scholarly journals Tourism trends: lifestyle developments and the links to solo tourism

2020 ◽  
Vol 6 (3) ◽  
pp. 251-255
Author(s):  
Craig Leith
Keyword(s):  
Design Methodology ◽  
Key Factors ◽  
Content Type ◽  
Starting Point ◽  
The Future ◽  
The Individual ◽  
Near Future ◽  
Living Circumstances

Purpose The purpose of this paper is to propose drivers that may impact the development of solo tourism in the near future. Design/methodology/approach This paper identifies and briefly examines four key factors that, it is suggested, will be significant in solo tourism in the near future. Findings It is proposed that future solo tourism will be increasingly fragmented based on the desires, living circumstances and motivations of the individual. A key element will be the level of solitude or controlled or uncontrolled companionship that the individual desires. Three possible personas of the future solo tourist are highlighted. Originality/value Solo tourism is currently underresearched, and this paper provides a starting point in looking specifically at the varying motivations and behaviours of the solo tourist.

This thing of social media! Going business or socialisation? Solving the great dilemma

foresight ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 331-350
Author(s):  
Akwesi Assensoh-Kodua
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Continuance Intention ◽  
Content Type ◽  
Social Media Platform ◽  
Actual Usage ◽  
The Future ◽  
Social Media Platforms ◽  
Media Platform ◽  
Near Future

Purpose Social media has become a “thing” not just for its historical purpose of socialisation, but a multi-faceted platform of unpredictable possibilities. With the current high levels of actual usage, business on the platform has assumed different styles and has become one of the competing activities on this platform, creating a dilemma for the future. However, as social beings, we can manage such capricious adventure by means of research, to predict the possible destination before we are taken by surprise. One of such medium of studies is through the philosophies of the continuance intention theories. To this end, the purpose of this paper was to investigated some antecedents of social media that are capable of predicting the direction of this platform to test this theory of continuance intention, and the results from the predictive Smart PLS3 shows that the continuance intention for business on this platform will overtake socialisation to offer the biggest market among the elitist class in the near future, and not China, Nigeria or the NYSE. Design/methodology/approach This paper uses Predictive Smart PLS3 to analyse the continuance intention of social media platforms. Findings Predictive Smart PLS3 shows that the continuance intention for business on social media platform will overtake socialisation to offer the biggest market. Research limitations/implications The questions asked in this study focussed on buyers and not platform managers. As the continuance intention depends on the latter as well, it would have been better if their opinions were also sought to determine what will make them continue to provide social media. Originality/value This paper is among the first to do such a study.

What factors influence Vietnamese students’ choice of university?

2015 ◽  
Vol 29 (5) ◽  
pp. 666-681 ◽  
Author(s):  
Mai Thi Ngoc Dao ◽  
Anthony Thorpe
Keyword(s):  
Higher Education ◽  
Education Reform ◽  
Design Methodology ◽  
Levels Of Analysis ◽  
Online Information ◽  
Key Factors ◽  
Content Type ◽  
Starting Point ◽  
Contextual Understanding ◽  
Practical Implications

Purpose – The purpose of this paper is to report the factors that influence Vietnamese students’ choice of university in a little researched context where the effects of globalization and education reform are changing higher education. Design/methodology/approach – A quantitative survey was completed by 1,124 current or recently completed university students in Vietnam. Marketing approaches are drawn upon to inform the exploration and understanding of student choice and decision making. Findings – The factor analysed data showed the nine key factors influencing student decisions, in order of significance, as facilities and services, programme, price, offline information, opinions, online information, ways of communication, programme additions, and advertising. There are significant correlations in the Vietnamese context between the factors of price and facilities, and services and programme, and differences between genders and types of students in choosing a university. Research limitations/implications – Whilst this paper is a starting point, more research is needed in the Vietnamese context with deeper levels of analysis including the differences between types of universities and fields/disciplines, in addition to wider sampling. Practical implications – A greater understanding of the Vietnamese context helps to inform marketing practices in a country experiencing increasing competition in higher education. Social implications – Findings from studies in other contexts many not be directly transferrable to Vietnamese universities suggesting the need for a contextual understanding of these factors and a suitably nuanced marketing response. Originality/value – This paper identifies the need for cultural understanding of little researched contexts and calls for further research which does not assume all cultures and contexts will have the same underlying Vietnamese model of university choice.

Planning a goal-oriented B2B content marketing strategy

2020 ◽  
Vol 38 (7) ◽  
pp. 1007-1020
Author(s):  
Shahrzad Yaghtin ◽  
Hossein Safarzadeh ◽  
Mehdi Karimi Zand
Keyword(s):  
Design Methodology ◽  
Analysis Method ◽  
Key Factors ◽  
Content Type ◽  
Content Analysis Method ◽  
Starting Point ◽  
Significant Difference ◽  
The Mean ◽  
Different Content ◽  
Content Marketing

PurposeThe main objective of this study is identification of the key factors in planning digital content marketing (DCM) strategy in line with the corporate's main marketing objectives in the B2B sector.Design/methodology/approachIn order to identify the different content types and their corresponding marketing goals, content analysis method was served to analyze the content of Instagram pages of 24 top-ranked corporates from three different industries. SPSS version 22 was used to investigate the significant difference levels and the mean ranks of identified content types.FindingsThe findings uncovered the twelve content types which are commonly published by the corporates in line with their main marketing goals in the B2B sector. Furthermore, the results revealed the most valuable content types from the B2B audiences' viewpoint and the most efficient content types in persuading audiences to participate in conversations.Research limitations/implicationsThis study sheds some light on the ambiguous facets of DCM in the B2B sector, and its findings is useful as the starting point for the scholars who intend to investigate the various aspects of DCM and for the practitioners who work in the related fields.Originality/valueThis research offers a novel contribution to using Instagram as a DCM platform in the B2B sector. Also it contributes to identifying the main factors in communicating to B2B audiences through DCM.

Stars of the future give Bhushan Power and Steel the edge

2015 ◽  
Vol 23 (1) ◽  
pp. 15-17
Author(s):  
Geeta Rana ◽  
Alok Kumar Goel
Keyword(s):  
Design Methodology ◽  
Employee Development ◽  
Social Implications ◽  
Content Type ◽  
The Future ◽  
Development Initiatives ◽  
Employee Competencies ◽  
The Individual ◽  
Practical Implications

Purpose – Consider the various employee-development initiatives at Bhushan Power and Steel Ltd (BPSL), India. Design/methodology/approach – Underlines the key role of employee development at the firm, and explains in particular how it develops its future managers. Findings – Reveals how employee competencies are mapped and how training is designed around these and the skill needs of the company. Practical implications – Details the benefits of this approach for both individual employees and the company. Social implications – Advances the view that BPSL’s managers are more rounded and knowledgeable than those in comparable Indian companies. Originality/value – Highlights the importance of taking into account the skill needs of the individual as well as the organization as a whole.

Are your feet on the ground or is your head in the clouds?

2015 ◽  
Vol 23 (3) ◽  
pp. 32-36
Author(s):  
Mark McKergow
Keyword(s):  
Design Methodology ◽  
Social Implications ◽  
Distant Future ◽  
Content Type ◽  
The Future ◽  
Near Future ◽  
Practical Implications

Purpose – Highlights the importance of looking at both the near and distant future. Design/methodology/approach – Observes that different kinds of people treat and use the future differently and considers how to use the more useful elements of the future. Findings – Charts the approaches taken towards the future by the dreamer, the realist, the business planner and the host and outlines the advantages of leading like a host. Practical implications – Considers how host views the horizon, the area just before the horizon, the future and the very near future. Social implications – Accepts that we do not fully know what is going to happen in the future, but that does not mean people should focus only on the near (and therefore most “knowable”) future. Originality/value – Advances the view that having a good idea of the first signs of progress can be particularly useful in cases where the next steps are not obvious or seem tough or uncertain – rapid feedback will be useful in letting us know that what we are doing.

Personal routes into behavioural finance

2020 ◽  
Vol 12 (1) ◽  
pp. 1-9
Author(s):  
Robert Hudson ◽  
Yaz Gulnur Muradoglu
Keyword(s):  
Design Methodology ◽  
Research Area ◽  
Special Issue ◽  
Behavioural Finance ◽  
Content Type ◽  
The Future ◽  
The Individual

PurposeThe paper aims to provide the individual routes of the authors into behavioural finance in order to introduce the special issue.Design/methodology/approachThe paper provides the background to the authors' personal route into behavioural finance.FindingsThe paper highlights general themes of development and influence of behavioural finance and relationships with practice and other areas of academic finance.Originality/valueThe paper offers the perspectives of the authors on how they feel the research area of behavioural finance will develop in the future.

On the role and importance of core assumptions in the field of entrepreneurship research

2014 ◽  
Vol 20 (3) ◽  
pp. 216-236 ◽  
Author(s):  
Mikael Scherdin ◽  
Ivo Zander
Keyword(s):  
Design Methodology ◽  
Theory Development ◽  
Content Type ◽  
Knowledge Accumulation ◽  
Entrepreneurship Research ◽  
The Past ◽  
Starting Point ◽  
The Individual

Purpose – Entrepreneurship researchers have recently engaged in discussions on the boundaries and legitimacy of the field of entrepreneurship research but have overlooked the significance and implications of core assumptions. The purpose of this paper is to invite a more focussed discussion on the role of assumptions in the field of entrepreneurship research and how such assumptions may contribute to the formation of a more distinctive, legitimate, and rapidly advancing field of research. Design/methodology/approach – The paper draws upon the neurophilosophy literature to delineate one possible set of core assumptions about the individual and her engagement with the environment, which the paper suggests could serve as a starting point for continued and more explicit discussions about the nature and role of assumptions than existed in the past. Findings – Implications for theory development, knowledge accumulation, and the distinctiveness of the field of entrepreneurship research are discussed. Originality/value – The paper develops the connection between neurophilosophy and entrepreneurship research and focuses attention on an underemphasized element in the debate on the boundaries and legitimacy of the field of entrepreneurship research.

Mafia and immigration: analysis of the “illegal street workers” in southern Italy

2014 ◽  
Vol 17 (4) ◽  
pp. 395-401 ◽  
Author(s):  
Rita Duca
Keyword(s):  
Design Methodology ◽  
Southern Italy ◽  
Working Relationship ◽  
Content Type ◽  
Criminal Network ◽  
Criminal Organizations ◽  
Starting Point ◽  
Innovative Solutions ◽  
Near Future ◽  
Employment Of Immigrants

Purpose – The purpose of this paper is to investigate on the new forms of the “illegal street workers” involving immigrants in southern Italy. This new concept may include, at least, two kinds of illegal employment of immigrants which is, probably, managed by local criminal organizations; in particular, it may refer to the so-called “posteggiatore abusivo” and “lavavetri”. Design/methodology/approach – This is a new area of research. The methodology used has been based on a collection of interviews with these migrants. Probably, this methodology should be refined, but in this first phase of research, it was helpful in order to understand the existence of a criminal network that controls and manages these illegal street workers. For this reason, this paper could be, simply, considered as a starting point for a new investigation in the near future. Findings – The first part of the paper will examine the main features of these three types of work; in particular, in order to do it, we will try to find out who are these workers, how they found this illegal work and, above all, what kind of working relationship exists between them and the criminal organizations. The second part will analyze what are the legal measures regulating this particular category of illegal work and which could be the innovative solutions in order to fight against them. Originality/value – This paper offers insights into the new forms of crime involving immigrants managed by local criminal organizations and still inadequately studied.

Do information technology (IT) capabilities affect hotel competitiveness?

2020 ◽  
Vol 11 (3) ◽  
pp. 447-460
Author(s):  
Nan Hua
Keyword(s):  
Design Methodology ◽  
Financial Data ◽  
Content Type ◽  
It Systems ◽  
Study Results ◽  
It Capabilities ◽  
The Usa ◽  
Lagged Effects ◽  
The Individual ◽  
Direct Measures

Purpose This paper aims to examine the impacts of IT capabilities on hotel competitiveness. Design/methodology/approach This study adapts and extends Hua et al. (2015) and O’Neill et al. (2008) by incorporating the specific measures of IT expenditures as proxies for the relevant IT capabilities to explore the impacts of IT capabilities on hotel competitiveness. Findings This study finds that expenditures on IT Labor, IT Systems and IT Websites exert different impacts on hotel competitiveness. In addition, IT capabilities exert both contemporary and lagged effects on hotel competitiveness. Originality/value This study is the first that uses financial data to capture direct measures of individual IT capabilities and tests the individual impacts of IT capabilities on hotel competitiveness from both contemporaneous and lagged perspectives. It uses a large same store sample of hotels in the USA from 2011 to 2017; as a result, the study results can be reasonably representative of the hotel population in the USA.

The effects of materialism on consumer evaluation of sustainable synthetic (lab-grown) products

2020 ◽  
Vol 37 (5) ◽  
pp. 579-590
Author(s):  
Jessica Keech ◽  
Maureen Morrin ◽  
Jeffrey Steven Podoshen
Keyword(s):  
Design Methodology ◽  
Socially Responsible ◽  
Content Type ◽  
Consumer Evaluation ◽  
Positioning Strategy ◽  
Consumer Markets ◽  
The Future ◽  
Promotion Strategies ◽  
Alternative Sources ◽  
The Impact

Purpose The increasing desire of consumers for socially responsible luxury products combined with fluctuating supplies in consumer markets are leading various industries to seek alternative sources to be able to meet the needs of its customers. One possible solution that may meet the demands of the future is lab-grown products. Because these products confer multiple benefits, this study aims to investigate the most effective ways to appeal to consumers by aligning the benefits of the products with their values as marketers seek to find effective promotion for these items. Design/methodology/approach We examine the effectiveness of an ethical positioning strategy for two types of luxury lab-grown (synthetic) products among high versus low materialism consumers in three experiments. Findings Findings suggest that a positioning strategy stressing product ethicality is more effective for low materialism consumers, whereas the strategy is less effective, and may even backfire, for high materialism consumers. The impact on social status consumers perceive from a lab-grown product explains why this effect occurs among low materialism consumers. Therefore, marketers should take caution and use specific appeals for different segments based on values such as consumers’ materialism levels. Originality/value If lab-grown products represent the wave of the future, it is important to understand how consumers will respond to this emerging technology and how promotion strategies may enhance their evaluation.

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