Innovation and cause-related marketing success: a conceptual framework and propositions

2015 ◽  
Vol 29 (5) ◽  
pp. 354-366 ◽  
Author(s):  
Michael Christofi ◽  
Erasmia Leonidou ◽  
Demetris Vrontis ◽  
Phillip Kitchen ◽  
Ioanna Papasolomou

Purpose – This paper aims to illustrate how innovation typologies may lead to cause-related marketing (CRM) success when applied to services. Design/methodology/approach – Hence, the paper identifies product/service and brand factors that underpin CRM success, undertakes an innovation theory application in CRM and examines its theoretical and practical significance. Findings – The paper develops a conceptual framework that may serve to facilitate CRM success. Originality/value – Intended contributions include: a critical review of academic research related to CRM success; identification of underdeveloped connections between five innovation types and CRM success; enrichment of the innovation and CRM literature by developing a framework that combines these; managerial guidelines to achieve successful CRM practice in services; and an agenda for future research in CRM via a multi-dimensional concept of innovation.

2012 ◽  
Vol 33 (8) ◽  
pp. 715-731 ◽  
Author(s):  
Gregor Gall ◽  
Jack Fiorito

PurposeThe aim of this paper is to give a critique of the extant literature on union commitment and participation in order to develop remedies to identified weaknessesDesign/methodology/approachThe paper uses a critical assessment of extant literature.FindingsA number of critical deficiencies exist in the literature to which remedies are proposed.Research limitations/implicationsThe remedies need testing through empirical research.Practical implicationsFuture research needs to have different research foci and questions.Social implicationsWith a reorientation of future research on union commitment, participation and leadership, unions may be better able to benefit from academic research in the area.Originality/valueThe paper suggests that a reorientation of future research on union commitment, participation and leadership will allow more incisive and more robust contributions to be made to understanding unions as complex social organisms.


2018 ◽  
Vol 11 (3) ◽  
pp. 687-707 ◽  
Author(s):  
Stephen Keith McGrath ◽  
Stephen Jonathan Whitty

Purpose The purpose of this paper is to remove confusion surrounding the terms responsibility and accountability from the general and project management arenas by creating “refined” (with unnecessary elements removed) definitions of these terms. Design/methodology/approach A method of deriving refined definitions for a group of terms by ensuring that there is no internal conflict or overlap is adopted and applied to resolve the confusion. Findings The confusion between responsibility and accountability can be characterised as a failure to separate the obligation to satisfactorily perform a task (responsibility) from the liability to ensure that it is satisfactorily done (accountability). Furthermore, clarity of application can be achieved if legislative and organisational accountabilities are differentiated and it is recognised that accountability and responsibility transition across organisational levels. A difficulty in applying accountability in RACI tables is also resolved. Research limitations/implications Clear definition of responsibility and accountability will facilitate future research endeavours by removing confusion surrounding the terms. Verification of the method used through its success in deriving these “refined” definitions suggests its suitability for application to other contested terms. Practical implications Projects and businesses alike can benefit from removal of confusion around the definitions of responsibility and accountability in the academic research they fund and attempt to apply. They can also achieve improvements in both efficiency and effectiveness in undertaking organisation-wide exercises to determine organisational responsibilities and accountabilities as well as in the application of governance models. Social implications Refined definitions of responsibility and accountability will facilitate building social and physical systems and infrastructure, benefitting organisations, whether public, charitable or private. Originality/value Clarity resulting in the avoidance of confusion and misunderstanding together with their consequent waste of time, resources and money.


2016 ◽  
Vol 44 (7) ◽  
pp. 694-712 ◽  
Author(s):  
Johan Hagberg ◽  
Malin Sundstrom ◽  
Niklas Egels-Zandén

Purpose – Digitalization denotes an on-going transformation of great importance for the retail sector. The purpose of this paper is to analyse the phenomenon of the digitalization of retailing by developing a conceptual framework that can be used to further delineate current transformations of the retailer-consumer interface. Design/methodology/approach – This paper develops a framework for digitalization in the retail-consumer interface that consists of four elements: exchanges, actors, offerings, and settings. Drawing on the previous literature, it describes and exemplifies how digitalization transforms each of these elements and identifies implications and proposals for future research. Findings – Digitalization transforms the following: retailing exchanges (in a number of ways and in various facets of exchange, including communications, transactions, and distribution); the nature of retail offerings (blurred distinctions between products and services, what constitutes the actual offering and how it is priced); retail settings (i.e. where and when retailing takes place); and the actors who participate in retailing (i.e. retailers and consumers, among other parties). Research limitations/implications – The framework developed can be used to further delineate current transformations of retailing due to digitalization. The current transformation has created challenges for research, as it demands sensitivity to development over time and insists that categories that have been taken for granted are becoming increasingly blurred due to greater hybridity. Originality/value – This paper addresses a significant and on-going transformation in retailing and develops a framework that can both guide future research and aid retail practitioners in analysing retailing’s current transformation due to digitalization.


2015 ◽  
Vol 15 (1) ◽  
pp. 134-145 ◽  
Author(s):  
Terri Byers ◽  
Christos Anagnostopoulos ◽  
Georgina Brooke-Holmes

Purpose – The purpose of this paper is to introduce the concept of organisational control and both its importance and utility for understanding nonprofit organisations. Design/methodology/approach – This paper uses a critical realist (CR) methodology to discuss the concept of control and its utility to research on governance of nonprofit organisations. Findings – The current study offers a conceptual framework that presents a holistic view of control, relevant for analysing nonprofit organisations, and a methodological lens (CR) through which this framework can be implemented. Research limitations/implications – This paper suggests that studies of governance should consider different levels of analysis, as suggested by examining the concept of control using a CR framework. This notion has yet to be tested empirically and a framework for examining governance from a CR perspective of control is suggested. Context is highly relevant to understanding control, and thus, this model requires testing in a wide diversity of nonprofit sectors, sizes of organisations and time periods. Originality/value – The literature on organisational control provides useful insights to advance our understanding of nonprofit organisations beyond the notion of governance, and this paper proposes both conceptual and methodological underpinnings to facilitate future research.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ismail Gölgeci ◽  
David Marius Gligor ◽  
Ewelina Lacka ◽  
Jawwad Z. Raja

PurposeThis paper examines the servitization phenomenon in the context of global value chains (GVCs) and presents a conceptual framework by connecting the two literature streams—servitization and GVCs—to depict the interconnected multilevel processes by which the influence of servitization on GVC structure and governance is manifested.Design/methodology/approachDrawing on cross-disciplinary literature, the authors develop a multilevel conceptual framework. The theoretically informed framework advances research on servitization and GVCs and provides a line of inquiry to be explored as avenues for future research opportunities.FindingsThe authors argue that servitization instigates the formation of new ecosystems and collaborative structures within GVCs, reduces the fragmentation of the overall network structure and increases embeddedness within the subclusters of GVCs. These changes are expected to be reflected in the increase in the complexity of firms' GVC governance tasks, a greater reliance on relational governance, and an increase in the dependency on local partners in terms of the governance of GVCs.Originality/valueThis conceptual paper establishes the link between servitization and GVCs, anchors the servitization phenomenon in GVCs, explains how servitizing firms can engage in and shape GVCs and offers insights into the servitization-driven changes in GVCs. The conceptual framework is intended to lay the foundation for future empirical research on the link between servitization and GVCs.


2018 ◽  
Vol 10 (6) ◽  
pp. 717-725
Author(s):  
Paulo Rita ◽  
Nicole Rita ◽  
Cristina Oliveira

Purpose This paper aims to embrace the challenge of performing a state-of-the-art scientific literature analysis in data science for hospitality and tourism. This is important because relatively little contemporary analysis has been published. Design/methodology/approach Data on over 800 publications were collected from the Scopus database and analyzed by the differing types of publications, evolution of publications across time, top publishers and outlets, publications per area and per topic, top keywords used, most cited papers and most productive authors. Findings Conclusions are drawn and some suggestions are offered regarding topics that are likely to provide opportunities for future research. Originality/value This paper identifies the need for analysis on state-of-the-art academic research published to-date on the application of methods and techniques relating to data science in hospitality and tourism.


2015 ◽  
Vol 23 (2) ◽  
pp. 175-196 ◽  
Author(s):  
Clinton Free

Purpose – This article aims to review popular frameworks used to examine fraud and earmarks three areas where there is considerable scope for academic research to guide and inform important debates within organisations and regulatory bodies. Design/methodology/approach – The article reviews published fraud research in the fields of auditing and forensic accounting, focusing on the development of the dominant framework in accounting and fraud examination, the fraud triangle. From this review, specific avenues for future research are identified. Findings – Three under-researched issues are identified: rationalisation of fraudulent behaviours by offenders; the nature of collusion in fraud; and regulatory attempts to promote whistle-blowing. These topics highlight the perspective of those directly involved in fraud and draw together issues that have interested researchers in other disciplines for decades with matters that are at the heart of contemporary financial management across the globe. Originality/value – In spite of the profound economic and reputational impact of fraud, the research in accounting remains fragmented and emergent. This review identifies avenues offering scope to bridge the divide between academia and practice.


2015 ◽  
Vol 25 (3) ◽  
pp. 338-357 ◽  
Author(s):  
Abiyot B. Tehone ◽  
Hangjung Zo ◽  
Andrew P. Ciganek

Purpose – The purpose of this paper is to develop a conceptual framework to describe the continual usage of social computing systems from an experiential perspective. Design/methodology/approach – A conceptual framework is developed using theories formulated from a variety of disciplines including information system (IS) continuance, relationship formation, human-computer interaction, and motivation theory. Findings – The conceptual framework encompasses the relationship and experiential perspective of user-computer interactions. The framework also identifies factors that contribute to the continual usage of social computing by users and how these factors are related with system features. Research limitations/implications – This study does not include an empirical analysis to validate the conceptual framework proposed in this study. Future research is encouraged to examine the ten propositions from the proposed conceptual framework. Practical implications – The conceptual framework takes a different approach which is well suited for examining the continual usage of social computing applications (SCAs). Originality/value – Previous research investigating factors that contribute to the continual usage of social computing often examined using static and utilitarian-based models. The conceptual framework in this study provides a different perspective for explaining why people use SCAs.


2018 ◽  
Vol 30 (11) ◽  
pp. 3287-3308 ◽  
Author(s):  
Emily Ma ◽  
Mingming Cheng ◽  
Aaron Hsiao

Purpose The study aims to provide a critical review of the origin, development and process of sentiment analysis (SA) and a demonstration for hospitality researchers and students on how to perform SA using a sample study. Design/methodology/approach A critical review and sample case demonstration approach was applied. The sample study used Leximancer to perform SA using TripAdvisor review data. Findings A critical evaluation of the most popular SA tools was provided, highlighting their advantages and disadvantages. A step-by-step demonstration with data provided makes it possible for readers to learn this technique at own pace. Originality/value By providing a critical review of SA supported with a demonstration case study, this study makes a timely contribution for broader awareness and understanding, as well as the application of SA in hospitality.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Farrukh ◽  
Sarfaraz Javed ◽  
Ali Raza ◽  
Jason Wai Chow Lee

PurposeThis paper aims to analyze the publication structure of academic research on green innovation (GI) between 2000 and 2019.Design/methodology/approachBibliographic data on GI are extracted from the Scopus database, and then they were analyzed through VOSviewer software.FindingsThis paper analyzes 653 publications on GI from 2000 to 2019. For so doing, the study identifies the most productive countries, universities, authors, journals and the most prolific publications in GI. Besides, the study uses VOSviewer software to visualize the mapping based on co-citation, bibliographic coupling (BC) and co-occurrence of keywords.Originality/valueThe main contribution of the study is that it provides an overview of the trends and trajectories of GI, which may help the researchers and the practitioners to comprehend the trends and future research directions.


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