The effect of brand heritage in tourists' intention to revisit

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Iddrisu Mohammed ◽  
Mahmoud Abdulai Mahmoud ◽  
Robert Ebo Hinson
Keyword(s):  
Brand Equity ◽  
Structural Equation ◽  
Quantitative Research ◽  
Tourism Industry ◽  
Equation Modeling ◽  
Research Approach ◽  
Comprehensive Overview ◽  
Cross Sectional ◽  
Content Type ◽  
Hospitality And Tourism Industry

PurposeUtilising brand equity dimensions, this study aims to enhance the literature by conceptualising and testing heritage brand equity dimensions (i.e. awareness, image, quality and value) and the intentions of international tourists to revisit moderated by safety and security within the tourism sector.Design/methodology/approachThe study was cross-sectional in nature and used the quantitative research approach with questionnaires for the collection of data. In total, 392 international tourists were purposively sampled from the departure hall of Kotoka International Airport. The data gathered were analysed using Structural Equation Modeling (SEM).FindingsThe findings revealed that heritage brand image, perceived quality and value had positive significant effects on the intentions of tourists to revisit. Nevertheless, heritage brand awareness had a negative insignificant impact on intentions to revisit. Safety and security significantly moderate the relationship between heritage brand equity and the intentions of international tourists to revisit.Research limitations/implicationsThe Ghana tourism industry should increase the activities that will create more awareness, to generate the interest of potential tourists within the international community. Such initiatives can increase the likelihood of the destination being visited. In addition, policymakers must guarantee that associated government entities, as well as other stakeholders, work together within the tourism industry to promote safety and security.Originality/valueThis study adds to the ongoing discussions in the hospitality and tourism industry by providing a comprehensive overview of brand equity in heritage tourism, operationalised as heritage brand equity dimensions.

The role of work-to-leisure conflict in promoting frontline employees’ leisure satisfaction

2015 ◽  
Vol 27 (7) ◽  
pp. 1539-1555 ◽  
Author(s):  
Jo-Hui Lin ◽  
Jehn-Yih Wong ◽  
Ching-hua Ho
Keyword(s):  
Structural Equation ◽  
Tourism Industry ◽  
Equation Modeling ◽  
Frontline Employees ◽  
Leisure Satisfaction ◽  
Content Type ◽  
Work Related ◽  
Hospitality And Tourism Industry ◽  
Demand Control

Purpose – This paper aims to examine a mediating model of work-to-leisure conflict (WLC) based on the job demand-control-support model (JDCS model) and conflict roles of work and non-work life. This model proposes that work loading, time-off autonomy and support from supervisors and co-workers are related to WLC and leisure satisfaction. Design/methodology/approach – A sample of 457 frontline employees drawn from within the hospitality and tourism industry completed a study questionnaire. All hypothesized relationships were estimated using structural equation modeling. Findings – Results support a theoretical model in which WLC works as a partial mediator between job stress variables and leisure satisfaction. Findings suggest that low workload and flexible time-off contribute to alleviating WLC and facilitating leisure satisfaction and with the addition of high co-worker support, directly benefit employee leisure satisfaction. Practical implications – Management implications related to job design and work-related social support are discussed. Originality/value – The current study contributes to the existing knowledge base by testing WLC as a partial mediator between work loading–leisure satisfaction and time-off autonomy–leisure satisfaction relationships. These findings help human resource management managers broaden their understanding of the role of WLC in balancing frontline employees’ life in work and non-work domains.

Green intellectual capital and social innovation: the nexus

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Aarif Mohd Sheikh
Keyword(s):  
Intellectual Capital ◽  
Structural Equation ◽  
Quantitative Research ◽  
Social Innovation ◽  
Manufacturing Sector ◽  
Mail Survey ◽  
Equation Modeling ◽  
Research Approach ◽  
Content Type ◽  
Similar Work

PurposeThe term “social innovation” refers to interorganizational activity ostensibly designed to address environmental issues. Green intellectual capital (IC) has been considered to be a vitally important mechanism for companies to move towards green production. By adopting the Intellectual capital-based view (ICV) as the underpinning theory, this study aims to investigate the green intellectual capital and social innovation tie-up.Design/methodology/approachA quantitative research approach was adopted in this study. The mail survey was used to collect data from managers of 509 manufacturing units operating in J&K, India. The study model was tested using structural equation modeling (SEM).FindingsBased on the SEM results, the key factors that significantly influence social innovation were green human capital and green structural capital. The results also posited that green relational capital was not significantly related to social innovation.Originality/valueAs revealed by the existing literature, no similar work has been done yet. Therefore, this study's originality lies in its exploration of green intellectual capital (IC) and social innovation interplay in an environmentally sensitive sector, manufacturing. Besides, this study offers insights to academics and practitioners in the manufacturing sector, especially in emerging economies.

Intellectual capital as a predictor of cooperative prominence through human capital in the Spanish agrifood industry

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
M. Isabel Sánchez-Hernández ◽  
Francisca Castilla-Polo
Keyword(s):  
Human Capital ◽  
Intellectual Capital ◽  
Structural Equation ◽  
Equation Modeling ◽  
Research Approach ◽  
Model Assessment ◽  
Cross Sectional ◽  
Content Type ◽  
Research And Innovation

PurposeIntellectual capital (IC) has been shown to play a crucial role in promoting competitive success among cooperatives as well as in other types of organizations. However, cooperatives are rarely included in this line of research. This paper aims to analyze how IC in agrifood cooperatives influences their prominence by fostering responsible research and innovation (RRI), reputation and performance.Design/methodology/approachA theoretical model was developed based on a literature review, and a quantitative study was conducted, including a representative sample of the current most prominent Spanish agrifood cooperatives. Structural equation modeling (SEM) was used to examine the validity of constructs, path relationships and recent advances in the predictive model assessment.FindingsThis study’s findings show the specific role of human capital (HC) for enhancing social and structural capital in cooperatives. It was concluded that there is a need to revise and reconsider the role-played by IC in the cooperative movement.Research limitations/implicationsThe main practical contribution is to offer a specific vision of IC for agrifood cooperatives in order to maximize their market prominence. Since the study was conducted in Spain and based on a cross-sectional research approach, even though the new methodological tool partial least squares (PLS) predict was used, the authors cannot affirm whether IC will have the long-term expected effects as assumed in this research and in all contexts of the agrifood industry.Originality/valueThis is the first empirical study that has examined IC in agrifood cooperatives in Spain, with attention focused on the role of HC as a predictor of market success.

scholarly journals The influence of the attributes of “Internet of Things” products on functional and emotional experiences of purchase intention

2018 ◽  
Vol 15 (3) ◽  
pp. 303-320 ◽  
Author(s):  
Luis Hernan Contreras Pinochet ◽  
Evandro Luiz Lopes ◽  
Caio Henrique Fernandes Srulzon ◽  
Luciana Massaro Onusic
Keyword(s):  
Internet Of Things ◽  
Purchase Intention ◽  
Structural Equation ◽  
Quantitative Research ◽  
Emotional Experience ◽  
Statistical Significance ◽  
Equation Modeling ◽  
Future Research ◽  
Research Approach ◽  
Content Type

Purpose “Internet of things” is a broad term used to describe network connectivity to physical objects. Called connectable or smart objects, they are embedded in electronic circuits and software that make them capable of detecting, collecting and transmitting data and information. This paper aims to examine the influence of the attributes of “internet of things” products in the functional and emotional experience of purchase intention. Design/methodology/approach The study used a model adapted from Yaping et al. (2014), with adjustment for the constructs “emotional experience”, “functional experience” and “purchase intention”. The survey consisted of a sample of 747 valid questionnaires regarding users of “internet of things” products, through a structured questionnaire with 36 assertions, which were answered based on the Likert scale. The quantitative research approach followed an exploratory descriptive phase followed by the application of structural equation modeling. Findings Results validated most of the relationships of the model, with high levels of significance. In addition, there was a greater influence of emotional experience than functional on purchase intention for the selected sample, which mainly consisted of young people. Originality/value In short, the study confirmed the statistical significance of the structural paths, indicating that the proposed model is consistent, and with an appropriate adjustment can be applied in future research.

What makes followers loyal? The role of influencer interactivity in building influencer brand equity

2020 ◽  
Vol 29 (6) ◽  
pp. 803-814
Author(s):  
Sunghee Jun ◽  
Jisu Yi
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Equation Modeling ◽  
Emotional Attachment ◽  
Brand Trust ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Content Type

Purpose This paper aims to present a mechanism that explains how followers become loyal to social media influencers. It suggests influencer interactivity as a unique feature of influencer brands and investigates how it affects influencer authenticity, emotional attachment, and thus brand loyalty. Design/methodology/approach A cross-sectional survey of 282 social media users was conducted to estimate the conceptual model. Participants were asked to respond to the survey questions based on their perceptions of a specific influencer they follow on social media. The relationships among variables were tested via structural equation modeling. Findings The findings show that influencer interactivity is positively related to influencer authenticity and emotional attachment. Influencer authenticity mediates the effect of interactivity on emotional attachment and directly affects brand trust. Furthermore, the results demonstrate that followers’ emotional attachment to influencer brands increases brand loyalty through brand trust. Originality/value This study is the first to approach influencers as a brand, rather than a brand endorser. Specifically, this study conceptualizes the influencer brand’s interactivity and finds a link between influencer interactivity and the followers’ perception of influencer authenticity. It discusses why influencer interactivity and authenticity play key roles in shaping influencer brand equity. This study contributes to both the human brands and the influencer marketing literature by proposing a model to understand how the brand equity of the influencer brand is formed.

Role of organizational image in employee engagement and performance

2019 ◽  
Vol 26 (3) ◽  
pp. 971-989 ◽  
Author(s):  
Swati Dhir ◽  
Archana Shukla
Keyword(s):  
Employee Engagement ◽  
Structural Equation ◽  
Quantitative Research ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Organizational Image ◽  
Content Type ◽  
Theoretical Support ◽  
And Performance

Purpose The purpose of this paper is to investigate the role of organizational image in engaging employees and improving their performance. The study has explored the role of employee’s perception about the organizational image, and its linkage with the investment of employee’s energies into their work roles resulting in employee engagement (EE) and hence performance. Design/methodology/approach Adopting a model that was built on the basis of research conducted in the form of surveys. By using cross-sectional data and following a quantitative research method, the study collected data from 701 managers in India holding various positions, in different industries. The study has used “Component-Based Structural Equation Modeling” by Smart PLS. Findings The key findings of the study help employees as well as employers to have a thorough, comprehensive understanding to improve EE and their performance by creating a positive and consistent organizational image. Research limitations/implications This study will be very useful for employers and policymakers to understand the value of organizational image in engaging the workforce effectively. Aligning with the organizational behaviors theoretical support, this study yields some important and useful suggestions for managers to engage and retain their workforce in the present dynamic work environment. Originality/value The paper tries to focus on one’s perceptions of the organization and its linkage between EE and performance. The positive perception of employees reflects that they identify themselves and feel connected with the overall vision of the organization.

Organizational social capital, resilience and innovation validation of a theoretical model for specialized workers

2019 ◽  
Vol 12 (1) ◽  
pp. 137-152 ◽  
Author(s):  
Antonio Martinez Fandiño ◽  
Nilton Soares Formiga ◽  
Rui Manuel de Menezes
Keyword(s):  
Social Capital ◽  
Structural Equation ◽  
Quantitative Research ◽  
Empirical Studies ◽  
Equation Model ◽  
Research Approach ◽  
Mathematical Tool ◽  
Cross Sectional ◽  
Content Type ◽  
Organizational Social Capital

Purpose The purpose of this paper is to understand the interactions and their cause/effect consequences of three aspects present inside organizational realities, namely, organizational social capital (OSC), worker resilience and innovation derived from the workers. Design/methodology/approach A cross-sectional study for analyzing the subjects was chosen. As a quantitative research approach, after the theoretical review, two possibilities were hypothesized for how they act as a system. In order to verify the hypotheses, the authors chose the structural equation model, a suitable instrument for this analysis, as a mathematical tool. Findings The results show that OSC is a mediator between resilience and innovation in the organizational dynamics. This suggests that workers’ resilience need OSC, acting as the mediator, to improve their level of innovation capacity. Research limitations/implications The study gives information at a specific point in time. Follow-up studies are needed to understand the phenomena’s transformation, and no distinction was made between exploratory and exploitative innovation. More empirical studies should be carried out to enhance its understanding. Practical implications These findings can help organizations deal better with these resources to reach their goals because the first, as stated in the purpose, is the amalgamated goodwill necessary for individuals to work together; the second is workers’ capacity to bounce back; and the last is the creativity inherent in people. All of which are significant for an enterprise thrive in its market. Originality/value The cited dynamic has few studies, and this work provides evidence about its existence and magnitude, shedding light on a critical factors’ relationship net, especially for enterprises based on the creativity of their workers.

Engaging leadership in the job demands-resources model

2015 ◽  
Vol 20 (5) ◽  
pp. 446-463 ◽  
Author(s):  
Wilmar B. Schaufeli
Keyword(s):  
Structural Equation ◽  
Work Performance ◽  
Online Survey ◽  
Job Demands ◽  
Well Being ◽  
Organizational Outcomes ◽  
Job Resources ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Content Type

Purpose – The purpose of this paper is to integrate leadership into the job demands-resources (JD-R) model. Based on self-determination theory, it was argued that engaging leaders who inspire, strengthen, and connect their followers would reduce employee’s levels of burnout and increase their levels of work engagement. Design/methodology/approach – An online survey was conducted among a representative sample of the Dutch workforce (n=1,213) and the research model was tested using structural equation modeling. Findings – It appeared that leadership only had an indirect effect on burnout and engagement – via job demands and job resources – but not a direct effect. Moreover, leadership also had a direct relationship with organizational outcomes such as employability, performance, and commitment. Research limitations/implications – The study used a cross-sectional design and all variables were based on self-reports. Hence, results should be replicated in a longitudinal study and using more objective measures (e.g. for work performance). Practical implications – Since engaged leaders, who inspire, strengthen, and connect their followers, provide a work context in which employees thrive, organizations are well advised to promote engaging leadership. Social implications – Leadership seems to be a crucial factor which has an indirect impact – via job demands and job resources – on employee well-being. Originality/value – The study demonstrates that engaging leadership can be integrated into the JD-R framework.

Work from home: Indonesian employees' mental well-being and productivity during the COVID-19 pandemic

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Auditya Purwandini Sutarto ◽  
Shanti Wardaningsih ◽  
Wika Harisa Putri
Keyword(s):  
Psychological Health ◽  
Structural Equation ◽  
Work Performance ◽  
Well Being ◽  
Path Model ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Psychological Well Being ◽  
Content Type ◽  
Mental Well Being

PurposeThe purpose of this study is to explore to what extent employees' mental well-being affects their productivity while working from home (WFH) during the COVID-19 crisis and whether mental well-being and productivity differ across some socio-demographic factors.Design/methodology/approachA cross-sectional study with online questionnaires was designed with 472 valid responses in Indonesia. Depression, Anxiety and Stress Scale (DASS-21) and Individual Work Performance Questionnaire (IWPQ) were administered. Non-parametric tests and structural equation modeling were employed to analyze the data.FindingsThe prevalence of depression was 18.4%, anxiety 46.4% and stress 13.1%, with relatively good productivity. Gender, age, education level, job experiences, marital status, number of children and nature of the organization were associated with the employees' psychological health but not with their productivity, while the workspace availability influenced both outcomes. The study path model showed the negative correlation between WFH employees' psychological well-being and productivity.Research limitations/implicationsThis study may contribute to the implication of current mandatory WFH on mental well-being and productivity. Further studies need to address the representativeness and generalizability issues as well as incorporating potential stressors.Practical implicationsOrganizations may adopt WFH as a future working arrangement and identify the individual and occupational characteristics that provide the most impacts on productivity. It is also necessary for them to develop proper strategies to mitigate the psychological risks and overcome the WFH challenges.Originality/valueThere is still a lack of studies investigating the relationship between simultaneous effects of WFH on psychological well-being and productivity, and how they affect some socio-demographic variables in the context of COVID-19.

Rural women entrepreneurs in Oman: problems and opportunities

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Suhail M. Ghouse ◽  
Omar Durrah ◽  
Gerard McElwee
Keyword(s):  
Rural Women ◽  
Women Entrepreneurs ◽  
Structural Equation ◽  
Equation Modeling ◽  
Research Approach ◽  
Content Type ◽  
Business Opportunities ◽  
Survey Responses ◽  
The Impact ◽  
Traditional Roles

PurposeThis paper examines the challenges associated with rural women entrepreneurs in Oman. The study is based on women living in rural and highland areas who aim to move beyond their traditional roles in the family seeking avenues for growth and development. It identifies several problems encountered by rural women entrepreneurs and the impact on their future business opportunities.Design/methodology/approachA mixed research approach involving quantitative and qualitative elements was adopted for the study. The research is based on 183 survey responses and personal interviews with 8 rural women entrepreneurs. Partial least squares structural equation modeling (PLS-SEM) was adopted to analyse the quantitative responses and depict a model featuring the intensity of the problems affecting business opportunities. Seven short cases based upon the interviews with rural women entrepreneurs are also detailed.FindingsSeveral problems experienced by rural women entrepreneurs were identified hampering their business ventures, linked to personality, family, educational, socio-cultural, facilities, legal, financial and economic, organizational and geographical, out of which household, organizational and geographical linked problems were most significant. Entrepreneurial opportunities for rural women entrepreneurs are discussed.Practical implicationsThe research suggests that the policymakers should holistically consider how the rural women engaged in informal business for various means can be better supported and sustained by overcoming associated problems, can achieve business opportunities and contribute to regional socio-economic development.Originality/valueThere is a limited literature available on rural women entrepreneurship in an Arab context. The study provides an overview of the challenges and problems experienced by these women and the support areas required to overcome them for their sustainability in this region.

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