The role of product and brand emotion in purchase behavior, a study in Iranian home appliance context

2014 ◽  
Vol 8 (3) ◽  
pp. 233-248 ◽  
Author(s):  
Emad Rahmanian Koshkaki
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Measurement Model ◽  
Self Report ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Research Approach ◽  
Second Phase ◽  
Validity And Reliability ◽  
Content Type

Purpose – This paper aims to explore the role and influence of product emotion and brand emotion on consumer purchase behavior in the Iranian market and consumption context. As products are almost homogenized, it is assumed that product emotion and brand emotion can elicit emotions in consumer purchase behavior, which results in experiences or a different kind of purchase behavior outcome. Also, this study aims to investigate how consumers emotionally relate to brand and products and how this relation affects their purchase behavior. Design/methodology/approach – This study is a field descriptive, applied research which uses structural equation modeling. Paper-pencil self-report questionnaire was used to gather required data. Pilot tests were conducted on 40 respondents, and the results were used for checking validity and reliability of the questionnaire. In the second phase, 400 questionnaires were subjected to respondents. Exploratory factor analyses were used to investigate the data and the correlation between constructs. Findings – The results were in line with previous research works and fulfilled the goals of current study. The estimation and fit indices meet or even exceed the criteria and the measurement model fits the data well. Using structural equation modeling, correlations were found significant. Brand emotion and product emotion both influence consumer purchase behavior significantly, through four constructs of purchase behavior. Research limitations/implications – Due to the research approach, data gathering tool and sampling process, the generalizability of this research is limited or may be market or product oriented; the results of this research must be interpreted within its limitation and scope. Originality/value – This study shows that in the Iranian market and consumption context, product emotion and brand emotion are correlated and directly and indirectly elicit emotions in consumer’s behavior. Also this study helps to understands how Iranian consumers perceive brands and products emotionally and how they evaluate alternatives based on their emotion.

scholarly journals The use and misuse of structural equation modeling in management research

2014 ◽  
Vol 11 (1) ◽  
pp. 47-81 ◽  
Author(s):  
Nebojsa S. Davcik
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Conceptual Knowledge ◽  
Goodness Of Fit ◽  
Measurement Model ◽  
Model Specification ◽  
Equation Modeling ◽  
Research Practice ◽  
Management Research ◽  
Content Type

Purpose – The research practice in management research is dominantly based on structural equation modeling (SEM), but almost exclusively, and often misguidedly, on covariance-based SEM. The purpose of this paper is to question the current research myopia in management research, because the paper adumbrates theoretical foundations and guidance for the two SEM streams: covariance-based and variance-based SEM; and improves the conceptual knowledge by comparing the most important procedures and elements in the SEM study, using different theoretical criteria. Design/methodology/approach – The study thoroughly analyzes, reviews and presents two streams using common methodological background. The conceptual framework discusses the two streams by analysis of theory, measurement model specification, sample and goodness-of-fit. Findings – The paper identifies and discusses the use and misuse of covariance-based and variance-based SEM utilizing common topics such as: first, theory (theory background, relation to theory and research orientation); second, measurement model specification (type of latent construct, type of study, reliability measures, etc.); third, sample (sample size and data distribution assumption); and fourth, goodness-of-fit (measurement of the model fit and residual co/variance). Originality/value – The paper questions the usefulness of Cronbach's α research paradigm and discusses alternatives that are well established in social science, but not well known in the management research community. The author presents short research illustration in which analyzes the four recently published papers using common methodological background. The paper concludes with discussion of some open questions in management research practice that remain under-investigated and unutilized.

Case study of a structural model to explore the effects of knowledge sharing on intellectual capital

2016 ◽  
Vol 46 (3) ◽  
pp. 338-352 ◽  
Author(s):  
Peyman Akhavan ◽  
Farnoosh Khosravian
Keyword(s):  
Structural Equation Modeling ◽  
Knowledge Sharing ◽  
Intellectual Capital ◽  
Structural Equation ◽  
Structural Model ◽  
Measurement Model ◽  
Equation Modeling ◽  
Extensive Literature ◽  
Content Type

Purpose It is commonly known that intellectual capital (IC) plays a remarkable role in organizations, especially in colleges and academic centers. The purpose of this study is to investigate the effects of knowledge sharing (KS) on IC. Design/methodology/approach Based on the extensive literature review, a questionnaire was designed. The questions were composed of two parts; KS questions and IC questions. In total, 352 students completed questionnaires in the Shahinshahr branch of Payam-e-Noor University. Structural equation modeling was used to develop the measurement model. Findings The findings showed that KS has a significant positive correlation with IC and its dimensions. The structural equation modeling confirmed the research model and showed a good match with it. Originality/value Given that this study aimed to examine KS and IC, it implies that with optimized knowledge management in universities, providing the infrastructures of KS and strengthening students’ motivational factors, KS capacities can be enhanced and IC of universities would be strengthened.

scholarly journals Corporate entrepreneurship and business performance

2018 ◽  
Vol 2 (1) ◽  
pp. 59-80 ◽  
Author(s):  
Waheed Ali Umrani ◽  
Kabiru Maitama Kura ◽  
Umair Ahmed
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Business Performance ◽  
Structural Model ◽  
Measurement Model ◽  
Corporate Entrepreneurship ◽  
The Body ◽  
Equation Modeling ◽  
Content Type ◽  
Body Of Knowledge

Purpose The purpose of this paper is to investigate the relationship between corporate entrepreneurship (CE), organizational culture (OC) and business performance (BP). Additionally, the study has attempted to address the moderating influence of OC on CE–BP relationship. Design/methodology/approach Data were collected from middle managers of Big Five banks of Pakistan. A two-step approach to structural equation modeling was used. Using confirmatory factor analysis, the measurement model fit was determined. The significance of the theoretical relationship was assessed using structural model. Findings The results have supported the hypothesized direct and moderated relationship. Originality/value The present study extends the body of knowledge in testing the resource-based view of the firm theory and contingency theory through providing empirical evidence on the hypothesized relationships. Additionally, the study has contributed in the existing theory through evaluating the moderating of OC by using interaction effect in partial least squares structural equation modeling (PLS-SEM).

Purchase behavior of millennial female generation on Halal cosmetic products

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tanti Handriana ◽  
Praptini Yulianti ◽  
Masmira Kurniawati ◽  
Nidya Ayu Arina ◽  
Ratri Amelia Aisyah ◽  
...  
Keyword(s):  
Consumer Behavior ◽  
Religious Belief ◽  
Millennial Generation ◽  
Structural Equation ◽  
Brand Image ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Research Approach ◽  
Cosmetic Products ◽  
Content Type

Purpose The purpose of this study is to analyze millennial generation purchase behavior on halal cosmetic products in Indonesia. Design/methodology/approach The research approach used is a quantitative approach with the research method in the form of a survey and the sampling technique using purposive sampling. The respondents in this study are 206 Muslim females of the millennial generation. Structural equation modeling (SEM) with AMOS software is used for analyzing the data of this study. Findings This study found that of the 11 hypotheses tested, 10 of them were accepted: H1, H2, H3, H4, H6, H7, H8, H9, H10 and H11. The accepted hypotheses are the influence of perceived value on trust, brand image on trust, brand image on attitude, religious belief on attitude, halal certification on halal awareness, trust on attitude and halal awareness on attitude. As for trust, attitude toward product, halal awareness affects the intention to purchase halal cosmetics. Moreover, H5 was not accepted, namely, the influence of religious belief on halal awareness. The findings of this study are expected to contribute to the development of marketing theory, specifically related to consumer behavior of halal cosmetic products, as well as the development of the concept of consumer behavior based on demographics, namely, the millennial generation. Originality/value This study is more comprehensive than previous studies, and this study is focused on the millennial generation.

Critical assessment of construction contract administration using fuzzy structural equation modeling

2020 ◽  
Vol 27 (6) ◽  
pp. 1233-1255 ◽  
Author(s):  
Murat Gunduz ◽  
Hesham Ahmed Elsherbeny
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Equation Modeling ◽  
Measurement Tool ◽  
Second Phase ◽  
Content Type ◽  
Contract Administration ◽  
Process Groups

PurposeThis paper covers the development of a multidimensional contract administration performance model (CAPM) for construction projects. The proposed CAPM is intended to be used by the industry stakeholders to measure the construction contract administration (CCA) performance and identify the strengths and weaknesses of the CCA system for running or completed projects.Design/methodology/approachThe research design follows a sequential mixed methodology of qualitative and quantitative data collection and analysis. In the first phase, contract administration indicators were collected from relevant literature. In the second phase, an online questionnaire was prepared, and data were collected and analyzed using the crisp value of fuzzy membership function, and structural equation modeling (SEM). The fuzzy set was chosen for this study due to the presence of uncertainty and fuzziness associated with the importance of several key indicators affecting the CCA performance. Finally, SEM was used to test and analyze interrelationships among constructs of CCA performance.FindingsThe data collected from 336 construction professionals worldwide through an online survey was utilized to develop the fuzzy structural equation model. The goodness-of-fit and reliability tests validated the model. The study concluded a significant correlation between CCA performance, CCA operational indicators, and the process groups.Originality/valueThe contribution of this paper to the existing knowledge is the development of a fuzzy structural equation model that serves as a measurement tool for the contract administration performance. This is the first quantitative structural equation model to capture contract administration performance. The model consists of 93 Construction Contract Administration(CCA) performance indicators categorized into 11 project management process groups namely: project governance and start-up; team management; communication and relationship management; quality and acceptance management; performance monitoring and reporting management; document and record management; financial management; changes and control management; claims and dispute resolution management; contract risk management and contract closeout management.

On the Structure of Affect

2021 ◽  
Vol 229 (1) ◽  
pp. 24-37 ◽  
Author(s):  
Nadine Wedderhoff ◽  
Timo Gnambs ◽  
Oliver Wedderhoff ◽  
Tanja Burgard ◽  
Michael Bošnjak
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Factor Model ◽  
Self Report ◽  
Equation Modeling ◽  
Positive And Negative Affect ◽  
Correlation Matrices ◽  
The World ◽  
Best Fit ◽  
Cross National

Abstract. The Positive and Negative Affect Schedule (PANAS; Watson et al., 1988 ) is a popular self-report questionnaire that is administered all over the world. Though originally developed to measure two independent factors, different models have been proposed in the literature. Comparisons among alternative models as well as analyses concerning their robustness in cross-national research have left an inconclusive picture. Therefore, the present study evaluates the dimensionality of the PANAS and differences between English and translated versions of the PANAS using a meta-analytic structural equation modeling approach. Correlation matrices from 57 independent samples ( N = 54,043) were pooled across subsamples. For both English and non-English samples, a correlated two-factor model including correlated uniquenesses provided the best fit. However, measurement invariance analyses indicated differences in factor loadings between subsamples. Thus, cross-national application of the PANAS might only be justified if measurement equivalence was explicitly tested for the countries at hand.

Teachers' digital technology access to motivation, skills and use: a structural equation modeling study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Akhmad Habibi ◽  
Mohd Faiz Mohd Yaakob ◽  
Amirul Mukminin ◽  
Muhaimin Muhaimin ◽  
Lantip Diat Prasojo ◽  
...  
Keyword(s):  
Structural Equation Modeling ◽  
Digital Technology ◽  
Structural Equation ◽  
Structural Model ◽  
Teaching Experience ◽  
Equation Modeling ◽  
Technology Access ◽  
School Location ◽  
Content Type ◽  
Instructional Use

PurposeThe current study aimed to develop and validate a scale to model factors affecting digital technology access for instructional use. The scale was mainly used to assess the structural model. Besides, tests of difference were addressed regarding digital technology access for instructional use based on gender, teaching experience and school location.Design/methodology/approachThe authors implemented a survey design in this study. A scale based on prior studies was developed, validated and piloted. The pilot study data were computed for an exploratory factor analysis. Further, partial least squares structural equation modeling (PLS-SEM) and t-test procedures were used for the main data analysis (n.2677). The authors also included the importance-performance map analysis to extend of the results of the PLS-SEM.FindingsThe findings of the study successfully assessed the validity and reliability of the scale. All hypothetical relationships in the structural model were positively significant. The t-test results show that teaching experience and school location were significantly different regarding instructional use access; however, an insignificant difference emerged based on gender.Practical implicationsFailure in technology integration is possible if policies have not been carefully prepared. Therefore, users' perception is an essential factor in determining technology integration, including access to digital technology.Originality/valueThis research has the potential to enhance the understanding of access to digital technology in the context of developing countries by the elaboration of the proposed model's instrument development and validation, path analysis assessment and difference test examination with a large sample size. Also, the current study emphasizes the importance of raising awareness about digital technology access that the model can facilitate a valid and reliable foundation for future researchers interested in conducting similar types of research.

Privacy helplessness on social media: its constituents, antecedents and consequences

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hichang Cho
Keyword(s):  
Theoretical Model ◽  
Structural Equation ◽  
Factor Model ◽  
Measurement Model ◽  
Equation Modeling ◽  
Confirmatory Factor Analyses ◽  
Content Type ◽  
Internet Users ◽  
The Usa ◽  
Antecedents And Consequences

PurposeMany internet users exhibit signs of privacy helplessness and entirely give up online privacy management. However, we know little about what privacy helplessness is, when users are likely to experience it and its implications for privacy behavior. The objectives of this study were twofold: (a) the conceptual explication of privacy helplessness as a novel construct in privacy research and (b) the development of a theoretical model that specifies the antecedents and consequences of privacy helplessness.Design/methodology/approachA research model of privacy helplessness that contains three subcomponents of privacy helplessness, five antecedents and one outcome was developed. The model was empirically examined based on survey data collected from 589 Facebook users in the USA.FindingsThe results of exploratory and confirmatory factor analyses showed that privacy helplessness is adequately assessed by a three-factor model with affective, cognitive and motivational components. The results of structural equation modeling indicated that these three aspects of privacy helplessness are uniquely predicted by five theoretical factors: (a) prior experience of privacy risks, (b) personal mastery, (c) perceived costs of adaptive privacy actions, (d) perceived rewards of privacy inactions and (e) perceived vulnerability. Furthermore, it was found that helplessness as motivational deficits (and cognitive helplessness via this) impedes adaptive privacy actions, while cognitive helplessness promotes adaptive privacy actions when they do not result in motivational deficits.Originality/valueThis study pioneers investigation in understanding key constituents, attributes and processes underlying privacy helplessness. First, the present study developed the first theory-derived, successively validated measurement model of privacy helplessness. Second, this research proposed a theoretical model of privacy helplessness, specifying antecedents and consequences of privacy helplessness.

Shared leadership and team creativity: a team level mixed-methods study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lei Xie ◽  
Soo Jeoung Han ◽  
Michael Beyerlein ◽  
Jiacheng Lu ◽  
Lillian Vukin ◽  
...  
Keyword(s):  
Mixed Methods ◽  
Shared Leadership ◽  
Structural Equation ◽  
Research Question ◽  
Self Report ◽  
Equation Modeling ◽  
Team Creativity ◽  
Content Type ◽  
Video Recordings ◽  
Multi Level

Purpose This paper aims to conduct two studies to investigate shared leadership and team creativity (TC) in leaderless short-term project teams (STPTs). Design/methodology/approach To answer the research question, this paper used a multi-level mixed-methods design. This paper analyzed video recordings, transcripts of STPTs’ collaboration and self-report surveys from an international engineering competition. In Study 1, this paper attempted to connect relation-oriented shared leadership (ROSL) and task-oriented shared leadership (TOSL) with TC by coding video recordings. In Study 2, this paper further investigated the proposed positive relationship between shared leadership and TC by surveying a sample of 166 students in 51 teams. Findings In Study 1, this paper found that shared leadership covaries with TC following a similar behavioral pattern. In Study 2, multi-level structural equation modeling results suggested that both TOSL and ROSL are positively correlated with TC. Originality/value In this mixed-methods multi-level research, this paper found that when the team’s shared leadership increases, their TC activity becomes frequent. This paper confirmed the qualitative finding by quantitatively investigated the relationship between shared leadership and creativity at the team level.

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