Agenda-setting on traditional vs social media

2019 ◽  
Vol 29 (4) ◽  
pp. 688-703 ◽  
Author(s):  
Liang Chen ◽  
Jingyuan Shi ◽  
Yu Guo ◽  
Pianpian Wang ◽  
Yiwei Li
Keyword(s):  
Social Media ◽  
Agenda Setting ◽  
Process Model ◽  
Semantic Network ◽  
Rank Order ◽  
Quadratic Assignment ◽  
Extended Parallel Process Model ◽  
Content Type ◽  
People’S Daily ◽  
People's Daily

Purpose The purpose of this paper is to explore and compare haze-related content between traditional and social media in China by applying agenda-setting theory and the extended parallel process model (EPPM). Specifically, this paper examines the correlation between the two forms of media in terms of the ranking of the attributes of haze (i.e. the EPPM components) and the interrelationships among the attributes. Design/methodology/approach Content analysis and semantic network analysis were employed to address the research aims. Findings The results revealed that more than half of the total messages on both types of media reflected the EPPM components, either threat or efficacy information. However, the imbalance between the threat and efficacy information was more prominent in the haze-related content presented in the People’s Daily than it was on Weibo. In addition, the results from a Spearman’s rank-order correlation and a quadratic assignment procedure (QAP) indicated that there was no significant correlation between the People’s Daily and Weibo in terms of the rankings of the attributes of haze (i.e. the EPPM components) or the interrelationships among the attributes. Originality/value This study is the first to apply a theoretical approach to examine and compare the nature of haze-related messages on traditional and social media.

scholarly journals Covering China - Pakistan Economic Corridor (CPEC): How ‘The News' and 'People's Daily' Develop Social Media Discourse Since Its' Inception

2020 ◽  
Vol V (IV) ◽  
pp. 204-216
Author(s):  
Mudassar Hussain Shah ◽  
Sadaf Asif ◽  
Raja Arslan Ahmad Khan
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Keyword Search ◽  
Semantic Network ◽  
Media Discourse ◽  
Semantic Network Analysis ◽  
Quantitative Content ◽  
People’S Daily ◽  
People's Daily ◽  
Facebook Pages

The present study explores how 'CPEC' is covered and treated by the two eminent English newspapers The News (Pakistani Newspaper) and the People's daily (Chinese Newspaper) through their Facebook's official pages through the keyword search “China – Pakistan Economic Corridor” from the year 2015-19. The broader aspects, categories are formed; as development, economy, political, social, strategic and other, examined the treatment on their frequency and semantic network analysis on positive, negative and neutral frames through coding sheet. For this purpose, the quantitative content analysis is conducted to examine that how 'CPEC' is covered, framed and treated by the said newspaper at their official Facebook pages. The findings of the study reveal that 'China – Pakistan Economic Corridor' is projected significantly more strategic than economic on the posts appeared on the Chinese and Pakistani newspaper. The coverage appeared on The News is varied from positive, neutral and negative.

scholarly journals Managing knowledge through social media

2018 ◽  
Vol 13 (3) ◽  
pp. 303-328 ◽  
Author(s):  
Robert Crammond ◽  
Kingsley Obi Omeihe ◽  
Alan Murray ◽  
Kirstin Ledger
Keyword(s):  
Social Media ◽  
Process Model ◽  
Management Tool ◽  
Content Type ◽  
Media Usage ◽  
Media Technologies ◽  
Entrepreneurial Behaviour ◽  
Start Up ◽  
Research Concept ◽  
Organisational Strategy

Purpose The purpose of this paper is to conceptualise social media usage (SMU) as a contributory, knowledge management (KM) tool towards entrepreneurial behaviour amongst small- and medium-sized enterprises (SMEs). Although an underdeveloped concept in entrepreneurship, the conceptual analysis of KM presents evidence which links SMU as complementary to changing KM conventions. Design/methodology/approach The pertinent KM and SMU literatures of the SME context were reviewed to form an understanding of this context. Employing a mixed-methods approach, a pragmatic, thematic investigation of SMU-enhanced KM was facilitated. Findings Substantial benefits of innovative SMU, as a management tool towards SME entrepreneurialism, were witnessed. SMU enhances the administration of real-time knowledge, encouraging creativity. However, longer-term costs of employing requisite personnel, and anticipated organisational restructuring, present challenges. The paper identifies the potentials of social media technologies in overcoming KM issues. The authors propose a reasoned process model towards entrepreneurial exploitation by acknowledging systematic phases of research, concept, institutionalise, develop, target and assess, referred to as the RCIDTA model. Practical implications The authors argue that KM, through social media, facilitates interactions to execute innovative processes within SMEs ever-changing infrastructures. It also informs nascent entrepreneurs, in considering the benefits of systematic KM, and novel SMU, opportunities. The RCIDTA model for SMEs can be utilised in improving knowledge ecosystems of entrepreneurial SMEs, promoting innovation towards sustained organisation growth. Originality/value This paper embraces the growing approach of SMEs applying SMU. SMU and its cost efficiency support the start-up activity. This paper highlights central issues concerning the exploitation of sector-specific KM, including organisational strategy, structure, brand formation, fiscal and personnel resource allocation and market share.

Social media based value creation and business models

2016 ◽  
Vol 116 (8) ◽  
pp. 1820-1838 ◽  
Author(s):  
Sanna Ketonen-Oksi ◽  
Jari J. Jussila ◽  
Hannu Kärkkäinen
Keyword(s):  
Social Media ◽  
Value Creation ◽  
Process Model ◽  
Business Models ◽  
Academic Research ◽  
Research Literature ◽  
Service Development ◽  
Academic Journal ◽  
Content Type ◽  
Customer Services

Purpose The purpose of this paper is to create an organized picture of the current understanding of social media-based value creation and business models. Design/methodology/approach Following the process model presented by Fink (2005), a systematic literature review of academic journal articles published between 2005 and 2014 was conducted. The research was grounded on the theoretical foundations of service-dominant logic. Findings This study offers detailed descriptions and analyses of the major social media mechanisms affecting how value is created in social media-based value networks and the kinds of impact social media can have on present and future business models. Research limitations/implications The study is limited to academic research literature on business organizations, excluding all studies related to public and non-profit organizations. Practical implications Attention is given to developing an in-depth understanding of the functions and concrete value creation mechanisms of social media-based co-creation within the different organizational processes (e.g. in product and service development and customer services) and to updating the related practices and knowledge. Originality/value This study provides new insight into the challenges related to research models and frameworks commonly used for observing value creation, thus highlighting the need for further studies and updates.

Celebrity selection in social media ecosystems: a flexible and interactive framework

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shekhar Shukla ◽  
Ashish Dubey
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Group Decision Making ◽  
Selection Criteria ◽  
Evaluation Method ◽  
Group Decision ◽  
Rank Order ◽  
Fuzzy Evaluation ◽  
Content Type ◽  
Selection For

PurposeQuantitative objective studies on the problem of celebrity selection are lacking. Furthermore, existing research does not recognize the group decision-making nature and the possibility of customer involvement in celebrity or influencer selection for social media marketing. This study conceptualizes celebrity selection as a multi-attribute group decision-making problem while deriving the final ranking of celebrities/influencers using interactive and flexible criteria based on the value tradeoff approach. The article thus proposes and demonstrates a quantitative objective method of celebrity selection for a brand or campaign in an interactive manner incorporating customer's preferences as well.Design/methodology/approachEach decision-maker's preferences for celebrity selection criteria are objectively captured and converted into an overall group preference using a modified generalized fuzzy evaluation method (MGFEM). The final ranking of celebrities is then derived from an interactive and criteria-based value tradeoff approach using the flexible and interactive tradeoff method.FindingsThe approach gives a different ranking of celebrities for two campaigns based on group members' perceived importance of the selection criteria in different scenarios. This group includes decision-makers (DMs) from the brand, marketing communication agency and brand's customers. Further, each group member has an almost equal say in the decision-making based on fuzzy evaluation and an interactive and flexible value tradeoff approach to celebrity selection for receiving a rank order.Research limitations/implicationsThe approach uses secondary data on celebrities and hypothetical scenarios. Comparison with other methods is difficult, as no other study proposes a multi-criteria group decision-making approach to celebrity selection especially in a social media context.Practical implicationsThis approach can help DMs make more informed, objective and effective decisions on celebrity selection for their brands or campaigns. It recognizes that there are multiple stakeholders, including the end customers, each of whose views is objectively considered in the aspects of group decision-making through a fuzzy evaluation method. Further, this study provides a selection mechanism for a given context of endorsement by objectively and interactively encapsulating stakeholder preferences.Originality/valueThis robust and holistic approach to celebrity selection can help DMs objectively make consensual decisions with partial or complete information. This quantitative approach contributes to the literature on selection mechanisms of influencers, celebrities, social media opinion leaders etc. by providing a methodological aid that encompasses aspects of interactive group decision-making for a given context. Moreover, this method is useful to DMs and stakeholders in understanding and incorporating the effect of nature or context of the brand and the campaign type in the selection of a celebrity or an influencer.

Susceptibility of falling behind current medical knowledge among health-care professionals: the extended parallel process model

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Salman Bin Naeem ◽  
Rubina Bhatti ◽  
Khurshid Ahmad ◽  
Muhammad Rafi
Keyword(s):  
Health Care ◽  
Patient Care ◽  
Health Care Professionals ◽  
Process Model ◽  
Medical Knowledge ◽  
Parallel Process ◽  
Current Medical ◽  
Behavioral Changes ◽  
Extended Parallel Process Model ◽  
Content Type

Purpose The purpose of this paper is to appraise the possible response outcomes (no response, fear control or danger control) of a fear-based message on falling behind current medical knowledge among health-care professionals (HCPs). Design/methodology/approach This study was conducted using a quantitative research design. A cross-sectional survey was carried out in 2,873 health-care facilities across 36 districts of Punjab. The Extended Parallel Process Model (EPPM) provided a theoretical framework for this study. The important components to EPPM such as threat, efficacy and outcomes were used to collect the data. The collected data was analyzed using Statistical Package for Social Sciences (SPSS) version 22. Findings HCPs perceived high susceptibility and threat of falling behind current medical knowledge. A majority of the HCPs were at the danger control process and engaged in a behavior that is recommended for adaptive behavioral changes. Clinical experience and enrollment in post-graduation programs (e.g. FCPS, MCPS) were significant factors as to HCPs’ perceived response efficacy. Research limitations/implications The responses were obtained using a structured questionnaire, which is always subject to respondents’ personal biases and ability to understand the question’s statement. Practical implications This study has important implications in terms of introducing promotional, educational and logistical interventions that could help in HCPs overcoming the fear of falling behind current medical knowledge and develop productive and adoptive information behavior thus improving patient care and outcome. Originality/value This is the first large-scale empirical study in Pakistan that measured the level of threat and efficacy among HCPs using the EPPM. It proposes a framework for developing long-lasting adaptive information behavioral changes that may result in informed patient care and better decision-making.

Sustainability attitudes and behavioral motivations of college students

2018 ◽  
Vol 19 (1) ◽  
pp. 32-47 ◽  
Author(s):  
Evan K. Perrault ◽  
Scott K. Clark
Keyword(s):  
College Students ◽  
Behavioral Intentions ◽  
Process Model ◽  
Online Survey ◽  
College Campuses ◽  
Fear Appeal ◽  
Extended Parallel Process Model ◽  
Content Type ◽  
Media Messages ◽  
Key Barrier

Purpose A planet that can no longer sustain life is a frightening thought – and one that is often present in mass media messages. Therefore, this study aims to test the components of a classic fear appeal theory, the extended parallel process model (EPPM) and to determine how well its constructs predict sustainability behavioral intentions. This study also strove to uncover students’ motivations and attitudes that are not present in the EPPM. Design/methodology/approach An online survey of 779 college students was conducted. Findings Results reveal that both threat and efficacy are significant predictors of behavioral intention, consistent with the EPPM. However, an analysis of open-ended comments reveals that subjective normative influence and incentives also play a key role in students performing future sustainable behaviors. Practical implications These findings provide a framework to educators and message designers of sustainability groups on college campuses highlighting the importance of including multiple constructs in their messages to students. Threatening messages will not be enough to increase behavioral intentions. Fear inducing messages must be combined with messages to increase self- and response efficacy. Education is also not the only piece of the puzzle. Students state difficulty in performing some sustainable behaviors as a key barrier, indicating a need to incorporate infrastructure changes at campuses to facilitate greater ease among students to act sustainably. Originality value This study tests the EPPM’s utility in helping to find the most effective ways to influence college students’ future behavioral intentions toward acting sustainably.

scholarly journals Using the Extended Parallel Process Model to Examine the Nature and Impact of Breast Cancer Prevention Information on Mobile-Based Social Media: Content Analysis (Preprint)

2019 ◽  
Author(s):  
Liang Chen ◽  
Xiaodong Yang ◽  
Lunrui Fu ◽  
Xiaoming Liu ◽  
Congyi Yuan
Keyword(s):  
Breast Cancer ◽  
Social Media ◽  
Content Analysis ◽  
Cancer Prevention ◽  
Health Information ◽  
Process Model ◽  
Parallel Process ◽  
Breast Cancer Prevention ◽  
Extended Parallel Process Model ◽  
The Impact

BACKGROUND With the rise of mobile technology, an increasing number of people use mobile-based social media to access health information. Many scholars have explored the nature of health information on social media; however, the impact of such information on people was understudied. OBJECTIVE This study aimed to examine the nature and impact of health information on mobile-based social media. Specifically, we investigated how the levels of threat and efficacy of breast cancer prevention information affect individuals’ engagement with the information, such as readings and likes. METHODS Breast cancer prevention articles posted on a Chinese mobile-based social media platform (ie, WeChat Subscription Account [WeChat SA]) from January 1 to December 31, 2017, were extracted using the Python Web Crawler. We used content analysis and analysis of covariance to analyze our data. RESULTS The results revealed that the vast majority of titles and main bodies of the articles involved one of the extended parallel process model components: threat or efficacy. CONCLUSIONS Breast cancer prevention information on WeChat SA was well designed. Both threat and efficacy significantly affected the number of readings, whereas only efficacy had a significant effect on the number of likes. Moreover, breast cancer prevention information that contained both high levels of threat and efficacy gained the largest number of readings and likes.

Which social media posts generate the most buzz? Evidence from WeChat

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jie She ◽  
Tao Zhang ◽  
Qun Chen ◽  
Jianzhang Zhang ◽  
Weiguo Fan ◽  
...  
Keyword(s):  
Social Media ◽  
Process Model ◽  
Domain Specificity ◽  
User Engagement ◽  
Content Type ◽  
Step Process ◽  
Media Type ◽  
Lexical Density ◽  
New Variables ◽  
Hierarchy Of Effects

PurposeFollowing the hierarchy-of-effects model, this study aims to propose a two-step process framework to investigate social media post efficacy via attraction and likes.Design/methodology/approachThe study analyzes 113,785 social media posts from 126 WeChat official accounts to explore how external (headline features and account type) and internal (content features and media type) features impact social media post attractions and likes, respectively.FindingsThe antecedents of post attraction differ from those of post likes. First, headline features (punctuation, length, sentiment and lexical density) and account type significantly influence social media post attraction. Second, content features (depth, tone, domain specificity, lexical density and readability) and media type affect social media post likes.Originality/valueFirst, this study considers online user engagement as a two-step process regarding social media posts and explores different influencing factors. Second, the study constructs new variables (account type and domain specificity) in each stage of the two-step process model.

Background of “Pinned” Images

2019 ◽  
pp. 267-284
Author(s):  
Aslı Sezgin ◽  
Zaliha İnci Karabacak
Keyword(s):  
Social Media ◽  
Mobile Phone ◽  
Real Life ◽  
Private Life ◽  
Advertising Industry ◽  
Social Media Networks ◽  
People’S Daily ◽  
Personal Appearance ◽  
People's Daily

The presence of a hidden enforcement is a matter in social media networks, whose contents are made attractive by rich images illustrating the rearrangement of the living spaces belonging to the followers of these networks. Every detail of private life including personal appearance, spaces where time is spent with friends, food is consumed, coffee is drunk, and houses are decorated, is presented through charming images. Inspired by these images, people have started to make their preferences regarding what mobile phone to use, what sports to practice, or what films to watch. The content of social media has begun to draw attention to “lifestyle advertising” and has provided a convenient ground for the advertising industry. Pinterest is a network where images reflecting modern people's daily habits, including consumption, are pinned in order to serve as sources of inspiration. In this study, the perfect living spaces which have been fictionalised as models in the images shared on Pinterest will be investigated in terms of “lifestyle advertising” and in comparison to real life.

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