Investigating scenario planning – a European tourism perspective
Purpose The purpose of this paper is to discuss the scenario planning approach developed and used by the European Tourism Futures Institute (ETFI). Design/methodology/approach This paper contains the following sections: mission and aims of the research group; epistemological and methodological positioning, conceptual framework and research lines for an applied scenario planning approach. Findings This paper highlights the research methodology of the scenario planning group of the European Tourism Research Institute. It provides insight in the research foundations of the scenario planning approach in a tourism context and ETFI's conceptual framework for scenario planning. Originality/value The paper provides an insight to how Europe's first tourism futures research centre developed and uses a conceptual framework for scenario planning thus demonstrating best practice success.