E-learning satisfaction and retention: a concurrent perspective of cognitive absorption, perceived social presence and technology acceptance model

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Maruf Gbadebo Salimon ◽  
Sany Mohd Mokhtar Sanuri ◽  
Olayemi Abdullateef Aliyu ◽  
Selvan Perumal ◽  
Maha Mohammed Yusr
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Social Presence ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Content Type ◽  
Cognitive Absorption ◽  
E Learning ◽  
Perceived Social Presence ◽  
Acceptance Model

Purpose The purpose of this study is to concurrently test the effect of cognitive absorption and perceived social presence on technology acceptance model core variables, e-satisfaction and e-retention among undergraduate students of Northern Malaysian public universities. Design/methodology/approach To empirically test the model, the authors developed quantitative research by collecting data from 730 undergraduate students of public universities in the Northern states of Malaysia. Partial least squares–structural equation modeling was used to analyze the data. Findings The results of the study reveal that cognitive absorption has a direct significant and positive effect on perceived usefulness and perceived ease of use of e-learning platforms and an indirect effect on e-satisfaction and e-retention. Equally, perceived social presence has a direct positive and significant effect on perceived ease of use and an indirect effect on e-satisfaction and e-retention, while e-satisfaction positively and significantly influences electronic retention. However, perceived social presence has an insignificant effect on perceived usefulness. Practical implications The findings of this study provide insights to practitioners, academia and university management, policymakers, designers and marketers on how to use the selected variables to improve the e-learning systems generally, and LearningZone Moodle in particular. Originality/value Several studies have been conducted in the domain of electronic learning; none of them, however, concurrently linked cognitive absorption and perceived social presence with technology acceptance model core factors to predict e-satisfaction and e-retention using LearningZone Moodle. This study helps the research community to fill this gap as the literature lacks a concerted discussion concerning these variables to significantly predict e-satisfaction and e-retention in an online learning context.

Validating the TAM model in Haryana state of India: During COVID-19

2021 ◽  
Vol 6 (1) ◽  
Author(s):  
komal Goyal ◽  
Ashutosh Nigam ◽  
Neha Goyal ◽  
Manisha Goyal
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Learning System ◽  
Perceived Ease Of Use ◽  
Tam Model ◽  
E Learning ◽  
Continuous Usage Intention ◽  
Acceptance Model

Purpose -Response to the sudden pandemic, COVID-19 drastic shift of work practices requires the implementation of an e-learning system, but their adoption requires a thorough understanding of the user acceptance process. Our key effort is to incorporate a framework, “internet experience” to determine the existing Technology Acceptance Model (TAM) applicability in describing students’ s e-learning decisions in Haryana state. Design/methodology- The researcher has administered a questionnaire based on TAM’s constructs and collected data from UG and PG students of Haryana state of India. Findings – The results revealed that perceived usefulness (PU) has a significant positive relationship with continuous usage intention (CUI) whilst, perceived ease of use (PEOU), computer self-efficacy (CSE) and internet experience (IE) have not. Attitude towards E-learning system (ATELS) has found no relevance in this model. Originality/value Majority research has been done using the TAM model in a developed nation. Empirical study has not been done in Haryana state so far.

Mobile commerce adoption among the bottom of the pyramid: a case of street vendors in Thailand

2019 ◽  
Vol 10 (1) ◽  
pp. 193-213 ◽  
Author(s):  
Tanikan Pipitwanichakarn ◽  
Nittaya Wongtada
Keyword(s):  
Technology Adoption ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Mobile Commerce ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Street Vendors ◽  
Content Type ◽  
Acceptance Model

Purpose This study aims to investigate the applicability of technology acceptance model in explaining technology adoption among street vendors in Thailand as a representation of emerging economies. Design/methodology/approach A pen-and-pencil survey was administered to 370 street vendors in Bangkok; 356 usable surveys were analyzed for a completed rate of 96.2 per cent. Structural equation modeling was used to analyze the data. Findings This study contributes to the existing technology acceptance literature as follows: First, the predictive power of the technology acceptance model is strong and holds true for street vendors. Second, it revealed that the relationship of entrepreneurial orientation and technology adoption is completely connected through the decision-making process (i.e. trust and system characteristics, otherwise known as usefulness and ease of use). Finally, the degree of product differentiation strengthens the positive relationship between perceived usefulness and the intention to use mobile commerce. Originality/value This study advances the previous research on e-commerce adoption in settings outside the formal sector. More specifically, this study developed and validated the extended technology acceptance model in the smallest-scale of entrepreneurs, street vendors, to increase the understanding of the adoption of m-commerce.

Acceptance of Islamic financial technology (FinTech) banking services by Malaysian users: an extension of technology acceptance model

foresight ◽  
2020 ◽  
Vol 22 (3) ◽  
pp. 367-383 ◽  
Author(s):  
Imran Mehboob Shaikh ◽  
Muhammad Asif Qureshi ◽  
Kamaruzaman Noordin ◽  
Junaid Mehboob Shaikh ◽  
Arman Khan ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Consumer Innovativeness ◽  
Banking Services ◽  
Content Type ◽  
Acceptance Model ◽  
Financial Technology

Purpose This paper aims to examine the determinants that influence bank users’ acceptance for Islamic financial technology (FinTech) services by extending the technology acceptance model (TAM) in the Malaysian context. Design/methodology/approach The survey was conducted using convenience sampling. Moreover, 205 responses were gathered from users of the Islamic bank. On the same note, the literature on determinants of Islamic FinTech acceptance and TAM was reviewed as well in a bid to contribute to the factors that are instrumental in determining the acceptance of FinTech services. Findings Findings of the study reveal that Islamic FinTech’s services acceptance is determined by perceived ease of use, perceived usefulness and also by another variable, which is consumer innovativeness (CI). On the contrary other factors, self-efficacy and subjective norms are found not to be influential in determining Islamic FinTech’s acceptance by Islamic banking users. Originality/value TAM is extended in the context of Islamic FinTech. A new variable, namely, CI is tested using TAM. CI is yet to be tested, therefore, this paper will be a useful reference for the policymakers, academicians and future researchers.

scholarly journals ANALISIS PENERIMAAN E-LEARNING MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL (TAM) (STUDI KASUS: UNIVERSITAS ATMA JAYA YOGYAKARTA)

2017 ◽  
Vol 1 (2) ◽  
pp. 87-98 ◽  
Author(s):  
Flourensia Sapty Rahayu ◽  
Djoko Budiyanto ◽  
David Palyama
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Actual Usage ◽  
E Learning ◽  
Acceptance Model

Dalam implementasi sebuah sistem informasi di suatu institusi, perlu dipertimbangkan  bagaimana penerimaan pengguna terhadap sistem informasi tersebut. Penerapan sistem informasi dapat dikatakan gagal jika pengguna ternyata tidak dapat menerima atau tidak mau menggunakan sistem informasi tersebut. Sebagai sebuah institusi pendidikan, Universitas Atma Jaya Yogyakarta (UAJY) juga mengimplementasikan sistem e-learning untuk mendukung proses belajar mengajar. Pengguna wajib dari e-learning ini adalah dosen dan mahasiwa. Sejak diterapkan belum pernah diadakan evaluasi mengenai penerimaan pengguna terhdap sistem e-learning ini. Penelitian ini dilakukan untuk melakukan pengujian terhadap penerimaan pengguna (mahasiswa) terhadap e-learning dengan menggunakan Technology Acceptance Model (TAM). Pengujian dilakukan dengan mengukur pengaruh antar variabel dalam model TAM yang meliputi variabel Perceived Ease of Use, Perceived Usefulness, Attitude Toward Using, Behavioral Intention dan Actual Usage. Metode pengujian statistik yang dilakukan yaitu uji statistik validitas, reliabilitas, normalitas, dan menguji pengaruh faktor menggunakan Structural Equation Model (SEM). Sumber data didapatkan dengan metode kuesioner yang dibagikan kepada responden mahasiswa UAJY dari seluruh fakultas. Dari enam hipotesis yang diajukan satu hipotesis dinyatakan tidak diterima, yaitu hipotesis yang menyatakan Perceived Usefulnes berpengaruh terhadap Behavioral Intention. Kelima hipotesis yang lain yaitu Perceived Ease of Use berpengaruh terhadap Perceived Usefulnes, Perceived Usefulnes berpengaruh terhadap Attitude Toward Using, Perceived Ease of Use berpengaruh terhadap Attitude Toward Using, Attitude Toward Using berpengaruh terhadap Behavioral Intention, Behavioral Intention berpengaruh terhadap Actual Usage dinyatakan dapat diterima.

scholarly journals ANALISIS E-LEARNING MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODELLING

2013 ◽  
Vol 11 (1) ◽  
pp. 39
Author(s):  
Noor Miyono
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Purposive Sampling ◽  
E Learning ◽  
It Usage ◽  
Learning Software ◽  
Acceptance Model

<p>TAM (<em>technology acceptance model) </em>adalah salah satu model perilaku pemanfaatan teknologi informasi dimana dalam penelitian ini akan difokuskan pada pemanfaatan e-learning. Model ini menyediakan dasar teori untuk menelusuri faktor yang menjelaskan pemakaian <em>e-learning </em>dan menghubungkannya dengan kinerja pemakai. Tujuan penelitian ini yaitu untuk menganalisis pengaruh penggunaan e-learning, konfirmasi pemakai, kemudahan dalam penggunaan e-learning terhadap minat pemanfaatan e-learning dengan kepuasan pemakai e-learning sebagai variabel intervening.</p><p>Sampel yang dipergunakan dalam penelitian yaitu sebanyak 140 responden dengan menggunakan metode <em>purposive sampling </em>yaitu pengambilan sampel yang didasarkan dengan kriteria-kriteria yang ditetapkan yaitu mahasiswa STMIK Provisi yang masih aktif mengikuti perkuliahan dengan e-materi kuliah berbasis e-learning. Software yang digunakan untuk analisis data menggunakan software AMOS.</p>Hasil penelitian menunjukkan <em>Perceived Usefulness </em>berpengaruh positif terhadap <em>Confirmation</em>,<em> Perceived Ease of Use</em> berpengaruh positif terhadap <em>Confirmation, Perceived Usefulness </em>berpengaruh positif terhadap <em>Perceived Ease of Use</em>,<em> Perceived Usefulness </em>berpengaruh positif terhadap <em>Satisfaction</em>,<em> Confirmation</em> berpengaruh positif terhadap <em>Satisfaction</em>,<em> Perceived Ease of Use</em> berpengaruh positif terhadap <em>Satisfaction</em>,<em> Perceived Usefulness </em>berpengaruh positif terhadap <em>Continued IT Usage Intention</em>,<em> Satisfaction</em> berpengaruh positif terhadap <em>Continued IT Usage Intention, Perceived Ease of Use</em> berpengaruh positif terhadap <em>Continued IT Usage Intention</em>.

Leveraging the technology acceptance model for mobile commerce adoption under distinct stages of adoption

2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tanikan Pipitwanichakarn ◽  
Nittaya Wongtada
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Service Providers ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Street Vendors ◽  
Content Type ◽  
Perceived Enjoyment ◽  
Acceptance Model

Purpose The purpose of this paper is to investigate the role of trust and perceived enjoyment in the technology acceptance model by distinguishing distinct stages of adoption among street vendors (initial and advanced adoption stage). Design/methodology/approach Face-to-face interviews using a structured questionnaire were conducted with 430 street vendors in Bangkok; 415 usable surveys were analyzed. By applying K-means cluster analysis, two segments were found with 200 initial and 215 advanced adopters. A multi-group analysis was employed to investigate differences of relationships between the two groups. Findings The findings reveal significant similarities and dissimilarities between the two groups of vendors. Both initial and advanced adopters emphasize trust of service providers. The first group relies more on perceived ease of use and perceived enjoyment in motivating m-commerce adoption but depends less on perceived usefulness. On the contrary, for the latter group, the influence of perceived ease of use and perceived enjoyment significantly decreases, but the effect of perceived usefulness significantly increases. Practical implications This study sheds light on the managerial implications related to how service providers can tailor their marketing strategies to target vendors in disparate diffusion stages, and it encourages building trust between partners over time. Originality/value Due to the lack of theoretical and managerial understanding of factors that drive m-commerce adoption for micro businesses, this study identifies distinct adoption stages and offers valuable insights into the similarities and differences among initial and advanced adopters.

An expansion of the technology acceptance model applied to the halal tourism sector

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Izra Berakon ◽  
Muhammad Ghafur Wibowo ◽  
Achmad Nurdany ◽  
Hendy Mustiko Aji
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Young Generation ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Acceptance Model ◽  
The Relationship

Purpose The increasing number of tourists in the Muslim world every year has encouraged digital business developers and the Sharia banking industry to integrate halal product and service apps with the Sharia mobile banking system. The fourth wave of the industrial revolution has changed the consumer paradigm, creating a young generation that uses digital service transaction systems in their daily lives. This paper aims to investigate the factors that determine intention to use halal tourism apps amongst Muslim tourists to provide insights promoting the development of halal tourism in Indonesia. Design/methodology/approach The research was conducted using an online survey approach. The sample comprised 205 Muslim Millennial and Generation Z travellers. The data collected were analysed using partial least square structural equation modelling. There were three analysis stages: evaluation of the measurement model, assessment of the structural model and hypothesis testing. Findings The findings indicated that trust mediated the relationship between perceived ease of use and perceived usefulness on individual intentions and that halal knowledge positively and significantly impacted individual intentions. In contrast, religiosity was not a significant influence on individual intentions. Originality/value The paper expanded the technology acceptance model by incorporating the key constructs of halal knowledge, religiosity and trust into an integrated research framework; this represented a novel step, especially in the context of halal tourism. The finding that trust mediated the relationship between perceived ease of use and perceived usefulness fills a gap in previous research, which has rarely included the trust construct in technology acceptance models.

A Study of the Application of Technology Acceptance Model (TAM) to E learning among undergraduate students in India- A Structural Equation Modelling Approach

2021 ◽  
pp. 243-252
Author(s):  
Mridul Gupta ◽  
Sai Keerthana Thammi
Keyword(s):  
Data Collection ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Undergraduate Students ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Primary Data ◽  
E Learning ◽  
Acceptance Model

Technological developments in the field of education have paved the way for e-learning. Massive Open Online Courses (MOOC) and online certification courses have become widely popular among students especially those in higher education. Today, E-learning platforms have provided the end users the opportunity to pursue online certifications, gain knowledge and skills, and learn from experts in different fields from the comfort of their homes. Students are an important stakeholder in this knowledge transfer process. Therefore, it is important to understand their attitude towards e learning and their expectation from such platforms. This paper attempts to study the concept of Technology Acceptance Model (TAM) in e-learning among undergraduate students in India to understand their perception and behaviour towards e-learning. The main research methods used were: the questionnaire for primary data collection, journals and research articles for secondary data collection. Excel and Statistical Product and Service Solutions (SPSS) were used to process the collected data, test the hypotheses, statistical analysis, analyse the results and achieve research objectives. Microsoft Word was used for textual representation of final results and interpretations. Hypothetical model based on TAM was framed and six research variables were identified for the study: Perceived Usefulness, Capability, Perceived ease-of-use, Intention to Use, Trustworthiness, Actual Use. The research helped to understand the components of TAM, analyse and identify the relation between TAM and E learning, and revealed that undergraduate students in India have positive perception of E-learning.

Acceptance of mobile money by poor citizens of India: integrating trust into the technology acceptance model

Info ◽  
2015 ◽  
Vol 17 (3) ◽  
pp. 58-68 ◽  
Author(s):  
Sumedha Chauhan
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Least Square ◽  
Primary Data ◽  
Content Type ◽  
Mobile Money ◽  
Acceptance Model

Purpose – The purpose of this paper is to understand the acceptance of mobile-money (m-money) among target populations, i.e. below-poverty-line citizens in India, using the technology acceptance model (TAM). The m-money service is a major initiative that can enable the provision of low-cost and speedy money transfer through mobile phones, especially in developing countries such as India. For a large section of the population in India, m-money can act as a way to achieve financial inclusion. However, for m-money to succeed, users should accept the initiative wholeheartedly. Design/methodology/approach – The survey data were collected from 225 actual and prospective m-money users and analysed using partial least square technique. Findings – The findings imply that the trust and the core constructs of TAM such as perceived usefulness, trust and attitude towards usage contribute in influencing the intention to accept m-money. Perceived ease of use neither impacts perceived usefulness nor attitude towards usage. Practical implications – This research also provides possible explanations for the significant relationships between the constructs and discusses how this information can be used to enhance the acceptance of m-money among poor Indians. Originality/value – This research is original and is based on primary data collection and its interpretation. It provides thorough empirical insights on the acceptance of m-money among poor Indian citizens which is currently a weakly addressed and empirically less explored area of research.

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