Factors responsible for making young urban consumers brand loyal

2019 ◽  
Vol 38 (7) ◽  
pp. 616-636
Author(s):  
Debarun Chakraborty
Keyword(s):  
Factor Analysis ◽  
Brand Loyalty ◽  
Design Methodology ◽  
Sampling Method ◽  
Influencing Factor ◽  
Content Type ◽  
Confirmatory Factor ◽  
Young Consumers ◽  
Convenience Sampling ◽  
Positive Effect

Purpose The purpose of this paper is to find out what are the factors responsible for making urban young consumers loyal to a particular brand. Design/methodology/approach The researcher used the convenience sampling method, and 206 respondents provided their responses from Kolkata. The study used exploratory factor analysis and confirmatory factor analysis with the help of AMOS software to find out the result, and the responses were collected from young urban customers only. Findings The study reveals that service quality is the most influencing factor, and it has a significant and positive effect on satisfaction. The result also reveals that satisfaction does have a direct impact on brand loyalty. Originality/value The study has been conducted in Kolkata, and the perception has been gathered from the young consumers only. In this domain, so far, no studies have been conducted in West Bengal or in India. This study provides a glimpse of the behavior of young urban consumers on brand loyalty.

Examining the influences of perceived exclusivity and perceived rarity on consumers' perception of luxury

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xujia Wang ◽  
Billy Sung ◽  
Ian Phau
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Design Methodology ◽  
Marketing Strategies ◽  
Content Type ◽  
Product Categories ◽  
Theoretical Support ◽  
Confirmatory Factor ◽  
Luxury Market ◽  
Practical Implications

PurposeThe purpose of this study is to investigate how exclusivity and rarity (natural versus virtual) influence consumers' perceptions of luxury. Further, it examines whether exclusivity and rarity can function as distinct marketing strategies in today's luxury market environment.Design/methodology/approachOnline questionnaires were administered by adapting developed scales from prior research. Research stimuli were chosen from three luxury categories including bags, wine and cruise. Confirmatory factor analysis and multiple regressions were used to test the hypotheses.FindingsThe results confirmed that exclusivity, natural rarity and virtual rarity were perceived as relatively distinct constructs among our sample. Findings also highlighted that perceived natural rarity (PNR) has consistently emerged as a positive and significant contributor to consumers' perceptions of luxury across all three luxury categories. The influence of perceived exclusivity (PE) on perceptions of luxury has also shown to be significant for two product categories (luxury bag and luxury wine), whereas perceived virtual rarity (PVR) did not show any significant effects across all three categories.Practical implicationsThe results indicate that consumers perceive natural rarity, virtual rarity and exclusivity as relatively distinctive marketing strategies. This suggests that luxury businesses can adopt each strategy independently to achieve desired marketing outcomes.Originality/valueThis study offers theoretical support for the proposition that exclusivity and rarity may have different functions in luxury marketing implementations. It provides empirical evidence showing the distinctiveness of perceived exclusivity and perceived rarity, which have not be done in previous research.

The effect of teaching style and academic enthusiasm of accounting and auditing students on stress, aggression, and anxiety

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Arash Arianpoor ◽  
Hameed Mohsen Khayoon
Keyword(s):  
Structural Equation ◽  
Design Methodology ◽  
Sampling Method ◽  
Structural Model ◽  
Teaching Style ◽  
Equation Modeling ◽  
Statistical Population ◽  
Content Type ◽  
Confirmatory Factor ◽  
Negative Effect

Purpose This study aims to investigate the effect of teaching style and academic enthusiasm of Iraqi accounting and auditing students on their stress, aggression and anxiety. Design/methodology/approach The statistical population in this study consists of two parts. The first is the Iraqi accounting and auditing students in Iran and the second is the Iraqi accounting and auditing students in Iraq. By available non-probability sampling method, 62 people (Iraqi students in Iran) and 102 (Iraqi students in Iraq) were selected as samples. In this research, a questionnaire was used to collect information. The validity of the questionnaire’s structure was confirmed by confirmatory factor analysis. Also, Cronbach’s alpha coefficients in this study indicating the measurement tool’s reliability. In this research, structural equation modeling has been used to analyze and test the hypotheses. The primary criteria for determining the coefficient and evaluating the path coefficients were used to evaluate the structural model. Findings Findings indicate that in Iraqi students in Iraq and Iraqi students in Iran, teaching style negatively affects stress, aggression and accounting and auditing students’ anxiety. Also, in the group of Iraqi students in Iraq and the group of Iraqi students in Iran, the eagerness to study has a significant negative effect on accounting and auditing students’ stress and anxiety. In contrast, the effect of the desire to study accounting and auditing students’ aggression was confirmed only in Iraqi students in Iraq. Originality/value As the accounting and auditing professions are among the most stressful occupations that increase the characteristics of aggression and anxiety in the employees of that profession, the results of leading research can show that the stress, anxiety and aggression of accounting and auditing students how to reduce through training so that their stress, anxiety and aggression do not appear in the workplace and the reports of accountants and auditors are not affected.

Homesickness: a comparative study of defense and civilian employees and individual differences

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Naval Garg ◽  
B.K. Punia ◽  
Vanshikha Kakkar ◽  
Sarika Kumari
Keyword(s):  
Factor Analysis ◽  
Individual Differences ◽  
Design Methodology ◽  
Nuclear Family ◽  
Family Type ◽  
Adjustment Problems ◽  
Content Type ◽  
Five Dimensions ◽  
Confirmatory Factor ◽  
Civilian Employees

Purpose Most of the studies in the field of homesickness are confined to students; this study aims to explore the feeling of homesickness among working professionals. Also, it tends to examine individual differences in the experience of homesickness across employees of different gender, ages, experience, family type, etc. The study also aspires to compare homesickness among military and civil employees. Design/methodology/approach The study explores five dimensions of homesickness, namely, missing family, missing friend, rumination about home, feeling lonely and adjustment problems. The collected data is subjected to reliability, validity and confirmatory factor analysis. Further, t-test and analysis of variance are used to explore homesickness differences across soldiers and corporate employees. Findings The study reveals that homesickness is significantly higher for employees in the male, unmarried, nuclear family, above the age of 45 years, and below the graduation category. Also, defense people experience more homesickness than civilian employees. Originality/value This study is one of the pioneer studies that compare homesickness among defense and civilian employees. Also, variables such as type of family, the experience of employees and marital status have hardly been explored in the literature of homesickness.

The genetic code: HRM internal integration scale

2016 ◽  
Vol 14 (3) ◽  
pp. 298-316
Author(s):  
Aviv Kidron ◽  
Shay S. Tzafrir ◽  
Ilan Meshoulam
Keyword(s):  
Factor Analysis ◽  
Design Methodology ◽  
Internal Consistency Reliability ◽  
Confirmatory Test ◽  
Present Evidence ◽  
Content Type ◽  
Confirmatory Factor ◽  
Internal Integration ◽  
New Research ◽  
Research Avenue

Purpose The purpose of this paper is to present a scale for measuring internal integration within human resource management (HRM) departments, which is developed and validated in this paper. Thus far, no valid, comprehensive operational instrument for measuring HRM internal integration has been introduced in the literature. Design/methodology/approach The scale items were developed on the basis of a qualitative analysis. The authors recruited 233 HRM professionals from 29 organizations to participate in the survey. In this paper, the authors present evidence of content validity, internal consistency reliability and construct validity that provides support for the use of an HRM internal integration scale. Exploratory factor analysis was conducted to determine the underlying factors that comprise HRM internal integration, while confirmatory factor analysis was used as a confirmatory test of the scale. Findings The results of this study led to the development of a standardized 34-item instrument that can be used for measuring HRM internal integration. Originality/value The use of the scale opens up a new research avenue by focusing on the nature of integration processes, particularly within HRM systems. The scale will allow studies to be compared across various contexts.

Quality attributes of Jericoacoara, Brazil

2017 ◽  
Vol 3 (2) ◽  
pp. 196-204 ◽  
Author(s):  
Sara Joana Gadotti dos Anjos ◽  
Jéssica Vieira de Souza Meira ◽  
Melise de Lima Pereira ◽  
Pablo Flôres Limberger
Keyword(s):  
Factor Analysis ◽  
Design Methodology ◽  
Quality Attributes ◽  
Management Tool ◽  
Empirical Knowledge ◽  
Content Type ◽  
Confirmatory Factor ◽  
The Subject ◽  
Empirical Contribution

Purpose Some recent research studies in tourism have focused on the quality of the destination. The purpose of this paper is to identify and test the quality attributes of the destination of Jericoacoara, Brazil, in order to contribute to theoretical and empirical knowledge of the subject. Design/methodology/approach This study is exploratory and descriptive in nature, with a quantitative approach, and uses questionnaires administered to 391 tourists in Jericoacoara. Data were analyzed through exploratory factor analysis and confirmatory factor analysis. Findings Results showed that the most important factor in assessing the quality of the destination is service, followed by the factors accommodation, management, destination, and, lastly, attractions. Originality/value This study is a theoretical and empirical contribution to the debate on destiny quality and a management tool for strategic planning.

Effect of religiosity on the decision to participate in a boycott

2017 ◽  
Vol 8 (2) ◽  
pp. 309-328 ◽  
Author(s):  
Fawzi Dekhil ◽  
Hajer Jridi ◽  
Hana Farhat
Keyword(s):  
Brand Loyalty ◽  
Design Methodology ◽  
Present Model ◽  
Moderating Effect ◽  
Content Type ◽  
Data Analyses ◽  
Negative Effect ◽  
Israeli Army ◽  
Positive Effect ◽  
Practical Implications

Purpose This research aims to analyze the effects of religiosity on the decision to participate in a boycott and the effect of a boycott on attitudes toward the boycotted brand. It also aims to measure the moderating effect of brand loyalty on the different models the authors discuss. Design/methodology/approach An experiment involving 165 Tunisian individuals during a call for a boycott of products of the Coca-Cola Company, which supports the Israeli army against Palestine, was conducted. Data analyses were conducted via two principal stages using SPSS 20.0 and Smart PLS 2.0. Findings The findings show that degree of religiosity was one of the antecedents of decision to participate in a boycott, and this decision has a negative effect on the attitude toward the brand being boycotted. The paper also has been able to show that brand loyalty moderates the relation of the present model. It diminishes the effect of religiosity on boycotting. Research limitations/implications Among the limits of the study is the fact that the authors relied on the investigation of only one product/brand (namely, Coca-Cola). In addition, the samples subjected to inquiry by the authors were chosen for their convenience. Practical implications Besides, the presentation of boycotted products in stores has a negative effect on the sales of the surrounding “non-boycotted” products (Friedman, 1999a). The authors note here that marketers can derive huge benefits from the exploration of boycott, for many reasons. The company must insist on the satisfaction and trust of their consumers, which are the bases of the loyalty. They must define the marketing strategy to increase the loyalty. This will diminish the effect of religiosity on the decision to participate in the boycott. Social implications The results allow us to assert that the decision to participate in a boycott has a negative effect on the attitude of the consumer and on the brand to be boycotted. Investigating the moderating effect of loyalty on the relation between religiosity and the decision to participate in a boycott is very interesting. Originality/value This research has shown that religiosity has a positive effect on boycotting. Also, it was found that a boycott has a negative effect on attitudes toward the boycotted brand. Therefore, brand loyalty moderates negatively the effect of religiosity on the decision to participate in the boycott and moderates the effect of the boycott on brand attitude.

Employee optimism in India: validation of the POSO-E

2019 ◽  
Vol 26 (3) ◽  
pp. 1020-1032
Author(s):  
Teena Bharti ◽  
Santosh Rangnekar
Keyword(s):  
Factor Analysis ◽  
Convergent Validity ◽  
Design Methodology ◽  
Discriminant Validity ◽  
Short Version ◽  
Content Type ◽  
Indian Context ◽  
Confirmatory Factor ◽  
Public Sector Organizations ◽  
Private And Public

Purpose The purpose of this paper was to validate the short version of personal optimism and self-efficacy optimism scale developed by Gavrilov-Jerkovic et al. (2014) on a sample of 398 employees working in private and public sector organizations in India. Design/methodology/approach The study needs to test the psychometric properties of the Indian version of scale by using exploratory factor analysis, convergent validity, discriminant validity and confirmatory factor analysis. Findings The results supported for the two-dimensional factor-structure of optimism in consonance with Gavrilov-Jerkovic et al. (2014). Research limitations/implications The findings will benefit both the management and the employees. Also, the study expands the existing literature on the variable in the Indian context. Originality/value The work validates and provides a unique instrument to measure the employee optimism that can help the management and the employees to focus on themselves to increase the positivity to provide an innovative and creative environment. Also, the work supplements the existing literature on positive attitude or outcome expectancies and helps in establishing the bi-dimensional nature of the construct of optimism.

The riddle of self-centered leadership in Arab organizations: a measurement scale

2019 ◽  
Vol 42 (4) ◽  
pp. 430-459
Author(s):  
Hisham Hamid Hawass
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
International Research ◽  
Design Methodology ◽  
Leadership Behaviors ◽  
The Self ◽  
Measurement Scale ◽  
Regression Analyses ◽  
Content Type ◽  
Confirmatory Factor

Purpose The purpose of this paper is to develop a scale to empirically measure the self-centered leadership SCL pattern in Arab organizations. Design/methodology/approach This paper depends on two Egyptian samples. It has conducted exploratory factor analysis, confirmatory factor analysis and multiple regression analyses to generate the proposed SCL measurement scale. Findings The analyses have revealed that the new measurement scale is valid and reliable. They have also confirmed the multidimensional structure of the self-centered leadership construct. Originality/value The Arab leadership literature is in short of scales which take into consideration the specialties of the Arab cultures. Therefore, this study fills a lacuna in international research which examines Arab leadership behaviors from a culture-bound perspective.

The perception of success in the halal market: developing a halal entrepreneurship success scale

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohamed Salaheldeen ◽  
Mohamed Battour ◽  
Muhamad Azrin Nazri ◽  
Ummi Salwa Ahmad Bustamam ◽  
Azreen Jihan Che Mohd Hashim
Keyword(s):  
Factor Analysis ◽  
Design Methodology ◽  
Entrepreneurial Success ◽  
Content Type ◽  
Four Dimensions ◽  
Social Success ◽  
Quantitative Phase ◽  
Confirmatory Factor ◽  
Entrepreneurship Theory ◽  
Qualitative Phase

Purpose The purpose of this paper is to examine how Halal entrepreneurs perceive success and accordingly develop a novel scale to measure Halal entrepreneurship success. Design/methodology/approach A sequential mixed methodology was used to develop the Halal entrepreneurship success scale (HESS). The qualitative phase began with a literature review to gain insights into (Halal) entrepreneurship success and identify gaps. Ten respondents were then interviewed to understand how they perceive success. The scale items were then generated based on insights from the literature and the interview findings. The quantitative phase was carried out in two cycles. In the first cycle, a questionnaire was developed and pilot data were collected from a representative sample of 100 respondents. In the second cycle, the revised scale was tested on 300 respondents to confirm its final items and dimensions. Exploratory factor analysis and confirmatory factor analysis were used in the quantitative phase. Findings The final HESS scale contains 24 items divided into four dimensions: Islamic success (seven items), economic success (six items), social success (five items) and environmental success (six items). Originality/value This scale is perhaps the first to measure entrepreneurial success in its association with religion. It is expected to be a useful contribution to entrepreneurship theory and the Halal industry. The paper presents a foundation for future works on how to define the measures of success of Halal entrepreneurs.

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