Positionality of refugee business support and hospitality building under cognitive dissonance theory: an enterprising route of refugee entrepreneurship

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shuai Qin
Keyword(s):  
Cognitive Dissonance ◽  
Social Cognitive ◽  
Public Attitudes ◽  
Support Service ◽  
Content Type ◽  
Developed Economies ◽  
Business Support ◽  
Entrepreneurial Cognition ◽  
Inclusive Business ◽  
Dissonance Theory

Purpose For the developed economies in Europe, to which refugees move, and as refugees’ enterprising expectations evolve, emerging cognitive factors have become closely intertwined with their post-arrival encounters. However, the link between refugees’ social cognition and entrepreneurship commitment tends to be overlooked. This paper aims to join the international debates regarding cognitions of refugee entrepreneurship and explain the bewildering effects of refugees’ social cognitive dissonance on refugee business support. Design/methodology/approach This paper reviews the extant knowledge of refugee entrepreneurship and refugee business support. It synthesizes the literature on cognitive dissonance, multiple embeddedness and hospitality to inform a conceptual model and explain the ramifications of refugees’ entrepreneurial cognition on refugee business support and how public attitudes in the destination transform accordingly. Findings This paper illustrates the prevalent imbalance between the provision of support and refugees’ anticipations in developed economies. A conceptual toolkit is framed to disclose the succeeding influence of cognitive dissonance on the performances of refugee business support. This framework indicates that the cognitive dissonance could elicit heterogeneous aftermath of refugee business support service, resulting in a deteriorated/ameliorated hospitality context. Originality/value This conceptual toolkit unfolds cognitive ingredients in the refugee entrepreneurship journey, providing a framework for understanding refugee business support and the formation of hospitality under cognitive dissonance. Practically, it is conducive to policymakers nurturing rational refugee anticipation, enacting inclusive business support and enhancing hospitality in the host country.

The effects of perceived deceptiveness and pressure on consumer donation: a mixed-methods study

2018 ◽  
Vol 16 (1) ◽  
pp. 91-108
Author(s):  
Guang Zhou ◽  
Ke Xue ◽  
Mingyang Yu ◽  
Nianhua Zhou
Keyword(s):  
Mixed Methods ◽  
Cognitive Dissonance ◽  
Sufficient Evidence ◽  
Content Type ◽  
Mixed Methods Approach ◽  
Underlying Mechanisms ◽  
Perceived Pressure ◽  
Dissonance Theory ◽  
Practical Implications

Purpose This paper aims to use a negative perspective to investigate the effects of perceived deceptiveness and pressure on consumer donation and their underlying mechanisms in the context of asking for donations. Design/methodology/approach Study 1 used a qualitative approach to clarify the categories and dimensions of the research variables and explore their relationships. Study 2 empirically tested the hypotheses by combining a fictitious context and a real context related to asking for donations. Findings In the qualitative study, the data provided sufficient evidence to support the relationships in the theoretical model. The results of the empirical study showed that perceived deceptiveness negatively influences consumer donation, while perceived pressure positively affects donation amount. Notably, the discomfort of potential donors plays an important role in mediating these relationships. Practical implications This paper suggests a way for charities to raise more money, i.e. by cooperating with companies with good reputations, limited scandals and transparent supervisory mechanisms. Meanwhile, solicitors should pay attention to the adverse effects of discomfort to avoid generating resentment among consumers. Originality/value First, to the best of the authors’ knowledge, this is the first study to use a negative perspective to examine the effects of perceived deceptiveness and pressure on consumer donation. Second, the use of cognitive dissonance theory to highlight the role of discomfort represents a novel contribution to the literature. Third, using a mixed-methods approach to achieve a robust conclusion provides valuable insights and extends the existing literature.

Exploration of dissonance segments among fashion apparel consumers: Evidence from a developing nation

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohit Jamwal ◽  
Sita Mishra
Keyword(s):  
Cognitive Dissonance ◽  
Design Methodology ◽  
Demographic Characteristics ◽  
Retail Market ◽  
Cognitive Dissonance Theory ◽  
Developing Nation ◽  
Content Type ◽  
Fashion Apparel ◽  
Dissonance Theory ◽  
Practical Implications

PurposeThe purpose of this paper is to examine the existence and profile consumer segments based on dissonance in Indian apparel fashion retail market.Design/methodology/approachThis study is based on cognitive dissonance theory (CDT) and analyses data using cluster and discriminant analysis on a sample (n = 354) from India.FindingsThe findings revealed three dissonance segments among consumers based on the intensity of dissonance experienced. This study also validated the clusters and profiled each segment. In doing so, the three clusters exhibited unique differences with respect to purchase and socio-demographic characteristics. Moreover, high dissonance segments were found to inversely impact customer’s satisfaction, loyalty and overall perceived value and positively impact tendency to switch.Practical implicationsUnderstanding the existence of cognitive dissonance (CD) patterns among consumers is critical for fashion apparel retailers. This paper offers unique insights into the specialties of each dissonance segment that assists the marketers to frame appropriate strategies to target them.Originality/valueThis paper advances knowledge on consumer behavior by highlighting the significance of CD.

scholarly journals Cognitive Dissonance, Attitude Change and Ways to Reduce Cognitive Dissonance: A Review Study

2020 ◽  
pp. 48-54
Author(s):  
. Annu ◽  
Bimla Dhanda
Keyword(s):  
Cognitive Dissonance ◽  
Attitude Change ◽  
Social Cognitive ◽  
The State ◽  
Cognitive Dissonance Theory ◽  
The People ◽  
New Information ◽  
The Social ◽  
Review Study ◽  
Dissonance Theory

Cognitive dissonance is the state of psychological discomfort or tension that knowledgeable by the people who have more than two conflicting attitude, values and belief happen at same period of time. Its conception associated with self-doubt at the time of making decision. The aim of this review study is to emphasize on cognitive dissonance, reasons to cause the cognitive dissonance, cognitive dissonance theory with revisions, association between cognitive dissonance and the strategies to elimination of cognitive dissonance. The cognitive dissonance is most impactful in the social psychology in past time. The revisions of the cognitive dissonance theory emphasizes on that the cognitive dissonance arises by the function of self-concept. The cognitive dissonance caused by many reasons namely: force compliance behaviour, gain new information, during decision making and effort made by the person. The existence of cognitive dissonance increases the state of motivation in person to change the attitude. The cognitive dissonance is strongly associated with changes in attitude. The changes in behavioural, social cognitive elements, addition of new elements and avoidance of dissonance are the strategies to lessen cognitive dissonance.

scholarly journals Employer branding voor bedrijven met een negatief productimago

2021 ◽  
Vol 24 (3) ◽  
pp. 56-83
Author(s):  
Sanne Fijneman-Ghielen ◽  
Rein De Cooman
Keyword(s):  
Cognitive Dissonance ◽  
Reasoned Action ◽  
Employer Branding ◽  
Content Type ◽  
Organizational Perspective ◽  
Ideal Situation ◽  
Holistic Understanding ◽  
Product Image ◽  
Employer Brand ◽  
Dissonance Theory

SUMMARY The benefits of employer branding for the attraction and retention of personnel have been repeatedly confirmed in the HR literature. However, most studies focus on solely one perspective on employer branding as well as the ‘ideal’ situation: having a positive employer brand in combination with positive product image. This study aims to provide a holistic understanding of the role of employer branding within organizations that suffer from a generally negative product image. We conducted a case study within the tobacco industry that includes interviews on three perspectives on employer branding: the external (N=21), internal (N=8), and organizational perspective (N=3). The key findings are aligned with cognitive dissonance theory and the theory of reasoned action. The employer brand may help organizations that suffer from a negative product image to address cognitive dissonance of (potential) employees as well as the influence of social norms by actively promoting attractive employment attributes (e.g., high salary, job rotation, innovation). Alignment between the external and internal employer brand, boosting the organization’s credibility, could also be of help. Taking such approach, employer branding may allow to convince (potential) employees to become or remain employed at the organization – despite the generally negative image of their products.

scholarly journals Country-of-origin misclassification awareness and consumers’ behavioral intentions

2017 ◽  
Vol 34 (3) ◽  
pp. 354-376 ◽  
Author(s):  
N. Meltem Cakici ◽  
Paurav Shukla
Keyword(s):  
Cognitive Dissonance ◽  
Behavioral Intentions ◽  
Country Of Origin ◽  
Purchase Intentions ◽  
Product Knowledge ◽  
Negative Effects ◽  
Content Type ◽  
High Affinity ◽  
Before And After ◽  
Dissonance Theory

Purpose Extant research shows that consumers regularly misclassify country-of-origin (COO) associated with brands. The purpose of this paper is to examine changes in behavioral intentions (i.e. purchase intentions for self and others and brand judgments) when consumers are made aware that they have misclassified the COO and then are informed of the brand’s correct origin. Drawing on cognitive dissonance theory, the authors also explore the moderating roles of consumer affinity, animosity, and product knowledge. Design/methodology/approach Two experiments test the direct and moderating effects of COO misclassification awareness on behavioral intentions. Findings The findings show detrimental effects of misclassification on behavioral intentions when consumers have high affinity with misclassified COO. Moreover, the experiments demonstrate a significantly greater decrease in behavioral intentions among experts than novices in the low-affinity condition and the reverse effect in the high-affinity condition. Practical implications The negative effects of COO misclassification on consumer behavioral intentions highlight the need for managers to proactively avoid misclassification. The findings should also aid managers in developing responsive marketing campaigns that consider consumer affinity, animosity, and level of product knowledge. Originality/value This research is the first to compare consumer behavioral responses before and after COO misclassification awareness. The study demonstrates that cognitive dissonance underpins the process of misclassification. It also contributes to COO literature by examining the interaction of consumer affinity and animosity with product knowledge and their influence on consumer behavior in the case of COO misclassification.

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