Factors influencing adoption of payments banks by Indian customers: extending UTAUT with perceived credibility

2019 ◽  
Vol 13 (2) ◽  
pp. 173-195 ◽  
Author(s):  
Kriti Priya Gupta ◽  
Rishi Manrai ◽  
Utkarsh Goel
Keyword(s):  
Behavioral Intention ◽  
Service Providers ◽  
Explanatory Power ◽  
Content Type ◽  
Perceived Credibility ◽  
Performance Expectancy ◽  
Intention To Adopt ◽  
Factors Influencing ◽  
Migrant Laborers ◽  
Effort Expectancy

Purpose The purpose of this paper is to investigate the factors influencing the behavioral intention to adopt payments banks services by Indian underbanked and unbanked population. Design/methodology/approach The proposed model has assimilated factors from the Unified Theory of Acceptance and Use of Technology (UTAUT) along with perceived credibility. The factors of UTAUT include performance expectancy, effort expectancy, facilitation of conditions and social influence. Apart from testing the direct relationships of the model constructs with the behavioral intention to adopt payments banks services, the study has also explored mediating and moderating effects of certain constructs. The research model has been empirically tested using 660 responses from a field survey conducted in New Delhi – the capital city of India – by using the structured equation modeling (SEM) technique. The target respondents of the study are small businessmen and migrant laborers who are either underbanked or unbanked. Findings The findings of the study reveal that the model is able to explain 67.5 per cent of the variance in behavioral intention. The results indicate that all the factors are direct determinants of behavioral intention. Perceived credibility is found to be the strongest influencer of behavioral intention. The findings also indicate that perceived credibility partially mediates the relationships between “social influence and behavioral intention” and “performance expectancy and behavioral intention.” The relationship between performance expectancy and behavioral intention is also found to be moderated by facilitating conditions and effort expectancy. Research limitations/implications As this study is based on a convenience sample of respondents of only one city of India, this could negatively reflect on the generalizability of results across other cities. Moreover, the study has only focused on the perceptions of small businessmen and migrant laborers. This raises concerns regarding the applicability of the results for other segments of the current population that have different demographic characteristics (e.g. occupation, income, education level and technology experience). Modifying the conceptual model presented in this research to include “experience” and “age” as moderators can also be worth considering in future. Although this study has extended the UTAUT to include perceived credibility, the results of the explanatory power of the model indicate that there is still room for improvement. Therefore, including other constructs, e.g. hedonic motivation, perceived risks and trialability, could be a fruitful path forward. Future studies may also examine the factors influencing the actual use behavior of payments banks, rather than just behavioral intention. Practical implications The study looks forward to providing the payments banks service providers in India with suitable guidelines for effectively implementing and designing payments banks services. Specifically, the results of this study have provided clues for Indian payments banks service providers about the crucial role of perceived credibility in influencing the behavioral intention to adopt payments banks. Therefore, service providers have to initially be sure that payments banks are able to conduct financial transactions efficiently, securely and within less time, along with the availability of information required by customers to successfully use the services. Service providers should enhance customer confidence and trust by providing secure and reliable services. They should also emphasize on the positive safety measures of the payments banks during any marketing campaign rather than just creating brand awareness. Originality/value The study represents a substantial contribution to the existing knowledge regarding mobile payment channels in particular and technology acceptance area in general. In fact, this study presents a worthwhile direction by examining payments banks services, which, so far, have not been well evaluated in the Indian context. To the best of the authors’ knowledge, this is an early attempt toward a holistic and integrative approach to explain adoption of payments banks in India. Although prior studies have addressed mobile banking and mobile payment adoption, the strength of this research lies in combining the UTAUT constructs with perceived credibility. This is evidenced by the high explanatory power (67.5 per cent) of the research model adopted in this study.

The diffusion of mobile QR-code payment: an empirical evaluation for a pandemic

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xuan Cu Le
Keyword(s):  
Behavioral Intention ◽  
Self Efficacy ◽  
Service Providers ◽  
Empirical Evaluation ◽  
Qr Code ◽  
Related Factors ◽  
Content Type ◽  
Perceived Severity ◽  
Performance Expectancy ◽  
Effort Expectancy

PurposeThe research purpose is to explore the diffusion of mobile QR-code payment (MQP) in a coronavirus disease (COVID-19) context by formulating a behavioral response model based on an integration between protection motivation theory (PMT) and unified theory of acceptance and use of technology (UTAUT). This study also investigates the importance of physical distancing norm for behavioral intention toward MQP.Design/methodology/approachA web-based survey was designed and data were accumulated from 411 validated respondents who have used MQP or tend to utilize it in Vietnam. Statistical analysis was conducted using SPSS and AMOS to verify the hypotheses.FindingsResults illustrated that behavioral intention is motivated by key antecedents of PMT (including perceived severity, perceived susceptibility and self-efficacy) and important factors of UTAUT (including performance expectancy, effort expectancy and social influence), and physical distancing norm. Moreover, perceived severity promotes performance expectancy, whereas self-efficacy boosts effort expectancy in MQP. Lastly, behavioral intention and recommendation were indicators of the diffusion of MQP under COVID-19.Practical implicationsMQP is just in its infant stage in Vietnam; thus, the findings provide managerial implications, which will aid service providers and firms to adopt marketing strategies that enhance consumers' acceptability and recommendation of MQP to the public.Originality/valueLittle is empirically considered the effects of perceived threat-related factors in PMT and physical distancing norm on behavioral intention toward MQP in a salient pandemic setting. Furthermore, the antecedents in UTAUT contribute greatly to behavioral intention. This study enlightens the diffusion of MQP based on behavioral intention and recommendation.

DEMATEL method of analysing the factors influencing the decision to adopt virtual reality technology by real estate firms in Lagos property market

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ayodele Samuel Adegoke ◽  
Timothy Tunde Oladokun ◽  
Timothy Oluwafemi Ayodele ◽  
Samson Efuwape Agbato ◽  
Ahmed Ademola Jinadu
Keyword(s):  
Virtual Reality ◽  
Real Estate ◽  
Social Influence ◽  
Property Market ◽  
Content Type ◽  
Performance Expectancy ◽  
Factors Influencing ◽  
Effort Expectancy ◽  
Facilitating Conditions ◽  
Estate Agency

PurposeThe study analysed the factors influencing real estate firms' (REFs) decision to adopt virtual reality (VR) technology using the Decision-Making Trial and Evaluation Laboratory (DEMATEL) method. This was done to enhance the practice of real estate agency in Nigeria.Design/methodology/approachData were elicited from eight real estate experts. These experts were heads of the agency department of firms that had been in existence for a minimum of five years in the Lagos property market. The data analysed in this study were collected with the aid of a questionnaire.FindingsThe result revealed that use intention was influenced by performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value and UB. Also, facilitating conditions, habit and use intention did not influence use behaviour. Overall, six constructs, which include price value (Ri − Cj value = 0.1284), use behaviour (Ri − Cj value = 0.0666), social influence (Ri − Cj value = 0.0583), facilitating conditions (Ri − Cj value = 0.0323), performance expectancy (Ri − Cj value = 0.0196) and effort expectancy (Ri − Cj value = 0.0116), were significant predictors of the factors influencing the decision of REFs to adopt VR. Of these constructs, the Ri − Cj values indicated that price value had the highest causative influence.Practical implicationsThe result of this study will bring REFs to the consciousness of the factors that could affect their adoption of VR technology. This study will also assist the Nigerian Institution of Estate Surveyors and Valuers in appropriately enlightening REFs on the integration of VR technology into the agency practice especially at this time when all health protocols and guidelines need to be observed to help flatten the curve of the Covid-19 pandemic.Originality/valueThis study is the first to have an insight into the analysis of the factors influencing REFs' decision to adopt VR technology using the DEMATEL method.

scholarly journals Wearable Technology Acceptance in Health Care Based on National Culture Differences: Cross-Country Analysis Between Chinese and Swiss Consumers (Preprint)

2020 ◽  
Author(s):  
Dong Yang Meier ◽  
Petra Barthelmess ◽  
Wei Sun ◽  
Florian Liberatore
Keyword(s):  
Health Care ◽  
Social Influence ◽  
Technology Acceptance ◽  
National Culture ◽  
Behavioral Intention ◽  
Wearable Devices ◽  
Performance Expectancy ◽  
Intention To Adopt ◽  
Health Consciousness ◽  
Effort Expectancy

BACKGROUND The advancement of wearable devices and growing demand of consumers to monitor their own health have influenced the medical industry. Health care providers, insurers, and global technology companies intend to develop more wearable devices incorporating medical technology and to target consumers worldwide. However, acceptance of these devices varies considerably among consumers of different cultural backgrounds. Consumer willingness to use health care wearables is influenced by multiple factors that are of varying importance in various cultures. However, there is insufficient knowledge of the extent to which social and cultural factors affect wearable technology acceptance in health care. OBJECTIVE The aims of this study were to examine the influential factors on the intention to adopt health care wearables, and the differences in the underlying motives and usage barriers between Chinese and Swiss consumers. METHODS A new model for acceptance of health care wearables was conceptualized by incorporating predictors of different theories such as technology acceptance, health behavior, and privacy calculus based on an existing framework. To verify the model, a web-based survey in both the Chinese and German languages was conducted in China and Switzerland, resulting in 201 valid Chinese and 110 valid Swiss respondents. A multigroup partial least squares path analysis was applied to the survey data. RESULTS Performance expectancy (β=.361, <i>P</i>&lt;.001), social influence (β=.475, <i>P</i>&lt;.001), and hedonic motivation (β=.111, <i>P</i>=.01) all positively affected the behavioral intention of consumers to adopt wearables, whereas effort expectancy, functional congruence, health consciousness, and perceived privacy risk did not demonstrate a significant impact on behavioral intention. The group-specific path coefficients indicated health consciousness (β=.150, <i>P=</i>.01) as a factor positively affecting only the behavior intention of the Chinese respondents, whereas the factors affecting only the behavioral intention of the Swiss respondents proved to be effort expectancy (β=.165, <i>P</i>=.02) and hedonic motivation (β=.212, <i>P</i>=.02). Performance expectancy asserted more of an influence on the behavioral intention of the Swiss (β=.426, <i>P</i>&lt;.001) than the Chinese (β=.271, <i>P</i>&lt;.001) respondents, whereas social influence had a greater influence on the behavioral intention of the Chinese (β=.321, <i>P</i>&lt;.001) than the Swiss (β=.217, <i>P</i>=.004) respondents. Overall, the Chinese consumers displayed considerably higher behavioral intention (<i>P</i>&lt;.001) than the Swiss. These discrepancies are explained by differences in national culture. CONCLUSIONS This is one of the first studies to investigate consumers’ intention to adopt wearables from a cross-cultural perspective. This provides a theoretical and methodological foundation for future research, as well as practical implications for global vendors and insurers developing and promoting health care wearables with appropriate features in different countries. The testimonials and support by physicians, evidence of measurement accuracy, and easy handling of health care wearables would be useful in promoting the acceptance of wearables in Switzerland. The opinions of in-group members, involvement of employers, and multifunctional apps providing credible health care advice and solutions in cooperation with health care institutions would increase acceptance among the Chinese.

Halal transportation adoption among pharmaceuticals and comestics manufacturers

2019 ◽  
Vol 11 (6) ◽  
pp. 1619-1639 ◽  
Author(s):  
Abdul Hafaz Ngah ◽  
T. Ramayah ◽  
Mohd Helmi Ali ◽  
Mohd Imran Khan
Keyword(s):  
Structural Equation ◽  
Service Providers ◽  
Equation Modeling ◽  
Content Type ◽  
Moderation Effect ◽  
Intention To Adopt ◽  
Factors Influencing ◽  
Pharmaceutical Manufacturers ◽  
Toe Framework ◽  
The Government

Purpose This study aims to identify the factors influencing the decision to the Halal transportation adoption among pharmaceuticals and cosmetics manufacturers. Design/methodology/approach Base on the technology-organization-environment (TOE) framework, applying the purposive sampling method, data were gathered from questionnaires distributed to the participants of Malaysia International Halal Showcase (MIHAS) and Halal festival (Halfest). Out of 110 questionnaires distributed, only 97 data from 102 respondents could be used for further analysis. SMART-PLS 3.2.7 was used to analyze the data for this study using a structural equation modeling approach. Findings Perceived benefits, competitive pressure (COMP) and customer pressure were found to have a significant relationship with the intention to adopt Halal warehousing services, the organizational readiness was found to be a not significant factor in the adoption of Halal transportation. Top management attitudes (TMAs) moderate the positive relationship between COMP and the intention to adopt Halal transportation services. Research limitations/implications This paper focuses on the Halal manufacturers in the pharmaceuticals and cosmetics industry who attended MIHAS and Halfest, which still not adopting Halal transportation activities. Practical implications The findings provide useful information to a better understanding of the factors influencing the adoption of Halal transportation among Malaysian Halal cosmetics and pharmaceutical manufacturers. Related parties such as the government, the Halal transport service providers and the customers could use these findings to plan further action to enhance the adoption of Halal transport adoption. Originality/value The study revealed the capability of the TOE framework to identify the factors influencing the decision to adopt Halal transportation among Malaysian Halal cosmetics and pharmaceutical manufacturers. TMA was found to have a moderation effect on the relationship between COMP and the intention to adopt Halal transportation.

Investigating consumer intention to accept mobile payment systems through unified theory of acceptance model

2019 ◽  
Vol 9 (1) ◽  
pp. 88-114 ◽  
Author(s):  
Kanishk Gupta ◽  
Nupur Arora
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Mobile Payment ◽  
National Capital Region ◽  
Payment Systems ◽  
Content Type ◽  
Performance Expectancy ◽  
Effort Expectancy ◽  
Facilitating Conditions ◽  
Use Behavior

Purpose The purpose of this paper is to examine the impact of key antecedents of unified theory of acceptance and use of technology model 2 on behavioral intention to accept and use mobile payment systems in National Capital Region, India. Design/methodology/approach A sample of 267 mobile payment system users in National Capital Region was obtained through an online survey. A partial least squares method was used to find out whether key antecedents of UTAUT2 predict behavioral intention to accept mobile payment systems which further predicts use behavior toward mobile payment systems. Findings The research substantiates that performance expectancy, effort expectancy, habit and facilitating conditions significantly predict behavioral intention, which in turn significantly predict use behavior to use mobile payment systems. Both social influence and hedonic motivation were weak predictors of behavioral intention. Research limitations/implications The research substantiates that performance expectancy, effort expectancy, habit and facilitating conditions significantly predict behavioral intention, which in turn significantly predict use behavior to use mobile payment systems. Both social influence and hedonic motivation were weak predictors of behavioral intention. Originality/value The research substantiates that performance expectancy, effort expectancy, habit and facilitating conditions significantly predict behavioral intention, which in turn significantly predict use behavior to use mobile payment systems. Both social influence and hedonic motivation were weak predictors of behavioral intention.

Investigating the role of UTAUT and e-service quality in internet banking adoption setting

2019 ◽  
Vol 31 (3) ◽  
pp. 491-506 ◽  
Author(s):  
Samar Rahi ◽  
Mazuri Abd.Ghani
Keyword(s):  
Customer Service ◽  
Internet Banking ◽  
Website Design ◽  
User Intention ◽  
Content Type ◽  
Performance Expectancy ◽  
Intention To Adopt ◽  
Effort Expectancy ◽  
Service Assurance

Purpose Technology adoption is a great challenge in the banking sector of Pakistan. A recent report issued by state bank of Pakistan revealed that there is a squeak growth, only 3 percent, in internet banking adoption. In order to effectively delve into the issue of internet banking adoption, the purpose of this paper is to use unified theory of acceptance and use of technology factors, namely performance expectancy and effort expectancy and e-service quality (E-SQ), as theoretical lens for this study. Design/methodology/approach The research model was empirically tested using 398 valid responses from customers of commercial banks in Pakistan. The theoretical model was tested using structural equation modeling. Findings Findings indicate that performance expectancy, effort expectancy, website design, customer service, assurance and reliability have direct influence on user intention to adopt internet banking. Results revealed that approximately 79 percent of variance in user intention to adopt internet banking was explained by predictors. In addition, the mediating role of performance expectancy and effort expectancy among website design, customer service and user intention was also confirmed. Practical implications For researchers, this study provides a base of integrated technology model and it suggests using this model in other online domains such as mobile payment and online web-shopping for further refinement. For policymakers, understanding the key constructs is important to design, refine and implement new internet banking website that, in turn, will boost internet banking adoption trend among users of commercial banks. Originality/value This paper makes a unique contribution toward information system and services marketing literature. The study schematized that website design, customer service, assurance and reliability are the key dimensions of E-SQ and significantly influence the user intention to adopt internet banking.

Technology Adoption in Emerging Regions: Case of the Smartphone in Saudi Arabia

2020 ◽  
Vol 17 (01) ◽  
pp. 2050003 ◽  
Author(s):  
Fahad Aldhaban ◽  
Tugrul Daim ◽  
Robert Harmon ◽  
Nuri Basoglu
Keyword(s):  
Saudi Arabia ◽  
Behavioral Intention ◽  
Theoretical Research ◽  
Unified Theory ◽  
Research Model ◽  
Web Based ◽  
Performance Expectancy ◽  
Intention To Adopt ◽  
Use Of Technology ◽  
Effort Expectancy

This paper examines the adoption of Smartphones in Saudi Arabia. A theoretical research model is developed based on the unified theory of acceptance and use of technology. A web-based survey has been used to gather data from randomly selected Smartphone users in Saudi Arabia. For data analysis, SEM approach was followed, SPSS and AMOS were utilized for analyzing data. The results indicate that performance expectancy, effort expectancy, brand influence, perceived enjoyment, and design constructs have a positive and significant relationship with users’ behavioral intention to adopt and use Smartphones in Saudi Arabia.

scholarly journals THE ROLE OF EFFECTIVE FACTORS IN UTAUT MODEL ON BEHAVIORAL INTENTION

2020 ◽  
Vol 10 (3) ◽  
pp. 5-23
Author(s):  
Richa N. Agarwal ◽  
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Service Providers ◽  
Utaut Model ◽  
Intention To Adopt ◽  
Effort Expectancy ◽  
Indian Consumers ◽  
Digital Transactions ◽  
Unorganized Sector

Digital transactions are growing globally. India has embarked on this journey but still lags behind, in comparison to other countries. The paper attempts to find factors which affect behavioral intention among small merchants for adopting technology. Small merchants in unorganized sector are an important part of Indian business framework. The paper is a deductive research wherein it makes UTAUT model its base and adapts to the Indian context. The paper tests models and hypotheses with the help of Structural Equation Modelling (SEM). Few variables like performance expectancy, effort expectancy and habit were found to have an effect on intention to adopt cashless method; surprisingly factors profound to Indian consumers such as trust, perceived value and social influence were not found to have an effect on behavioral intension. The study is useful for the digital payment service providers, telecom companies, small merchants, Government and society. It also proposes strategic initiatives to boost digital transactions. It is unique as the survey is in the unorganized sector.

Factors influencing students’ adoption of e-learning: a structural equation modeling approach

2017 ◽  
Vol 10 (2) ◽  
pp. 164-182 ◽  
Author(s):  
Ali Tarhini ◽  
Ra’ed Masa’deh ◽  
Kamla Ali Al-Busaidi ◽  
Ashraf Bany Mohammed ◽  
Mahmoud Maqableh
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Self Efficacy ◽  
Structural Equation ◽  
Equation Modeling ◽  
Content Type ◽  
Performance Expectancy ◽  
Effort Expectancy ◽  
E Learning ◽  
Facilitating Conditions

Purpose This research aims to examine the factors that may hinder or enable the adoption of e-learning systems by university students. Design/methodology/approach A conceptual framework was developed through extending the unified theory of acceptance and use of technology (performance expectancy, effort expectancy, hedonic motivation, habit, social influence, price value and facilitating conditions) by incorporating two additional factors, namely, trust and self-efficacy. Data were collected from students at two universities in England using a cross-sectional questionnaire survey between January and March 2015. Findings The results showed that behavioral intention (BI) was significantly influenced by performance expectancy, social influence, habit, hedonic motivation, self-efficacy, effort expectancy and trust, in their order of influencing the strength and explained 70.6 per cent of the variance in behavioral intention. Contrary to expectations, facilitating conditions and price value did not have an influence on behavioral intention. Originality/value The aforementioned factors are considered critical in explaining technology adoption but, to the best of the authors’ knowledge, there has been no study in which all these factors were modeled together. Therefore, this study will contribute to the literature related to social networking adoption by integrating all these variables and the first to be tested in the UK universities.

scholarly journals An empirical analysis of factors affecting the intention of using digital wallets in Vietnam

2021 ◽  
Author(s):  
Hau Hoang Thi ◽  
Nhung Duong Thi Hoai ◽  
Trang Pham Hong
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Service Providers ◽  
User Friendliness ◽  
Factors Affecting ◽  
Perceived Risks ◽  
Performance Expectancy ◽  
Effort Expectancy ◽  
Facilitating Conditions ◽  
Digital Wallets

This study investigates factors affecting consumers’ behavioral intention of using digital wallets in Vietnam. The research model consists of 5 independent variables, namely performance expectancy, effort expectancy, social influence, facilitating conditions, and perceived risks. The sample size of this study is 280. This study confirms that performance expectancy, effort expectancy, social influence, and facilitating conditions positively influence the behavioral intention of using digital wallets. Importantly, performance expectancy and effort expectancy are the most significant determinants of behavioral intention. Perceived risks are found to negatively affect the behavioral intention of using digital wallets. These findings indicate that service providers ought to focus on enhancing digital wallets’ user-friendliness, features, and functions to improve financial transactions via digital wallets. The security system of digital wallets also needs improving to reduce risks, thereby encouraging Vietnamese consumers to utilize the service.

Sign in / Sign up

Export Citation Format

Share Document