The gratifications in the experience of the use of social media and its impact on the purchase and repurchase of products and services

2020 ◽  
Vol 32 (2) ◽  
pp. 297-315
Author(s):  
Maria Santos Corrada ◽  
Jose A. Flecha ◽  
Evelyn Lopez
Keyword(s):  
Social Media ◽  
Information Search ◽  
User Satisfaction ◽  
Media Use ◽  
Equation Modeling ◽  
Social Media Use ◽  
Content Type ◽  
Starting Point ◽  
Use Of Social Media ◽  
The Impact

Purpose The purpose of this paper is to examine the use of social media and its impact on information search, communication with a company, and purchase and re-purchases of products and services. Using use and gratification theory as a starting point, it also examines the impact of satisfaction of use of social media in the process of purchasing and re-purchasing products and services. Design/methodology/approach An online survey was conducted with 444 participants, and the data were analyzed using the partial least squares structural equation modeling technique to observe the effects between the variables of social media use, search information, communication with the company, purchase, re-purchase and satisfaction of use of social media. Findings The results reflect how the use of social media generates significant rewards that significantly impact the search for information and the communication with the company. The data also show how communication with the company has an impact on the purchase and re-purchase of products and services. Finally, it was empirically confirmed that the gratification received by users through social media use impacts satisfaction with social media use. Originality/value The results contribute to how social media impacts alternative evaluations through the gratification of user needs, resulting in motives and behaviors leading to the purchase of goods and services, as established by Use and Gratification Theory. In its contributions to the Academy, Use and Gratification Theory (U&G) explains why individuals use and share information using social media. First, it justifies the purchase and re-purchase of products and services due to user satisfaction according to users’ experience using social media. Second, it presents a vision of how the use of social media is a significantly important result in the gratification of consumer needs.

Antecedents and consequences of social media marketing use: an empirical study of the UK exporting B2B SMEs

2019 ◽  
Vol 35 (2) ◽  
pp. 284-305 ◽  
Author(s):  
Riyad Eid ◽  
Ziad Abdelmoety ◽  
Gomaa Agag
Keyword(s):  
Social Media ◽  
Media Use ◽  
Export Performance ◽  
Empirical Evaluation ◽  
Equation Modeling ◽  
Social Media Use ◽  
Content Type ◽  
The Social ◽  
Antecedents And Consequences ◽  
Use Of Social Media

Purpose The social media have enabled companies to reach out to global markets and provided them with the opportunity to customize their strategies and offerings in an unprecedented way. Given the scant empirical evaluation of social media use in the small- and medium-sized enterprises (SMEs) business-to-business (B-to-B) context, this paper aims to offer a comprehensive description of the antecedents and consequences of social media use in international B-to-B SMEs and the way in which this use affects their export performance. Design/methodology/approach This study uses a sample of 277 British B-to-B SMEs and uses positivist research with a quantitative approach, adopting a survey strategy through questionnaires and structural equation modeling. Findings The results reveal that the use of social media influences export performance through the quality of international business contacts – understanding customers’ views and preferences, brand awareness and knowledge of the competition in various international markets. This study contributes to the emerging literature on B-to-B SMEs digital marketing by determining the mechanism through which B-to-B SMEs may benefit from using the social media in their efforts to export. Originality/value Despite the promising potential of the social media, especially for export-oriented companies, very limited attention has hitherto been paid to the relationship between the use of social media and export performance. This study attempts to fill the gap by investigating the extent to which actual use of social media impacts on the performance of exporting firms.

Influence of social media use at work on construction managers' work performance: the knowledge seeker's perspective

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jianyao Jia ◽  
Guofeng Ma ◽  
Shan Jiang ◽  
Ming Wu ◽  
Zhijiang Wu
Keyword(s):  
Social Media ◽  
Knowledge Acquisition ◽  
Self Efficacy ◽  
Structural Equation ◽  
Work Performance ◽  
Media Use ◽  
Equation Modeling ◽  
Social Media Use ◽  
Content Type ◽  
The Impact

PurposeAlthough social media use at work has made great impact on employee work performance, little is known about the effect of social media use at work on construction employees, especially construction managers. In this way, the purpose of this study aims to investigate the impact of social media use at work on construction managers' work performance based on the enabler-process-intermediate outcome-performance framework.Design/methodology/approachThis study adopts the knowledge seeker's perspective to empirically investigate the mechanism through which social media use at work impacts construction managers' work performance. Questionnaire survey was conducted with 210 construction managers to test the research model proposed in this study. A component-based structural equation modeling technique was employed to analyze the data.FindingsResults show that social media use at work positively influences knowledge acquisition both internally and externally, and knowledge acquisition promotes task self-efficacy and creativity, which in turn improve construction managers' work performance. In addition, the interaction of task self-efficacy and creativity is found to negatively influence work performance.Originality/valueThese findings contribute to a comprehensive understanding about the impact of social media use at work on construction managers' work performance. This research also provides informative insights for practitioners on how to improve work performance.

Social media and entrepreneurship: exploring the impact of social media use of start-ups on their entrepreneurial orientation and opportunities

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ciro Troise ◽  
Leo Paul Dana ◽  
Mario Tani ◽  
Kyung Young Lee
Keyword(s):  
Social Media ◽  
Entrepreneurial Orientation ◽  
Media Use ◽  
Positive Impact ◽  
Equation Modeling ◽  
Future Research ◽  
Social Media Use ◽  
Content Type ◽  
Start Ups ◽  
The Impact

PurposeThe aim of this paper is to investigate how social media use (SMU) affects the entrepreneurial orientation (EO) and entrepreneurial opportunities (EOP) of start-ups.Design/methodology/approachThe hypothesis testing and analysis were conducted using the partial least squares approach to structural equation modeling (PLS-SEM).FindingsThe research shows that SMU has a strong positive impact on EOP, while it has no impact on start-ups' EO. Interestingly, the impact of SMU on EOP is stronger than the impact of EO on EOP.Originality/valueThe findings add new knowledge to the emerging research stream that focuses on SMU in the context of entrepreneurship and provides useful insights for both scholars and practitioners. In particular, the evidence suggests implications for stakeholders with regard to their firms' entrepreneurial activities. This research offers several possible avenues for future research.

Social media activity: its impact on career-related perceptions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kimberly W. O'Connor ◽  
Kimberly S. McDonald ◽  
Brandon T. McDaniel ◽  
Gordon B. Schmidt
Keyword(s):  
Social Media ◽  
Online Learning ◽  
Career Satisfaction ◽  
Media Use ◽  
Positive Impact ◽  
Amazon Mechanical Turk ◽  
Social Media Use ◽  
Content Type ◽  
The Impact ◽  
Career Benefits

Purpose The purpose of this exploratory study is to examine individual perceptions about the impact that social media use has on career satisfaction and perceived career benefits. We examined whether informal online learning through “typical” types of social media behaviors (e.g. liking a post or messaging another user) and “networking” types of social media behaviors (e.g. endorsing another user, writing recommendations, going “live,” or looking for a job) impacted career-related perceptions. Design/methodology/approach In this study, we analyzed Amazon Mechanical Turk survey data gathered from adult participants (n = 475). We focused our inquiry specifically on two social media sites, Facebook and LinkedIn. We asked participants about their social media use and behaviors, as well as their perceptions of career satisfaction and career benefits related to social media. Findings We found that both typical and networking types of social media behaviors positively predicted the “knowing whom” career competency (defined as career relevant networks and contacts that individuals use to develop their careers) and career satisfaction. Only networking behaviors were positively associated with perceived career benefits of social media use. We further found that LinkedIn users’ career satisfaction was lower compared to non-LinkedIn users. Originality/value This study adds to the small, but growing body of career research focusing on social capital and social media. Our results suggest that informal online learning via social media may have a positive impact on employees’ career-related perceptions.

The effect of social media use on empathy and welling: a personality perspective in Saudi Arabia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mousa Albashrawi ◽  
Yousef Asiri ◽  
Muhammad Binsawad ◽  
Latifah Alqahtani
Keyword(s):  
Social Media ◽  
Saudi Arabia ◽  
Significant Relationship ◽  
Media Use ◽  
Five Factor Model ◽  
Well Being ◽  
Cognitive Empathy ◽  
Equation Modeling ◽  
Social Media Use ◽  
Content Type

Purpose The purpose of this study is to explore the impact of social media use on both empathy and well-being through using a five-factor model (FFM) of personality in the context of Saudi Arabia. Design/methodology/approach Data were collected from the 13 regions in Saudi Arabia. Confirmatory factor analysis was used to measure the reliability and validity of the study’s constructs and a structural equation modeling technique was applied to test the study hypotheses. Findings With a sample of 450 users, the regression results indicate a less significant relationship between personality and social media use, as well as between personality and affective empathy, while a more significant relationship between personality and cognitive empathy. Also, individuals’ well-being are influenced directly by the heavy use of social media. Research limitations/implications The cross-sectional design used in this research may not be able to provide the true essence of the hypothesized relationships compared to the cause-effect design. This study furthers the understanding of the role of personality on empathy and well-being in social media among Saudis from one side and provides insights to professionals for better improvement of social media and so better individuals’ well-being from the other side. Originality/value This paper fills an untapped gap in a developing country context by exploring the relationship between the usage of social media and the two dimensions of empathy, which, in turn, influence well-being under the theoretical lens of an FFM personality.

scholarly journals The impact of social media on young web users’ psychological well-being during the COVID-19 pandemic progression

2021 ◽  
Vol 10 (39) ◽  
pp. 50-61
Author(s):  
Alisar Hudimova ◽  
Ihor Popovych ◽  
Vita Baidyk ◽  
Olena Buriak ◽  
Olha Kechyk
Keyword(s):  
Social Media ◽  
Media Use ◽  
Well Being ◽  
Diagnostic Methods ◽  
Psychological State ◽  
Social Media Use ◽  
Psychological Well Being ◽  
Use Of Social Media ◽  
Almost All ◽  
The Impact

Aim. The present study empirically investigates and theoretically substantiates the results of the impact of social media on young web-users’ psychological well-being during the forced self-isolation caused by the progression of the COVID-19 pandemic (N = 254). Materials and methods. Standardized valid psycho-diagnostic methods, the author’s questionnaire (A. Hudimova, 2021), correlation and factor analyses were used to identify young web users’ patterns of social media involvement during the forced self-isolation. Results. The results show that during the global COVID-19 pandemic, young web users give preference for passive social media use rather than for communication. The obtained results showed an expansion in the time spent via social media by young web users. It was found that the progression of the COVID-19 pandemic is accompanied by the participants’ experience of negative emotions and fears of the unknown (r = .204; p <.01). It is substantiated that increasing immersion of young web users in social media is a kind of strategy to escape from bad thoughts (r = .271; p <.01). Significantly, it is stated that uncontrolled use of social media causes sleep disorders during isolation (r = .444; p <.01). Conclusions. The study proves that young people spend almost all day online due to the obsessive pattern of social media involvement and/or procrastination, which often provokes withdrawal syndrome upon the attempt to distract from them. The lack of controlled time spending on social media during self-isolation provokes an exacerbation of anxiety, apathy, depressed mood, and a sense of isolation from social reality. The obtained results provide evidence that the causal relations of passive social media use provoke an exacerbation of feelings of alienation, disrupt the healthy rhythm of sleep, and psychological state of young web-users during the progression of the COVID-19 pandemic.

Social media use and employee innovative performance: Work engagement as a mediator

2020 ◽  
Vol 48 (1) ◽  
pp. 1-9
Author(s):  
Tan Cheng ◽  
Pan Zhang ◽  
Yuping Wen ◽  
Liyin Wang
Keyword(s):  
Social Media ◽  
Work Engagement ◽  
Structural Equation ◽  
Media Use ◽  
Positive Influence ◽  
Equation Modeling ◽  
Future Research ◽  
Social Media Use ◽  
Innovative Performance ◽  
The Impact

We examined the impact of social media use on employee innovative performance, and the psychological mechanism underlying this relationship. Our hypothesis was that social media use would have a positive influence on employee innovative performance and that work engagement would act as a mediator in this relationship. We employed structural equation modeling to investigate this mediating role with 298 employees of a large enterprise in China. Results of a time-lagged survey showed that both social media use and work engagement were significantly correlated with innovative performance, and work engagement partially mediated the social media use–innovative performance relationship. These findings shed light on how social media use affects employee innovative performance. Theoretical and practical implications and directions for future research are discussed.

scholarly journals The use of social media in the B2B sales process: a meta synthesis

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Graziela Perretto Rodrigues ◽  
Adriana Roseli Wünsch Takahashi ◽  
Paulo Henrique Muller Henrique Prado
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Media Use ◽  
Theoretical Framework ◽  
Business Organizations ◽  
Social Media Use ◽  
Content Type ◽  
Sales Process ◽  
Use Of Social Media ◽  
Business To Business

Purpose The purpose of this study is to understand how business-to-business organizations use social media during the sales process. Design/methodology/approach The meta-synthesis steps methodology (Hoon, 2013) was applied. Findings This study presents a theoretical framework and contributes to improved understanding of how business can use social media in the sales process stages. The results allow identifying stages, discussing the integration between marketing and sales and generating benefits for the organization. Originality/value The proposed framework helps in understanding the previously performed fragmented studies. This study shows that social media use not only influences the sales process stages and increases the benefits to the business but also works as a mediator in the relation between sales process stages and identified benefits.

Cognitive needs and use of social media: a comparative study of gratifications sought and gratification obtained

2020 ◽  
Vol 48 (2) ◽  
pp. 79-90
Author(s):  
Ashfaq Hussain ◽  
Ghulam Shabir ◽  
Taimoor-Ul-Hassan
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Media Use ◽  
Social Media Use ◽  
Content Type ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Information Professionals ◽  
Use Of Social Media ◽  
Information Comprehension

Purpose The purpose of this study is to compare the gratification sought and gratification obtained for cognitive needs from social media among information professionals in the limelight of uses and gratification theory. Cognitive needs are related to knowledge, acquiring information, comprehension etc., and gratification sought and gratification obtained are two distinct components of the uses and gratification theory. Design/methodology/approach For this quantitative research study, a self-administered survey questionnaire was used to collect data from the participants of the study. Sample of this study was 700 information professionals who are necessarily users of social media. Findings Finding of this study depicted that gratification obtained and gratification sought from social media for cognitive needs are different from each other, and information professionals need to revisit their social media use for cognitive needs. Research limitations/implications The present study is limited to gratification sought and gratification obtained for cognitive needs among information professionals. Practical implications This study has determined that information professionals need to revisit their social media use for cognitive needs, as the obtained gratifications are different from gratification sought from social media. Social implications Social media provides versatility of information in different forms and large numbers of information professionals are the users of social media around globe. Perceived use of social media for cognitive needs has been resulted into destructed gratifications. This study has brought the actual outcome of the use of social media to the audience so that they may rectify their social media use. Originality/value This study is a significant contribution for information professionals to review the gratifications sought and obtained from social media for cognitive needs. It has been established in this study that gratifications sought are significantly different from gratifications obtained from social media among information professionals.

scholarly journals Between hope and fear: developing social media guidelines

2017 ◽  
Vol 39 (2) ◽  
pp. 130-144 ◽  
Author(s):  
Michaël Opgenhaffen ◽  
An-Sofie Claeys
Keyword(s):  
Social Media ◽  
Media Use ◽  
Future Research ◽  
Social Media Use ◽  
Content Type ◽  
Work Related ◽  
Potential Risks ◽  
Use Of Social Media ◽  
Depth Interviews ◽  
Practical Implications

Purpose The purpose of this paper is to examine employers’ policy with regard to employees’ social media use. Specifically, the authors examine the extent to which employers allow the use of social media in the workplace, what opportunities can be related to employees’ social media use and how social media guidelines are implemented within organizations. Design/methodology/approach In-depth interviews were conducted with HR and communication managers of 16 European companies from different sectors and of varying size. Findings Some organizations believe that social media should be accessible to employees while others ban them from the workplace. Most respondents believe that organizations can benefit from employees sharing work-related content with their own network. However, they encourage the sharing and retweeting of official corporate messages rather than employees developing their own messages. This fear regarding employees’ messages on social media is reflected in the broad adoption of social media guidelines. Research limitations/implications Future research should chart the nature of existing social media guidelines (restrictive vs incentive). Accordingly, the perceived sense and nonsense of social media guidelines in companies should be investigated, not only among the managers but also among employees. Practical implications Organizations should remain in dialogue with employees with regard to social media. Managers seem overly concerned with potential risks and forget the opportunities that can arise when employees operate as ambassadors. Originality/value The use of in-depth interviews allowed the authors to assess the rationale behind social media guidelines within organizations in depth and formulate suggestions to organizations and communication managers.

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