Explaining socially responsible consumption

2019 ◽  
Vol 36 (1) ◽  
pp. 146-154 ◽  
Author(s):  
Gerard Paul Prendergast ◽  
Alex S.L. Tsang
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Perceived Behavioral Control ◽  
Socially Responsible ◽  
Content Type ◽  
Responsible Consumption ◽  
Socially Responsible Consumption ◽  
Quota Sampling ◽  
And Behavior

PurposeConsumers are becoming increasingly socially conscious when making their purchasing decisions, which in turn is providing an incentive for firms to integrate social responsibility considerations into their product offerings. Explaining the various categories of socially responsible consumption (SRC) is therefore important. The purpose of this paper is to explain the various categories of socially responsible consumption.Design/methodology/approachGrounded in the theory of planned behavior (TPB), this paper surveyed a sample of 1,202 Hong Kong consumers.FindingsThe findings indicate that attitude towards the behavior, subjective norms and perceived behavioral control are all significant predictors of three categories of SRC (i.e. intention to purchase from firms based on their CSR performance, intention to practice recycling and intention to try to avoid or minimize their use of products based on their environmental impact). Intention to engage in SRC was then shown to be a significant predictor of SRC behavior.Research limitations/implicationsThis paper relied on only the single-factor test as a measure of socially desirable responding. Furthermore, while the quota sampling was designed for broad representativeness, it is difficult to verify if the well-controlled quota controls entirely removed the possibility of a biased selection of respondents within each cell.Practical implicationsRecommendations are made for public policy-makers and marketers to devise ways to shape consumer behavior to facilitate more responsible consumption.Originality/valuePrevious research relating to SRC has not explained the various categories of SRC and often failed to test the relationship between intention and behavior, representing a considerable gap in the literature. This paper applied the theory of planned behavior (TPB) to explain intention and behavior with regards to the various categories of SRC.

Intention to adopt cryptocurrency: a robust contribution of trust and the theory of planned behavior

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bahadur Ali Soomro ◽  
Naimatullah Shah ◽  
Nadia A. Abdelmegeed Abdelwahed
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Online Survey ◽  
Behavioral Control ◽  
Perceived Behavioral Control ◽  
Cross Sectional ◽  
Content Type ◽  
Intention To Adopt ◽  
Positive Effect ◽  
Practical Implications

PurposeAt present, the adoption of cryptocurrency investment has brought consideration to the globe. The present paper attempts to investigate the intention to adopt cryptocurrency (IACR) among the potential investors of Pakistan.Design/methodology/approachThe theory of planned behavior (TPB) is applied to underpin the conceptual framework. The study uses a quantitative approach. The study collects cross-sectional data through an online survey questionnaire. In the last, the authors utilized 334 samples for outcomes.FindingsFindings of the SEM reveal a significant positive effect of attitude, subjective norms (SNs), perceived behavioral control (PBC) and trust on IACR.Practical implicationsThe outcomes of an investigation would develop further intention and trust towards cryptocurrency adoption. The results would support developing favorable policies regarding the reduction of the ban on cryptocurrency in Pakistan to make easier transactions of the investors further. Possibly, it brings several opportunities in all segments of society in making the digital transaction modes through cryptocurrency. Finally, the findings would further validate the TPB in the context of cryptocurrency.Originality/valueThe study provides a better understanding of cryptocurrency and investors IACR. The empirical evidence further develops the other individuals' intentions towards cryptocurrency usage.

Behavioral Intention of Traveling in the period of COVID-19: An application of the Theory of Planned Behavior (TPB) and Perceived Risk

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sujood - ◽  
Sheeba Hamid ◽  
Naseem Bano
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Intention ◽  
Perceived Risk ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Aviation Industry ◽  
Perceived Behavioral Control ◽  
Essential Information ◽  
Content Type

Purpose This paper aims to examine travelers` behavioral intention of traveling in the period of coronavirus by employing the theory of planned behavior. The framework incorporates attitude, subjective norms, perceived behavioral control and a very crucial construct, i.e. perceived risk, as per the current critical scenario of COVID-19. Design/methodology/approach Data was collected using a survey instrument on the internet by posting the questionnaire link over social network web pages of online traveling websites. The data was analyzed using structural equations modeling with AMOS 22.0 and SPSS software, and the proposed hypotheses were statistically tested. The sample under consideration constitutes 417 responses. Findings Empirical findings suggest that attitude, perceived behavioral control and perceived risk are significant for predicting behavioral intention while subjective norms do not. And these variables explained about 35 percent of the variance in behavioral intention of traveling in the period of coronavirus. Research limitations/implications This study can benefit travelers, tourism and hospitality industry, governments, aviation industry and other relevant organizations as this paper offers the latest updates and essential information regarding traveler`s intention of traveling in the period of coronavirus. The study mainly focuses on India, so the generalizations of results to other countries are unwanted. Originality/value The primary value of this paper is that it tested the theory of planned behavior by incorporating perceived risk in the context of COVID-19. To the best of authors’ knowledge, in Indian context, there is no study which has tested the TPB by adding perceived risk in explaining the Indian citizens’ behavioral intention of traveling in the period of Coronavirus.

Theory of planned behavior, ethics and intention of conscious consumption in Slow Fashion Consumption

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jordana Soares de Lira ◽  
Marconi Freitas da Costa
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Online Survey ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Ethical Considerations ◽  
Content Type ◽  
Slow Fashion

PurposeThis study seeks to investigate the influence of the theory of planned behavior (TPB), of the conscious consumption intention and of the consumer ethical considerations, on Slow Fashion Consumption in the region known as Agreste Pernambucano, in Brazil, which is known for being an apparel manufacturing area.Design/methodology/approachTo achieve this purpose, descriptive quantitative research using non-probabilistic sampling was conducted. Data were collected through an online survey and distributed through the snowball technique. The sample consists of 486 respondents and relies on structural equation modeling for data analysis.FindingsThe results highlight that the Slow Fashion Consumption, in the scope of Local Productive Arrangement (LPA) of clothing manufacturing in the Agreste region, is influenced by the intention of conscious consumption, the ethical considerations in consumer behavior and the perceived behavioral control. Moreover, the results highlight the role of the influence of subjective norms both in the attitudes of consumers and the intention of conscious consumption.Originality/valueThe primary contribution of this study is to demonstrate that perceived behavioral control is positively associated with Slow Fashion Consumption, which, in turn, shows that respondents believe they have control over their sustainable actions.

Extending the theory of planned behavior to explain the role of awareness in accepting Islamic health insurance (takaful) by microenterprises in northwestern Nigeria

2019 ◽  
Vol 10 (4) ◽  
pp. 607-620
Author(s):  
Mansur Ahmed Kazaure
Keyword(s):  
Health Insurance ◽  
Theory Of Planned Behavior ◽  
Social Influence ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Insurance Coverage ◽  
Alternative Methods ◽  
Perceived Behavioral Control ◽  
Content Type

Purpose Nigeria is a country with very low health insurance coverage, with only 3 per cent of its population in the public and private sector covered by conventional health insurance. This made it possible for the exploration of alternative methods of insurance in Muslim dominated northwestern Nigeria. Thus, this paper aims to extend the theory of planned behavior to understand the role of awareness in the acceptance of Islamic health insurance (takaful) among microenterprises in northwestern Nigeria. Design/methodology/approach The methodology used was a purely quantitative survey with data collected from seven states that form the northwestern Nigeria. Findings The findings revealed that attitude, social influence and perceived behavioral control have a significant direct influence on takaful acceptance intention among microenterprises in northwestern Nigeria, while awareness does not. It was also discovered that awareness of takaful moderates the influences of social influence and perceived behavioral control on takaful acceptance intention, but it failed to moderate the influence of attitude on takaful acceptance intention in the same context. Research limitations/implications The implication is that despite the acceptance intention more awareness is required to enlarge the takaful market in the region. The study contributes to the theories of reasoned action and planned behavior through the integration of awareness as a moderator. Originality/value The work is pioneering, extent literature in the area of takaful failed in investigating the role of awareness as a moderating variables in Nigeria where much awareness of the concept is desirable.

Religiosity as a moderator between theory of planned behavior and halal purchase intention

2019 ◽  
Vol 11 (6) ◽  
pp. 1821-1836
Author(s):  
Yusra Jamil Memon ◽  
Sarwar M. Azhar ◽  
Raheela Haque ◽  
Niaz Ahmed Bhutto
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Purchase Intentions ◽  
Perceived Behavioral Control ◽  
Path Modeling ◽  
Content Type ◽  
Moderation Effect ◽  
The Relationship

Purpose The purpose of this paper is to investigate the relationship between subjective norms (SNs), attitude (ATT) and perceived behavioral control (PBC) in predicting intention to choose halal-labeled products. Additionally, this research is an attempt to address the moderating influence of religiosity (RG) on relationship between theory of planned behavior constructs and halal purchase intention. Design/methodology/approach The data were collected through a survey. To find the factors that affect purchase intentions of Pakistani consumers regarding halal purchase intention partial least squares (PLS) path modeling has been used in the study. Findings The results state that TBP constructs, i.e. (ATT and PBC) have significant and positive and influence over halal purchase intentions. However, SN did not have positive and significant influence over halal purchase intention. Furthermore, no moderation effect of RG could be found in this study. Findings suggest that RG has not moderated the relationship between TBP constructs and halal purchase intention. Research limitations/implications This study has incorporated three antecedents of TBP. However, extended theory of planned behavior can also be tested to predict influence on consumer halal purchase intentions in Pakistan. Moreover, other variables, e.g. country of origin can also be added to examine the moderation effect on TBP constructs and halal purchase intention. Originality/value This research identifies the rationale behind internally perceived factors that influence purchasing halal product, it further adds to an understanding of content specific (halal products) purchase intention. The practical implications include the possible approaches that managers need to address while promoting Halal labels and this will influence marketing strategies in general and communications specifically.

Arresting fake news sharing on social media: a theory of planned behavior approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vartika Pundir ◽  
Elangbam Binodini Devi ◽  
Vishnu Nath
Keyword(s):  
Social Media ◽  
Theory Of Planned Behavior ◽  
Conceptual Framework ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Fake News ◽  
Content Type ◽  
News Sharing

Purpose This study aims to examine the collective impact of awareness and knowledge about fake news, attitudes toward news verification, perceived behavioral control, subjective norms, fear of missing out (FoMO) and sadism on social media users’ intention to verify news before sharing on social media. Design/methodology/approach The current study’s conceptual framework is developed by a comprehensive literature review on social networking and the theory of planned behavior. The data for samples were collected from 400 respondents in India to test the conceptual framework using the partial least square–structural equation modeling technique. Findings The results show that awareness and knowledge, perceived behavioral control, attitudes toward news verification and FoMO are significant predictors of intention to verify news before sharing. Research limitations/implications The present study concludes implications for managers of social media companies and policy actors that want to take steps toward arresting the spread of fake news via social media. Originality/value Academic investigation on fake news sharing on social media has recently gained traction. The current work is unique because it uses the theory of planned behavior as a basis for predicting social media user’s intention to verify news before sharing on social media.

Using the theory of planned behavior to explain intention to eat a healthful diet among Southeastern United States office workers

2018 ◽  
Vol 48 (2) ◽  
pp. 365-374 ◽  
Author(s):  
Michael A. Close ◽  
Leslie A. Lytle ◽  
Ding-Geng Chen ◽  
Anthony J. Viera
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Office Workers ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Southeastern Us

Purpose This study aims to test the utility of the theory of planned behavior (TPB) for explaining intention to eat a healthful diet in a sample of Southeastern US office workers. Design/methodology/approach Participants in a worksite nutrition study (n = 357) were invited to complete an online questionnaire including measures of TPB constructs at baseline. The questionnaire included valid and reliable measures of TPB constructs: behavioral beliefs, normative beliefs, control beliefs, attitudes toward behavior, subjective norm, perceived behavioral control and intention. Data were collected from 217 participants (60.8 per cent response rate). Confirmatory factor analysis and structural equation modeling were conducted to test the hypothesized TPB model. Findings The model fit was satisfactory (χ2 = p < 0.0001, RMSEA = 0.06, CFI = 0.91, TLI = 0.90, SRMR = 0.09). All structural relationships between TPB constructs were statistically significant in the hypothesized direction (p < 0.05). Attitude toward behavior, subjective norm and perceived behavioral control were positively associated with intention (R2 = 0.56). Of all TPB constructs, the influence of perceived behavioral control on intention was the strongest (β = 0.62, p < 0.001). Originality/value Based on this sample of Southeastern US office workers, TPB-based interventions may improve intention to eat a healthful diet. Interventions that strengthen perceived control over internal and external factors that inhibit healthful eating may be particularly effective in positively affecting intention to eat a healthful diet, and subsequent food intake.

A theory of planned behavior perspective on hiring Malaysians with disabilities

2015 ◽  
Vol 34 (3) ◽  
pp. 186-200 ◽  
Author(s):  
Magdalene C.H. Ang ◽  
T. Ramayah ◽  
Hanudin Amin
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Research Approach ◽  
Perceived Behavioral Control ◽  
Open Market ◽  
Persons With Disabilities ◽  
Content Type ◽  
Pls Analysis

Purpose – The high unemployment rates among persons with disabilities (PWDs) is nothing new. Many people fail to recognize that the disabled population is a significant but largely untapped source of human resources. Prejudices and misconceptions about PWDs’ ability to perform and compete in the open market are likely to be the cause. While the topic of PWDs’ employment has been substantially studied, no known research has explored the applicability of the theory of planned behavior (TPB) in the context of hiring PWDs. In addressing the research gap, this paper details a preliminary study which examined the influence of attitude, subjective norm, and perceived behavioral control on managerial intention to hire Malaysians with disabilities. The paper aims to discuss these issues. Design/methodology/approach – Data were obtained via a survey on 200 employers representing private organizations in East Malaysia. To examine the hypothesized linkages within the TPB framework, the authors conducted PLS analysis. The authors also examined the measurement model using PLS. Findings – The results of the PLS analysis indicated that subjective norm and perceived behavioral control significantly predicted managerial intention to hire Malaysians with disabilities. Contrary to expectations, the data did not provide support for the influence of attitude toward hiring decisions for PWDs. Research limitations/implications – Given the research approach, generalizing the findings must be done with caution. Longitudinal studies may provide further support to the results. Future studies can extend the TPB framework by examining other variables such as attributes of Malaysians with disabilities or those of hiring managers. Hiring behavior can also be included in the model to confirm if behavioral intention of hiring will evidently result in actual hiring of Malaysians with disabilities. Practical implications – This study found the TPB to have a predictive power in the area of hiring PWDs. Results obtained can serve as a basis for future works in this area. The study also offers implications for the development of public and organizational policies that can better promote and manage the careers of Malaysians with disabilities. Social implications – An enhanced knowledge about the factors which can influence managerial intention to hire Malaysians with disabilities will help increase the employment of Malaysians with disabilities. Originality/value – This study is a pioneering attempt to explore the applicability of the TPB within the domain of managerial intention to hire Malaysians with disabilities. The use of PLS in disability studies is also noteworthy.

Applying Ajzen’s theory of planned behavior to predict practitioners’ intentions to measure and evaluate communication outcomes

2018 ◽  
Vol 23 (3) ◽  
pp. 377-391 ◽  
Author(s):  
Alexander Buhmann ◽  
Peggy Simcic Brønn
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Online Survey ◽  
Behavioral Control ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Perceived Norms ◽  
Normative Pressure ◽  
Tpb Model ◽  
Measurement And Evaluation

Purpose The purpose of this paper is to understand factors that may stimulate or inhibit communication practitioners when it comes to measurement and evaluation (M&E) of communication initiatives at the outcome level (i.e. impact on stakeholder’s attitudes and behavior or business results). Design/methodology/approach Based on Ajzen’s (1985) theory of planned behavior (TPB), the authors develop and test a new model to analyze antecedents to M&E behavior (attitude, perceived norms, and behavioral control) and assess how they impact practitioners’ intentions to perform outcome M&E. The model is tested in a standardized online survey (n=371). Findings Findings show that the TPB model explains a large amount of the variance in practitioners’ intentions to engage in M&E at the outcome level. The model demonstrates that attitude toward outcome M&E and perceived behavioral control, particularly lack of skills, are the two strongest drivers influencing practitioners’ intentions to measure and evaluate outcomes of their communication initiatives. Perceived norms to perform outcome M&E has only a very weak effect on intentions. Research limitations/implications The findings highlight the potential of education when it comes to developing M&E capabilities in the practice. They also suggest that the role of normative pressure to perform outcome M&E needs to be better understood in terms of the dynamics of standardization specifically regarding design, implementation, and monitoring of M&E standards. Originality/value The study is the first to go beyond the common descriptive focus in studying M&E practices and is the first application of the TPB to understand the factors that drive communication practitioners’ intentions to perform M&E.

Predicting Vigorous Physical Activity of Corporate Employees: Comparing the Theories of Reasoned Action and Planned Behavior

1992 ◽  
Vol 14 (2) ◽  
pp. 192-206 ◽  
Author(s):  
Jay Kimiecik
Keyword(s):  
Physical Activity ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Perceived Control ◽  
Reasoned Action ◽  
Behavioral Control ◽  
Vigorous Physical Activity ◽  
Hierarchical Regression ◽  
Perceived Behavioral Control ◽  
And Behavior

The purpose of the present study was to compare the utility of the theories of reasoned action and planned behavior in predicting the exercise intentions and behavior of corporate employees. Corporate employees (/7=332) who completed two questionnaires served as subjects. The first questionnaire assessed intentions, subjective norm, attitude, and perceived control with respect to participating in regular, vigorous physical activity. Participants also completed a follow-up questionnaire 4 weeks later that assessed self-reported frequency of vigorous physical activity during those 4 weeks. Hierarchical-regression analyses indicated that perceived behavioral control (the critical variable in the theory of planned behavior) accounted for a significant portion of the variance in intentions and self-reported exercise behavior, above that accounted for by reasoned action. These results lend support to Ajzen's theory of planned behavior, which suggests that individuals' perceptions of control are most important when attempting behaviors that are not completely under volitional control.

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