Exploring consumer boycott intelligence towards Israel-related companies in Malaysia

2019 ◽  
Vol 10 (1) ◽  
pp. 208-226 ◽  
Author(s):  
Hanizah Hamzah ◽  
Hasrina Mustafa
Keyword(s):  
Stages Of Change ◽  
Transtheoretical Model ◽  
Online Survey ◽  
Theory Of Planned Behaviour ◽  
Stage Of Change ◽  
Kuala Lumpur ◽  
Socially Responsible ◽  
Content Type ◽  
Factors Affecting ◽  
Intention To Participate

Purpose Drawing on the transtheoretical model (TTM) into the theory of planned behaviour (TPB) framework, this study aims to understand the factors affecting the intention of Malaysian consumers to boycott products and services from companies perceived to be supporting or funding Israel and identify specific TPB variables that are important at each stage of change. Design/methodology/approach Data collected were based on an online survey among 177 respondents working in Malaysian conglomerates based in Kuala Lumpur. Findings The results show moderate intention to participate in the boycott among the respondents with attitude towards boycott, subjective norm and perceived behavioural control of boycott have significant relationship with intention to participate in the boycott towards Israel. The study also found significant linear increases of TPB constructs across the stages of change, which indicated significant influence of all TPB constructs at each stage of change. Originality/value Consumer boycott is not unheard of in Malaysia, but empirical research in the area is still lacking. As markets expand, the consumers also evolve to become more knowledgeable and ethical in their consumption, sometimes choosing to boycott to coerce the companies or brands to be environmentally, ethically and socially responsible. Findings from this study are expected to benefit NGOs or associations that intend to develop more effective campaigns to encourage consumers to use boycott to drive social or ethical causes.

Intention to Vaccinate against COVID-19: a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kojo Kakra Twum ◽  
Daniel Ofori ◽  
Gloria Kakrabah-Quarshie Agyapong ◽  
Andrews Agya Yalley
Keyword(s):  
Health Belief Model ◽  
Social Marketing ◽  
Online Survey ◽  
Theory Of Planned Behaviour ◽  
Health Belief ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Planned Behaviour ◽  
Content Type ◽  
Belief Model

Purpose This study examines the factors influencing intention to vaccinate against COVID-19 in a developing country context using the theory of planned behaviour (TPB) and health belief model (HBM). Design/methodology/approach Through a cross-sectional survey design, the study adopted a quantitative approach to data collection and analysis. The study used an online survey to collect data from 478 respondents eligible to take the COVID-19 vaccine in Ghana. Findings Attitude, social norm, perceived behavioural control, perceived susceptibility and cues to action were found to be predictors of COVID-19 vaccination intention. The results also showed that perceived severity, perceived benefits and perceived barriers did not predict COVID-19 vaccination intention. Practical implications To enhance the effectiveness of COVID-19 social marketing campaigns, social marketing theories such as the TPB and HBM can aid in assessing the intention of the target population to take the vaccines. An assessment of vaccination intention will help understand disease threat perception and behavioural evaluation. The consideration of the effect of demography on vaccination intention will aid in developing effective campaigns to satisfy the needs of segments. Originality/value This study adds to the limited research on understanding citizens’ intention to vaccinate against COVID-19 by combining the TPB and HBM to predict vaccination intention. The study contributes towards the use of social marketing practices to enhance the efficacy of vaccination campaigns.

Explaining resistance intention towards mobile HRM application: the dark side of technology adoption

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Amit Shankar ◽  
Achint Nigam
Keyword(s):  
Resource Management ◽  
Human Resource Management ◽  
Human Resource ◽  
Structural Equation ◽  
Online Survey ◽  
Dark Side ◽  
Perceived Threat ◽  
Content Type ◽  
Factors Affecting ◽  
Personal Innovativeness

PurposeThe mobile human resource management application (mHRM app) has recently been seen as an innovative cloud-based solution to manage human resource management (HRM) within organisation. Despite its great potential, organisations have shown resistance towards the usage of the mHRM app. This study investigates the dark side of electronic HRM (eHRM) by examining factors affecting HR professionals' resistance to the mHRM app using status quo bias (SQB) theory. The study also examines the moderating effect of personal innovativeness.Design/methodology/approachResponses were collected from 239 HR professionals using an online survey. Structural equation modelling (SEM) and PROCESS macro were used to examine the hypotheses.FindingsThe results indicated that regret avoidance, inertia, switching costs and perceived threat significantly affect HR professionals' resistance towards mHRM app adoption. Results also indicated that high personal innovativeness negatively moderates the association between inhibitors and resistance to adopt the mHRM app.Practical implicationsThe study's findings will help HR professionals reduce their resistance towards mHRM app adoption.Originality/valueThis study enriches eHRM, mobile applications and the SQB literature.

Reputation orientation

2015 ◽  
Vol 33 (5) ◽  
pp. 784-803 ◽  
Author(s):  
Deborah Goldring
Keyword(s):  
Decision Making ◽  
Business Performance ◽  
Online Survey ◽  
Ethical Decision Making ◽  
Empirical Test ◽  
Socially Responsible ◽  
Content Type ◽  
Stakeholder Satisfaction ◽  
For Profit ◽  
Marketing Managers

Purpose – The purpose of this paper is to develop a new construct called reputation orientation, which is defined as a conscious, company-wide, strategic focus on building and maintaining a positive corporate reputation among key stakeholders. Design/methodology/approach – A conceptual framework is developed that links reputation orientation to construed image and business performance. An empirical test of the key stakeholder relationship between sellers and buyers is conducted using an online survey of US-based marketing managers from a variety of for-profit industries. Findings – The research findings demonstrate that reputation orientation is a valid construct and show a positive relationship between reputation orientation and business performance which is partially mediated by construed image. Research limitations/implications – This research was exploratory in nature, so the data must be interpreted carefully and subject to additional contexts. Practical implications – Reputation orientation has implications for managers who want to proactively pursue reputational excellence for competitive advantage. Social implications – Reputation orientation has implications for stakeholder satisfaction, socially responsible behavior, ethical decision making, and sustainability. Originality/value – This research empirically tests a model that integrates corporate marketing constructs with marketing managers’ decision-making behaviors and perceptions.

The theory of planned behaviour and student banking in Australia

2019 ◽  
Vol 38 (1) ◽  
pp. 113-137 ◽  
Author(s):  
Mark Tucker ◽  
Christine Jubb ◽  
Chee Jin Yap
Keyword(s):  
Factor Analysis ◽  
Logistic Regression ◽  
Customer Satisfaction ◽  
Quantitative Methods ◽  
Online Survey ◽  
Theory Of Planned Behaviour ◽  
Behavioural Control ◽  
Planned Behaviour ◽  
Content Type ◽  
Perceived Behavioural Control

Purpose The purpose of this paper is to investigate the extent to which the three constructs associated with the theory of planned behaviour (TPB) can explain student banking intentions and assist in understanding their bank satisfaction. Design/methodology/approach This research issue was investigated using a mixed methods approach, incorporating both qualitative and quantitative methods. Convenience sampling was used. Factor analysis and logistic regression were used to ascertain the relevance of the TPB in explaining student banking intentions. Findings Using factor analysis, perceived behavioural control was shown to be the key determinant in explaining student banking intentions. Using a logistic regression, the TPB was shown to have strong application in predicting customer satisfaction with all three of its constructs significant, but weaker application for predicting the likelihood of a bank switch, with subjective norms and attitude significant, and even less for the likelihood of recommending the bank to a friend, with only perceived behavioural control significant. Research limitations/implications The use of an online survey which limits the pool of respondents to internet users, together with the sample size, limit the generalisability of findings. Practical implications Banks can better target and understand the drivers that influence both student banking intentions and customer satisfaction. This knowledge will allow banks to better attract and retain student customers. Originality/value Provides insight to and a better understanding of how the TPB can explain and predict student banking intentions. This study fills a gap in the literature by concentrating on student banking behaviour in Australia, a substantial segment of bank customers that has received little research.

scholarly journals Drivers of local food consumption: a comparative study

2015 ◽  
Vol 117 (9) ◽  
pp. 2282-2299 ◽  
Author(s):  
Constanza Bianchi ◽  
Gary Mortimer
Keyword(s):  
Food Consumption ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Local Food ◽  
Extended Model ◽  
Content Type ◽  
Factors Affecting ◽  
Food Purchase ◽  
Positive Attitudes

Purpose – The purpose of this paper is to empirically explore antecedents of local food purchase intention in two food producing countries with different cultural backgrounds. Design/methodology/approach – An online survey was employed to collect data from consumers located in Chile (n=283) and Australia (n=300). A proposed model is tested with structural equation modelling. Findings – Attitude towards consuming local food is a strong and direct driver of intentions to purchase local food in both countries. Attitude towards supporting local agri-businesses and consumer ethnocentrism are found to positively impact attitude towards consuming local food in both countries. Attitude towards local agri-businesses also has a direct effect on intentions to purchase local food in Australia, but not in Chile. Interestingly, subjective norms are not found to affect intentions to consume local food in either country. Research limitations/implications – The paper examines factors affecting the attitude towards and behavioural intention regarding local food consumption and develops an extended model of local food consumption. An outcome of this new model is the inclusion of personal variables, which influence local food purchasing behaviour. Practical implications – Producers and retailers need to develop campaigns explaining how consuming local food supports local businesses and farmers, which will reinforce personal values associated with local consumption. Originality/value – This is the first study to demonstrate that positive attitudes towards local foods are important drivers of local food purchase behaviour, independent of the cultural characteristics or level of economic development within a country.

Single-Item vs Multiple-Item Measures of Stage of Change in Compliance with Prescribed Medications

2004 ◽  
Vol 94 (1) ◽  
pp. 115-124 ◽  
Author(s):  
Christopher L. Cook ◽  
Matthew Perri
Keyword(s):  
Health Behaviors ◽  
Stages Of Change ◽  
Transtheoretical Model ◽  
Behavioral Change ◽  
Stage Of Change ◽  
Multiple Choice ◽  
Single Item ◽  
Multiple Item ◽  
Change Measure

The Stage of Change construct from the Transtheoretical Model of behavioral change has been widely utilized in the assessment of various health behaviors. The majority of these tests measure the Stage of Change construct using the single-item, multiple-choice format. This study validated the use of a single-item measure in measuring readiness to comply with taking a prescribed medication. A sample of 161 subjects tested the multiple-item Stage of Change measure, then a refined multiple-item survey was tested with 59 subjects. With the latter survey, discriminating subjects at the differing stages of change dimensions was difficult. A correlation of .91 was found for stage classifications between ratings on the single-item and multiple-item scales. The use of the single-item measure seems reasonable when assessing stage of change in compliance with prescribed medication.

scholarly journals Factors affecting eWOM credibility, information adoption and purchase intention on Generation Y: a case from Thailand

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ahmad Daowd ◽  
Ruaa Hasan ◽  
Tillal Eldabi ◽  
Piyya Muhammad Rafi-ul-Shan ◽  
Dongmei Cao ◽  
...  
Keyword(s):  
Generation Y ◽  
Purchase Intention ◽  
Online Survey ◽  
Source Credibility ◽  
Point Of View ◽  
Consumer Decision Making ◽  
Content Type ◽  
Factors Affecting ◽  
Argument Quality ◽  
The Impact

PurposeWith the ever-expanding online shopping, electronic word-of-mouth (eWOM) has become a significant factor affecting the consumer decision-making behaviour. This is specially the case when considering Generation Y (Millennials), who are old enough to be independent buyers and young to be almost immersed in online living. This article aims to assess the impact of eWOM on purchase intention by developing a conceptual model of hypotheses encompassing a multitude of factors that may be associated with this relationship.Design/methodology/approachThe researcher investigates what factors impact eWOM credibility and make the consumer may adopt it when making a purchase. To examine our research model, a quantitative approach is employed for this purpose using a sample through online survey from Thailand – where there is a large number portion Generation Y consumer base.FindingsIt was found that source style as a visual attribute information is the most significant factor that may impact eWOM credibility in addition to source credibility, argument quality and source homophily, respectively.Practical implicationsFrom a practical point of view, it helps firms to understand what needs to be taken into consideration when building their marketing strategy.Originality/valueThis is believed to add significant insights into the eWOM literature by identifying its route of impact toward the purchase intention on Generation Y.

scholarly journals Interrelationships of Health Related Behaviors among Young Adults

2009 ◽  
Vol 7 (SI) ◽  
pp. 07-22
Author(s):  
Erica R. Scioli ◽  
Henry Biller ◽  
Joseph Rossi ◽  
Deborah Riebe ◽  
Anthony Scioli
Keyword(s):  
Stages Of Change ◽  
Transtheoretical Model ◽  
Smoking Status ◽  
Adult Population ◽  
Stage Of Change ◽  
Smoking Behavior ◽  
Psychology Students ◽  
Internet Survey ◽  
Smoking Behaviors ◽  
Health Related

Obesity and smoking continue to be some of the nation’s top health concerns. This study explored the interrelationships among exercise, nutrition and smoking behaviors among young college adults. Undergraduate psychology students (N=612) completed an internet survey that included measures of exercise, nutrition and smoking behaviors. Analyses revealed that more males were exercising while more females were eating nutritiously. The Transtheoretical Model constructs stage of change for exercise and eating nutritiously were significantly related. There were no significant differences found for smoking behavior across the stages of change for exercise or nutrition. Health professionals and researchers should not assume that regular exercise is associated with a non-smoking status or that a non-smoking status is associated with consuming a more nutritious diet. Further research and intervention is strongly urged targeted towards both men and women among the young college adult population.

Crisis-centric distance learning model in Jordanian higher education sector: factors influencing the continuous use of distance learning platforms during COVID-19 pandemic

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Abeer F. Alkhwaldi ◽  
Amir A. Abdulmuhsin
Keyword(s):  
Higher Education ◽  
Distance Learning ◽  
Structural Equation ◽  
Online Survey ◽  
Academic Staff ◽  
Learning Experience ◽  
Learning Systems ◽  
Content Type ◽  
Factors Affecting ◽  
Novel Coronavirus

Purpose This paper aims to investigate the factors that affect the acceptance of distance learning systems by university academic staff and students in Jordan. To achieve this objective, it has been proposed to examine the distance learning experience of Jordanian Higher Education Institutions (HEIs) after the universities institution suspended face-to-face (traditional) courses delivery owing to novel Coronavirus’ (COVID-19) fears. Design/methodology/approach This study expands upon unified theory of acceptance and use of technology 2 by incorporating contextual variables such as trust (TR), autonomy (AUT) and compatibility (CMP). Data collection has been carried out through an online survey, which targeted participants at public and private universities during the crisis time of coronavirus. Structural equation modelling has been used to validate the proposed research model. Findings The outcomes revealed that performance expectancy, facilitating conditions, TR and AUT were the significant predictors of distance learning acceptance in both samples. By identifying the factors affecting the acceptance of distance learning systems, it will be more useful to offer better services of distance learning. This will also help to demonstrate that distance learning will be capable of delivering the educational aims of HEIs to areas where a pandemic outbreak in the Middle East. Originality/value Distance learning provides university students with quality education, engaging platforms and most significantly a safe teaching environment. The results and implications to both practice and theory are described.

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