Sponsoring the football national team

2018 ◽  
Vol 33 (5) ◽  
pp. 625-637 ◽  
Author(s):  
Ana Brochado ◽  
Pedro Dionísio ◽  
Maria Carmo Leal
Keyword(s):  
National Sample ◽  
World Cup ◽  
Content Type ◽  
National Team ◽  
Brand Building ◽  
Proposed Model ◽  
Image Congruence ◽  
Positive Feelings ◽  
Representative National Sample ◽  
The Relationship

Purpose A key concern in sports sponsorship decisions is knowing under what conditions sponsorship can effectively act as a brand building tool. The purpose of this study is to list attributes to use when examining congruency in the sponsorship of national football teams. The second aim was to test whether being a client of the sponsor brand and being involved with the sponsee moderates the relationship between image congruence and sponsorship response. Design/methodology/approach Data were collected on four sponsors of the Portuguese national team, just before the 20th Fédération Internationale de Football Association World Cup. Analyses were conducted on a representative national sample of fans. The research design encompassed a two-step approach. First, qualitative analysis identified the main attributes that fans associate with the national team. In the second quantitative phase, moderated regression analysis was used to test the proposed model. Findings This study confirmed sponsor–sponsee congruence in seven attributes (i.e. national symbol, strength, strong emotions, happiness, optimism, connection and positive feelings) enhances positive brand image and fans’ involvement with the national team moderates this relationship. Positive sponsorship outcomes tend to be higher for sponsors when fans are currently clients of the sponsor brand. Originality/value This study adds to previous research by using mixed methods to study sponsor–sponsee congruence regarding national teams and by testing whether fans being clients of sponsors and being involved with sponsees moderate sponsor–sponsee congruence.

Loyalty program in Africa: risk-seeking and risk-averse adventurers

2014 ◽  
Vol 69 (2) ◽  
pp. 137-157 ◽  
Author(s):  
Shogo Mlozi
Keyword(s):  
Consumer Behavior ◽  
Consumer Products ◽  
Loyalty Programs ◽  
Risk Averse ◽  
Loyalty Program ◽  
Content Type ◽  
Risk Seeking ◽  
Proposed Model ◽  
First Time ◽  
The Relationship

Purpose – This article aims to test the relationship between expected attractiveness-satisfaction-loyalty for international adventure tourists visiting Tanzania. The proposed model is based on travel consumer behavior theoretical constructs extracted from the literature. Design/methodology/approach – This article aims to test the relationship between expected attractiveness-satisfaction-loyalty for international adventure tourists visiting Tanzania. The proposed model is based on travel consumer behavior theoretical constructs extracted from the literature. Findings – The findings for overall model differed from the moderating factors of high risk, low risk, first-time visit and repeat visit. Also, the results are interesting when satisfaction is tested as a mediator. Practical implications – Practitioners could consider the fact that repeat visits may change tourists’ perceptions toward destination and may even increase their inclination to take on risks. This may impact innovation of consumer products in tourism. Also, policy makers could benefit on how loyalty programs can be developed to increase performance. Originality/value – The study offers specific strategic recommendations toward different groups of tourists (i.e. first-time, repeat visitors, risk averse, risk seeking) and proposes logic for setting up a loyalty program as a long-term strategy for success.

scholarly journals The relationship between favorable conditions for innovation in technology parks, the innovation produced, and companies’ performance

2018 ◽  
Vol 15 (3) ◽  
pp. 286-302 ◽  
Author(s):  
Lucas Bonacina Roldan ◽  
Peter Bent Hansen ◽  
Domingo Garcia-Perez-de-Lema
Keyword(s):  
Organizational Performance ◽  
Analysis Model ◽  
Content Type ◽  
Practical Support ◽  
Proposed Model ◽  
Technology Parks ◽  
Effective Development ◽  
Favorable Conditions ◽  
The Relationship ◽  
Depth Interviews

PurposeInnovation is today considered a competitive differential for improving the performance of companies, and technology parks are seen as environments with favorable conditions for such innovation. The purpose of this study is to develop a framework for analyzing favorable conditions for innovation in technology parks, the innovations produced and organizational performance.Design/methodology/approachTo this end, the authors conducted bibliographic research and in-depth interviews with managers of companies based at the Tecnopuc Science and Technology Park, and managers of the park itself, to establish practical support for previous theoretical findings.FindingsAs a result, a framework was developed to link the favorable conditions for innovation, and organizational performance.Research limitations/implicationsThe analysis model proposed here synthesizes the contributions made by several scholars on the theme, allowing for a more detailed and integrated interpretation of the phenomenon, namely, the ways through which the effective development of innovation takes place in companies residing in technology parks and the contribution of innovation to the specific performance of companies.Practical implicationsThe use of the proposed framework can help direct park managers’ action towards those relationships or activities that prove to be ineffective in achieving desired goals.Originality/valueThe use of the proposed model in empirical surveys will allow for better understanding of the phenomenon involving the features of technology parks and their effects on innovation and the performance of companies installed there, considering that such parks allow them to access resources with lower transaction costs.

How does open innovation affect firms’ innovative performance

2018 ◽  
Vol 12 (4) ◽  
pp. 720-740 ◽  
Author(s):  
Huiping Zhou ◽  
Yanhong Yao ◽  
Huanhuan Chen
Keyword(s):  
Open Innovation ◽  
Hierarchical Regression ◽  
Moderating Effects ◽  
Content Type ◽  
Innovative Performance ◽  
Knowledge Based ◽  
Opportunistic Behaviour ◽  
Proposed Model ◽  
New Finding ◽  
The Relationship

Purpose This paper aims to explore the direct effects of open innovation (OI) on firms’ innovative performance, and to examine the moderating effects of knowledge attributes, including knowledge distance, knowledge embeddedness and partner opportunism on this relationship. Design/methodology/approach Survey data of 247 samples from China were used to test the proposed model through hierarchical regression analysis. Findings The findings indicate that the dimensions of OI are positively related to innovative performance. The results also reveal that knowledge distance positively moderates the relationship between inbound OI and innovative performance, whereas knowledge embeddedness negatively affects that relationship. Knowledge embeddedness negatively affects the relationship between inbound OI and innovative performance, whereas knowledge distance positively moderates that relationship. Thus, a new finding is proposed that knowledge attributes could align effectively with specific OI type to achieve superior innovation outcomes. In addition, the empirical results suggest that partner opportunism plays a negative moderating role on the relationship between outbound OI and innovative performance. Originality/value The proposed view that a firm’s innovation outputs will be superior when its knowledge attributes effectively align with OI enriches studies of the OI context and expands the literature of both the resource-based view and the knowledge-based view. Furthermore, this study provides insights into how OI benefits can be influenced by external contexts from the perspective of partners’ opportunistic behaviour.

scholarly journals Follower emotional intelligence

2019 ◽  
Vol 48 (5) ◽  
pp. 1239-1260
Author(s):  
J. Irudhaya Rajesh ◽  
Verma Prikshat ◽  
Paul Shum ◽  
L. Suganthi
Keyword(s):  
Emotional Intelligence ◽  
Structural Equation ◽  
Theoretical Perspective ◽  
Self Report ◽  
Content Type ◽  
Proposed Model ◽  
One Step ◽  
Cognitive Speed ◽  
The Impact ◽  
The Relationship

Purpose The purpose of this paper is to understand the impact of transformational leadership (TL) on follower emotional intelligence (EI) and examine the potential mediation role played by follower EI in the relationship between TL and follower outcomes (i.e. growth satisfaction in the job and job stress (JS)). Design/methodology/approach Data were obtained through survey using questionnaire collected from 908 employees who worked across six different sectors, i.e. manufacturing, IT, healthcare, hospitality, educational and public services in Southern India. The mediation model proposed in this study was tested using structural equation modelling and bootstrapping method. Findings The relationship between TL and Follower EI was significant. Follower EI was found to partially mediate the relationship between TL and followers’ growth satisfaction in job. Contrary to expectations, the follower EI did not significantly predict JS in this study and hence the follower EI did not mediate in the proposed model. However, follower EI and growth satisfaction in the job jointly mediated the relationship between TL and follower JS fully. Research limitations/implications Self-report bias about supervisors’ TL behaviours and followers’ own EI assessment and collection of data from the mono-source (subordinate self-report) might have impacted the results of this study. Moreover, some items were negatively worded and reverse coded as cognitive speed bumps to restrain the respondent’s tendency to rush through answering the survey questionnaire. Practical implications This study established a partial and joint mediation of follower EI on the relationship between TL and follower outcomes. Basing on these findings, this study highlights the need for the practitioners to better understand the importance of EI training for the leaders in the organisations for obtaining better outcomes in the followers. Social implications The study establishes the fact that the attunement of transformational leaders’ EI and follower EI help leaders as well as followers to guide their behaviour towards positive outcomes. Originality/value This study is among the first to examine the impact of TL on follower EI and the potential mediation of follower EI between TL and follower outcomes. From a theoretical perspective, this study is one step closer to fully understand the intervening process between TL and follower outcomes.

Innovativeness in the context of technological and market dynamism

2017 ◽  
Vol 30 (4) ◽  
pp. 548-568 ◽  
Author(s):  
Job Rodrigo-Alarcón ◽  
Pedro Manuel García-Villaverde ◽  
Gloria Parra-Requena ◽  
María José Ruiz-Ortega
Keyword(s):  
Network Theory ◽  
Interactive Effect ◽  
Interactive Effects ◽  
Network Density ◽  
Critical Aspect ◽  
Content Type ◽  
Proposed Model ◽  
The Relationship ◽  
Positive Effect

Purpose Innovativeness is a critical aspect for the survival and success of the company in the long term. The purpose of this paper is to study how the density of the network in which the company is immersed influences the relationship between environment, dynamism and innovativeness. More specifically, the authors analyse whether the network density acts in a heterogeneous way, worsening or improving the effects of technological and market dynamism on innovativeness, respectively. Design/methodology/approach The empirical study was conducted on a sample of 292 companies in the agri-food industry in Spain. In order to test the proposed model, the authors used partial least squares. Findings The results show that technological dynamism has a positive effect on the generation and development of a firm’s innovativeness. However, market dynamism does not influence innovativeness. The authors also observe that the interactive effects between network density and dynamism are significant, but in a divergent way. Whereas the interactive effect between density and technological dynamism is negative, the interaction between density and market dynamism is positive. Originality/value The main contribution of the study is to show how the level of network density alters the effect of technological and market dynamism on innovativeness. The authors highlight the relevance of network theory to explain the contextual background to innovativeness. The authors also stress the importance of differentiating between the market and technological components of dynamism to further elucidate their effects.

scholarly journals Linking improvisational behavior to customer satisfaction: the relational dynamics

2019 ◽  
Vol 34 (6) ◽  
pp. 1183-1193 ◽  
Author(s):  
Magnus Hultman ◽  
Abena Animwaa Yeboah-Banin ◽  
Nathaniel Boso
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
Customer Relationship ◽  
Equation Modeling ◽  
Relational Dynamics ◽  
Relational Context ◽  
Content Type ◽  
Customer Data ◽  
Proposed Model ◽  
The Relationship

Purpose Contemporary sales scholarship suggests that salespersons pursuing customer satisfaction should improvise (think and act on their feet) to find solutions to customers’ emergent problems. A missing link in this literature, however, is the relational context within which improvisation takes place and becomes effective. This study aims to examine how the tone of the salesperson–customer relationship (whether cordial or coercive) drives and conditions salesperson improvisation and its implications for customer satisfaction. Design/methodology/approach The study tests the proposed model using dyadic salesperson–customer data from business-to-business (B2B) markets in Ghana. The relationships are tested using structural equation modeling technique. Findings The study finds that salesperson improvisation is associated with customer satisfaction. It also finds the extent of cordiality between salespersons and their customers predicts but does not enhance the value of improvisation for customer satisfaction. The reverse is true for customer exercised coercive power which is not a significant driver of improvisation but can substantially alter its benefits for the worse. Practical implications By implication, salespersons should improvise more to be able to satisfy customers. However, such improvisation must be tempered with a consciousness of the relationship shared with customers and the level of power they exercise in the relationship. Originality/value Because improvised behavior deviates from routines and may be unsettling for customers, improvising salespersons must first understand whether their customers would be willing to accommodate such deviations. Yet, the literature is silent on this relational context surrounding improvisation. This study, by exploring facilitating and inhibitory relational variables implicated in improvisation, addresses this gap.

scholarly journals Antecedents and consequence associated with esports gameplay

2019 ◽  
Vol 21 (1) ◽  
pp. 1-22 ◽  
Author(s):  
Wooyoung (William) Jang ◽  
Kevin K. Byon
Keyword(s):  
Bootstrap Method ◽  
Media Consumption ◽  
Temporal Separation ◽  
Content Type ◽  
Perceived Effort ◽  
Use Of Technology ◽  
Proposed Model ◽  
Effort Expectancy ◽  
The Relationship ◽  
The Bootstrap Method

Purpose Grounded in the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) (Venkatesh et al., 2012), the purpose of this paper is to examine the antecedents and consequence associated with esports gameplay by proposing the Esports Consumption (ESC) model, including six determinants of esports gameplay intention (hedonic motivation, habit, price value, perceived effort expectancy, social influence and flow) and behavioral consequence (media consumption intention of esports events) that were linked to esports gameplay. Design/methodology/approach The proposed model was tested using the data (n=348) that were collected from esports consumers at two points in time. Per the technology adoption theories (i.e. TAM, UTAUT2), the authors incorporated a temporal separation when measuring the relationship between playing intention and playing behavior. For the purpose of data analysis, CFA and SEM were used to examine the hypothesized model. Findings As a result, four determinants (i.e. hedonic motivation, price value, effort expectancy and flow) were identified as the critical factors influencing esports consumers’ esports gameplay intention. Furthermore, the bootstrap method procedure verified that a sequential relationship among esports gameplay intention, esports gameplay and media consumption of esports events. Originality/value Theoretically, it has developed a research model that explains various triggers resulting from esports gameplay intention, which is causally linked to esports gameplay and media consumption behavior. Practically, the primary implication has to do with providing information regarding esports consumers’ playing behavior with esports game publishers, which organize esports events and leagues.

Authentic Leadership and Follower Development

2010 ◽  
Vol 18 (4) ◽  
pp. 438-448 ◽  
Author(s):  
Lydia Woolley ◽  
Arran Caza ◽  
Lester Levy
Keyword(s):  
Structural Equation ◽  
Authentic Leadership ◽  
Structural Equation Models ◽  
Psychological Capital ◽  
National Sample ◽  
Future Research ◽  
Theoretical Understanding ◽  
Working Adults ◽  
Representative National Sample ◽  
The Relationship

This article contributes to the theoretical understanding of the relationship between authentic leadership and follower psychological capital. Structural equation models using a representative national sample of working adults revealed a positive relationship between authentic leadership and followers’ psychological capital, partially mediated by positive work climate, and a significant moderating effect from gender. Findings support previous predictions about the effects of authentic leadership and begin to reveal the mechanisms by which authentic leaders affect followers. Moreover, they underscore the need to consider the influence of follower characteristics in understanding leadership outcomes. Implications and directions for future research are discussed.

From creative process engagement to performance: bidirectional support

2016 ◽  
Vol 37 (7) ◽  
pp. 966-982 ◽  
Author(s):  
Yana Du ◽  
Li Zhang ◽  
Yanhong Chen
Keyword(s):  
Creative Process ◽  
Relative Effect ◽  
Hierarchical Regression ◽  
Role Performance ◽  
Content Type ◽  
Proposed Model ◽  
Using Data ◽  
Investment Process ◽  
The Relationship ◽  
Practical Implications

Purpose The purpose of this paper is to explore the effect of creative process engagement on employees’ in-role performance, and does so by considering the support that employees received from and given to their supervisors. Design/methodology/approach Using data from 540 questionnaires collected in China, this paper conducts a hierarchical regression analysis to test the proposed model. Findings Creative process engagement positively affects employees’ in-role performance. However, the moderating effect of receiving support on the above relationship is not significant. Instead, it is the interaction of receiving support from and giving it to supervisors that moderates the relationship between creative process engagement and in-role performance. Research limitations/implications The study has some contributions to the conservation of resource (COR) theory. The authors find that acquiring new resources such as receiving support from supervisors is not always effective. The acquisition process of resources should be considered with the investment process of resources. According to the COR theory, people invest resources to gain resources and protect themselves from losing resources or to recover from resource loss (Halbesleben et al., 2014). The findings of the study show that employees investing resources is not just for gaining resources. Sometimes, they invest resources such as giving support to supervisors to remain a relatively balanced relationship. Practical implications Companies can encourage employees to place more attention on creative process engagement to improve in-role performance. In addition, when offering support to employees, managers should consider whether the employees are able to give it back in response to the received support, and distribute their support to employees accordingly. Originality/value This paper explored employee’s engagement at creative process in a more novel way and clarified the relative effect of creative process engagement on in-role performance. Also, this paper was the first to pay attention to the bidirectional nature of supervisor support.

Self-employment as a moderator between work and life satisfaction

2015 ◽  
Vol 28 (2) ◽  
pp. 213-226 ◽  
Author(s):  
Nicolas Loewe ◽  
Luis Araya-Castillo ◽  
Claudio Thieme ◽  
Joan Manuel Batista-Foguet
Keyword(s):  
Life Satisfaction ◽  
Work Satisfaction ◽  
National Sample ◽  
Moderator Effect ◽  
Content Type ◽  
Self Employment ◽  
Salaried Worker ◽  
Salaried Workers ◽  
The Relationship ◽  
Work And Life

Purpose The correlation between work and life satisfaction varies substantially across studies, suggesting that the strength of the relationship may depend on the studied population and its circumstances. The purpose of this paper is to assess the strength of the relationship in the context of Chile and the moderator effect of self-employment (SE), whether a worker is self-employed or on a salary. Design/methodology/approach Based on the idea that work plays a more central role in the life of a self-employed person than in that of a salaried worker, the authors hypothesized that the strength of the relationship between work and life satisfaction will be stronger for the former. The measures used in this study were part of a large questionnaire administered to investigate several characteristics of the Chilean population. The authors used multiple regression analysis to test the moderator effect of SE on the strength of the relationship between work satisfaction and life satisfaction. Findings The results from a national sample of 658 Chilean workers indicate that the relationship between work satisfaction and life satisfaction is positive. Furthermore, the relationship is stronger for self-employed workers than for salaried workers. The authors also found a small negative direct effect of SE on life satisfaction, which suggests that the self-employed might be, on average, less satisfied with their lives than their salaried counterparts. Originality/value The sample used in the current study was not only substantially larger in size but also more representative of the current workforce because it included both genders. Consequently, the results are more robust and generalizable.

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