What catalyses mobile apps usage intention: an empirical analysis

2015 ◽  
Vol 115 (7) ◽  
pp. 1269-1291 ◽  
Author(s):  
Jun-Jie Hew ◽  
Voon-Hsien Lee ◽  
Keng-Boon Ooi ◽  
June Wei
Keyword(s):  
Mobile Applications ◽  
Educational Level ◽  
Mobile Apps ◽  
Partial Least Square ◽  
Least Square ◽  
Content Type ◽  
Use Of Technology ◽  
Sample Data ◽  
Facilitating Conditions ◽  
Application Developers

Purpose – Considering the lack of understanding of the mobile applications (mobile apps) market and low usage rates among Malaysians, Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) was adapted to investigate the determinants of consumer behavioural intention (BI) to use mobile apps. Design/methodology/approach – A total of 288 sample data was collected and analysed using partial least square equation modelling (PLS-SEM) method. Findings – All of UTAUT2 constructs (i.e. performance expectancy, effort expectancy, facilitating conditions, hedonic motivation, and habit), except for price value and social influence, significantly relate with BI to use mobile applications. Habit was reported to have the strongest influence. Gender and educational level were found to be insignificant moderators. Practical implications – Mobile application developers could have better understanding on users’ needs and intention, based on the findings. Originality/value – In order to shed light on current problems, and there is a dearth in relevant studies which could resolve the issue, this paper contributes the necessary knowledge on mobile apps acceptance to developers. Educational level was added into UTAUT2 as a moderator in addition to gender.

The effects of convenience and speed in m-payment

2015 ◽  
Vol 115 (2) ◽  
pp. 311-331 ◽  
Author(s):  
Aik-Chuan Teo ◽  
Garry Wei-Han Tan ◽  
Keng-Boon Ooi ◽  
Teck-Soon Hew ◽  
King-Tak Yew
Keyword(s):  
Service Providers ◽  
Partial Least Square ◽  
Least Square ◽  
Decision Makers ◽  
Content Type ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
And Performance ◽  
Facilitating Conditions ◽  
Practical Implications

Purpose – The purpose of this paper is to uncover the effects of perceived transaction convenience (PTC) and perceived transaction speed (PTS) on unified theory of acceptance and use of technology (UTAUT) in the context of m-payment. Design/methodology/approach – A predictive analysis approach was used to examine the PTC and PTS using a two-stage partial least square (PLS) and neural network (NN) analyses. Findings – The findings reveal that only effort expectancy (EE) and facilitating conditions (FC) were discovered to significantly influence BI. More importantly, PTC was found to have positive significant relationship with EE and performance expectancy (PE). Moreover, PTS also supported the positive relationship with BI and EE. Practical implications – The findings of the study provided further insights to mobile payment service providers, online banking industry players, and all decision makers and stakeholders involved. Originality/value – Despite of many attempts devoted to understand m-payment adoption, the effects of PTC and PTS on m-payment are not well understood.

scholarly journals Mobile services adoption in a hospitality consumer context

2018 ◽  
Vol 12 (1) ◽  
pp. 143-158 ◽  
Author(s):  
Paulo Rita ◽  
Tiago Oliveira ◽  
António Estorninho ◽  
Sérgio Moro
Keyword(s):  
Perceived Value ◽  
Partial Least Square ◽  
Least Square ◽  
Intention To Use ◽  
Adoption Studies ◽  
Content Type ◽  
Behavior Intention ◽  
Use Of Technology ◽  
And Performance ◽  
Facilitating Conditions

Purpose This study aims to present a model drawn on both the extension of the unified theory of acceptance and use of technology (UTAUT2) and the perceived value for explaining consumer behavior toward mobile hospitality services (MHS) from two perspectives: intention to use and recommendation. Design/methodology/approach The partial least square (PLS) was applied to data gathered from 348 validated responses to a survey to test a number of research hypotheses. Findings Results found that the proposed conceptual model explains 62 per cent of the intention to use of MHS and 51 per cent of the variation in the recommendation. Perceived value plays a role in explaining both the intention to use and recommend MHS, with both constructs also helping in explaining behavior intention, to which effort expectancy, facilitating conditions and performance expectancy also contribute. Originality/value This research goes beyond perceived value by combining it with a cornerstone model, UTAUT2, used in technology adoption studies. The paper addresses updated MHS that include but are not limited to mobile hotel reservations.

Mobile applications in tourism: the future of the tourism industry?

2017 ◽  
Vol 117 (3) ◽  
pp. 560-581 ◽  
Author(s):  
Garry Wei-Han Tan ◽  
Voon Hsien Lee ◽  
Binshan Lin ◽  
Keng-Boon Ooi
Keyword(s):  
Mobile Applications ◽  
Structural Equation ◽  
Tourism Industry ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Content Type ◽  
Psychological Constructs ◽  
Intention To Adopt ◽  
Use Of Technology

Purpose The purpose of this paper is to extend the unified theory of acceptance and use of technology with psychological constructs, namely, perceived playfulness, mobile innovativeness in information technology and perceived expressiveness (PEX) to examine on the consumers’ intention to adopt mobile applications (m-apps) as another mean in purchasing tourism-related product and services via their mobile devices. The study also included gender as moderating variable. Design/methodology/approach Partial least square-structural equation modeling approach was adopted to test the research framework using 474 valid respondents. Findings The results demonstrated that only performance expectancy and PEX are non-significant with the intention to adopt. In addition, gender was found to have a moderating effect between social influence and intention. Practical implications The study has several useful implications for researchers, m-apps developers, travel-related organizations and even government agencies when rendering m-apps services and disseminating information to their potential consumers. Originality/value The study contributes to the growing literature on m-apps in tourism from a developing country’s perspectives.

Behavioural intention and adoption of internet banking among clients’ of Islamic banks in Malaysia: an analysis using UTAUT2

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hassanudin Mohd Thas Thaker ◽  
Mohamed Asmy Mohd Thas Thaker ◽  
Ahmad Khaliq ◽  
Anwar Allah Pitchay ◽  
Hafezali Iqbal Hussain
Keyword(s):  
Internet Banking ◽  
Positive Influence ◽  
Partial Least Square ◽  
Least Square ◽  
Behavioural Intention ◽  
Islamic Banks ◽  
Kuala Lumpur ◽  
Content Type ◽  
Use Of Technology ◽  
Facilitating Conditions

Purpose This study aims to investigate the behavioural intention and adoption of internet banking (IB) among clients of local and foreign Islamic banks in Malaysia. Design/methodology/approach Survey questionnaires were distributed among the Islamic banks’ clients at two main states, namely, Kuala Lumpur and Selangor. The number of clients involved is 319 (n = 319). The data was analysed using the partial least square (PLS) and theoretically, the research framework in this study is guided by the unified theory of acceptance and use of technology 2 (UTAUT2). Findings The smart PLS analysis yielded three main outcomes, namely, the variables such as performance expectancy, effort expectancy, price value, facilitating conditions and habit have a positive influence over the behavioural intention and subsequently lead to the adoption of IB. The other two variables, namely, social influence and hedonic motivation were negatively-related and insignificant for behavioural intention. Third, this paper also noticed that facilitating conditions and habits have a direct relationship with the adoption of IB. Practical implications Based on the findings, Islamic banks can take necessary action to design a better policy to further accelerate the usage of IB among their client. By identifying those factors, this, perhaps, can allow Islamic banks to invest more ideas on those significant factors that influence their interest, and subsequently leads to good business to Islamic banks as the clients nowadays are looking for simplicity and convenience factors when using IB. Originality/value This research is expected to enhance existing literature on internet banking, especially in Islamic banking research on the technological edge. Limited research has been done in Malaysia, particularly on the intention and continuous adoption of IB in Islamic banks using the UTAUT2 framework. This would be breakthrough research in identifying factors that influence customers’ continuous adoption of IB.

Mobile TV: a new form of entertainment?

2014 ◽  
Vol 114 (7) ◽  
pp. 1050-1067 ◽  
Author(s):  
Choy-Har Wong ◽  
Garry Wei-Han Tan ◽  
Siew-Phaik Loke ◽  
Keng-Boon Ooi
Keyword(s):  
Wireless Communications ◽  
Structural Equation ◽  
Research Area ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Mobile Tv ◽  
Content Type ◽  
Use Of Technology ◽  
Application Developers

Purpose – While mobile TV (m-TV) is beneficial and is currently an emerging area within mobile commerce, the adoption rate is at the infancy stage. The purpose of this paper is therefore to adapt the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model to explore on the factors in predicting users’ behavioral intention (BI) of m-TV. Design/methodology/approach – Partial least square structural equation modeling approach was employed using 193 respondents to test the findings. Findings – The findings revealed that effort expectancy (EE), social influence (SI), facilitating conditions (FC), hedonic motivation (HM) and habit (HT) have significant effects on BI. In addition, gender was found to have moderating effect between FC and BI. Practical implications – Findings from this study provide valuable insights and contribute to the marketing strategy for mobile marketers, wireless communications vendors and application developers in the m-TV industry. Originality/value – Since the emergence of m-TV is regarded as a new concept, what factors that may motivate users to watch TV using m-devices remains unexplored and therefore is currently a neglected research area. This paper provides clues and valuable insights for mobile marketers, wireless communications vendors and application developers in the m-TV industry.

Modeling the Factors that Influence Ghanaian Entrepreneurs to Adopt e-Commerce

2021 ◽  
Vol 18 (06) ◽  
Author(s):  
Frederick Pobee
Keyword(s):  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Unified Theory ◽  
Cross Sectional ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions

This study investigated the factors that influence Ghanaian entrepreneurs to adopt e-commerce. Cross-sectional data was gathered from 520 entrepreneurs in the most populous and industrious regions in Ghana. The unified theory of acceptance and use of technology (UTAUT) was employed to effectively understand the unexplored phenomenon of e-commerce adoption among Ghanaian entrepreneurs. Partial Least Square-Structural Equation Modeling (PLS-SEM) was used to test the hypothesized relationships. The findings indicate that performance expectancy, effort expectancy, and social influence (SI) positively and significantly influenced the behavioral intention (BI) to adopt e-commerce. Facilitating conditions (FC) and BI had a significant positive relationship with the adoption of e-commerce.

Using UTAUT 2 model to predict mobile app based shopping: evidences from India

2017 ◽  
Vol 9 (3) ◽  
pp. 248-264 ◽  
Author(s):  
Preeti Tak ◽  
Savita Panwar
Keyword(s):  
Behavioral Intention ◽  
Mobile Apps ◽  
Smart Phone ◽  
Mobile App ◽  
Content Type ◽  
Use Of Technology ◽  
Usage Behavior ◽  
Managerial Implications ◽  
Facilitating Conditions ◽  
The Impact

Purpose The purpose of this paper is to understand antecedents of app-based shopping in an Indian context. The paper has used unified theory of acceptance and use of technology (UTAUT) 2 model for examining the impact of various constructs on behavioral intention and usage behavior of smart phone users toward the mobile shopping apps. Design/methodology/approach The constructs were tested and validated by means of a structured questionnaire which was administered on a sample of 350 mobile app shoppers in Delhi. AMOS 20 was used to analyze the collected data. Findings The study revealed that hedonic and habit are the strongest predictors of users’ behavioral intention to use mobile apps for shopping. Respondents are also influenced by the deals that are being offered by the marketers. The research also suggests that facilitating conditions help in usage of mobile apps for shopping. Research limitations/implications Managerial implications simplifying the interface which would encourage the less technologically advanced individuals to use mobile apps. Hedonic element of shopping through mobile apps should also be enhanced. Originality/value This study contributes to the research on intentions and usage behavior of consumer technologies by adopting UTAUT 2 model to explain the intentions and usage behavior toward mobile apps for shopping. The paper also measured the role of deals in influencing the consumers.

scholarly journals Students’ Acceptance of Simulation Games in Management Courses: Evidence from Saudi Arabia

2020 ◽  
Vol 9 (4) ◽  
pp. 55
Author(s):  
Dalal Bamufleh ◽  
Reem Hussain ◽  
Eman Sheikh ◽  
Khlood Khodary
Keyword(s):  
Saudi Arabia ◽  
Positive Impact ◽  
Partial Least Square ◽  
Least Square ◽  
Simulation Games ◽  
Positive Effects ◽  
Use Of Technology ◽  
Proposed Model ◽  
Facilitating Conditions ◽  
Use Behavior

As a new trend in learning, simulation games play an active and essential role in the area of educational technology. Gaming makes a positive impact on the learning process. It has the capability to enhance creativity, problem-solving, communication, decision-making, and collaboration (Faizan et al., 2015). This paper is aimed at exploring the factors that affect students’ acceptance and use of simulation games in management courses. In this study, the unified theory of acceptance and use of technology (UTAUT) is utilized to investigate students’ intentions regarding using simulation games for learning. The proposed model and its hypotheses are tested by surveying 115 students at Yanbu University College in Saudi Arabia. Data are gathered and analyzed using smart partial least square. After analysis, the results prove that performance expectancy, effort expectancy, and social influence have positive effects on behavioral intentions (BI) and that facilitating conditions have a positive impact on use behavior (UB). In addition, a positive effect is found between BI and UB. The authors utilize the study findings to highlight some recommendations that could improve the implementation of simulation games. Finally, future studies are recommended to increase the sample size for more reliable results and conclusions.

The use of fitness centre apps and its relation to customer satisfaction: a UTAUT2 perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Helena Ferreira Barbosa ◽  
Jerónimo García-Fernández ◽  
Vera Pedragosa ◽  
Gabriel Cepeda-Carrion
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
Positive Impact ◽  
Partial Least Square ◽  
Least Square ◽  
Intention To Use ◽  
Content Type ◽  
Behavioural Intentions ◽  
Performance Expectancy ◽  
Use Of Technology

PurposeThe purpose of this paper is to analyse the intention of using fitness app made available by the fitness centre to its members and their relationship with overall customer satisfaction.Design/methodology/approachThe present study uses the extended unified theory of acceptance and use of technology (UTAUT2) as the base model. All the hypothesised relationships were tested through partial least square structural equation modelling (PLS-SEM), in a quantitative study with data from 1,676 fitness consumers from Portugal.FindingsThe results support the ability of UTAUT2 in predicting the customer´s intention to use the fitness app. Performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation and habit have a positive impact on behavioural intentions to use the fitness app. Performance expectancy and habit have the strongest relationships. Behavioural intentions are positively related both to the usage behaviour of the fitness app and to overall customer satisfaction.Practical implicationsThe results of this study present a strong contribution for fitness centre managers, since it highlights the importance of using these apps as a way to increase customer satisfaction, increasing retention levels.Originality/valueThis study is paramount as regards to examine the behavioural intention to use the fitness apps that the fitness centres make available to their members using UTAUT2 model.

scholarly journals Understanding online shopping adoption: The unified theory of acceptance and the use of technology with perceived risk in millennial consumers context

2020 ◽  
Vol 17 (1) ◽  
pp. 51
Author(s):  
Rian Piarna ◽  
Ferdi Fathurohman ◽  
Nunu Nugraha Purnawan
Keyword(s):  
Perceived Risk ◽  
Financial Risk ◽  
Online Shopping ◽  
Partial Least Square ◽  
Least Square ◽  
Perceived Risks ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Facilitating Conditions ◽  
Use Behavior

Online shopping is growing so rapidly and has attracted millennials in various way. Unfortunately, the discussion regarding the adoption of online shopping in millennial consumers’ context with perceived risk application was still limited. Therefore, the purpose of this study was to investigate the effect of performance expectancy, expectation efforts, social influence, facilitation conditions, hedonic motivation, price value, habits, and perceived risks on behavioral intentions and use behavior. This study also discusses the effect of perceived risks on financial risk, performance risk, and privacy risk. This study can be classified as explanatory research with purposive sampling and partial least square as sampling techniques and data analysis. This study was designed to focus on individuals who can be classified as an online shopper with a range of age of 18-35 years old. The results show that the millennial generation is influenced by the social environment and habits in shaping their behavioral intention. Millennial consumers are also proving very concerned about their perceived risk of financial, performance, and privacy issues when doing online shopping. Interestingly, six of the factors studied (performance expectancy, effort expectancy, facilitating conditions, hedonic motivation, price value, and perceived risk) do not have any influence on the intention to use online commerce technology.

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