scholarly journals Toward dialogue through a holistic measuring framework – the impact of social media on risk communication in the COVID-19

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ruilin Zhu ◽  
Yanqing Song ◽  
Shuang He ◽  
Xuan Hu ◽  
Wangsu Hu ◽  
...  
Keyword(s):  
Social Media ◽  
Risk Communication ◽  
Communication Process ◽  
Content Type ◽  
Dialogic Relationships ◽  
Full Picture ◽  
Power Measurements ◽  
The Impact ◽  
Dialogic Theory ◽  
The Relationship

PurposeDespite the huge potential of social media, its functionality and impact for enhanced risk communication remain unclear. Drawing on dialogic theory by integrating both “speak from power” and “speak to power” measurements, the article aims to propose a systematic framework to address this issue.Design/methodology/approachThe impact of social media on risk communication is measured by the correlation between “speak from power” and “speak to power” levels, where the former primarily spoke to two facets of the risk communication process – rapidness and attentiveness, and the latter was benchmarked against popularity and commitment. The framework was empirically validated with data relating to coronavirus disease (COVID-19) risk communication in 25,024 selected posts on 17 official provincial Weibo accounts in China.FindingsThe analysis results suggest the relationship between the “speak from power” and “speak to power” is mixed rather than causality, which confirms that neither the outcome-centric nor the process-centric method alone can render a full picture of government–public interconnectivity. Besides, the proposed interconnectivity matrix reveals that two provinces have evidenced the formation of government–public mutuality, which provides empirical evidence that dialogic relationships could exist in social media during risk communication.Originality/valueThe authors' study proposed a prototype framework that underlines the need that the impact of social media on risk communication should and must be assessed through a combination of process and outcome or interconnectivity. The authors further divide the impact of social media on risk communication into dialogue enabler, “speak from power” booster, “speak to power” channel and mass media alternative.

Does social media matter for post typology? Impact of post content on Facebook and Instagram metrics

2016 ◽  
Vol 40 (4) ◽  
pp. 458-471 ◽  
Author(s):  
Ricardo Limongi França Coelho ◽  
Denise Santos de Oliveira ◽  
Marcos Inácio Severo de Almeida
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Design Methodology ◽  
Ordinary Least Squares ◽  
User Preference ◽  
Content Type ◽  
Dependent Variables ◽  
Body Design ◽  
The Impact ◽  
The Relationship

Purpose – The purpose of this paper is to measure the impact of post type (advertising, fan, events, information, and promotion) on two interaction metrics: likes and comments. The measuring involved two popular social media, Facebook and Instagram, and in business profiles of five different segments (food, hairdressing, ladies’ footwear, body design, fashion gym wear). Design/methodology/approach – The method used was multiple regression analysis with an estimator of the ordinary least squares for 1,849 posts from five different companies posted on Facebook (680 posts) and Instagram (1,169 Instagram) over an eight-month posting period. Regression analysis was used to identify the relationship between the dependent variables (likes and comments), and the independent variables (post typology, segments, week period, month, characters and hashtag). Findings – It was seen that the post types events and promotion led to a greater involvement of followers in Instagram, in particular. In Facebook, the events post type was only significant in the like’s interaction. Another finding of the research is the relevance of the food and body design segment which was significant in both virtual social media. This indicates a user preference involving their day-to-day lives, in this case, having a tattoo done or seeing a photo of a dessert. Originality/value – With the findings of this study, academics and social media managers can improve the return indicators of interactions in posts and broaden the discussion on the types of post and interaction in different virtual social media.

Conversation, storytelling, or consumer interaction and participation? The impact of brand-owned social media content marketing on consumers’ brand perceptions and attitudes

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ai-Zhong He ◽  
Yi Cai ◽  
Ling Cai ◽  
Yu Zhang
Keyword(s):  
Social Media ◽  
Brand Personality ◽  
Moderating Effect ◽  
Media Content ◽  
Brand Attitudes ◽  
Content Type ◽  
Narrow Scope ◽  
The Impact ◽  
The Relationship ◽  
Content Marketing

PurposeThis paper studies the relationships among consumers’ perceptions of brand personality, consumers’ brand attitudes and brand-owned social media content marketing (SMCM). The moderating effect of the brand content relevancy was also assessed.Design/methodology/approachA conceptual model was established and examined using two experiments with a total of 363 participants. Hierarchical regression analysis and an analysis of variance were performed to test seven research hypotheses.FindingsResults show that the three forms of brand-owned SMCM, namely: conversation, storytelling and customer interaction and participation, are positively correlated with consumers’ brand personality perceptions and brand attitudes. Also, consumers’ perceptions of brand personality can partially mediate the relationship between brand-owned content marketing and consumers’ brand attitudes. Furthermore, the brand content relevancy does not show a moderating effect on the relationship between content marketing and consumers’ brand personality perceptions or brand attitudes.Originality/valueFirst, a framework was established to delineate those paths by which owned social media content marketing (OSMCM) influences consumers’ attitudes towards a brand. Second, the study demonstrates the importance of conversation as a powerful method of OSMCM. Third, with respect to content in marketing strategies, firms do not need to confine themselves to a narrow scope of content or information that is closely related to the brands alone.

Anticipated positive evaluation of social media posts: social return, revisit intention, recommend intention and mediating role of memorable tourism experience

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Amit Mittal ◽  
Harveen Bhandari ◽  
Pawan Kumar Chand
Keyword(s):  
Social Media ◽  
World Heritage Site ◽  
Equation Modeling ◽  
Content Type ◽  
Revisit Intention ◽  
Heritage Site ◽  
Tourism Experience ◽  
The Impact ◽  
The Relationship ◽  
Positive Evaluation

Purpose The purpose of this study is to examine how the anticipated positive evaluation of a tourist’s social media posts by significant others, known as social return (SR), impacts the memorable tourism experience (MTE) and how this evaluation influences the revisit intention and recommend intention (operationalized dimensions of behavioral intention-BI). Design/methodology/approach The relationship among SR, MTE and BI was measured using established scales that were assessed for reliability and validity. Structural equation modeling was applied to the data collected from 316 respondents who had visited a heritage site. Findings The findings indicate that SR significantly impacts MTE and BI and MTE partially mediates the relationship between SR and BI. However, the impact of SR on revisit intention is weak despite being statistically significant. Research limitations/implications This paper seeks to extend the SR concept introduced in tourism and hospitality literature in 2018. This study validated the scale in a new context while retaining the inviolability of the scale by including a world heritage site. This study used an extended version of the MTE scale and an adapted version of the BI scale. The use of these three scales together is an attempt to examine the symbolic nature of social media posts that can generate perceptions regarding the memorability of the tourist’s visit. Originality/value SR is a relatively new construct and has been very sparsely studied with no known study linking SR, MTE and BI.

The influence of perceived social media marketing activities on brand loyalty

2017 ◽  
Vol 29 (1) ◽  
pp. 129-144 ◽  
Author(s):  
Ahmed Rageh Ismail
Keyword(s):  
Social Media ◽  
Undergraduate Students ◽  
Brand Loyalty ◽  
Social Media Marketing ◽  
Convenience Sample ◽  
Content Type ◽  
Value Consciousness ◽  
Marketing Activities ◽  
The Impact ◽  
The Relationship

Purpose The purpose of this paper is to investigate the impact of social media marketing activities on brand loyalty, value consciousness and brand consciousness. Design/methodology/approach A self-administered questionnaire was developed and administered to a convenience sample of 346 undergraduate students Findings The findings of this research indicated that social media marketing has a significant effect on brand loyalty; brand consciousness and value consciousness mediate the relationship between social media marketing and brand loyalty. Originality/value This study confirms the growing importance of social media marketing. It also provides insights for marketers on envisioning brand loyalty.

Location impact on source and linguistic features for information credibility of social media

2019 ◽  
Vol 43 (1) ◽  
pp. 89-112 ◽  
Author(s):  
Suliman Aladhadh ◽  
Xiuzhen Zhang ◽  
Mark Sanderson
Keyword(s):  
Social Media ◽  
Information Source ◽  
Physical Distance ◽  
Future Research ◽  
Semantic Features ◽  
Content Type ◽  
Other Information ◽  
Social Media Platforms ◽  
The Impact ◽  
The Relationship

PurposeSocial media platforms provide a source of information about events. However, this information may not be credible, and the distance between an information source and the event may impact on that credibility. Therefore, the purpose of this paper is to address an understanding of the relationship between sources, physical distance from that event and the impact on credibility in social media.Design/methodology/approachIn this paper, the authors focus on the impact of location on the distribution of content sources (informativeness and source) for different events, and identify the semantic features of the sources and the content of different credibility levels.FindingsThe study found that source location impacts on the number of sources across different events. Location also impacts on the proportion of semantic features in social media content.Research limitations/implicationsThis study illustrated the influence of location on credibility in social media. The study provided an overview of the relationship between content types including semantic features, the source and event locations. However, the authors will include the findings of this study to build the credibility model in the future research.Practical implicationsThe results of this study provide a new understanding of reasons behind the overestimation problem in current credibility models when applied to different domains: such models need to be trained on data from the same place of event, as that can make the model more stable.Originality/valueThis study investigates several events – including crisis, politics and entertainment – with steady methodology. This gives new insights about the distribution of sources, credibility and other information types within and outside the country of an event. Also, this study used the power of location to find alternative approaches to assess credibility in social media.

scholarly journals Social media brand engagement practices

2019 ◽  
Vol 33 (4) ◽  
pp. 1235-1254 ◽  
Author(s):  
Kofi Osei-Frimpong ◽  
Graeme McLean ◽  
Samuel Famiyeh
Keyword(s):  
Social Media ◽  
Social Pressure ◽  
Consumer Participation ◽  
Brand Trust ◽  
Content Type ◽  
Brand Knowledge ◽  
Brand Engagement ◽  
The Impact ◽  
The Relationship

Purpose The purpose of this paper is to deepen the understanding on social media brand engagement (SMBE) practices by exploring the impact of consumer brand knowledge, perceived social pressure, perceived social relatedness (PSR) and the role of brand trust. Design/methodology/approach A model is proposed to suggest the influence of consumer-level antecedents and moderators of SMBE. Following a survey design approach, data collected from 687 respondents on Facebook are examined through structural equation modelling using AMOS 23.0. Findings The findings reveal significant relationship between the examined antecedents (brand knowledge, perceived social pressure and brand trust) and SMBE. Examination of the moderation role of PSR revealed significant interaction effects on the relationship between brand knowledge and SMBE, as well as perceived social pressure and SMBE. The findings also suggest a lack of interaction effect of PSR on the relationship between brand trust and SMBE. Research limitations/implications This research provides empirical evidence in support of understanding SMBE practices by testing theoretically grounded hypotheses. The study focussed on technologically savvy respondents and only Facebook users in Ghana, which could limit the generalisation of the findings reported. Practical implications This study illustrates a need for managers to integrate multi-communication channels to enhance brand interactions and engagements. Firms must also adopt strategies that would enhance the sharing of interesting information about their brands on their social media platforms to attract others through customer networks. Originality/value The conceptualization of SMBE in this study zooms out our understanding of online SMBE by examining pertinent variables that drive or moderate consumer participation in SMBE activities. The integration of these variables brings out new empirical understanding and extends our knowledge on SMBE.

Does social media usage evoke employees' spirituality? A cross-level moderation model of inclusive leadership

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fei Zhou ◽  
Jian Mou
Keyword(s):  
Social Media ◽  
Management Practices ◽  
Positive Impact ◽  
Workplace Spirituality ◽  
Research Model ◽  
Inclusive Leadership ◽  
Content Type ◽  
Media Usage ◽  
The Impact ◽  
The Relationship

PurposeThe purpose of this study is to investigate the impact of social media usage (SMU) and relational energy on employees' workplace spirituality within an organization from a psychological perspective.Design/methodology/approachThis study proposes a research model based on self-determination theory. This research model was tested using a cross-level hierarchical regression analysis. Data were collected from 276 knowledge workers on 39 teams in 37 enterprises in China.FindingsSMU has a significant positive impact on employees' relational energy and workplace spirituality. Relational energy partially mediates the relationships of cognitive usage and social usage of social media with workplace spirituality and fully mediates the relationship between hedonic usage of social media and workplace spirituality. Inclusive leadership positively affects workplace spirituality and acts as a negative cross-level moderating variable on the relationship between hedonic usage and workplace spirituality.Practical implicationsThis work suggested that with appropriate SMU implications, enterprises might be able to integrate spirituality into human resource management practices to improve employees' meaningful life experiences within organizations.Originality/valueThe authors’ findings not only help to theoretically clarify the relationship between SMU and workplace spirituality but also enrich the relevant research on SMU in enterprises to improve employees' spiritual life within the organization.

Impact of COVID-19 social media news on employee behavior: the mediating role of psychological well-being and depression

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Aizza Anwar ◽  
Daisy Mui Hung Kee ◽  
Ahmad Salman ◽  
Gul Jabeen
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Work Motivation ◽  
Well Being ◽  
Work Behavior ◽  
Psychological Well Being ◽  
Content Type ◽  
Work From Home ◽  
The Impact ◽  
The Relationship

PurposeThe study's objective is to examine the impact of coronavirus disease 2019 (COVID-19) social media news (SMN) on work boredom (WB) and task performance (TP). The study proposes that psychological well-being (PWB) and depression mediate the relationship between COVID-19 SMN, WB and TP.Design/methodology/approachThe data for this research was collected from white-collar employees of two Asian countries, Pakistan (study 1, n = 167) and Malaysia (study 2, n = 118), was collected using an online survey during strict movement control order (MCO), work from home, at the beginning of the year 2020.FindingsIn both studies, the PWB of employees mediated the relationship between COVID-19 SMN and their WB. On the other hand, depression only mediated the relationship between COVID-19 SMN and WB in Pakistan. PWB only mediated the relationship between COVID-19 SMN and TP in study 2. Depression only mediated the relationship between COVID-19 SMN and TP in study 1.Research limitations/implicationsA couple of limitations worth noting are that the study adopted a cross-sectional approach. Thus, the sample size is not large in both counties. Because of the outbreak, limited employees agree to be part of an online survey. The scope of the study also restricts the authors to collect data during MCO, when employees were forced to work from home. In Pakistan, MCO began on 20th March and ended on 30th April, while in Malaysia, MCO started on 18th March and ended on 12th May. This also limits the study's claim of generalizability.Practical implicationsThe practical implication of the study is to guide practitioners of both Pakistan and Malaysia in developing strategies that help them understand that employees having PWB look for growth and challenging opportunities even during pandemic situations; employers can leverage it to deal with external threats like COVID-19 because improving the PWB can improve TP and reduce WB. The interesting results highlighted the fact that high TP not necessarily means everything is fine with employees, when the uncertainty level is high, employees may be performing well due to fear and depression instead of work motivation. Thus, employers should be more vigilant during a pandemic situation. This study also helps policymakers understand that the overall economic situation affects the individual employee’s state of mind and work behavior.Originality/valueThe paper contributes to scare literature on COVID-19 and SMN and illustrates employees' work behavior when forced to work from home during the MCO.

Predicting the factors of employee agility using enterprise social media: moderating effects of enterprise social media-related strain

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Abdul Hameed Pitafi ◽  
Minglun Ren
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Equation Modeling ◽  
Hierarchical Regression ◽  
Related Strain ◽  
Communication Quality ◽  
Content Type ◽  
Enterprise Social Media ◽  
The Impact ◽  
The Relationship

PurposeThis study aims to investigate the impact of enterprise social media (ESM) usage on employee agility through communication quality and visibility. Theory of communication visibility is used to explore the moderating role of ESM-related strain in the relationship among communication quality, visibility and employee agility.Design/methodology/approachThe research model is analyzed using data from 240 Chinese employees of different companies. The proposed hypotheses are tested using structural equation modeling, hierarchical regression and mediation analysis.FindingsFindings suggest that ESM usage is positively related to communication quality and visibility. Communication visibility mediates the relationship between ESM usage and employee agility. ESM-related strain reduces the relationship between communication visibility and employee agility. However, ESM-related strain has an insignificant moderating effect on the relationship between communication quality and employee agility.Originality/valueThe present study examines how employee agility is associated with ESM usage in the workplace. The mediating effects of communication quality and visibility are explored using a theoretical foundation. This study provides empirical evidence on how the impact of ESM on employee agility is transmitted through communication visibility. Lastly, the current study quantifies the advantages of ESM for organizations and may motivate managers to confidently deploy ESM in the workplace.

Social media marketing, shoppers' store love and loyalty

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Riaz Uddin Ahmed
Keyword(s):  
Social Media ◽  
Grocery Store ◽  
The Body ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Store Loyalty ◽  
Content Type ◽  
The Impact ◽  
The Relationship

PurposeThis study investigates the impact of social media marketing activities (SMMA) on shoppers' store love and the impact of store love on store loyalty in grocery retail. Moreover, it explores the mediating and moderating role of store love and social media usage intensity (SMUI).Design/methodology/approachA survey was conducted among grocery shoppers and social media users in Norway. A total of 177 valid responses were collected and analyzed using partial least squares structural equation modeling (PLS-SEM).FindingsThe study discovered that SMMA impacts store love, and store love affects store loyalty. Store love serves as a mediator between SMMA and store loyalty. SMUI positively moderates the relationship between SMMA and store love; however, the relationship between store love and store loyalty is not moderated by SMUI.Research limitations/implicationsDespite having limited generalizability from a cross-sectional study, this study provides literary additions to the body of knowledge in grocery retail and enhances the cognitive appraisal theory (CAT) and the attachment theory (AT).Practical implicationsThe findings of this study will help grocery shoppers, store managers and grocery chain marketers to comprehend the role of SMMA in building emotional attachment with a grocery store and help make better decisions.Originality/valueFor the first time, this study incorporated SMUI as a moderator in the relationship between SMMA, store love and store loyalty in grocery retail. The study also proposes a new explanation for the relationship between SMMA and store loyalty by highlighting the mediating role of store love.

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