Participants’ interaction with sharing economy platforms in Russia

2020 ◽  
Vol 33 (3) ◽  
pp. 897-917 ◽  
Author(s):  
Mayya Shmidt
Keyword(s):  
Resource Allocation ◽  
Design Methodology ◽  
Sharing Economy ◽  
Social Connection ◽  
Content Type ◽  
Non Profit ◽  
For Profit ◽  
Sharing Time ◽  
Depth Interviews ◽  
Empirical Material

PurposeThe objective of this contribution is to pinpoint the practices of users' interactions with sharing economy platforms in Russia, as well as explore the source of motivation to use such platforms on the three cases of sharing economy platforms in Russia: Darudar [Gift-to-gift] (sharing goods), Bank Vremeny [Timebank] (sharing time and services) and Couchsurfing (sharing accommodation and leisure).Design/methodology/approachEmpirical data were gathered from 25 in-depth interviews conducted for active users of the platforms and ethnographic observations of users' offline meetings as well as digital observations.FindingsThe results reveal that participants of the platforms tend to establish their own rules and norms of interaction, thus, fostering social connection. Findings suggest that users of sharing economy platforms are driven by the potential of minimising transaction costs and intrinsic motivation, such as getting experiences which have no market alternatives, upcycling and disposal of belongings, self-promotion and self-realisation.Original/valueIn this study, sharing as based in the sharing economy is conceptualised as a separate principle of resource allocation. The theory was applied to the empirical material of three Russian platforms, which has not been done previously in the paradigm of sharing. The current literature on the sharing economy is largely switched to the for-profit North American platforms, while case studies from other settings are lacking. This article aims to fill this gap by providing insights into non-profit platforms' operation in Russia.

Collectors behaving ethically: an emerging consumption constellation

2010 ◽  
Vol 6 (1) ◽  
pp. 45-61 ◽  
Author(s):  
Jennifer Yurchisin ◽  
Sara B. Marcketti
Keyword(s):  
Fair Trade ◽  
Design Methodology ◽  
Qualitative Data ◽  
Significant Information ◽  
Content Type ◽  
Non Profit ◽  
For Profit ◽  
Predominantly Female ◽  
Practical Implications ◽  
Disadvantaged People

PurposeThis study aims to examine the characteristics of ethnographic textile collectors and compare them with the literature regarding fair trade consumers to explore the existence of a possible consumption constellation between collecting and fair trade purchasing.Design/methodology/approachPurposive sampling was used for the study as it maximized the attainment of significant information related to ethnographic textile collecting. Qualitative data from ethnographic textile collectors (n=12) were collected.FindingsResults suggested that collectors were interested in purchasing high quality, authentic products that expressed their identity and individuality. These are similarities shared with fair trade consumers. Furthermore, collectors' motives to help artisans overcome poverty were evident; a similar value guides fair trade purchasing.Research limitations/implicationsThe predominantly female sample of academics may not be representative of the average ethnographic textile collector.Practical implicationsUnderstanding the multiplicity of products and activities representative of one consumer group's lifestyle is beneficial to both for‐profit and non‐profit organizations in terms of product promotion or donation solicitation. The understanding of these consumers' lifestyle can, in turn, help marketers design and implement effective advertising and fundraising campaigns that improve the livelihood and wellbeing of excluded and disadvantaged people in developing countries.Originality/valueThe paper furthers the knowledge base and understanding of these different consumer segments by providing evidence of a consumption constellation between ethnographic textile collectors and fair trade consumers.

Consumers’ intention to donate to two children’s charity brands: a comparison of Barnardo’s and BBC Children in Need

2015 ◽  
Vol 24 (2) ◽  
pp. 134-146 ◽  
Author(s):  
Nina Michaelidou ◽  
Milena Micevski ◽  
Nikoletta Theofania Siamagka
Keyword(s):  
Theoretical Model ◽  
Design Methodology ◽  
Brand Image ◽  
The Other ◽  
Content Type ◽  
Non Profit ◽  
Income Levels ◽  
For Profit ◽  
Consumer Intentions ◽  
The Impact

Purpose – This paper aims to examine consumers’ non-profit brand image, brand typicality and past behaviour as determinants of intention to donate to two children charity brands. Design/methodology/approach – Data for this study were obtained from two separate studies via a questionnaire, both in the context of two children charities, one for Barnardo’s and the other for BBC Children in Need charity. A theoretical model is developed, tested and compared across the two charity brands. Findings – Findings highlight that different factors influence intentions to donate time and money according to the charity brand. Brand typicality is a key determinant of time donations, while the impact of non-profit brand image dimensions on time and money donations differs across the two charities. Past behaviour affects intentions to donate money in both charities but impacts time donations in only one of the two charities investigated. Research limitations/implications – The study examines specific dimensions of non-profit brand image across two different charity brands and offers theoretical insights about the value of brand image in a non-for profit context in shaping consumer outcomes (i.e. consumer intentions to donate). Originality/value – The study sheds further light into the notion of typicality put forward by Michel and Rieunier (2012) for two children’s charity brands that differ in terms of their strength and income levels and examined past behaviour as a determinant to donate to charity brands.

Accommodation sharing: a look beyond Airbnb’s literature

2020 ◽  
Vol 14 (1) ◽  
pp. 21-33 ◽  
Author(s):  
Vivian Constanza Medina-Hernandez ◽  
Estela Marine-Roig ◽  
Berta Ferrer-Rosell
Keyword(s):  
Comparative Analysis ◽  
Design Methodology ◽  
Web Of Science ◽  
Keyword Search ◽  
Research Gaps ◽  
Content Type ◽  
Non Profit ◽  
For Profit ◽  
The Past ◽  
Different Types

Purpose Airbnb is the peer-to-peer (P2P) accommodation platform that has attracted researchers’ attention during the past decade. The purpose of this paper attempts to illustrate the scarce research on P2P accommodation platforms other than Airbnb and to highlight the research gaps concerning these platforms. Design/methodology/approach This study starts by presenting a literature review on Airbnb based on several review papers about P2P accommodation sharing and conducts a quantitative comparative analysis between existing literature on Airbnb and other P2P accommodation platforms in Web of Science (WoS) using a keyword search. Findings Findings suggest that the literature regarding P2P accommodation platforms other than Airbnb is limited and that little is known about their possible impact on the collaborative tourism ecosystem. The analysis also suggests further research on P2P accommodation platforms to move on from an Airbnb-centric view and include other types of P2P accommodation platforms. Originality/value This paper compares the most common topics studied regarding Airbnb and other P2P accommodation platforms, highlighting the existence of other for-profit and non-profit accommodation platforms. It proposes new lines of research on different types of platforms such as the niche P2P accommodation platforms.

Cognitive and emotional processing of brand logo changes

2015 ◽  
Vol 24 (7) ◽  
pp. 745-757 ◽  
Author(s):  
Mark Peterson ◽  
Saleh AlShebil ◽  
Melissa Bishop
Keyword(s):  
Emotional Processing ◽  
Design Methodology ◽  
Survey Methodology ◽  
Social Enterprises ◽  
Comprehensive Model ◽  
Content Type ◽  
For Profit ◽  
Communication Programs ◽  
Depth Interviews ◽  
Practical Implications

Purpose The purpose of the study is to develop and empirically test a model of how consumers process logo changes used in rebranding. Design/methodology/approach Individual in-depth interviews with 12 informants allowed researchers to better understand how consumers respond to logo changes. After developing a model of how consumers process logo changes, researchers deployed a field study evaluating two actual retail brands using survey methodology with 406 respondents. Findings Nine of the ten hypotheses of the study receive support. Notably, both interest in the logo change as well as doubt about the logo change characterize consumers’ processing of the logo change. Research limitations/implications Although study respondents viewed multiple brands along with variations of these brands, other brands might elicit other responses from consumers. Further study is now in order. Practical implications As a result of the study, brand managers can be more aware of the positive and negative processing that brands receive from consumers when brands change their logos. Accordingly, communication programs of brands can better anticipate such processing before logos are changed. Social implications Social enterprises that change their logos stand to benefit in a similar way to for-profit businesses that change their logos. Originality/value This is the first study to include two types of curiosity – interest curiosity and deprivation curiosity – in a comprehensive model to better explain how consumers process logo changes.

Women tourism entrepreneurs: doing gender on farms in Sweden

2014 ◽  
Vol 29 (8) ◽  
pp. 487-504 ◽  
Author(s):  
Katarina Pettersson ◽  
Susanna Heldt Cassel
Keyword(s):  
Design Methodology ◽  
Farm Women ◽  
Doing Gender ◽  
Content Type ◽  
Theoretical Contribution ◽  
Research Gap ◽  
Farm Tourism ◽  
Tourism And Hospitality ◽  
Depth Interviews ◽  
Empirical Material

Purpose – This paper aims to explore how gender is “done” on farms in Sweden in the context of increased tourism and hospitality activities. The authors seek to investigate how gender is done vis-à-vis women’s farm tourism entrepreneurship. They seek to answer the questions: What has motivated the farm women to become tourism entrepreneurs? How are the gendered divisions of labor changed through women starting businesses? How does the gendered associated symbolism, as well as the identities, change? Design/methodology/approach – Research has indicated that introducing tourism entrepreneurship at farms may challenge established gender relations, as many of these entrepreneurs are women. The empirical material consists of in-depth interviews with 15 women farm tourism entrepreneurs in central Sweden. Findings – The analysis suggests that the gendered divisions of labor are not changed through the interviewed women starting tourism businesses. The authors conclude that the women build their entrepreneurship and develop some of their products on an image of rural domesticity, including a representation of themselves as traditional farm women. At the same time they are changing how gender is done through identifying as entrepreneurs and changing the use of the farms. Originality/value – The authors seek to fill the research gap concerning women’s farm tourism entrepreneurship and the potential associated gendered changes. Their theoretical contribution is applying the perspective of “doing gender” and entrepreneurship, for delineating potential changes in gendered relations.

Co-workers’ perceptions of and reactions to employee’s involuntary demotion

2019 ◽  
Vol 41 (4) ◽  
pp. 740-757 ◽  
Author(s):  
Sophie Hennekam ◽  
Subramaniam Ananthram ◽  
Steve McKenna
Keyword(s):  
Design Methodology ◽  
Emotional Responses ◽  
Emotional Reaction ◽  
Content Type ◽  
Informational Justice ◽  
Behavioural Responses ◽  
Behavioural Reaction ◽  
Three Stages ◽  
Depth Interviews ◽  
The Way

Purpose The purpose of this paper is to investigate how individuals perceive and react to the involuntary demotion of a co-worker in their organisation. Design/methodology/approach The authors draw on 46 semi-structured in-depth interviews (23 dyads) with co-workers of demoted individuals. Findings The findings suggest that an individual’s observation of the demotion of a co-worker has three stages: their perception of fairness, their emotional reaction and their behavioural reaction. The perception of fairness concerned issues of distributive, procedural, interpersonal and informational justice. The emotional responses identified were feelings of disappointment/disillusion, uncertainty, vulnerability and anger. Finally, the behavioural reactions triggered by their emotional responses included expressions of voice, loyalty, exit and adaptation. Originality/value Perceptions of (in)justice perpetrated on others stimulate emotional and behavioural responses, which impacts organisational functioning. Managers should therefore pay attention to the way a demotion is perceived, not only by those directly concerned, but also by co-workers as observers.

Consumer value creation through WhatsApp use

2019 ◽  
Vol 32 (4) ◽  
pp. 455-471
Author(s):  
Jorge Cruz-Cárdenas ◽  
Jorge Guadalupe-Lanas ◽  
Ekaterina Zabelina ◽  
Andrés Palacio-Fierro ◽  
Margarita Velín-Fárez ◽  
...  
Keyword(s):  
Latin American ◽  
Value Creation ◽  
Emotional Support ◽  
Design Methodology ◽  
Instant Messaging ◽  
Role Performance ◽  
Content Type ◽  
Consumer Value ◽  
Depth Interviews ◽  
Practical Implications

Purpose The purpose of this paper is to understand in-depth how consumers create value in their lives using WhatsApp, the leading mobile instant messaging (MIM) application. Design/methodology/approach The study adopts the perspective of customer-dominant logic (CDL) and uses a qualitative multimethod design involving 3 focus groups and 25 subsequent in-depth interviews. The research setting was Ecuador, a Latin American country. Findings Analysis and interpretation of the participants’ stories made it possible to identify and understand the creation of four types of value: maintaining and strengthening relationships; improving role performance; emotional support; and entertainment and fun. In addition, the present study proposes a conceptual model of consumer value creation as it applies to MIM. Practical implications Understanding the way consumers create value in their lives using MIM is important not only for organizations that offer MIM applications, but also for those companies that develop other applications for mobile phones or for those who wish to use MIM as an electronic word-of-mouth vehicle. Originality/value The current study is one of the first to address the topic of consumer behavior in the use of technologies from the perspective of CDL; this perspective enables an integrated qualitative vision of value creation in which the consumer is the protagonist.

Haunted by the past: transformations and daily challenges of China's prosthetics

2020 ◽  
Vol 10 (1) ◽  
pp. 115-124
Author(s):  
Chunchun Wang
Keyword(s):  
Design Methodology ◽  
Cross Cultural ◽  
Future Research ◽  
Institutional Pressures ◽  
Rehabilitation Center ◽  
Content Type ◽  
The Past ◽  
Daily Experiences ◽  
History Of ◽  
Depth Interviews

PurposeThe purpose of this paper is to examine the transformations of prosthetic practices in China, as well as the daily experiences and dilemmas arising from the everchanging practices since 1949. On the basis of materials, this paper explores an everyday perspective to review the history of technology.Design/methodology/approachEthnography was collected with the application of participant observations, informal interviews and in-depth interviews during a 13-months study at a rehabilitation center in Chengdu, China. The literature on prosthetic manufacturing was also reviewed for this paper.FindingsChina's prosthetic technology seems to evolve from traditional to modern. However, this progressive narrative – innovation-based timeline (Edgerton, 2006, xi) – has been challenged by daily practices. Due to institutional pressures, prosthetists are in a dilemma of selectively using their knowledge to create one kind of device for all prosthesis users with a certain kind of disability, thereby regulating the physical and social experiences of prosthesis users. Besides, prosthesis users are accustomed to prostheses made with old techniques, and must correct themselves from old experiences to the daily practices recognized by the selected techniques.Originality/valueThis paper provides a cross-cultural case to reexamine Edgerton's criticism of the progressive and orderly innovation-centric technological narrative. More importantly, it reviews the history and practices of China's prosthetics from daily experiences rather than Edgerton's concentration on technology; therefore, it provides an everyday perspective for future research on technological transformations.

Employing needs-based funding formulae – some unavoidable tradeoffs

2017 ◽  
Vol 31 (7) ◽  
pp. 1092-1102
Author(s):  
Tal Gilead ◽  
Iris BenDavid-Hadar
Keyword(s):  
Decision Making ◽  
Resource Allocation ◽  
Design Methodology ◽  
Social Equity ◽  
School Resources ◽  
Content Type ◽  
Funding Formula ◽  
Policy Goals ◽  
Theoretical Investigations ◽  
Schooling System

Purpose The method by which the state allocates resources to its schooling system can serve as an important instrument for achieving desired improvements in levels of educational attainment, social equity and other social policy goals. In many school systems, the allocation of school resources is done according to a needs-based funding formula. The purpose of this paper is to provide a deeper understanding of some significant tradeoffs involved in employing needs-based funding formulae. Design/methodology/approach The paper is based on theoretical investigations of normative aspects involved in using needs-based funding formulae. Findings There are a number of underexplored complications and difficulties that arise from the use of needs-based funding formulae. Dealing with these involves significant tradeoffs that require taking normative decisions. Understanding these tradeoffs is important for improving the use of needs-based funding formulae. Originality/value The paper highlights three under-examined issues that emerge from the current use of needs-based funding formulae. These issues are: to what extent funding formulae should be responsive to social and economic needs? To what extent should funding formulae allow for the use of discretion in resource allocation? To what degree needs-based formulae funding should be linked to outcomes? By discussing these issues and the tradeoffs involved in them, the paper provides a deeper understanding of significant aspects stemming from the use of needs-based funding formulae. This, in turn, can serve as a basis for an improved and better informed process for decision making regarding the use of funding formulae.

The role of entrepreneurial families in entrepreneurial ecosystems: the family social capital approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Claudia Benavides-Salazar ◽  
Cristina Iturrioz-Landart ◽  
Cristina Aragón-Amonarriz ◽  
Asunción Ibañez-Romero
Keyword(s):  
Social Capital ◽  
Design Methodology ◽  
Content Type ◽  
Entrepreneurial Ecosystems ◽  
Family Social Capital ◽  
The Family ◽  
Depth Interviews ◽  
Entrepreneurial Dynamics

Purpose This paper aims to investigate how entrepreneurial families (EFs) influence the development of entrepreneurial ecosystems (EEs) by using the family social capital (FSC) approach. Design/methodology/approach For this paper, the authors analyzed the Manizales EE as a case study. The authors used a variety of data collection procedures, including in-depth interviews with 26 entrepreneurs and mentors. Findings The authors established how EFs affect EE development, identifying how the FSC bridging mechanisms impact the EE’s social and cultural attributes, boosting entrepreneurial dynamics. Originality/value The results indicated the relevance of EFs’ embeddedness and the degree of the FSC institutionalization in promoting of entrepreneurship within the EEs.

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