Virality over YouTube: an empirical analysis

2014 ◽  
Vol 24 (5) ◽  
pp. 629-647 ◽  
Author(s):  
Gohar Feroz Khan ◽  
Sokha Vong
Keyword(s):  
Social Capital ◽  
Empirical Model ◽  
Application Programming Interface ◽  
Partial Least Square ◽  
Least Square ◽  
Content Type ◽  
Application Programming ◽  
Media Platform ◽  
First Time ◽  
The Relationship

Purpose – The purpose of this paper is to seek reasons for some videos going viral over YouTube (a type of social media platform). Design/methodology/approach – Using YouTube APIs (Application Programming Interface) and Webometrics analyst tool, the authors collected data on about 100 all-time-most-viewed YouTube videos and information about the users associated with the videos. The authors constructed and tested an empirical model to understand the relationship among users’ social and non-social capital (e.g. User Age, Gender, View Count, Subscriber, Join Date, Total Videos Posted), video characteristics (Post Date, Duration, and Video Category), external network capital (in-links and hit counts), and Virality (Likes, Dislikes, Favorite Count, View Count, and Comment Count). Partial least square and Webometric analysis was used to explore the association among the constructs. Findings – Among other findings, the results showed that popularity of the videos was not only the function of YouTube system per se, but that network dynamics (e.g. in-links and hits counts) and offline social capital (e.g. fan base and fame) play crucial roles in the viral phenomenon, particularly view count. Originality/value – The authors for the first time constructed and tested an empirical model to find out the determinants of viral phenomenon over YouTube.

Do social networking sites promote life satisfaction? The explanation from an online and offline social capital transformation

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lin Huang ◽  
Daqing Zheng ◽  
Weiguo Fan
Keyword(s):  
Social Capital ◽  
Life Satisfaction ◽  
Social Networking ◽  
Social Networking Sites ◽  
Partial Least Square ◽  
Least Square ◽  
Content Type ◽  
Different Types ◽  
Bonding And Bridging ◽  
The Relationship

PurposeThe use of social networking sites (SNSs) can promote life satisfaction mainly because of their social relationship benefits. Although prior studies examined the roles of different types of social capital (SC), the association between online and offline SC is ignored. This research addresses this gap by uncovering a mechanism of transformation between online and offline SC in terms of bonding and bridging types when linking SNSs usage and life satisfaction.Design/methodology/approachCategorizing the concept of SC into four sub-types from bonding/bridging and online/offline dimensions, the paper establishes a theoretical framework based on the transformation mechanism among these four kinds of SC. A component-based approach, partial least square method, is chosen for hypothesis testing with a survey-based sample collected from WeChat users.FindingsFirst, SNSs usage is positively related to life satisfaction and four types of SC (i.e. online/offline and bonding/bridging SC). Second, both online bonding SC and offline bridging SC are positively related to life satisfaction and can mediate the relationship between SNSs usage and life satisfaction. Third, offline bonding SC is positively related to online bonding SC and can mediate the relationship between SNSs usage and online bonding SC; on the contrary, online bridging SC is positively related to offline bridging SC and can mediate the relationship between SNSs usage and offline bridging SC.Practical implicationsIn the environment of SNSs, users can take vigorous strategies to better balance online and offline spaces and improve life satisfaction by adapting to the characteristics of SNSs in developing different types of SC. Specifically, it is encouraged for users to transfer online bridging SC into offline space and offline bonding SC into online space.Originality/valueTo the best of the authors’ knowledge, this is the first study exploring the association between online and offline SC when linking SNSs usage and life satisfaction. Instead of the single transformation direction from online to offline in prior Internet research, this research has revealed different transformation directions between online and offline SC in terms of bonding and bridging types in the context of SNSs.

I'll manage myself: the moderator effect of positive framing on the relationship between organisational politics and engagement

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Robinson James
Keyword(s):  
Work Engagement ◽  
Structural Equation ◽  
Harmful Effect ◽  
Negative Relationship ◽  
Partial Least Square ◽  
Least Square ◽  
Moderator Effect ◽  
Content Type ◽  
The Relationship ◽  
Organisational Politics

PurposeThis study aims to investigate the influence of organisational politics on work engagement and the moderator effect of positive framing on this relationshipDesign/methodology/approachData were collected from 241 public sector employees in Sri Lanka through a structured questionnaire and analysed with partial least square structural equation modelling (PLS_SEM).FindingsThe results indicated that organisational politics negatively influenced employees' work engagement, positive framing positively influenced engagement and weakened the negative relationship between politics and engagement.Practical implicationsThis study suggests that organisation and individuals must take the necessary steps to enhance work engagement. Organisations must be transparent in all activities to avoid employees' negative perception. Also, organisations need to take steps to recruit employees with positive framing or develop this competency through training and development. Individuals also need to take necessary steps to frame the work environment positively to enhance their engagement in work.Originality/valueThis study extends the literature by being the first to examine the positive framing as a moderator in the relationship between politics and engagement. This study found that positive framing as a resource reduced the harmful effect of organisational politics on engagement and suggested positive framing can be considered as a resource in the future investigation of the job demand–resource model.

Forecasting the schedule performance resulting from the adoption of social distancing in construction projects

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hilary Omatule Onubi ◽  
Nor'Aini Yusof ◽  
Ahmad Sanusi Hassan ◽  
Ali Ahmed Salem Bahdad
Keyword(s):  
Construction Projects ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Content Type ◽  
Social Distancing ◽  
Schedule Performance ◽  
The Impact ◽  
The Relationship ◽  
Positive Effect

PurposeThe coronavirus disease 2019 (COVID-19) pandemic has had major impacts on the performance of construction projects that have adopted social distancing measures. This study examines the effect of social distancing measures on project schedule performance through job reorganization on construction project sites.Design/methodology/approachResponses were obtained through a survey of 154 construction projects and analysed using the partial least square structural equation modeling (PLS-SEM) technique.FindingsThe findings established that social distancing has a negative effect on schedule performance, social distancing has a positive effect on job re-organization and job re-organization has a positive effect on schedule performance. Additionally, the results indicate that job re-organization partially mediates the relationship between social distancing and schedule performance, while social distancing moderates the relationship between job re-organization and schedule performance with low social distancing having the stronger positive effect.Originality/valueThis study contributes theoretically to a greater understanding of the impact of adopting COVID-19 safety measures such as social distancing on the schedule performance of construction projects. The study also shows how social distancing could lead to schedule performance through job reorganization.

Emanating the key factors of innovation performance: leveraging on the innovation culture among SMEs in Malaysia

2019 ◽  
Vol 13 (4) ◽  
pp. 559-587 ◽  
Author(s):  
Haniruzila Hanifah ◽  
Hasliza Abdul Halim ◽  
Noor Hazlina Ahmad ◽  
Ali Vafaei-Zadeh
Keyword(s):  
Partial Least Square ◽  
Innovation Performance ◽  
Least Square ◽  
Government Support ◽  
Innovation Strategy ◽  
Equation Modeling ◽  
Content Type ◽  
Innovation Culture ◽  
The Relationship

Purpose Innovation has become an approach to create value for the customer to remain competitive in the market. However, previous research on innovation performance particularly among Bumiputera small and medium-sized enterprises (SMEs) had received little intention. Hence, Bumiputera SMEs need to inculcate the innovation culture to generate innovation performance. As such, the purpose of this study is to examine the ambidextrous orientation and innovation strategy on innovation culture, and how innovation culture could mediate the relationship between ambidextrous orientation and innovation strategy and innovation performance. In addition, this study also examines the role of government support as the moderator between innovation culture and innovation performance. Design/methodology/approach Data were collected from 140 Bumiputera SMEs and analyzed using partial least square-structural equation modeling via Smart PLS. Findings Findings indicated that ambidextrous orientation (alignment and adaptability) and innovation strategy (proactive creativity strategy and growth risk orientation strategy) had a significant impact on innovation culture. Besides, innovation culture mediated the relationship between alignment, proactive creativity strategy, growth risk orientation strategy and innovation performance. Surprisingly, innovation culture does not significantly mediate the relationship between adaptability and innovation performance. However, government support plays an important role to support innovation culture and innovation performance in Bumiputera SMEs. Originality/value This study makes both theoretical and practical contributions, especially in identifying the significant role of Bumiputera SMEs in creating an innovation culture. Besides, it explained government support as an important role in strengthening the relationship between innovation culture and innovation performance. The findings of the study will provide great help to Bumiputera entrepreneurs in formulating innovation culture in Malaysian SMEs.

Role of virtues in the relationship between shame and tendency to plagiarise

2019 ◽  
Vol 33 (1) ◽  
pp. 66-85 ◽  
Author(s):  
Deepika Pandoi ◽  
Sanjaya Singh Gaur ◽  
Anup Kumar Gupta
Keyword(s):  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Path Model ◽  
Content Type ◽  
External Shame ◽  
Quasi Experimental ◽  
The Relationship ◽  
Practical Implications

Purpose Plagiarism is an epidemic for scholars that needs to be managed. Penalties do not seem to be able to stop people from indulging in it. Manipulation of emotions and values may help in discouraging people from plagiarism. Therefore, the purpose of this paper is to understand the association between felt emotion and plagiarism outcome behaviours. Another objective of the study is to see the role of virtues in discouraging people from plagiarism. Design/methodology/approach A scenario-based quasi-experimental method is used to collect the data. Graduate students from various Indian universities were invited for the experiment. The partial least square based structural equation modelling is used to test the measurement as well as path model. Findings The authors found that manipulated shame resulted in feelings of both international and external shame. When individuals feel internal shame, they avoid and discontinue plagiarism. They also try to repair the damage that they cause by plagiarism. However, feeling of external shame only encourages individuals to discontinue plagiarism behaviour. Virtues such as influence, competitiveness and equality weaken the relationship between internal shame and plagiarism-related outcome behaviour. At the same time, these virtues do not affect the relationship between external shame and outcome behaviours. Practical implications This study has important implications for the institutions of higher education. The study suggests that universities should provoke the emotion of shame through various communications to students to control the act of plagiarism by their students. Originality/value No study seems to have examined if the manipulation of emotions and values can help reduce the problem of plagiarism. This is an attempt towards bridging this important gap in literature. Therefore, findings of this study are of great value to scholars and content developers.

scholarly journals Residents’ perceptions of environmental certification, environmental impacts and support for the world expo 2015: the moderating effect of place attachment

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Girish Prayag ◽  
Mesbahuddin Chowdhury ◽  
Daniel Prajogo ◽  
Marcello Mariani ◽  
Andrea Guizzardi
Keyword(s):  
Environmental Impacts ◽  
Place Attachment ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Environmental Certification ◽  
Content Type ◽  
World Expo ◽  
The Relationship

Purpose Based on social exchange theory (SET) and signaling theory (ST), this study aims to evaluate how an event’s perceived environmental certification (PEC) by residents, affect their evaluations of environmental impacts and subsequent event support (ES). The moderating role of place attachment (PA) on some of these relationships is also evaluated. Design/methodology/approach Using partial least square structural equation modeling (PLS-SEM), a theoretical model is tested on a sample of 450 residents who attended the 2015 Milan World Expo. Findings PEC positively affects evaluations of positive environmental impacts (PEI) but negatively affects evaluations of negative environmental impacts (NEI). PEC positively affects ES while the relationship between PEC and NEI is moderated by PA. Research limitations/implications Items used to measure PEC, PEI and NEI are not exhaustive. SET has its own limitations in explaining residents’ ES, which the authors have attempted to attenuate by using ST. Practical implications Using environmental certification as a communication tool must demonstrate to residents how it reduces negative externalities, rather than focusing only on its positive community benefits. Less well-educated residents had the lowest ES, suggesting the need to use social media to increase ES. Originality/value This study contributes to understandings of the perceptions of the benefits of event certification by residents, and how this affects their ES. PA moderates the relationship between PEC and NEI.

Modified integrated Islamic CSRD index and financial performance of Malaysian Islamic banks

2020 ◽  
Vol 11 (8) ◽  
pp. 1599-1617
Author(s):  
Fatimah Noor Rashidah Mohd Sofian ◽  
Rusnah Muhamad
Keyword(s):  
Financial Performance ◽  
Stakeholder Theory ◽  
Partial Least Square ◽  
Least Square ◽  
Islamic Banks ◽  
Content Type ◽  
Partial Least Square Analysis ◽  
The Relationship ◽  
Purposive Sample ◽  
Practical Implications

Purpose The purpose of this paper is to examine the relationship between the modified integrated Islamic CSRD index (MIICSRDi) and financial performance of Malaysian Islamic banks as perceived by the stakeholders. Design/methodology/approach This paper used survey questionnaire with a purposive sample of 343 stakeholders of Malaysian Islamic banks. A theoretical framework was developed and tested by using partial least square analysis. Findings The findings reveal that there is a significant positive relationship between the MIICSRDi and financial performance as perceived by the stakeholders. Research limitations/implications There is a lack of empirical research proposing an Islamic CSRD framework that is suitable to be applied within the context of the Malaysian environment. Hence, this paper shows that MIICSRDi in line with the stakeholder theory, Shariah principles and ‘urf principle (customary practice) can be used by Malaysian Islamic banks to increase their performance. Practical implications MIICSRDi can be used as one of the strategies to improve the financial performance of Islamic banks. In fact, it can be instilled in the value-based intermediation introduced by Bank Negara Malaysia for the rebranding of Islamic banks. Originality/value The relationship between perceived MIICSRDi and perceived financial performance is explained in light of the stakeholder theory, Shariah principles (unity, equilibrium, free will, responsibility and tazkiyah) and ‘urf principle (customary practice).

Mobile money adoption and usage and financial inclusion: mediating effect of digital consumer protection

2020 ◽  
Vol 22 (3) ◽  
pp. 157-176
Author(s):  
George Okello Candiya Bongomin ◽  
Joseph Mpeera Ntayi
Keyword(s):  
Consumer Protection ◽  
Financial Services ◽  
Structural Equation ◽  
Partial Least Square ◽  
Financial Inclusion ◽  
Least Square ◽  
Mediating Effect ◽  
Content Type ◽  
Mobile Money ◽  
The Relationship

Purpose Drawing from the argument that mobile money services have a significant potential to provide a wide range of affordable, convenient and secure financial services, there have been rampant frauds on consumers of financial products over the digital financial platform. Thus, this study aims to establish the mediating effect of digital consumer protection in the relationship between mobile money adoption and usage and financial inclusion with data collected from micro small and medium enterprises (MSMEs) in northern Uganda. Design/methodology/approach To achieve the main objective of this study, a research model was developed to test for the mediating effect of digital consumer protection in the relationship between mobile money adoption and usage and financial inclusion. The data were collected from MSMEs and structural equation modelling in partial least square (PLS) combined with bootstrap was applied to analyze and test the hypotheses of this study. The direct and indirect effect of mobile money adoption and usage on financial inclusion was tested through digital consumer protection as a mediator variable. Findings The findings from the PLS-structural equation modelling (SEM) showed that mobile money adoption and usage has both direct and indirect effect on financial inclusion. Moreover, financial inclusion is influenced by both mobile money adoption and usage and digital consumer protection. Research limitations/implications The study used partial least square (PLS-SEM) combined with bootstrap confidence intervals through a formative approach to establish the mediating effect of the mediator variable. Hence, it ignored the use of covariance-based SEM and the MedGraph programme. Furthermore, data were collected from samples located in Gulu district, northern Uganda and specifically from MSMEs. This limits generalization of the study findings to other population who also use mobile money services. Practical implications Promoters of digital financial services, managers of telecommunication companies, and financial inclusion advocates should consider strengthening the existing digital consumer protection laws on the mobile money platform. A collaborative approach between the mobile network operators, financial institutions and regulators should tighten the existing laws against mobile money fraudsters and an efficient mechanism for recourse, compensation and remedy should be set up to benefit the victims of frauds and cybercrime on the Fintech ecosystem. Originality/value The current study gives a useful insight into the critical mediating role of digital consumer protection as a cushion for promoting financial inclusion through mobile phones over the Fintech that face great threat and risk from cyber insecurity.

Brand hate and retaliation in Muslim consumers: does offensive advertising matter?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Uzma Noor ◽  
Mahnaz Mansoor ◽  
Sajeela Rabbani
Keyword(s):  
Structural Equation ◽  
Partial Least Square ◽  
The Body ◽  
Least Square ◽  
Equation Modeling ◽  
Content Type ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship ◽  
Brand Hate

Purpose This study aims to investigate the generation of negative emotions and behavior in Muslim consumers from their attitude toward offensive advertising. Mediation of brand hate between attitude toward offensive advertising and brand retaliation was examined. The conditional indirect impact of religiosity on attitude toward offensive advertising and brand retaliation through brand hate was also realized. Design/methodology/approach A cross-sectional research design was used using the mall intercept survey technique. Data were collected from 380 respondents visiting the malls in the areas of Pakistan’s twin cities (Rawalpindi and Islamabad) after ensuring appropriateness for the study. Partial least square–structural equation modeling through SmartPLS software was used as a statistical technique to test the hypotheses. Findings The findings confirm that attitude toward offensive advertising affects brand hate and brand retaliation positively. The conditional indirect effect of religiosity on the relationship of attitude toward offensive advertising and brand retaliation has also proved significant. Originality/value The present study has filled a significant gap in the literature of brand hate by introducing brand hate as a mediator in the relationship of attitude toward offensive advertising and brand retaliation. It further added in the body of knowledge of brand hate by a moderated mediation mechanism of religiosity on the relationship of attitude toward offensive advertising and brand retaliation through brand hate. The present study has considered the non-offensive product being promoted through offensive advertising and explored the impact of attitude toward offensive advertising on brand hate and brand retaliation in Muslim consumers.

Is knowledge alone enough for socially responsible investing? A moderation of religiosity and serial mediation analysis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Pooja Mehta ◽  
Manjit Singh ◽  
Manju Mittal ◽  
Himanshu Singla
Keyword(s):  
Socially Responsible Investing ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Socially Responsible ◽  
Content Type ◽  
Responsible Investing ◽  
Serial Mediation ◽  
Relationship Of ◽  
The Relationship

Purpose This study aims to test the serial mediation effect of attitude toward socially responsible investing (SRI) and social investing efficacy (SIE) on the relationship of knowledge about SRI with the intention to invest in SRI along with moderating effect of religiosity. Design/methodology/approach The study uses a quantitative analysis approach, wherein the data has been collected from 569 north Indian retail investors. Partial least square (PLS)-structural equation modeling has been applied in this study using the latest version of SmartPLS (v. 3.2.8) software to examine the complex model of serial and moderated mediation. Findings Attitude toward SRI and SIE significantly and serially mediate the relationship between knowledge about SRI and intention to invest in SRI. Also, the interaction effect of religiosity with knowledge about SRI is significant only for SIE and not for attitude toward SRI. Research limitations/implications The study is cross-sectional in nature conducted only on the north Indian investors. Besides knowledge, there can be many other personal or social aspects that might affect SRI intention that have not been taken into the study. Practical implications The results suggested that the companies, financial advisors and governmental bodies can improvise upon social and environmental performance reporting so that investment in SRI can be promulgated. Social implications The paper concludes that religious-minded people are more open to the idea of investing in SRI. India, being is a religious-minded country, the results of this study suggest that there is good potential for the development of SRI in India. Originality/value Empirical evidence regarding the relationship of SRI intention with its determinants is limited in Asian countries. Prior literature mainly provides evidence from developed countries where social and governance systems are comparatively stronger. The study provides evidence for the bright future of SRI in India, where investor’s beliefs are dominated by their religious values.

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