance can be enhanced when using internal social media for work-related purposes and using external social media for social-related purposes. Meanwhile, the interaction of work- and social-related use is positive for external social media but negative for internal social media on job performance. These findings highlight the significant distinction of social media use in the workplace.Originality/valueFirst, this study contributes to the literature on the business value of IT by providing theoretical arguments on how companies can capitalize efforts to consider work-related use in combination with social-related use to create business value. Second, this research theorizes two distinct yet interacting views of social media use. The authors offer a more granular insight of the paths from work- and social-related use to employee performance instead of encapsulating social media use in a unitary concept and linking it simply and broadly to employee performance. Third, this research considers the interdependent effects of work- and social-related use on employee performance, and thus goes beyond the independent roles of these two types of social media use. Fourth, the authors find that the links from employees' work- and social-related use of social media to job performance vary in different contexts.

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